Looking for some 100% vegan makeup? πŸ’„βœ¨We’ve got you covered with this list! ❀️ From affordable drugstore makeup β€” to independent or luxury brands you can get at Sephora or Ulta β€” or if you’re on the hunt for clean & organic vegan makeup β€” there’s something for you in this ULTIMATE + updated list of 100% vegan makeup brands! 🌿 None of these beauty brands test their products or ingredients on animals, anywhere in the world and none of their products contain any animal-derived ingredients or by-products! πŸ™ŒπŸ» Because no animal should have to suffer for the sake of beauty! πŸ°πŸ’— Let us know what are some of your fave vegan makeup brands! ✨

Looking for some 100% vegan...

Current mood. (πŸ“Έ via @ps.ny)

Current mood. (πŸ“Έ via @ps.ny)

A kind reminder! πŸŒ±πŸ‡βœ¨ (πŸ“Έ via @wholesomeculture)

A kind reminder! πŸŒ±πŸ‡βœ¨ (πŸ“Έ...

Toast to another year of living your BEST cruelty-free & vegan life!πŸ₯‚πŸΎβœ¨
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πŸ“Έ via @nicolajanecreative

Toast to another year of...

Everyone can do simple things to make a difference, and every little bit really does count. ~ Stella McCartney (πŸ“Έ via @ecochicpodcast)

Everyone can do simple things...

Animal testing for cosmetics is STILL happening as we go into 2020! πŸ’‰πŸ Neither the U.S. Food and Drug Administration (FDA) nor the U.S. Consumer Product Safety Commission *require* animal testing for cosmetics or household products. There are sufficient existing safety data as well as in vitro alternatives to make animal testing for these products obsolete. (Source: Leaping Bunny)
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Therefore it is up to brands and ingredient suppliers to ensure no new animal tests occur during any stage of product development and manufacturing.
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Vote with your consumer dollars by choosing to only buy from cruelty-free brands in 2020! ✊🏻 Let’s continue to fight to see a global end to animal testing for cosmetics! ✨
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πŸ“Έ via @am_ham23

Animal testing for cosmetics is...

All I want for Christmas... πŸŽ„πŸŽβ„οΈ (via @thepunkybunny)

All I want for Christmas......

Pigs are friends, not food! 🐷 Save animals' lives by keeping these intelligent and social beings off your plate this holiday!✨ There are so many delicious vegan holiday roasts  to choose from now!
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🌱 @gardein
🌱 @the_tofurky_company
🌱 @fieldroast
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Let us know which ones are your faves! πŸ’•
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πŸ“Έ via @sfisherx

Pigs are friends, not food!...

Looking for a stylish vegan winter coat to keep you warm this season? ❄️ Here are some ethical vegan outerwear labels! 🌿 From vegan puffers, parkas, bombers, vests, coats, and jackets for men, women, and kids! πŸ§₯✨
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What to look out for in an ethical + vegan winter coat:
❄️ Avoid coats filled with down and animal feathers -- instead, these vegan labels use recycled polyester that are made from used bottles and post-consumer recycled content. They're also warmer, lighter, and more breathable than goose-down!
❄️ Read the label to see if the fur-trim is animal-derived or not. -- Don't just assume it's faux fur, it only takes two seconds to check to be sure!
❄️ Ethically-made -- If the price is too good to be true, it probably is. Support vegan labels that care about the people making their clothes just as much as they do about the animals! Are their workers treated fairly, under safe conditions, and paid a living wage?
❄️ Made to Last -- Avoid shopping for a cheap winter coat just to wear a handful of times and to be replaced next year. Choose quality outerwear made with durable materials that were made to last, and even better, check to see if it comes with a warranty! πŸ‘ŒπŸ»
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Do you already have a vegan winter coat? Let us know if it's from one of these brands and/or where you got it from! πŸ’•

Looking for a stylish vegan...

@covergirl just launched their πŸ†• 100% vegan beauty line, Clean Fresh 🌿 The 4-piece collection features a Sheer-Coverage Skin Milk, Cream Blush, Cooling Highlighting Glow Stick and a Lip Oil. Available online at Amazon and Ulta.
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Note: CoverGirl is cruelty-free and certified by Leaping Bunny, however, CoverGirl is owned by Coty, a parent corporation that is NOT cruelty-free.
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#EasyBreezyBeautiful #COVERGIRLCrueltyFree

@covergirl just launched their πŸ†•...

List of the Best Vegan Eyeliners in 2019

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There’s a long list of things we expect an eyeliner to do for us: it’s gotta be long-lasting, no smudging, tugging, creasing, easy to use, waterproof, smooth and precise application, and comes in all different colors. In addition, if you’re also a conscious consumer, you gotta throw cruelty-free and no animal ingredients on the list as well.

And when most drugstore and popular makeup brands like L’Oreal, Rimmel, Benefit, MAC, Bobbi Brown, and Maybelline are unfortunately not cruelty-free in 2019, it makes finding a cruelty-free eyeliner so much more difficult!

Even if the brand is cruelty-free, some eyeliners contain animal-derived ingredients like Stearic Acid, Beeswax, and even Carmine.

Don’t fret, my friends! With this list of the best cruelty-free and vegan eyeliners, there’s no need to panic or wing it at the store. I’ve got you covered, whether you’re looking to either replace an existing non-vegan eyeliner or you’re just on the look-out for a new liner to try out, there’s an option for you here!

None of these eyeliners are from brands that test on animals, however some of them are owned by a parent corporation that does test on animals. If you choose to avoid these brands as well, just look for the * next to the brand name.

