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Sinful Colors is NOT Cruelty-Free!
Sinful Colors allows its products to be tested on animals when required by law.
Sinful Colors’ Animal Testing Policy
While researching to learn more about Sinful Colors’ cruelty-free status, I couldn’t find the brand’s official animal testing policy anywhere on its website.
So I reached out to Sinful Colors to ask for more information about their animal testing policy. More specifically, I wanted to know if they commission or allow others to test their products/ingredients on animals, including when selling in countries that require animal testing (like in mainland China).
And Sinful Colors responded by saying:
“Revlon does not conduct animal testing and has not done so for decades. We comprehensively test all of our products using the most technologically advanced methods available to ensure they are both innovative and safe to use. We believe that all women should have the opportunity to express themselves through makeup and we sell our products in many markets around the world. Regulatory authorities in some countries conduct independent testing in order to satisfy their own mandatory registration requirements and a limited number of these countries have not yet adopted alternative testing methods. While Revlon complies with the requirements for safety in all of these countries, we continue to collaborate with other companies to advocate for the adoption of alternative testing methods and the elimination of animal testing around the world.”
Based on Sinful Colors’ response, we now know that Revlon owns Sinful Colors. And Sinful Colors has the same animal testing policy as Revlon where they state in some countries, they make an exception to allow their products to be tested on animals if specifically required by law.
Truly cruelty-free brands will never allow their products or ingredients to be tested on animals. Cruelty-free companies have a policy where if the law requires them to test on animals then they will refuse to sell their products under those conditions.
For example, imported cosmetics sold in stores in mainland China are required by Chinese laws to be tested on animals upon registration. Therefore, truly cruelty-free brands have chosen not to sell in China in order to remain committed to their no animal testing policy.
Unfortunately, Sinful Colors and Revlon state they will allow their products and ingredients to be tested on animals if the law requires it. For those reasons, Sinful Colors is NOT cruelty-free.
At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.
See below for our complete cruelty-free checklist. Since Sinful Colors state it allows its products to be tested on animals in some countries where it is required by law, we cannot classify the brand as being cruelty-free.
Is Sinful Colors Certified Cruelty-Free?
Sinful Colors is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.
Because Sinful Colors is not certified cruelty-free by a third party, no one is looking into or substantiating Sinful Colors’ cruelty-free commitments and claims.
Is Sinful Colors Owned By A Non-Cruelty-Free Parent Company?
Yes. Sinful Colors is owned by Revlon, a parent corporation that still engages in animal testing in 2022.
Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.
But in this case, Sinful Colors is NOT cruelty-free and neither is its parent corporation, Revlon.
Is Sinful Colors Cruelty-Free?
To sum up, Sinful Colors has the same animal testing policy as its parent company, Revlon. Both state they allow their products to be tested on animals in some countries where it is required by law. Therefore, we would NOT consider Sinful Colors to be a cruelty-free brand.
Currently, Sinful Colors is on our List of Brands to Avoid – Animal Tested.
Is Sinful Colors Vegan?
Sinful Colors claims to offer some “vegan” options that are free of animal-derived ingredients, but because Sinful Colors engages in animal testing, we wouldn’t classify anything sold or produced by Sinful Colors to be vegan.
In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.
Cruelty-Free Alternatives to Sinful Colors
Looking to switch to cruelty-free products? Here are some cruelty-free brands to check out:
or check out our guide to cruelty-free and vegan nail polish brands!