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Anastasia Beverly Hills, also known as ABH, is well known for their wildly popular and transforming brow products but is Anastasia Beverly Hills cruelty-free and vegan?
Is Anastasia Beverly Hills Cruelty-Free?
Anastasia Beverly Hills does not test any of their products, ingredients, for formulations on animals, anywhere in the world.
It should be noted that Anastasia Beverly Hills sells makeup brushes made with animal hair.
ABH’s Animal Testing Policy
Anastasia Beverly Hills has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
Below is a screenshot of Anastasia Beverly Hills’ official animal testing statement:
Is Anastasia Beverly Hills Sold in China?
Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2022. However, Anastasia Beverly Hills has confirmed they do not sell their products in retail stores in mainland China and therefore they are not required to test on animals.
“We do not sell in physical stores in China.”
You can find Anastasia Beverly Hills’ products at Sephora, Beauty Bay, and Cult Beauty.
Is Anastasia Beverly Hills Vegan?
Not all of Anastasia Beverly Hills products are vegan as they do use carmine, lanolin, beeswax, and/or other animal-derived ingredients in some of their products but Anastasia Beverly Hills does have some vegan makeup that are free of animal-derived ingredients and by-products.
Note: ABH’s Brush #14 is made with animal hair.
Please reference below for a list of Anastasia Beverly Hills vegan products.
You can also find out which of their products are vegan as they’re marked accordingly on their website under each product description. See below for an example.
Anastasia Beverly Hills Vegan Product List
As of 2021, I will no longer be regularly updating this list of Anastasia Beverly Hills vegan products as all of their vegan products are now clearly marked. Check their website for the most up-to-date and accurate information on which products are vegan or not.
Below is a list of Anastasia Beverly Hills’ products that are suitable for vegans and do not contain any animal-derived ingredients or by-products.
Brows
- Brow Powder Duo
- Brow Primer
- Brow Pro Palette
- Brow Wiz®
- Clear Brow Gel
- Dipbrow® Pomade
- Perfect Brow Pencil
- Pro Pencil
- Tinted Brow Gel – Blonde, Caramel, Chocolate, Brunette, Espresso, Granite
- Better Together Brow Kit
Eyes
- Eye Primer
- Glitter Adhesive
- Liquid Liner
- Loose Glitter
- Norvina Electric Cake Liners
- Norvina Glitter
- Norvina Pro Pigment Palette Vol. 1
- Norvina Pro Pigment Palette Vol. 2
- Norvina Pro Pigment Palette Vol. 3
- Norvina Pro Pigment Palette Vol. 4
- Pro Pencil
- Waterproof Creme Color
Face
Complexion
- Dewy Set Setting Spray
- Hydrating Oil
- Loose Setting Powder
- Luminous Foundation
- Shimmer Body Oil
- Stick Foundation
Glow Kits & Highlighters
- Aurora Glow Kit
- Dream Glow Kit
- Illuminators
- Liquid Glow
- Loose Highlighter
- Moonchild Glow Kit
- Nicole Guerriero Glow Kit
- Sugar Glow Kit
- Sun Dipped Glow Kit
Contour & Bronzer
Blush
- Blush Kit – Radiant, Gradient
- Blush Trios
Lips
- Lip Gloss
- Lip Primer
- Liquid Lipstick (some shades contain beeswax and carmine)
- Shades that are vegan: Allison, Ashton, Bittersweet, Bohemian, Clover, Crush, Currant, Dazed, Dolce, Dusty Mauve, Faded Terracotta, Grim, Hudson, Insomniac, Kathryn, Madison, Malt, Maude, Mulberry, Naked, Nocturnal, Poet, Redwood, Requiem, Rio, Ripened Red, Rock Sand, Soft Lilac, Starfish, Strawberry, Stripped, Trouble, Tulip, Violet
- Matte Lipstick
Brushes
Some of Anastasia Beverly Hills makeup brushes are made using goat, pony, or sable hair however they do offer some synthetic bristle brushes that are animal-free, below is a list of their makeup brushes that are made from synthetic bristles:
- Brush #3
- Brush 7B
- Brush #15
- Brush #18
- Duo Brush #12
- Duo Brush #20
- Pro Brush
- A1 Flat Definer Brush
- A2 Precise Concealer
- A3 Firm Shader Brush
- A4 Cream Shadow Brush
- A5 Small Blending Brush
- A6 Buff and Blend Brush
- A7 Large Blending Brush
- A27 Small Firm Shader
- A28 Precise Eyeliner Brush
- A30 Domed Kabuki Brush
Not Vegan – Anastasia Beverly Hills
Below is a list of Anastasia Beverly Hills makeup and brushes that are not vegan as they contain carmine, lanolin, beeswax, or some other animal-derived ingredient:
- Alyssa Edwards Palette (contains carmine) – not vegan
- Amrezy Palette (contains carmine and beeswax) – not vegan
- Beauty Express (Highlighting Duo Powder is not vegan) – not vegan
- Brow Definer (all shades contain lanolin) – not vegan
- Brush #14 (made with natural bristles) – not vegan
- Brush A23 (made with natural bristles) – not vegan
