Last Updated: January 27, 2023

How Ethical Is Bliss?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Bliss’s ethics and initiatives.

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Ethical Analysis

Is Bliss cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Bliss’s policies.
Bliss is cruelty-free. None of Bliss’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
Not all of Bliss’s products are vegan but they have some vegan options.
Bliss offers a recycling program with TerraCycle. And also claim they partner with “the most responsible ingredient suppliers and follow the strict European Union standards.”

However, I couldn’t find information about their responsible ingredient sourcing policies and practices.
Bliss claims their mica is ethically-sourced without child labor. See their ethical mica mining policy here.
Bliss products come in recyclable plastic or glass packaging. For their pumps, jars, caps, and droppers that are harder to recycle locally, Bliss offers a recycling program in partnership with TerraCycle where customers can send back items to be recycled by them.

About Bliss

With more than 20 years of spa experience, Bliss makes innovative, iconic skincare that is super affordable, yet crazy-effective.
PRODUCTS MADE IN: USA, Australia, Japan, South Korea
PRODUCTS: Skincare, Bath & Body Care, Hair Care


This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Bliss Cruelty-Free?

🐰 Bliss is a cruelty-free brand. None of Bliss’s ingredients or products are tested on animals. Bliss has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Bliss Test on Animals?

When asking, does Bliss test on animals? We must look beyond to ensure none of Bliss’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Bliss confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Bliss confirmed all their ingredient suppliers do not test on animals
  • ✓ Bliss confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Bliss is a truly cruelty-free brand by our standards.

What is Bliss’ Animal Testing Policy?

Below is a screenshot of what’s currently stated on Bliss’s website about its animal testing policy:

Bliss Cruelty-Free Claims

I also emailed Bliss asking for more information about their animal testing policy, the following is a snippet of the response I received from them:

“We are proud to say we are a 100% cruelty-free brand and blissfully-free from parabens, phthalates, SLS, SLES and other bad stuff you don’t want on your skin or body. We do not test our products or ingredients on animals, nor do we commission any third party, including our suppliers, to test our products or ingredients on animals. We do not sell any of our new or updated products in countries that require animal testing, and no animals were harmed in the making of our products. We do not ship our products internationally at this time.”

What About China’s Animal Testing Laws?

Bliss has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Bliss Certified Cruelty-Free?

Bliss is certified cruelty-free by PETA, but NOT Leaping Bunny certified.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Bliss Vegan?

⭐️ Bliss is NOT an entirely vegan brand. But Bliss offers some vegan options that are free of animal products.

Bliss is also working on becoming 100% vegan.

The following is a screenshot of what’s currently stated on Bliss’ official website about its goal to make all of its facial care products vegan in 2021:

Bliss Vegan Claims

How to know which of Bliss’s products are vegan?

All of Bliss’s vegan products are clearly marked on its website.

Where to buy Bliss? Check out, Target, Ulta, Walmart, and on Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Bliss’s products made?

I asked Bliss where their products are manufactured and they told me:

“Our products are made in the U.S.A., Australia, Japan and South Korea.”

Ethical Mica Mining Policy

Mica is a mineral used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Bliss if their mica is ethically sourced without the use of child labor and they responded by stating,

“Thank you for contacting Bliss! We understand your concern and can confirm that the mica used in our formulas is not sourced with any child labor. In fact, to help eradicate child labor and unacceptable working conditions in the Indian mica supply chain, our mica supplier is part of the Natural Resources Stewardship Circle, an organization dedicated to collaborative actions such as the creation of “child friendly villages,” whose purpose is to ensure that children are removed from work and instead enrolled in school. Our mica supplier also employs its Supplier Code of Conduct to ensure that all sources are compliant with all applicable legal and ethical standards.”

I hope this article helped you to understand Bliss’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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