Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘


What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Every time. πŸ˜‚ #relatable
// πŸ“Έ via @sassyspudshop

Every time. πŸ˜‚ #relatable //...

The Best Cruelty-Free & Vegan Eyeliners

This post may contain affiliate links.

7 of the best cruelty-free and vegan eyeliners

Let’s be real, we’re all still probably buying the same eyeliner brand we’ve bought as a teenager because once we find one that works.. we hold onto it for LIFE!

But sadly, brands like L’Oreal, Stila, Rimmel, Benefit, MAC, Bobbi Brown, and Maybelline continue to test on animals, and some cruelty-free brands that don’t test on animals will use animal-derived ingredients like Stearic Acid, Beeswax, and even Carmine to make their eyeliners!

The struggle is real when it comes to letting go of our beloved eyeliner that we’ve been using for years and wanting to find a cruelty-free and vegan eyeliner replacement! To ease the pain, I’ve compiled a list of the best cruelty-free and vegan eyeliners!

Vegan Eyeliners

Kat Von D's - Vegan Eyeliner

Kat Von D’s Tattoo Liner ($20)

Kat Von D’s Tattoo Liner is the most popular choice for both vegans and non-vegans alike! Many beauty gurus swear by this brush-tip liquid liner to perfecting their crisp, smooth wings! The brush-tip is very easy to use and you can create just about any look with Kat Von D’s Tattoo Liner! (Waterproof)

Where to buy: Online, Amazon, Sephora

100% Pure's Black tea vegan liquid eyeliner

100% Pure’s Black Tea Long Last Liquid Eye Liner ($29)

100% Pure’s Black Tea Liquid Eye Liner is a favorite amongst natural and green beauty bloggers and for good reasons because this natural liquid eye liner is pigmented from crushed, micronized black tea leaves instead of harsh synthetic dyes! Careful though, this liner is quite “wet” and takes a little longer to dry but once this stuff is set.. it doesn’t smudge and will last all day long! (Water-resistant)

Where to buy: Online, Amazon

Jordana vegan fabu liner

Jordana’s FabuLiner Liquid Eyeliner ($2.99)

Who says cruelty-free and vegan makeup always has to be expensive? Jordana’s FabuLiner Liquid Eyeliner is a great drugstore option! This felt-tip liquid eyeliner can do it all, create thin or thick lines perfect for any occasion!

Where to buy: Beauty Bay, Amazon, Walgreens

elf vegan cream eyeliner

E.L.F’s Cream Eyeliner ($3)

Another amazing cruelty-free and vegan drugstore option, ELF’s Cream Eyeliner glides on smoothly to create some of the smoothest and defined lines! It also comes with a slanted eyeliner brush but I personally prefer using a pointed eyeliner brush with this cream eyeliner instead. (Water-resistant)

Where to buy: Online, Amazon, iHerb, Ulta, Well.ca

zuzu luxe vegan liquid eyeliner

Zuzu Luxe Liquid Eyeliner ($15.60)

Zuzu Luxe Liquid Eyeliner features a fine calligraphy tip and is the top recommended non-toxic, natural eyeliner, especially recommended for those who have sensitive eyes! (Water-resistant)

Where to buy: Online, Amazon, Whole Foods Market, Target, Well.ca,

milani vegan liquid-eye eyeliner pencil

Milani’s Liquid-Like Eyeliner Pencil ($7.99)

(DISCONTINUED) Milani’s Liquid-Like Eyeliner Pencil is great for tightlining or for people who want a hassle-free eyeliner! This eyeliner pencil is called “Liquid-Like” because of its gel-based formula that is extremely creamy and easy to work with!

illamasqua vegan precision gel eyeliner

Illamasqua’s Precision Gel Eyeliner ($28)

Want a smooth, rich black liner to help create some of your most dramatic looks? Try Illamasqua’s Precision Gel Eyeliner, this long-lasting formula won’t smudge and it’s super easy to apply! (Water-resistant)

Where to buy: Online, Amazon, ASOS

Have you tried any of these cruelty-free and vegan eyeliners before? What’s your favourite vegan eyeliner?

Disclaimer: This post contains affiliate links which, while they don’t change the cost for you, earn me a small commission.

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  • @Beautiphant
    March 3, 2018

    I’ve just started working on my switch to vegan makeup and found your website/instagram – thank you for following your passion and for existing. This article is EXACTLY how I feel and what I was looking for! I have been hooked on the Revlon dark brown liquid pot liner since I discovered it in middle school. It took me this long to dump it and realize that it wasn’t vegan or cruelty-free ?

    P.s. I love your site name. I am a HUGE lover of elephants – if you couldn’t already gather that from my handle name lol

  • Debbie Jo
    February 26, 2018

    I favor cobalt blue and deep purple eyeliners but they give me pink eye. The gels glide on and are
    waterproof but only come in black and brown.
    My eyes are hazel. I want them to pop!

    Debbie Jo

  • Rhino
    September 28, 2017

    Just like Potato, I prefer eyeliner pencil and those vegan pencil I tried seem too soft and hard to sharp them.

  • Potato
    October 20, 2016

    Would be great if you could make a list of best vegan eyeliners that are also pencil and come in different colours because I’m not looking for a black liquid eyeliner. Thank you!

    • Nova
      March 11, 2018

      Try Honeybee Gardens eyeliners !

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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The Best Cruelty-Free & Vegan Eyeliners