Aveeno (Kenvue)

Last Updated: March 1, 2024

How Ethical Is Aveeno (Kenvue)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here’s a summary of Aveeno’s ethics and initiatives.

Ethical Analysis

Is Aveeno cruelty-free or vegan? We’ve got the answers here! Read below for more details on Aveeno’s policies.
Aveeno is NOT Cruelty-Free. Aveeno engages in animal testing by allowing its products to be animal-tested.

Aveeno is also owned by Kenvue, a parent corporation that does engage in animal testing.
Yes, Aveeno sells its products in stores in mainland China under conditions where animal testing is still legally required.
Aveeno claims to offer some “vegan” options that are free of animal-derived ingredients, but because Aveeno engages in animal testing, we wouldn’t classify anything sold or produced by Aveeno to be vegan.

Aveeno (Kenvue)

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Is Aveeno Cruelty-Free?

☠️ Aveeno is NOT cruelty-free in 2023. Aveeno allows its products to be tested on animals when required by law, including when selling in stores in mainland China.

Aveeno’s Animal Testing Policy

When asking, does Aveeno test on animals? We must look beyond to ensure none of Aveeno’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on their website.

On Aveeno’s website, they claim they do not conduct animal testing except where governments or laws require it.

See below for a screenshot of what’s currently stated on Aveeno’s website:

Is Aveeno Cruelty-Free?

Policies stating, “except where governments or laws require it,” usually imply the company distributes its products in countries that require animal testing, like mainland China.

Is Aveeno Sold in China?

In my research, I discovered that Aveeno products are indeed sold in stores in mainland China.

Below is a screenshot of Aveeno’s Chinese website:

Aveeno Sold in China; Cannot Be Cruelty-Free
Aveeno products sold in China

But Doesn’t China No Longer Test on Animals?

With the recent changes to China’s animal testing laws, cosmetic companies can now export and sell some of their cosmetics in China without animal testing only if they meet ALL of the following preconditions first.

  • ONLY sell ‘general’ cosmetics (like makeup, skincare, haircare, nail polish, and perfumes)
  • must NOT sell any ‘special’ cosmetics like sunscreens, hair dye, hair perming, or other cosmetics claiming new efficacy
  • must NOT sell products designed for infants or children
  • must NOT sell products that contain a ‘New Cosmetic Ingredient’
  • AND if post-market testing is required, then the company must have a policy in place where it will RECALL its products rather than allow its products to be tested on animals

Also, products must meet ONE of the following in order to avoid animal testing in China:

  • manufactured in China, or the final assembly is in China
  • if manufactured outside of China and then exported to China, companies must obtain the proper product safety certificates and documents

However, it’s not stated anywhere that Aveeno has taken any steps to meet the above preconditions in order to avoid animal testing while selling in China.

Follow the highlighted lines in the graphic below to see why most cosmetics sold in China (like Aveeno) are still required by law to be tested on animals in 2023.

Because Aveeno has decided to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why most cosmetics brands selling in mainland China cannot be considered cruelty-free in 2023.

Although Aveeno may not be conducting these animal tests themselves, they knowingly allow Chinese authorities to test their products on animals in order to sell in China.

For those reasons, we would not consider Aveeno to be cruelty-free by our standards.

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Cruelty-Free Policies

Many truly cruelty-free brands have chosen not to sell their products in China under conditions where animal tests may be required. Unfortunately, Aveeno refuses to do the same and therefore cannot be considered cruelty-free.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or by any third parties, including when required by law.

See below for our complete cruelty-free checklist. Since Aveeno already does not meet the last two, we cannot classify the brand as being cruelty-free.

Complete Cruelty-Free Checklist

Is Aveeno Certified Cruelty-Free?

Aveeno is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA.

Since Aveeno is not certified cruelty-free by a third party, no one is substantiating or auditing Aveeno’s cruelty-free commitments and claims.

Is Aveeno Owned By A Non-Cruelty-Free Parent Company?

Yes. Aveeno is owned by Kenvue (a spin-off of Johnson & Johnson) and a parent corporation that still engages in animal testing in 2023.

Some cruelty-free consumers may choose to purchase and support cruelty-free brands owned by animal-tested parent corporations as they hope it will convince the parent company to become cruelty-free.

But in this case, Aveeno is NOT cruelty-free, and neither is its parent corporation, Kenvue.

Does Aveeno Test on Animals?

To wrap up, Aveeno allows its products to be tested on animals when required by law, like when selling in China. Therefore, we would NOT consider Aveeno to be a cruelty-free brand.

Currently, Aveeno is on our List of Brands to Avoid – Animal Tested.

Is Aveeno Vegan?

Aveeno is NOT vegan. Aveeno claims to offer some “vegan” options that are free of animal-derived ingredients, but Aveeno engages in animal testing in some capacity, so we wouldn’t consider any Aveeno products vegan at this time.

In order for products to be considered vegan by ethical elephant’s standards, the products and their ingredients must not be tested on animals anywhere in the world. Also, they must not contain any animal-derived ingredients or by-products.

Cruelty-Free Alternatives to Aveeno:

Looking for a cruelty-free alternative to Aveeno? Here are some affordable, drugstore cruelty-free skincare brands:

And check out our guide to Cruelty-Free & Vegan Drugstore Skincare Brands!

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What do you think

11 thoughts on “Aveeno (Kenvue)”

  1. Well, its a good thing I don’t use any of those products. Nope I don’t use Tylenol ( it doesn’t work for me) I definitely don’t use Sudafed since I have heart problems and nope to visine or Neosporin and many other products from j&j . Its actually not difficult to Google similar brands that are vegan and cruelty free.

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