Always keep a bottle of wine in the fridge for special occasions...
You know, like Wednesday. ๐Ÿทโœจ
๐Ÿ“ธ via @sokoglam

Always keep a bottle of...

My #OOTD every day ๐Ÿ˜โœจ
๐Ÿ“ธ via @theleaguewomen

My #OOTD every day ๐Ÿ˜โœจ...

Itโ€™s the weekend! โœจ Iโ€™m off to Club Bed featuring DJ Pillow and Mc Blanky ๐Ÿ˜Ž๐Ÿ™Œ๐Ÿป
Who else is an unapologetic homebody? ๐Ÿ™‹๐Ÿปโ€โ™€๏ธ
// ๐Ÿ“ธ via @niu.body

Itโ€™s the weekend! โœจ Iโ€™m...

Ainโ€™t nuthin but a plant thing baby!
๐Ÿ“ธ via @heykokomo

Ainโ€™t nuthin but a plant...

No-bunny ๐Ÿฐ was harmed in the making of @vegancuts Summer Makeup Box! ๐Ÿ’„โ˜€๏ธ Here's a peek inside this season's box, it's PACKED FULL of amazing cruelty-free + vegan makeup products! Ranging from a fruit pigmented lipstick ๐Ÿ’, 100% natural lip balm ๐Ÿ‘„, a multi-use roll-on highlighter โœจ, and more!
๐Ÿ’‹ What is this Makeup Box?
It's a quarterly subscription box, curated by @vegancuts, where every 3-months, you'll receive 4-5 ๐™›๐™ช๐™ก๐™ก-๐™จ๐™ž๐™ฏ๐™š (not sample sizes) vegan makeup products to match the season! โ˜€๏ธ
๐Ÿ’‹ How much is it?
Quarterly Plan (1 box): US$39.95
Annual Plan (4 boxes): US$37.45/box ($10 SAVINGS!)
๐Ÿ’‹ Is it worth it?
Heck yes! This Summer Makeup Box includes $103 worth of products alone! ๐Ÿ‘Œ๐Ÿป
๐Ÿ’‹ Who is this box for? 
Perfect for yourself or as a gift! ๐ŸŽ Whether you're new to cruelty-free + vegan makeup or just love makeup in general, you'll definitely enjoy discovering all the goodies in each season's box! ๐Ÿ’•
#vegancuts #vegancutsmakeupbox #veganbeautybox #crueltyfreebeautybox #gifted

No-bunny ๐Ÿฐ was harmed in...

๐šŸ๐šŽ๐š๐šŠ๐š— โ‰  ๐šŒ๐š›๐šž๐šŽ๐š•๐š๐šข-๐š๐š›๐šŽ๐šŽ
some cosmetics labeled as 'vegan' doesn't necessarily mean they're also cruelty-free.
How? the term '๐šŒ๐š›๐šž๐šŽ๐š•๐š๐šข-๐š๐š›๐šŽ๐šŽ' is generally used to imply the products and its ingredients were not tested on animals, whereas the term '๐šŸ๐šŽ๐š๐šŠ๐š—' is generally used to imply the products do not contain any animal-derived ingredients or by-products (like carmine, beeswax, lanolin, honey, etc.)
๐“ท๐“ธ๐“ฝ๐“ฎ: I'm saying 'generally' here because this is how the cosmetic industry is generally using these two terms, that's not to say these are ideal or perfect definitions and tbh, if it were up to me, there wouldn't be a difference as almost all animal-derived ingredients cannot be obtained in a 'cruelty-free' manner, but I digress.
๐“ฎ๐”๐“ช๐“ถ๐“น๐“ต๐“ฎ๐“ผ: swipe โžก๏ธ to see a couple of real-life examples of products that are vegan ๐™—๐™ช๐™ฉ ๐™ฃ๐™ค๐™ฉ cruelty-free.
1๏ธโƒฃ Garnier claims their Ultimate Blends and new Fructis hair products are โ€˜veganโ€™, explaining these products do not contain animal-derived ingredients or by-products. But Garnier is actually not a cruelty-free brand, as Garnier does test on animals when required by law
2๏ธโƒฃ In 2017, Lโ€™Orealโ€™s EverPure Shampoo and Conditioners were spotted with a โ€˜100% Veganโ€™ stamp on the packaging. Lโ€™Oreal claims these products are โ€˜veganโ€™ in which they donโ€™t contain animal-derived ingredients or by-products, but Lโ€™Oreal is definitely not a cruelty-free brand. Lโ€™Oreal does test on animals when required by law.
๐Ÿ” Look for products that are both cruelty-free ๐™–๐™ฃ๐™™ vegan to ensure the products and its ingredients were not tested on animals ๐™–๐™ฃ๐™™ it doesn't contain animal-derived ingredients or by-products.
Do you know of any other brands/products that claim to be vegan but isn't cruelty-free?๐Ÿค”