Vegan Eyeliners

Kat Von D – Tattoo Vegan Liner

Tattoo Liner by Kat Von D ($20) – This vegan eyeliner by Kat Von D is one of the most popular choices for both vegans and non-vegans. “It’s the uncontested holy grail of liquid eyeliner to create any look imaginable on every eye shape, including the iconic cat eye and more. The key is the ultra-precise brush tip for super-easy application and ultimate precision, making Kat Von D Tattoo Liner the perfect tool for everyone, from makeup beginners to pros.”

Available in two colors: Black and Brown.

Get it online at katvondbeauty.com, Sephora, Amazon.

Urban Decay – 24/7 Glide-On Vegan Eye Pencil

24/7 Glide-on Eye Pencil by Urban Decay* ($22) – “This is not your average eyeliner. Creamy, forever-lasting, award-winning and waterproof, 24/7 pencils delight you with lush tropical hues, deep metallics, and unusually vibrant neutrals. The best Eyeliner Pencil ever, ever, ever!” Available in 40+ colors and finishes.

Get it online at Sephora or Ulta.

*It should be noted that Urban Decay is owned by L’Oreal, a parent corporation that is still testing on animals when required by law.

NYX Epic Ink Vegan Liner

Epic Ink Liner by NYX* ($6.30) – This is a great affordable, drugstore vegan eyeliner! Available in black and brown. “Featuring a slender and supple brush tip, this intensely pigmented, waterproof pen lets you achieve black liquid lines effortlessly. Every stroke is unbelievably fluid for a defined finish.”

Get it at your local drugstore or online on Amazon and Ulta.

*It should be noted that NYX is owned by L’Oreal, a parent corporation that is still testing on animals when required by law.

Too Faced – Better Than Sex Waterproof Vegan Eyeliner

Better Than Sex Waterproof Eyeliner by Too Faced* ($21) – “In one stroke, achieve an intense black line that lasts for up to 24 hours. The combination of Too Faced’s Easy Glide waterproof formula and innovative dual-fiber brush creates an eyeliner so amazing, it’s Better Than Sex.”

Get it online at toofaced.com, Sephora, Amazon, Ulta.

*It should be noted that Too Faced is owned by Estee Lauder, a parent corporation that is still testing on animals when required by law.

100% Pure – Long Last Liquid Vegan Eyeliner

Long Last Liquid Eye Liner by 100% Pure ($30) is a favorite amongst natural and green beauty bloggers and for good reasons, because this natural liquid vegan eyeliner is pigmented from crushed, micronized black tea leaves instead of harsh synthetic dyes! Careful though, this liner is quite “wet” and takes a little longer to dry but once this it’s set.. it doesn’t smudge and will last all day long!

Available in 3 colors: Black Tea, Blackberry, and Dark Chocolate.

Get it online at 100percentpure.com, Amazon, Petit Vour, Well.ca

ColourPop BFF Liquid Vegan Liner

BFF Liquid Liner by ColourPop ($8) – If you’re looking for a vegan eyeliner that is under $10 with lots of color options, then this one is your next BFF (hence the name!). Available in 8 colors. A precision felt tip liquid eyeliner pen that is easy to use with its flexible tip that glides on smoothly with intense pigmentation in one swipe without skipping or tugging.

Get it online at Ulta.

Zuzu Luxe Liquid Vegan Eyeliner

Zuzu Luxe Liquid Eyeliner ($15) – Featuring a fine calligraphy tip, Zuzu Luxe’s quick-drying, vegan liquid eyeliner has a water-resistant, gluten-free formula that delivers ultimate precision to line, shape and define your eyes. Available in 7 colors.

Get it online at Amazon or Well.ca

Hourglass – 1.5MM Mechanical Vegan Gel Eye Liner

1.5MM Mechanical Gel Eye Liner by Hourglass* ($18) – “The unique, creamy formula delivers the intensity and staying power of a traditional gel liner, in a precise and easy-to-use pencil. Encapsulated in a 1.5MM mechanical pencil, this liner offers precision accuracy and ease of application. Its formula and delivery are best for tightlining between lashes. Six single clicks and one stroke create dramatic definition that resists transfer for extended wear.” Available in 5 eyeliner colors.

Get it online at hourglasscosmetics.com or Sephora.

*It should be noted that Hourglass is owned by Unilever, a parent corporation that is still testing on animals when required by law.


Have you tried any of these cruelty-free and vegan eyeliners before? What’s your favourite vegan eyeliner?

What do you think?

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6 Comments
  • Jules
    September 9, 2019

    The elf eyeliner is not waterproof despite the label. Cried today and it came right off. Disappointed.

  • @Beautiphant
    March 3, 2018

    I’ve just started working on my switch to vegan makeup and found your website/instagram – thank you for following your passion and for existing. This article is EXACTLY how I feel and what I was looking for! I have been hooked on the Revlon dark brown liquid pot liner since I discovered it in middle school. It took me this long to dump it and realize that it wasn’t vegan or cruelty-free ?

    P.s. I love your site name. I am a HUGE lover of elephants – if you couldn’t already gather that from my handle name lol

  • Debbie Jo
    February 26, 2018

    I favor cobalt blue and deep purple eyeliners but they give me pink eye. The gels glide on and are
    waterproof but only come in black and brown.
    My eyes are hazel. I want them to pop!

    Debbie Jo

  • Rhino
    September 28, 2017

    Just like Potato, I prefer eyeliner pencil and those vegan pencil I tried seem too soft and hard to sharp them.

  • Potato
    October 20, 2016

    Would be great if you could make a list of best vegan eyeliners that are also pencil and come in different colours because I’m not looking for a black liquid eyeliner. Thank you!

    • Nova
      March 11, 2018

      Try Honeybee Gardens eyeliners !

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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