Daydreaming of being on a beach right now with this gorgeous turquoise creme nail polish color called Son of a Beach by @heroine.nyc 🏝
All of heroine.nyc nail polish are cruelty-free, vegan, and 9-free! 💚
#heroinenyc #gifted #beaheroine #beachbabes

Daydreaming of being on a...

Aren’t we all 😔🌱🌍
// #regram 📸 via @thegoodtrade

Aren’t we all 😔🌱🌍 ....

Never too small to make a big difference ✊🏻💕✨
📸 via @theveganbox

Never too small to make...

🎨 via @veronicadearly

HAPPY FRIDAY! 🖤✨ . ....

Oh look, it’s wine o’clock! 🍷✨ #tgif
Want to know if your wine is vegan? Check out barnivore.com, an online directory of vegan and vegetarian beer, wine, and liquor 🍻 “when making the product, dairy, honey, and other things are ingredients in the final recipe. When filtering the drinks prior to bottling, companies can use things like isinglass (from fish bladder), gelatin, egg whites, and sea shells, among other things. These products grab onto the impurities and make it easier to catch them in the filters, though there are many animal-free alternatives in use.” 🥂🍾
📸 via @gunas_newyork

Oh look, it’s wine o’clock!...

Two words. Ten letters. Say it, and I’m yours 💕
Vegan pizza 🍕
📸 via @inthesoulshine

Two words. Ten letters. Say...

Loving the simple, clean, and vegan ingredients in this nourishing ELIXIR nail and cuticle oil by @madam_glam! 💛 Contains only three ingredients (Jojoba Oil, Vitamin E & Vitamin B) to help soften dry cuticles and keep them moisturized for a perfect mani 👌🏻
There is virtually no scent to this cuticle oil, so this would be perfect for someone who is sensitive to fragrances or for someone who doesn’t like lingering scents on their hands when using a hand cream or oil.
I also appreciate the recyclable packaging and reusable glass bottle + dropper! ♻️ 🌍
#madamglam #madamglamnails #cuticleoil #vegannails #gifted

Loving the simple, clean, and...

Kinda, not really 😄🥔✨
📸 via @theleaguewomen

Kinda, not really 😄🥔✨ ....

Yes Way Rosé! 💅🏻✨ A creamy soft baby pink with white undertone nail color by @lovemissfrankie! 💖 This was such a gorgeously opaque and smooth formula 👌🏻
Miss Frankie’s nail polishes are always cruelty-free, vegan, 10-free, breathable, and made in Australia 🇦🇺!
#missfrankie #Gifted

Yes Way Rosé! 💅🏻✨ A...

. .
📸 via @beetxbeet

👏🏻✨👏🏻✨ . . . ....

List of Cruelty-Free & Vegan Foundation

This post may contain affiliate links.


Finding vegan foundation that wasn’t tested on animals and doesn’t contain any animal ingredients or derivatives has been made easier with this guide to vegan liquid foundations!

Conventional foundation may contain ingredients derived from animal sources however it’s difficult to tell whether they are vegan-friendly just by reading the ingredient list because most manufacturers do not disclose the ingredient source.

List of Cruelty-free and Vegan Foundation

Use this guide to find the right cruelty-free and vegan foundation to meet your desired coverage and please share in the comments below your experience or recommendations with any vegan foundations! =)

vegan foundation

Light Coverage

Light to Medium Coverage

Medium Coverage

Medium to Full Coverage

Full Coverage

This post contains affiliate links which, while they don’t change the cost for you, earn me a small commission.

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  • Joanne
    April 22, 2018

    I need a list of hair care products that are cruelty free/vegan, please. Included, but not limited to: hair coloring products, shampoos and conditioners, hair sprays.

  • Carmen
    February 28, 2018

    Iliked diese articles and I am interesting what products are cruelty free.

  • Yolanda Martins
    September 22, 2017

    Vicky, your blog is fantastic, the best I’ve seen thus far. Content is informative and very attractive too. Wishing you many blessings, as those who fight for animal rights deserve every good thing!

  • Gen
    June 15, 2017

    I love your blog ? So lany good advice ! This is like my lifestyle guide ??


  • Erin Briggs
    March 26, 2017

    Have you tried Tarte? Im currently obsessed!

  • Rhiannon
    August 2, 2016

    I just found your blog and I wish I would’ve found you sooner! I also see you’re a fellow Canadian 🙂 I’ve only read some of your posts but they are so informative and have helped my transition to a vegan and cruelty-free lifestyle much easier!

  • Kathie Mudge
    July 13, 2016

    Elf sells in China. I stopped buying their products last spring.

    • Vicky Ly
      July 14, 2016

      Hm.. where did you hear or find out that ELF sells in China? As far as I know, ELF has chosen not to sell in mainland China. If they’re selling their products in Hong Kong, then those products are actually NOT required by law to be tested on animals. I’ll do some digging now to investigate this allegation because that would be a shame! =(

    • Vicky Ly
      July 14, 2016

      Hi again Kathie! ELF got back to me very quickly and this is their response:

      “Thank you for your interest in elf cosmetics. Our products are manufactured overseas, mainly in China. We have strict quality control procedures to ensure that our products are free from lead and hazardous materials. Please note that we do not sell our products directly in China, due to our cruelty free policy.”

      For anyone else who is also reading this, to confirm… cosmetics MADE in China are NOT required to be tested on animals and only cosmetics that are SOLD in mainland China ARE required by law to be tested on animals.

      I personally believe elf cosmetics when they say none of their products are sold in China. But if you have other reasons to believe that elf cosmetics isn’t being truthful in their response and you have evidence that their products are sold in China, please let me know as I would be more than happy to look into it! =)

  • Amanda
    March 4, 2016

    Arbonne products are supposed to be vegan /cruelty free

  • Matias Alexandra
    January 14, 2016

    Hiii!! I have a question for you the brand wet n wild she sells for chine that’s does mean she’s not cruelty free even she’s a vegan product
    I hope you can help me ☺

    • Vicky Ly
      January 15, 2016

      Hi Matias!
      More than happy to help! Wet’n’Wild products are actually NOT sold in China. Not sure where you got that information but if you found evidence that they do.. please email me at vicky@ethicalelephant.com linking any articles or posts suggesting that they do and I’ll look into it for you! =)

      They may sell and ship TO China when Chinese consumers buy from their website.. and in this case, their products do NOT have to be registered and therefore they don’t have to be tested on animals. It’s different if they have stores IN China (excluding Hong Kong) or any retail shops carry their physical products.

      Wet’n’Wild products may also be MADE in China and in that case, they also do NOT have to be tested on animals. The only case where they are required by law to test on animals is if they are selling their products in a store in China.

      Hope that clears things up for you, you’re always welcome to email me directly if you have any questions, Matias! =)

  • Summer
    October 13, 2015

    Great list of cruelty free foundations! Wet n Wild CoverALL is one of my favorites and is works great but I noticed the Wet n Wild 15SPF Ultimate Match is super watery and very hard to get out of the container. (I added some face lotion to it and put it into a new container and worked decently (: I defiantly want to try e l f foundations next time I pick up a new foundation. Thanks for posting this! (:

    • Vicky Ly
      October 13, 2015

      Oh you are so welcome, Summer! Thank YOU for reading =) I’ve heard the same thing about the Wet n Wild Ultimate Match foundation and that the coverage is very sheer and watery like you said. That’s a good trick about adding face lotion to it though! =) Definitely a great makeup hack!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Does NeoStrata Test On Animals?
List of Cruelty-Free & Vegan Foundation