I Dew Care (MBX)

Last Updated: March 7, 2023

How Ethical Is I Dew Care (MBX)?

Supporting companies that share the same values and ethics to what matters most to us is how we can drive positive change in this world. Here’s a quick summary of I Dew Care’s ethics and initiatives.

Ethical Analysis

Is I Dew Care cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on I Dew Care’s policies.
I Dew Care is cruelty-free but I Dew Care is owned by MBX, a parent company that is NOT cruelty-free.
All of I Dew Care’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
I Dew Care claims “sustainability is at the top of mind for us at I DEW CARE. Every day we are constantly trying to do our best to make our products vegan & better for the environment.” Currently, the only sustainability initiative I could find was I Dew Care uses FSC materials for their secondary packaging and shipping cartons.
I Dew Care products come in plastic packaging. Their secondary packaging and shipping cartons are made of FSC-certified materials. I Dew Care states they are exploring biobased and recycled plastic to minimize their use of virgin plastic.

About I Dew Care (MBX)

I Dew Care is a K-Beauty brand, known for its unique formulas, playful products, and serious results for everyone to try and share because skincare is always better together.
COMPANY BASED IN: Korea
PRODUCTS MADE IN: Korea
PRODUCTS: Skincare
CERTIFICATIONS: PETA-Certified

I Dew Care (MBX)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is I Dew Care Cruelty-Free?

🐰 I Dew Care is a cruelty-free brand. None of I Dew Care’s ingredients or products are tested on animals. I Dew Care has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does I Dew Care Test on Animals?

When asking, does I Dew Care test on animals? We must look beyond to ensure none of I Dew Care’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ I Dew Care confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ I Dew Care confirmed all their ingredient suppliers do not test on animals
  • ✓ I Dew Care confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, I Dew Care is a *cruelty-free brand by our standards.

*I Dew Care is owned by MBX, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

The decision is yours whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. Do what you’re comfortable with. I just thought it was important to disclose that MBX owns I Dew Care.

What About China’s Animal Testing Laws?

I Dew Care has confirmed they do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is I Dew Care Certified Cruelty-Free?

I Dew Care is certified cruelty-free by PETA.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.

Is I Dew Care Vegan?

⭐️ I Dew Care is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

The following is a snippet of the email response I received from I Dew Care when I asked if all of their products are vegan:

“We’re glad to confirm that all of our products are 100% vegan and do not contain any animal ingredients. We use only plant-based ingredients and do not test on animals. We are also proud to be a PETA certified cruelty-free/animal test-free and vegan brand.”

Where to buy I Dew Care? Check out Ulta, Beautylish, Target, and Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are I Dew Care’s products made?

“All MBX products are proudly made in South Korea leveraging the latest K-beauty innovations in the formula, packaging, and speed-to-market.”


I hope this article helped you to understand I Dew Care’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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