๐šŸ๐šŽ๐š๐šŠ๐š— โ‰  ๐šŒ๐š›๐šž๐šŽ๐š•๐š๐šข-๐š๐š›๐šŽ๐šŽ some cosmetics...

CHOOSING CRUELTY-FREE MATTERS ๐Ÿฐ to the millions of animals that are routinely blinded, poisoned, and killed each year for cosmetic testing. ๐Ÿ’„๐Ÿ’‰๐Ÿ‡ It's not ๐’ฟ๐“Š๐“ˆ๐“‰ a mascara. And it may not be a life or death decision for you but it is for all the innocent animals used for product testing. 
You're either part of the solution or part of the problem. Which side would you like to be on? 
Choosing cruelty-free matters & You CAN help to make a difference โœŠ๐Ÿปโœจ
๐ŸŽจ via @justcomics_official


Beating the Monday Blues with this gorgeous bluish-purple pastel nail polish color from @nclabeauty called ๐˜Š๐˜ญ๐˜ถ๐˜ฃ๐˜ฉ๐˜ฐ๐˜ถ๐˜ด๐˜ฆ ๐˜Š๐˜ฐ๐˜ค๐˜ฌ๐˜ต๐˜ข๐˜ช๐˜ญ๐˜ด ๐Ÿ’™๐Ÿน All of NCLA nail polish are cruelty-free, vegan, and 7-free! ๐Ÿ’…๐Ÿปโœจ #veganmanimonday

Beating the Monday Blues with...

Pretending to look busy is hard work. // ๐Ÿ“ธ via @rabbitsrealm

Pretending to look busy is...

Yess. ๐Ÿ™Œ๐Ÿป Letโ€™s bake it happen!๐Ÿงโœจ

Yess. ๐Ÿ™Œ๐Ÿป Letโ€™s bake it...

Which Brands at Sephora are Cruelty-Free or Tested on Animals?

This post may contain affiliate links.

Shopping at Sephora but wondering which brands are cruelty-free and not tested on animals? Well you’ve come to the right place because I went through Sephora’s entire brand directory list of over 300+ brands and did the research to find out which brands are cruelty-free or not!

In this list, you’ll be able to figure out which brands, that are available at Sephora, test or do not test on animals. To keep things simple, I’ve noted each brand accordingly:

This brand is not cruelty-free This brand is not cruelty-free; tested on animals

This brand is cruelty-free! This brand is cruelty-free!; does not test on animals (may or may not be vegan)

This brand is cruelty-free! This brand is cruelty-free but is owned by a parent company that does test on animals

I received a response from this brand but am not 100% satisfied with the information provided to me to claim if they’re cruelty-free or not

Vegan – This brand only offers vegan products; no animal-derived ingredients or by-products

Don’t see a brand listed here? It might be because I’m still waiting to hear back from them! Check the list at the very bottom of this post to see if the brand you’re looking for is on my pending list at the very bottom of this page.


























