Is Tresemme Cruelty-Free?
Tresemme is NOT Cruelty-free. Tresemme pays and allows their products to be tested on animals when required by law.
In addition, Tresemme is owned by Unilever, a parent company that is also not cruelty-free.
Tresemme Animal Testing Policy
On Tresemme’s website, they claim, no animal testing is carried out in its own laboratories. However, there are countries, where Tresemme products are sold, local authorities test their products on animals.
Below is a screenshot of what’s currently stated on Tresemme’s company website:
The country they are referring to here is China. Specifically, mainland China.
All imported cosmetics sold in stores in mainland China are required by law to be tested on animals.
Is Tresemme Sold in China?
Tresemme products are indeed sold in China. As a result, they are required to let Chinese authorities test their products on animals first.
Because of Tresemme’s decision to sell in mainland China stores, they must consent and pay to have their products tested on animals. That’s why all cosmetic brands selling in mainland China cannot be considered cruelty-free in 2020.
Although Tresemme may not be conducting these animal tests themselves, they are knowingly allowing Chinese authorities to test their products on animals in order to sell in China.
Many truly cruelty-free brands have chosen not to sell their products in China because of the country’s animal testing laws. Unfortunately, Tresemme refuses to do the same and has decided to put profits before the welfare of animals.
Summary: Tresemme is NOT Cruelty-Free!
In Tresemme’s policy, they admit to knowingly allowing local authorities in countries they sell in to test their products on animals. Therefore I would not consider Tresemme to be a cruelty-free brand.
Currently, Tresemme is on our List of Brands to Avoid – Animal Tested.
Is Tresemme Vegan?
Since we would not consider Tresemme to be cruelty-free as their products are tested on animals when required by law, we also wouldn’t consider anything sold or manufactured by Tresemme to be vegan.
Cruelty-Free Alternatives to Tresemme:
Looking for a cruelty-free option to Tresemme, here are some of our recommendations:
- Not Your Mother’s – some vegan options
- Pacifica Beauty – 100% Vegan
- Cake Beauty – 100% Vegan
- Giovanni – some vegan options
- HASK – some vegan options
or check out our list of drugstore vegan shampoo and hair product brands!
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Ado
May 13, 2016Bravo!! I’m fed up with people buying all the propaganda about certain brands being cruelty free when their parent companies are not! The money ends up in the same place, so no difference.
Thanks, Vicky, for speaking the truth =)
Caitlin
May 11, 2016it can be so difficult to know for sure if a company is cruelty-free. for individuals not well versed in understanding the language, what to look for, and the ways companies can disguise their animal testing policies, it’s like reading a different language. i can understand how kalyn could be ok with being sponsored by tresemme, especially if she is not 100% committed to using cruelty-free products.
on a side note, i find it humorous when people claim to love tresemme because, back in the day before i was a conscious consumer and my mom would buy whatever was on sale at the supermarket, i freakin hated tresemme- the smell was terrible and it made my hair look dry and frizzy. maybe their product has improved in the last 15 years…
Vicky Ly
May 11, 2016exactly! there are so many people (like Kalyn) who are honestly trying to make informed cruelty-free choices but get these ambiguous responses from companies and misled into believing they don’t test or condone animal testing when that’s far from the truth.
I know exactly what you mean.. I grew up using Tresemme too! because my mom always bought it and I’d just take it off her table haha. Man, that stuff was awful to use.