OGX (Kenvue)

Last Updated: March 1, 2024

How Ethical Is OGX (Kenvue)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of OGX’s ethics and initiatives.

Ethical Analysis

Is OGX cruelty-free or vegan? We’ve got the answers here! Read below for more details on OGX’s policies.
OGX is NOT Cruelty-Free. OGX engages in animal testing by allowing its products to be animal-tested.

OGX is also owned by Kenvue, a parent corporation that does engage in animal testing.
Yes, OGX sells its products in stores in mainland China under conditions where animal testing is still legally required.
OGX claims to offer some products that are “free of animal by-products”, but because OGX engages in animal testing, we wouldn’t classify anything sold or produced by OGX to be vegan.

OGX (Kenvue)

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Is OGX Cruelty-Free?

☠️ OGX is NOT cruelty-free in 2023. OGX allows its products to be tested on animals when required by law, including when selling in stores in mainland China.

OGX’s Animal Testing Policy

When asking, does OGX test on animals? We must look beyond to ensure none of OGX’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on their website.

OGX recently updated their animal testing statement on their website’s FAQ page and the new statement is very deceiving. See below for a screenshot of what’s currently stated on OGX’s website:

OGX states they don’t conduct animal testing in the research or development of their cosmetic products. And then they included a link to find more about their ‘commitment to safety.’

Once you click on that link, it leads you to OGX’s parent company, Kenvue’s corporate website.

From here, you’ll find the beginning of what sounds like OGX’s animal testing statement, “we do not conduct animal testing in the research or development of our cosmetics products…”

But this one is slightly different because it continues to read, “but some countries still require animal testing data to meet their own regulatory requirements.”

This is very deceiving of OGX. They’ve just changed the wording of their animal testing statement without actually making any real changes to their animal testing policy. OGX still tests on animals, but they’re just not disclosing their full policy on their website anymore.

See below a screenshot I took from OGX’s website two years ago in 2020. See how they’ve removed “except in rare situations where animal testing is required by law or where alternatives to validate safety data do not yet exist” from their current animal testing statement?

OGX Cruelty-Free Claims
OGX’s animal testing statement back in 2020, now deleted

Why does this matter?

Policies stating, “some countries still require animal testing data to meet their own regulatory requirements,” usually imply the company is selling its products in mainland China. That’s because cosmetics sold in stores in mainland China are required by law to be tested on animals.

Is OGX Sold in China?

When I asked OGX if their products are sold in stores in mainland China, they told me I could find their products in Watsons, the largest health and beauty care chain store in Asia.

This confirms OGX is indeed sold in China.

But Doesn’t China No Longer Test on Animals?

With the recent changes to China’s animal testing laws, cosmetic companies can now export and sell some of their cosmetics in China without animal testing only if they meet ALL of the following preconditions first.

  • ONLY sell ‘general’ cosmetics (like makeup, skincare, haircare, nail polish, and perfumes)
  • must NOT sell any ‘special’ cosmetics like sunscreens, hair dye, hair perming, or other cosmetics claiming new efficacy
  • must NOT sell products designed for infants or children
  • must NOT sell products that contain a ‘New Cosmetic Ingredient’
  • AND if post-market testing is required, then the company must have a policy in place where it will RECALL its products rather than allow its products to be tested on animals

Also, products must meet ONE of the following in order to avoid animal testing in China:

  • manufactured in China, or the final assembly is in China
  • if manufactured outside of China and then exported to China, companies must obtain the proper product safety certificates and documents

However, it’s not stated anywhere that OGX has taken any steps to meet the above preconditions in order to avoid animal testing while selling in China.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like OGX) are still required by law to be tested on animals in 2023.

Because OGX has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2023.

Although OGX may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals in order to sell in China.

For those reasons, we would not consider OGX to be cruelty-free by our standards.

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China under conditions where animal tests may be required. Unfortunately, OGX refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since OGX already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is OGX Certified Cruelty-Free?

OGX is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Since OGX is not certified cruelty-free by a third party, no one is substantiating or auditing OGX’s cruelty-free commitments and claims.

Is OGX Owned By A Non-Cruelty-Free Parent Company?

Yes. OGX is owned by Kenvue (a spin-off of Johnson & Johnson) and a parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, OGX is NOT cruelty-free, and neither is its parent corporation, Kenvue.

Does OGX Test on Animals?

To wrap up, OGX allows its products to be tested on animals when required by law, like when selling in China. Therefore, we would NOT consider OGX to be a cruelty-free brand.

Currently, OGX is on our List of Brands to Avoid – Animal Tested.

Is OGX Vegan?

OGX is NOT vegan. OGX claims to offer some products that are “free of animal by-products,” but OGX engages in animal testing in some capacity, so we wouldn’t consider any OGX products vegan at this time.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives OGX:

Looking for cruelty-free alternatives to OGX? We recommend the following cruelty-free drugstore hair care brands:

or check out our list of vegan drugstore shampoo and hair product brands!

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What do you think

7 thoughts on “OGX (Kenvue)”

  1. Noooo! I’ve been using OGX because they have the “not tested on animals” label on their bottles… If that’s the case, they are cheating their customers??

    Thanks for sharing this!

    1. Sadly the label “not tested on animals” can virtually mean whatever companies what it mean since it’s not regulated by anyone.

      So companies can label their products to say “this PRODUCT was not tested on animals” when in fact, the INGREDIENTS were tested on animals or they can say something like “WE don’t test on animals” when in fact, they are hiring OTHERS to test their products/ingredients on animals on their behalf.

      Hopefully one day, animal testing for cosmetics will be banned and we won’t have to deal with these labeling loopholes and disingenuous companies trying to pass off like they care about animals

    1. If vegan, THIS PRODUCT HAS WHEY AN WHEY IS A PROCESS OF MILK, as is cheese, is to rennet, a calfs stomach …. also it uses the whites of eggs.. and albumen the white of an egg.. and bolany the nutritisve matter around the embryo of an bired, repile , etc. coagolated. by heat and found in the blood plasmas, animal tissue,, not tested on animals ,, but uses animals. its in the Coco nut milk! shampoo..


  3. I will no longer be buying OGX products as they ARE tested on animals and to say it is not is a lie. ALL their products sold in China are tested on animals- selling in China is THEIR CHOICE and by it they happily make a choice to TEST ON ANIMALS!!! Add to that the parent company J&J knowingly sold products they KNEW were carcinogenic? No thank you!

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