  • Anthony
  • Apivita
  • Azzaro
  • B. Kamins
  • BeautyBio
  • bkr
  • Cane + Austin
  • Carolina Herrera
  • Carven Parfums
  • Cinema Secrets
  • Commodity
  • Comptoir Sud Pacifique
  • Dominique Cosmetics
  • Earthโ€™s Nectar
  • Eight & Bob
  • ELIE SAAB Perfume
  • ghd
  • GLO Science
  • Grande Cosmetics
  • Hush
  • Itโ€™s Skin
  • Kaja
  • Kane NY
  • Keranique
  • Kilian
  • Lano
  • Living Proof
  • Lunar Beauty
  • MAELYS Cosmetics
  • Martial Vivot
  • Moschino
  • Naturally Serious
  • Nina Ricci Perfume
  • O&M
  • Obagi Clinical
  • Private Doctor
  • Qhemet Biologics
  • Rita Hazan
  • Rossano Ferreti Parma
  • Saturday Skin
  • Seed Phytonutrients
  • Serge Lutens Perfumes
  • Shaveworks
  • St. Tropez
  • surratt beauty
  • Taste Beauty
  • The INKEY List
  • Together Beauty
  • Violet Voss
  • Viseart
  • Winky Lux

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  • Karen Parr
    June 17, 2019

    According to crueltyfreekitty.com, Wei IS cruelty-free; and, their ambassador (seen on HSN) has stated that as well.

  • ILa
    June 16, 2019

    I cant realy accept Urban Decay as Cruellty Free because they started a process to get into the Chinese market….. (Then they did a poodle when customers got angry)
    That’s says a lot about what the brand really stands for…!

  • Shannon Bruno
    May 17, 2019

    Hi, I am a cruelty free beauty content creator on Instagram (@shannonbruno) and I noticed Boscia is not on your cruelty free list, however I donโ€™t know if it is accurate/updated. Bosciaโ€™s website does not state they sell in China anymore, and I reached out to Boscia to confirm. Quote from their email response:

    โ€œboscia is proud to share that we are cruelty-free.
    boscia does not advocate animal testing on raw ingredients and we are committed to working with partners who share those same values.
    We do not use any animal, insect, or marine life ingredients in our products along with preservatives, ethanol alcohol, bactericides, synthetic fragrances, synthetic colorants, mineral oil, or gluten.
    Also, we do not sell in China.โ€


    Thank you,
    Shannon Bruno

  • Jessie
    May 17, 2019

    Hi just ran across this list which Iโ€™m so excited for because Iโ€™m trying to go Cruelty-Free. I noticed NARS was on the list as Cruelty-Free, but I thought they started to sale their brand in mainland China?

    • Jessie
      May 17, 2019

      Sorry read too fast I see that has the skull now!

  • Alexa
    May 6, 2019

    I’m so curious about Belif! I am so confused and need to know if they test on animals. I’ve emailed and it looks like you are still waiting for a repsonse as well. Thanks!

    • Vicky Ly
      May 7, 2019

      Hey Alexa,
      Unfortunately, Belif has not responded to any of my emails. I’ve been reaching out to them repeatedly since 2017 and not a single reply back from them =( which doesn’t look so good. But I’ll keep trying to get an answer from them and will update this list if I hear anything back!

      • Sarah Hubler
        May 29, 2019

        I will say Belif USA commented back on one of my YouTube videos going through empties. I made a comment in my video saying that I was so glad they seemed to be cruelty-free. They actually commented back saying they couldn’t be counted as CF anymore because they had entered into the Chinese market.

        See comments about 1/3 of the way down.

        So kudos to the Belif USA team for being honest and upfront. But sad face for them no longer being cruelty-free.

        • Vicky Ly
          May 29, 2019

          Hey Sarah,
          That’s incredibly disappointing!! Ughs.

          Thanks for letting me know. Belif will now be labeled as a brand that does test on animals and is NOT cruelty-free =(

  • Sim
    April 25, 2019


    Thank you so much for all your work in putting this list together!

    I was curious about the information you received from Tocca.
    Their website states they do not test on animals, so why are they listed as not cruelty free?

    Thank you!!!

    • Vicky Ly
      April 28, 2019

      Hey Sim,

      TOCCA informed me that they sell in one store in Mainland China and since China requires all imported cosmetics to be tested on animals by law.. I am unable to consider TOCCA to be cruelty-free. Although TOCCA can make claims that THEY do not test on animals, however, they are consenting and paying Chinese officials to test their products/ingredients/formulations on animals on their behalf in order to register and sell their products in their country.

      Hope that helps to answer your question!

