Mineral Fusion

Last Updated: June 9, 2021

Is Mineral Fusion Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Mineral Fusion's ethics and initiatives.

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Ethical Analysis

Is Mineral Fusion cruelty-free or vegan? We’ve got the answers here! Read below for more details on Mineral Fusion’s policies.
None of Mineral Fusion’s ingredients, formulations, or finished products are tested on animals, anywhere in the world. But Mineral Fusion sells makeup brushes made with animal hair.
Mineral Fusion claims to have some vegan options, but they also sell animal hair makeup brushes.
Mineral Fusion claims their mica is ethically sourced without child labor.

About Mineral Fusion

Mineral Fusion stands for quality, cruelty-free mineral makeup & skin care, quality ingredients, and quality of life.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Makeup, Makeup Brushes, Nails, Hair Care, Skincare
CERTIFICATIONS: Leaping Bunny, Cruelty Free International, Choose Cruelty Free

Mineral Fusion

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Mineral Fusion’s cruelty-free products on Amazon, Target, and Walmart.

Mineral Fusion is *Cruelty-Free

Mineral Fusion has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Mineral Fusion to be *Cruelty-Free.

*Note: Mineral Fusion sells makeup brushes made with natural animal hair like pony, goat, and squirrel.

Below is a screenshot of Mineral Fusion’s official animal testing statement:

What About China’s Animal Testing Laws?

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2021.

But Mineral Fusion has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“We don’t sell in mainland China at this time.”

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.‘ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, and by any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Mineral Fusion is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Mineral Fusion, not all of their products are vegan. But they have some products that are suitable for vegans.

*Note: Mineral Fusion sells makeup brushes made with natural animal hair like pony, goat, and squirrel.

How to know which of Mineral Fusion’s products are vegan?

All of Mineral Fusion’s vegan products are clearly marked on their website. See below for an example.


Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Mineral Fusion if their mica is ethically sourced without the use of child labor and they responded by stating,

The mill for our source of cosmetic mica is approximately 1000 km away from Jharkhand, and is a modern, high-tech plant. The plant has taken measures to ensure, and guarantees, the processing of the ingredient does not involve the use of child labor at any stage. All of our suppliers work within the framework of the Ethical Trade Initiative base code, and are regularly audited to ensure compliance.


I hope this article helped you to understand Mineral Fusion’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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