Too Faced (Estee Lauder)

Last Updated: January 7, 2023

How Ethical Is Too Faced (Estee Lauder)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Too Faced’s ethics and initiatives.

Ethical Analysis

Is Too Faced cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Too Faced’s policies.
Too Faced is cruelty-free but Too Faced is owned by Estee Lauder, a parent company that is NOT cruelty-free.
Not all of Too Faced’s products are vegan, but they have some vegan options.
Too Faced does not claim or market itself as a sustainable company.
It’s not clear where Too Faced’s mica is mined or sourced from and how they trace or audit to ensure no child labor was involved.
Too Faced products come in plastic packaging. And I couldn’t find anything stating they’re working on reducing their use of virgin plastic in their product packaging.

About Too Faced (Estee Lauder)

Too Faced Cosmetics is a popular makeup brand known for its trendsetting and innovative beauty products.
PRODUCTS: Makeup, Makeup Brushes, Lashes

Too Faced (Estee Lauder)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Too Faced Cruelty-Free?

🐰 Too Faced is a *cruelty-free brand. None of Too Faced’s ingredients or products are tested on animals. Too Faced has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Too Faced Test on Animals?

When asking, does Too Faced test on animals? We must look beyond to ensure none of Too Faced’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Too Faced confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Too Faced confirmed all their ingredient suppliers do not test on animals
  • ✓ Too Faced confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Too Faced is a *cruelty-free brand by our standards.

*Too Faced is owned by Estee Lauder, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

The decision is yours whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. Do what you’re comfortable with. I just thought it was important to disclose that Estee Lauder owns Too Faced.

What is Too Faced’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Too Faced’s website about its animal testing policy:

Is Too Faced Cruelty-Free?

What About China’s Animal Testing Laws?

Too Faced has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Too Faced Certified Cruelty-Free?

Too Faced is certified cruelty-free by PETA.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Too Faced Vegan?

⭐️ Too Faced is NOT an entirely vegan brand. But Too Faced offers some vegan options that are free of animal products.

How to know which of Too Faced products are vegan?

All of Too Faced’s vegan products are clearly marked on their website. In addition, you can view all of Too Faced vegan products on this page:

Where to buy Too Faced Cosmetics? Check out, Sephora, Ulta, and Nordstrom!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Too Faced’s products made?

I asked Too Faced where their products are manufactured and they told me:

“We are please to let you know that Too Faced manufactures its products in the United States. In order to remain cruelty-free, our brand made the conscious decision not to manufacture products in China like most other beauty brands.”

Ethical Mica Mining Policy

Mica is a mineral used in cosmetics to add a shimmery effect. But the mining of natural mica has been linked to child labor and human rights violations.

Unless the company discloses its mica mining policy, we have no way of knowing whether its mica is ethically sourced without child or forced labor.

So I asked Too Faced if their mica is ethically sourced without the use of child labor and they responded by stating,

“We are happy to confirm most products include ingredient listings on our site via the individual product pages. If the ingredient information provided on the site does not sufficiently answer your questions, we encourage you to email our Global Consumer Communications Team where they can assist you with your specific questions about ingredients.”

Too Faced did not specifically address where their mica is sourced from and how they audit or trace to ensure no child labor was involved in mining their mica.

I hope this article helped you to understand Too Faced’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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