Looking for some 100% vegan makeup? ๐Ÿ’„โœจWeโ€™ve got you covered with this list! โค๏ธ From affordable drugstore makeup โ€” to independent or luxury brands you can get at Sephora or Ulta โ€” or if youโ€™re on the hunt for clean & organic vegan makeup โ€” thereโ€™s something for you in this ULTIMATE + updated list of 100% vegan makeup brands! ๐ŸŒฟ None of these beauty brands test their products or ingredients on animals, anywhere in the world and none of their products contain any animal-derived ingredients or by-products! ๐Ÿ™Œ๐Ÿป Because no animal should have to suffer for the sake of beauty! ๐Ÿฐ๐Ÿ’— Let us know what are some of your fave vegan makeup brands! โœจ

Looking for some 100% vegan...

Current mood. (๐Ÿ“ธ via @ps.ny)

Current mood. (๐Ÿ“ธ via @ps.ny)

A kind reminder! ๐ŸŒฑ๐Ÿ‡โœจ (๐Ÿ“ธ via @wholesomeculture)

A kind reminder! ๐ŸŒฑ๐Ÿ‡โœจ (๐Ÿ“ธ...

Toast to another year of living your BEST cruelty-free & vegan life!๐Ÿฅ‚๐Ÿพโœจ
๐Ÿ“ธ via @nicolajanecreative

Toast to another year of...

Everyone can do simple things to make a difference, and every little bit really does count. ~ Stella McCartney (๐Ÿ“ธ via @ecochicpodcast)

Everyone can do simple things...

Animal testing for cosmetics is STILL happening as we go into 2020! ๐Ÿ’‰๐Ÿ Neither the U.S. Food and Drug Administration (FDA) nor the U.S. Consumer Product Safety Commission *require* animal testing for cosmetics or household products. There are sufficient existing safety data as well as in vitro alternatives to make animal testing for these products obsolete. (Source: Leaping Bunny)
Therefore it is up to brands and ingredient suppliers to ensure no new animal tests occur during any stage of product development and manufacturing.
Vote with your consumer dollars by choosing to only buy from cruelty-free brands in 2020! โœŠ๐Ÿป Letโ€™s continue to fight to see a global end to animal testing for cosmetics! โœจ
๐Ÿ“ธ via @am_ham23

Animal testing for cosmetics is...

All I want for Christmas... ๐ŸŽ„๐ŸŽโ„๏ธ (via @thepunkybunny)

All I want for Christmas......

Pigs are friends, not food! ๐Ÿท Save animals' lives by keeping these intelligent and social beings off your plate this holiday!โœจ There are so many delicious vegan holiday roasts  to choose from now!
๐ŸŒฑ @gardein
๐ŸŒฑ @the_tofurky_company
๐ŸŒฑ @fieldroast
Let us know which ones are your faves! ๐Ÿ’•
๐Ÿ“ธ via @sfisherx

Pigs are friends, not food!...

Looking for a stylish vegan winter coat to keep you warm this season? โ„๏ธ Here are some ethical vegan outerwear labels! ๐ŸŒฟ From vegan puffers, parkas, bombers, vests, coats, and jackets for men, women, and kids! ๐Ÿงฅโœจ
What to look out for in an ethical + vegan winter coat:
โ„๏ธ Avoid coats filled with down and animal feathers -- instead, these vegan labels use recycled polyester that are made from used bottles and post-consumer recycled content. They're also warmer, lighter, and more breathable than goose-down!
โ„๏ธ Read the label to see if the fur-trim is animal-derived or not. -- Don't just assume it's faux fur, it only takes two seconds to check to be sure!
โ„๏ธ Ethically-made -- If the price is too good to be true, it probably is. Support vegan labels that care about the people making their clothes just as much as they do about the animals! Are their workers treated fairly, under safe conditions, and paid a living wage?
โ„๏ธ Made to Last -- Avoid shopping for a cheap winter coat just to wear a handful of times and to be replaced next year. Choose quality outerwear made with durable materials that were made to last, and even better, check to see if it comes with a warranty! ๐Ÿ‘Œ๐Ÿป
Do you already have a vegan winter coat? Let us know if it's from one of these brands and/or where you got it from! ๐Ÿ’•

Looking for a stylish vegan...

@covergirl just launched their ๐Ÿ†• 100% vegan beauty line, Clean Fresh ๐ŸŒฟ The 4-piece collection features a Sheer-Coverage Skin Milk, Cream Blush, Cooling Highlighting Glow Stick and a Lip Oil. Available online at Amazon and Ulta.
Note: CoverGirl is cruelty-free and certified by Leaping Bunny, however, CoverGirl is owned by Coty, a parent corporation that is NOT cruelty-free.
#EasyBreezyBeautiful #COVERGIRLCrueltyFree

@covergirl just launched their ๐Ÿ†•...

List of Cruelty-Free & Vegan Foundation

This post may contain affiliate links.


