Last Updated: May 16, 2021

Is Rimmel Cruelty-Free and Vegan?

Rimmel is a British cosmetics brand, most known for its affordable range of mascaras, but is Rimmel cruelty-free or vegan in 2021?

Ethical Analysis

Is Rimmel cruelty-free or vegan? We’ve got the answers here! Read below for more details on Rimmel’s policies.
Rimmel is NOT Cruelty-Free. Rimmel engages in animal testing by allowing its products to be animal-tested.
Yes, Rimmel sells its products in stores in mainland China under conditions where animal testing is still legally required.
Since Rimmel’s products are animal-tested, we wouldn’t consider anything sold or produced by Rimmel to be vegan.


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Is Rimmel Cruelty-Free?
Is Rimmel Cruelty-Free?

Rimmel is a British cosmetics brand, most known for their affordable range of mascaras, but we wanted to know is Rimmel cruelty-free?

Is Rimmel Cruelty-Free?

Rimmel is not cruelty-free; Rimmel products are sold in mainland China and are required by law to be tested on animals.

It should also be noted that Rimmel is owned by Coty, a parent corporation that does test on animals when required by law.

Rimmel Animal Testing Policy

As noted, Rimmel is owned by Coty, a parent corporation that owns several subsidiary brands (like Bourjois, Max Factor, Wella, Lancaster, OPI) that are sold in-stores in mainland China and are required by law to test on animals.

On Rimmel’s website, it appears they have the same animal testing policy as Coty which states,”At Coty, we do not test our products on animals and are committed to ending animal testing across our industry… Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements.”

Below is a screenshot of what is currently stated on Rimmel’s website:

Rimmel Animal Testing Policy in 2019
Rimmel Animal Testing Policy

Then they go on to state that they continue to be involved in a dialogue with the Chinese authorities to find alternatives to their use of animal testing. This implies that Coty (and Rimmel) have some sort of stake in China’s profitable and growing consumer market in order for them to be in a dialogue or have any influence to China’s animal testing laws.

Rimmel Sold in China?

In 2015, I received confirmation that Rimmel products are indeed sold in China and are required by law to test on animals.

Chinese consumers have made it clear they want Rimmel London. It would not be right to deprive them of the products they want to use and enjoy. Our industry continues to work together in encouraging the Chinese authorities to accept more modernized non-animal safety testing methods.

I also noticed since the original publication of this article in 2015, Coty has changed the wording of their animal testing policy and has removed the following from their statement:

“We do not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals. The only exceptions are the very few countries where, by law, the regulatory authorities require us to submit our products or ingredients to them for testing on animals as a mandatory part of their regulatory protocols in compliance with their local regulations”

Below is a screenshot taken from Rimmel’s website back in 2015:

Rimmel Animal Testing Policy in 2015.
Rimmel Animal Testing Policy in 2015.

Although the wording is different, Coty’s animal testing policy remains the same: Coty continues to sell some of their brand’s products in China where animal testing is required for all imported cosmetics. Although Coty may not be conducting these animal tests themselves, but they are knowingly allowing the Chinese authorities to test their products on animals before they’re allowed to sell in their country.

Verdict: Rimmel is NOT Cruelty-Free

Unfortunately, because of Rimmel and Coty’s decision to sell their products in China, they must consent and pay the Chinese government to test their products on animals and therefore we would not consider them to be cruelty-free.

Coty recently had one of their subsidiary brands, CoverGirl become Leaping Bunny certified cruelty-free and state on their website, “We are going to explore certifying other brands, and we are committed to at least one additional Coty brand becoming Leaping Bunny certified by 2020.” I hope Rimmel is next on the list!

Cruelty-Free Alternatives:

Looking for cruelty-free alternatives to Rimmel? We recommend the following cruelty-free drugstore makeup brands:

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What do you think

22 thoughts on “Rimmel”

  1. “It is common knowledge that China is currently the only country that requires mandatory animal tests on all cosmetic products imported into the country. However, we have been actively involved in the dialogue with the Chinese authorities and regulators, including through our membership to the China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI). As a result, China has recently started to investigate ways to replace animal testing and has sought the assistance of European scientists.

    The common goal of all these efforts is our aim to completely replace animal testing.”

    This is what it says now, in 2017, on Rimmel’s website – I thought I’d post it here as I was researching them and your post came almost top of the list! So at least we know that Rimmel are trying to improve and soon we may be able to use their products again 🙂

  2. There are many ethical alternatives- use them instead.
    Years ago I stopped using L’Oreal when I became aware, and now I research their animal testing policies before I am lured into trying a new product.
    I buy from QVC and have suggested that they tell us when a product is cruelty-free. Of course they won’t as then we would know who the bad guys are.

    1. I’m doing the same – I have narrowed my cosmetics-buying choices to a relatively few companies, like Milani/Jordana, Anastasia Beverly Hills, Stila, Makeup Geek, Palladio, etc.
      It’s something of a hassle, but 100% worth it!
      I’ve been an ardent animal lover/respecter since I was a child, and months spent in the hospital as an adult really solidified my determination to do anything and everything within my power to spare fellow creatures from suffering.
      As much as I love make-up, it comes at least second to me.

      1. Absolutely! I belong to Physicians for Responsible Medicine, they are trying to end animal testing in medicine as well, since there are alternatives. Helping to keep animals safe free from abuse of any kind, has always been extremely important to me. I am so disgusted that there are so many makeup brands that still test on animals, because they want to do business with China.

  3. I’ve never bought even a single Rimmel item, and the Rimmel lipstick I was considering buying is now permanently no longer under consideration.
    I don’t buy from animal-testers.
    MAC, Bobbi Brown, Clinique, Prescriptives, Avon/mark, and Revlon/Almay lost me as a customer when they started selling in China.
    I just will not give them money!

    1. I am so with you Carla! I am furious because I thought Rimmel was a cruelty free brand! There is absolutely no excuse for animal testing of any kind…..especially for cosmetics!

  4. Camille Etheridge

    People seem to think that less expensive means poor quality. I use a lot of Wet and Wild products and they are really good. They are also cruelty free. I also use Hard Candy, ELF, Physicians Formula cosmetics and Shea Moisture and Palmers lotions and soaps. I am trying to eliminate all house hold and skin care products that are tested on animals. I like the Mrs. Meyers products a lot…the 7th Generation seems to irritate my skin. If anyone has any others that they would like to let me know about, it would be greatly appreciated.

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