Does SheaMoisture Test on Animals?

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Is SheaMoisture cruelty-free?

It is not clear whether SheaMoisture is cruelty-free or not. Buy or boycott SheaMoisture at your own discretion.

SheaMoisture Animal Testing Policy

There is virtually no information on SheaMoisture’s website about their stance on animal testing except for a very underwhelming statement “Tested on our family for four generations. Never on animals.”

SheaMoisture also proudly displays the PETA cruelty-free bunny logo on their product packaging and website but since PETA isn’t the most trustworthy source, I tried digging a little deeper to get to the bottom of understanding SheaMoisture’s animal testing policy.

So I emailed them and they responded saying:

“Thank you for contacting SheaMoisture. Sundial Brands LLC is a privately owned, animal cruelty-free company. We do not test on animals, we are not affiliated with any companies which test on animals, and we do not sell in parts of the world that require animal testing. In fact, in most parts of the world there is a trend towards the banning of animal testing, so savvy ingredient suppliers have provided cruelty-free ingredients for many years now. It is a simple matter for us to require our suppliers to certify they do not test on animals. While there are ways for companies to obtain our products to do what they want with them, those users are not affiliated with us and we cannot control what they do with the products.”

WHAT? If that caught you off guard and you’re still confused about whether SheaMoisture is cruelty-free or not.. you aren’t alone. I was very confused by their response so I wrote back:

“Just one part I’m not understanding, when you said “While there are ways for companies to obtain our products to do what they want with them, those users are not affiliated with us and we cannot control what they do with the products.”

Could you please clarify on that some more? In what type of situations or cases would companies want to test your products? Is it to test the safety of your products? or are your products being tested on animals by a third party as required by law?

SheaMoisture replied back with:

“Once a product has been purchased by a user, we cannot see what they are doing with that product. It can be a typical customer or a company or whomever. We cannot answer your question “In what type of situations or cases would companies want to test your products?” as we do not have any association with companies or people that test on animals.”

I understand and agree companies have no control over what customers do with their products after they’ve purchased them, but I don’t think SheaMoisture should even be considering or feel responsible for those type of cases, and bringing it up in their animal testing policy seems strange to me.

What I don’t get is that they mention there’s a possibility that other companies are using and testing their products on animals without their knowledge.

That seems very shady to me and doesn’t give me the confidence to believe that SheaMoisture is doing everything they can to ensure none of their products or ingredients are tested on animals, even when they aren’t doing the testing themselves.

Therefore, I sadly cannot conclude whether SheaMoisture is cruelty-free or not.

I am posting my correspondence with SheaMoisture publicly so that all of you can make up your own conclusion and decide for yourself if you want to buy or boycott SheaMoisture!

It should also be noted that SheaMoisture’s parent company, Sundial Brands was acquired by Unilever, a corporation that continues to test on animals till this day.

Is SheaMoisture Vegan?

If you would like to support and buy from SheaMoisture but want to know which of their products are vegan… this is what they had to say:

“Regarding being vegan, many of our products do not contain any animal by-products but some do. We do not keep a list of products that do or do not contain a list of ingredients. Please check the ingredients of the product you are interested in to see what is in the formula.”


What do you think?

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5 Comments
  • Evelyn
    September 23, 2018

    I have noticed that Shea Moistures packaging has changed so a lot of their products have the logo placed elsewhere on the bottle. In regards to the statement that seems to have everyone off guard, Shea Moisture has to answer that question carefully from a PR perspective and I think they did so wonderfully, It gives you just enough information to do additional research. I know what they are talking about and I am not an employee with Shea Moisture nor do I get paid or compensated by them so I don’t have to follow those same guidelines. There has been a pattern of retailers such as Target, Walmart etc selling counterfeit products. I personally have noticed it the most with hair care since that is what I buy the most. I noticed it with Shea Moisture and DevaCurl. DevaCurl has made statements that Target is NOT a certified retailer yet I have seen these “products” at my local Target) Allegedly it has happened with Urban Decay cosmetics and plenty more. Shea Moisture shouldn’t be penalized for that. They have nothing to do with it and it’s completely out of their control. Hypothetically speaking, if a shopping center sold counterfeit products against the brands knowledge it’s not going to have the same formula (no longer be cruelty free) and the brand obviously wouldn’t know about it or be able to control/stop it. It’s the same as people selling fake Gucci bags. Shea Moisture added that comment to bring attention to a problem that a group of us experienced. I now will only purchase from their website directly.

  • carolina
    July 26, 2018

    I have noticed today that the products being sold do not contain the “cruelty free” stamp and in the sentence where it said “tested in our family for four generations. never on animals.” the second part disapeared :/

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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