- Darkside Waterproof Gel Liner (contains beeswax) – not vegan
- DIPBROW® Gel (contains beeswax) – not vegan
- Highlighting Duo Pencil (contains beeswax) – not vegan
- Jackie Aina Palette (contains carmine) – not vegan
- Jackie Aina Launch Edition (contains carmine, beeswax) – not vegan
- Lash Brag Volumizing Mascara – not vegan
- Liquid Lipstick – Sepia, Carina, Sugar Plum, Vintage, Potion, Vamp, Sarafine, American Doll (contains carmine or beeswax) – not vegan
- Modern Renaissance Palette (contains carmine) – not vegan
- Norvina Eye Shadow Palette (contains carmine and beeswax) – not vegan
- Prism Palette (contains carmine) – not vegan
- Pro Brush – A10 Diffuser Brush (made with goat hair) – not vegan
- Pro Brush – A12 Small Contour Brush (made with goat hair) – not vegan
- Pro Brush – A13 Medium Shader Brush (made with pony hair) – not vegan
- Pro Brush – A14 Pencil Brush (made with goat hair) – not vegan
- Pro Brush – A16 Large Shadow Brush (made with kolinsky and sable hair) – not vegan
- Pro Brush – A18 Angle Chiseler (made with natural bristles) – not vegan
- Pro Brush – A19 Blush Brush (made with natural bristles) – not vegan
- Pro Brush – A20 Large Powder Brush (made with natural bristles) – not vegan
- Pro Brush – A22 Pointed Cheek Brush (made with natural bristles) – not vegan
- Pro Brush – A24 Medium Shadow Brush (made with natural bristles) – not vegan
- Pro Brush – A25 Tapered Blending Brush (made with natural bristles) – not vegan
- Riviera Palette (contains carmine) – not vegan
- Soft Glam Palette (contains carmine and beeswax) – not vegan
- Subculture Palette (contains carmine) – not vegan
- Sultry Eyeshadow Palette (contains carmine and beeswax) – not vegan
- Tinted Brow Gel – Auburn (contains carmine) – not vegan
Is Anastasia Beverly Hills Sustainable?
Anastasia Beverly Hills’ products are manufactured in: “Our products are manufactured in different countries, including USA, Germany, Italy, or PRC. Since we have many products in various shades, please let us know specifically which items you are interested in and we will do our best to give you the needed details.”
Anastasia Beverly Hill does not claim to be a sustainable company.
Unfortunately, I wasn’t able to find any available information on ABH’s sustainability, environmental, and social initiatives.
Is Anastasia Beverly Hills’ Mica Ethically-Sourced? I’ve emailed ABH 4 times in the past year to ask if their mica is ethically-sourced without the use of child labor but they never responded to any of my emails.
I hope this article helped you to understand Anastasia Beverly Hill’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!
0 thoughts on “Anastasia Beverly Hills”
Hi, do you know if the new Amrezy Highlighter is vegan? Thank you
I have found less vegan marked products. For example, their Moonchild kit is not marked vegan. Have they changed the formula?
I noticed they’ve removed the VEGAN label on some of their products. I sent them an email 2 weeks ago addressing this and asked if they recently changed their formula and they responded saying:
“We apologize for any confusion. Since we have many products in various shades, please let us know specifically which items you are interested in and we will do our best to give you the needed details.”
My guess is that they haven’t changed their formulas and maybe they’re just updating their website and in doing so, they’ve accidentally removed the VEGAN label off from some of their shades and products. But I plan to follow-up with these changes closely! =)
Thank you for checking.
What about their eyeshadow palettes ? Like modern renaissance, norvina and all the other palettes ?
Hi , I noticed u wrote in Anastasia soft glam eye shadow pallete , there is carmine and beeswax. Are these the only animal ingredients , or us their fats from animals like cows and pigs? Plz reply soon. Thanks
Hi Aim,
Sorry but I’m not entirely sure. I think it’s best to ask ABH about the source of each of their ingredients in this palette. They’ll give you a better answer than I can.
Carmine and beeswax were the only animal-derived ingredients that stood out to me but there are some other ingredients in their list that could potentially be derived from an animal source or synthetically like glycerin and lecithin.
Sorry I couldn’t be more helpful in answering your question!
Je fais des recherches pour être sûre que tous mes cosmétiques soient cruelty free et en cherchant sur le site d’Anastasia Beverly Hills je n’ai pas trouvé de mentions légales à ce propos. Peut-être que c’est moi qui est mal cherché, et si c’est le cas j’aimerais savoir où je peux trouver ces mentions.