Stila

Last Updated: January 5, 2022

Is Stila Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Stila's ethics and initiatives.

Ethical Analysis

Is Stila cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Stila’s policies.
Stila is cruelty-free. None of Stila’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
Not all of Stila’s products are vegan, but they have some vegan options.
Stila does not claim or market itself as a sustainable company.
It’s not clear where Stila’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved.
Stila products come in plastic packaging. I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Stila

Stila creates innovative, artistry-proven products that perform from morning to moonlight, drawing inspiration from the runway and translating it into real life.
COMPANY BASED IN: USA
PRODUCTS: Makeup, Makeup Brushes
CERTIFICATIONS: Leaping Bunny, PETA-Certified

Stila

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

You can find Stila cruelty-free products at stilacosmetics.com, Sephora, Ulta, Nordstrom, and Amazon.

Stila is Cruelty-Free

Stila has confirmed they do not test their products or ingredients on animals or ask others to test on their behalf. Their suppliers also do not test on animals, nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.

By our standards, we would consider Stila to be Cruelty-Free.

We are proud to advise that Stila Cosmetics is on PETA’s (People for the Ethical Treatment of Animals) list of cruelty-free companies and we proudly display the PETA cruelty-free bunny on our website. We never test on animals and have our supply partners certify they also share this value and do not conduct any tests on animals.

What About China’s Animal Testing Laws?

Stila has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals. In 2017, Stila Cosmetics decided to pull out of selling in China, and therefore their products were no longer required to be tested on animals per China’s animal testing laws.

As of May 1, 2021, some imported ordinary cosmetics can be exempt from animal testing under certain conditions. However, for the most part, animal testing is still legally required for most imported cosmetics in 2022.

Who Owns Stila Cosmetics?

Stila Cosmetics was previously acquired and owned by Estee Lauder but in 2006, they sold Stila to Stila Corp., an affiliate of Sun Capital (a private equity firm). Then later on in 2009, Stila was sold to Patriarch Partners, a New York-based private equity company.

Cruelty-Free Policies

Note that there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

Also, note that Cruelty-Free and Vegan don’t always mean the same thing.

Stila is Not 100% Vegan

‘Vegan’ in cosmetics can refer to an entire brand that is 100% Vegan or a specific product is vegan.

In the case of Stila, not all of their products are vegan. But they have some products that are suitable for vegans.

How to know which of Stila’s products are vegan?

As of 2021, Stila has started to offer vegan products and have clearly marked which items are vegan-friendly on their website.

Below is an updated statement I received from Stila about their new vegan products:

“Thank you for your interest in Stila Cosmetics. Stila certifies that our products marked vegan (on our website or packaging) do not contain any animal-derived ingredients. We have an ongoing initiative with our laboratories to not only create shades (and entire product lines) that are vegan from the start, but also to identify which of our non-vegan products can be converted. In many situations, plant-derived or synthetic alternatives to animal-derived ingredients become available over time. As long as we can deliver the same high-quality products with rich color and texture, we will convert that product to 100% vegan ingredients, so be on the lookout for new offerings.”

It’s so great to see Stila finally making an effort to produce vegan products, as well as, converting existing formulas to be vegan in the future! Because, in 2020, Stila told me they did not claim to be vegan. See below of their original statement in 2020:

We do not claim to be vegan, however we do fully disclose the ingredient list on the product packaging as well as our website for your reference. Some formulations may include the following animal byproducts: being beeswax, carmine, and lanolin.” (this statement is from 2020)

I’m really excited about the new changes Stila is making!

Stila Vegan List

Below is a working list of some of the products that Stila has started marking and labeling as being vegan.

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But it’s usually used in the context to describe something that doesn’t contain any animal-derived ingredients or animal by-products.

Some common animal products used in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But it’s sometimes difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they’ve chosen to use were from non-animal sources.

Ethical Mica Mining Policy

Mica is a mineral that’s used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Stila if their mica is ethically sourced without the use of child labor and they responded by stating,

“All of Stila’s suppliers sign a Supplier Code of Conduct that applies to all facilities that produce any type of good (finished goods, components, supplies, materials) for Stila and is applicable to contractors, contract manufacturers, and suppliers of Stila. The Supplier Code of Conduct sets forth basic requirements that all production facilities must meet in order to conduct business with Stila, including legal and ethical business practices, child labor, forced labor, wages and benefits, environmental responsibility, etc. Stila also requires its suppliers to be committed to the sourcing of raw materials, goods and services with the same fundamental support of human rights, labor, health and safety, environment, and ethics as outlined in this Code of Conduct. Stila approved suppliers will require adherence to this Supplier Code of Conduct from their direct suppliers and verify that this guidance is being adhered to within their supply chains.”


I hope this article helped you to understand Stila’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

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