Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
Bite Beauty's Vegan Statement:
"Yes, Bite Beauty products are vegan.
Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
Many of them are forced to live and work in shocking conditions.
Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

What Makes A Product Cruelty-Free?

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The label “cruelty-free” is sadly unregulated. This means any company can virtually call their products “cruelty-free” and mislead consumers into thinking they are buying a product that is free of animal experimentation and testing.

To help you fully understand what it means for a brand to be ‘cruelty-free’, I’ve created this practical guide so that you don’t get duped into supporting a company that chooses to intentionally hurt animals.

Is “Cruelty-Free” and “Not Tested On Animals” the same thing?

Yes, the general definition for “cruelty-free” means that the product and its ingredients were not tested on animals.

Is that it?

We wish it was that simple! Unfortunately, a company’s animal testing policy is not just a yes or no statement.

There are several layers to investigate before we can acknowledge whether a brand is truly 100% cruelty-free and does not contribute to the millions of animals used in product testing each year.

Peeling Back The Layers

What makes a product truly cruelty-free and not tested on animals at any stage of production?

We need to ask companies specific questions about the process in which they make their products, source ingredients, and also distribute their products. Here are the questions we ask companies before determining if they are 100% cruelty-free:

  • does the company tests their products on animals?
  • does the company tests their ingredients on animals?
  • does the company commission any third parties to tests their products or ingredients on animals on their behalf?
  • do their ingredient suppliers test on animals? How do they verify this?
  • finally, do they sell in countries that require products to be tested on animals by law?

If a company answers no to all of the above and can assure you that their ingredient suppliers does not test on animals, then it is safe to say that YES! They are a cruelty-free brand!

What makes a brand "cruelty-free"?

Selling in China

A company can meet all of the above cruelty-free credentials but sell their products in China, where it is required by law that products must be tested on animals before they are sold in their country.  Until China changes their animal testing requirements, any brand that is available for sale in China is not cruelty-free. 

Non-Cruelty-Free Parent Company

One last point to consider is whether the brand is owned by a parent company that does tests on animals. Some people have chosen to boycott brands solely because they are owned by a non-cruelty-free company although they meet all of the cruelty-free credentials including not selling in China.

This is a personal decision that we encourage you to draw your own opinions and conclusions about.

Asking specific questions will ensure the company and its products are truly cruelty-free and will help you in deciding what companies you choose to support and where your money goes!

What do you think?

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  • Janet DelVecchio
    July 27, 2016

    I am interested in trying your lipstick…however, I am highly allergic to any products made with beeswax, synthetic beeswax and calamine., Do your products have any of these ingredients in them? My daughter is getting married in a couple of weeks and I am desperately looking for a lipstick that I can wear and haven’t been able to locate anything…hoping you can help.

    May 17, 2016

    Great information Vicky! I’m always curious if I’m actually being cruelty-free and sometimes wonder if I should stop purchasing brands like Urban Decay, which I know are under the L’Oreal umbrella. :/

    María Elena from

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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