Finding vegan foundation that wasn’t tested on animals and doesn’t contain any animal ingredients or derivatives has been made easier with this guide to vegan liquid foundations!

Conventional foundation may contain ingredientsย derived from animal sources however it’s difficult to tell whether they are vegan-friendly just by reading the ingredient listย because mostย manufacturers do not disclose the ingredient source.

List of Cruelty-free and Vegan Foundation

Use this guide to find the right cruelty-free and vegan foundation to meet your desired coverage and please share in the comments belowย your experience or recommendations with any vegan foundations! =)

vegan foundation

Light Coverage

Light to Medium Coverage

Medium Coverage

Medium to Full Coverage

Full Coverage

This post contains affiliate links which, while they donโ€™t change the cost for you, earn me a small commission.

What do you think?

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  • Joanne
    April 22, 2018

    I need a list of hair care products that are cruelty free/vegan, please. Included, but not limited to: hair coloring products, shampoos and conditioners, hair sprays.

  • Carmen
    February 28, 2018

    Iliked diese articles and I am interesting what products are cruelty free.

  • Yolanda Martins
    September 22, 2017

    Vicky, your blog is fantastic, the best I’ve seen thus far. Content is informative and very attractive too. Wishing you many blessings, as those who fight for animal rights deserve every good thing!

  • Gen
    June 15, 2017

    I love your blog ? So lany good advice ! This is like my lifestyle guide ??


  • Erin Briggs
    March 26, 2017

    Have you tried Tarte? Im currently obsessed!

  • Rhiannon
    August 2, 2016

    I just found your blog and I wish I would’ve found you sooner! I also see you’re a fellow Canadian ๐Ÿ™‚ I’ve only read some of your posts but they are so informative and have helped my transition to a vegan and cruelty-free lifestyle much easier!

  • Kathie Mudge
    July 13, 2016

    Elf sells in China. I stopped buying their products last spring.

    • Vicky Ly
      July 14, 2016

      Hm.. where did you hear or find out that ELF sells in China? As far as I know, ELF has chosen not to sell in mainland China. If they’re selling their products in Hong Kong, then those products are actually NOT required by law to be tested on animals. I’ll do some digging now to investigate this allegation because that would be a shame! =(

    • Vicky Ly
      July 14, 2016

      Hi again Kathie! ELF got back to me very quickly and this is their response:

      “Thank you for your interest in elf cosmetics. Our products are manufactured overseas, mainly in China. We have strict quality control procedures to ensure that our products are free from lead and hazardous materials. Please note that we do not sell our products directly in China, due to our cruelty free policy.”

      For anyone else who is also reading this, to confirm… cosmetics MADE in China are NOT required to be tested on animals and only cosmetics that are SOLD in mainland China ARE required by law to be tested on animals.

      I personally believe elf cosmetics when they say none of their products are sold in China. But if you have other reasons to believe that elf cosmetics isn’t being truthful in their response and you have evidence that their products are sold in China, please let me know as I would be more than happy to look into it! =)

  • Amanda
    March 4, 2016

    Arbonne products are supposed to be vegan /cruelty free

  • Matias Alexandra
    January 14, 2016

    Hiii!! I have a question for you the brand wet n wild she sells for chine that’s does mean she’s not cruelty free even she’s a vegan product
    I hope you can help me โ˜บ

    • Vicky Ly
      January 15, 2016

      Hi Matias!
      More than happy to help! Wet’n’Wild products are actually NOT sold in China. Not sure where you got that information but if you found evidence that they do.. please email me at vicky@ethicalelephant.com linking any articles or posts suggesting that they do and I’ll look into it for you! =)

      They may sell and ship TO China when Chinese consumers buy from their website.. and in this case, their products do NOT have to be registered and therefore they don’t have to be tested on animals. It’s different if they have stores IN China (excluding Hong Kong) or any retail shops carry their physical products.

      Wet’n’Wild products may also be MADE in China and in that case, they also do NOT have to be tested on animals. The only case where they are required by law to test on animals is if they are selling their products in a store in China.

      Hope that clears things up for you, you’re always welcome to email me directly if you have any questions, Matias! =)

  • Summer
    October 13, 2015

    Great list of cruelty free foundations! Wet n Wild CoverALL is one of my favorites and is works great but I noticed the Wet n Wild 15SPF Ultimate Match is super watery and very hard to get out of the container. (I added some face lotion to it and put it into a new container and worked decently (: I defiantly want to try e l f foundations next time I pick up a new foundation. Thanks for posting this! (:

    • Vicky Ly
      October 13, 2015

      Oh you are so welcome, Summer! Thank YOU for reading =) I’ve heard the same thing about the Wet n Wild Ultimate Match foundation and that the coverage is very sheer and watery like you said. That’s a good trick about adding face lotion to it though! =) Definitely a great makeup hack!

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

Does NeoStrata Test On Animals?
List of Cruelty-Free & Vegan Foundation