    • Ashleigh
      April 29, 2019

      I don’t think Stila are cruelty free, their website says…

      At Stila, we do not test any of our products on animals, nor do we ask others to do so on our behalf. In certain countries where we wish to inspire and delight women by making our beauty products available in the countries they call home, we are subject to local rules and regulations. In such markets, regulatory authorities conduct independent testing in order to satisfy their own local registration and product safety requirements. Stila does not request or encourage any form of animal testing. We seek to build confidence and spread the joy of individual style through beauty.

      This to me suggests they sell to countries which require animal testing by law like China. I’ve copied and pasted this directly from the FAQ section of their website if anyone wants to check it out.

      • Vicky Ly
        April 29, 2019

        Hm.. I think that’s their old policy and it just hasn’t been updated.

        On Stila’s US website, they state:

        “Our product safety testing requires a collaboration of experts across several sciences to ensure the excellence and quality of all products brought to market.

        Our products contain ingredients of the highest quality.

        The levels of concentration of all ingredients in our products are safe for consumer use.

        We do not test ingredients or products on animals. Stila is fully PETA compliant.

        Our company is in full compliance with the labeling regulations set forth in the 7th Amendment to the European Union Cosmetics Directive.”

        And the statement you posted, I found on their UK website.. so my initial assumption is they haven’t updated their UK site yet. Thanks for bringing this to my attention, I’ll have to look into this some more just to be sure! =)

  • Diana
    April 18, 2019

    Hi, I really appreciate the effort you put on this list. I was wondering if you have any information regarding the cruelty free status of Viseart or Dominique Cosmetics. Thank you.

    • Vicky Ly
      April 19, 2019

      Hey Diana,
      Unfortunately, I haven’t heard back from both Viseart and Dominique Cosmetics. I’ve repeatedly tried reaching out to them in the past couple years to verify their animal testing policies but neither brands have responded =(

  • Jessica A
    April 15, 2019

    I see a couple people confused by the Laura Mercier skull rating, and no clarification has been provided by you yet on that. Could you please explain that rating? Their website states “Laura Mercier is committed to the elimination of animal testing and avoiding animal products. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold. While our products are not vegan, we do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf. We evaluate the safety of our finished products with alternate methods and in clinical settings on volunteer panels.”

    • Vicky Ly
      April 19, 2019

      Hi Jessica,
      I had reached out to Laura Mercier many times but hadn’t received a response back so that’s why there were no updates to their cruelty-free status. When I first published this list, Laura Mercier’s animal testing policy was unclear since being acquired by Shiseido, a corporation that DOES test on animals.

      I finally got a response back from Laura Mercier and received a similar response to what they have already stated on their website with the addition that their products are not sold in mainland China or any other country that requires animal testing.

      Their status seemed promising but they didn’t address whether their manufacturers or raw material suppliers test on animals and so, I’ve now classified Laura Mercier with a Question Mark rating which means, I received a response from this brand but am not 100% satisfied with the information provided to me to claim if theyโ€™re cruelty-free or not.

      Hope that helps to clear things up, please let me know if you have any other questions!

    • Kate
      April 19, 2019

      I don’t know for sure but my guess would be that they their products are sold in mainland China which requires animal testing. From some of my research a lot of companies who claim to be cruelty free aren’t actually because they sell to mainland China. I could be wrong with Laura Mercier though.

      • Veronika
        June 7, 2019

        Hi Vicky,

        thank you so much for your effort, I appreciate your work so much!
        I just asked Rodin Olio Lusso if they are cruelty free/sell there products in mainland China or where animal testing is required by law. And they answered me: they are CF and don’t sell there products in mainland China etc.
        Now I’m confused ๐Ÿคท๐Ÿปโ€โ™€๏ธ

        • Vicky Ly
          June 8, 2019

          Hmm.. I got a different response from Rodin Olio Lusso. They’re owned by Estee Lauder, a corporation that is NOT cruelty-free.

          And so, the response I received from Rodin Olio Lusso was a statement about Estee Lauder’s animal testing policy stating their products are tested on animals when required by law.

          Here’s a snippet of it “We do not test our products or ingredients on animals, or ask others to test on our behalf, except where required by law. We are proud that we were one of the first cosmetic companies to establish that cosmetic safety can be demonstrated by non-animal testing methods. There are, however, still some countries that believe they need to conduct or require animal testing in order to validate the safety of cosmetic ingredients or products.”

          So, that’s why I have Rodin Olio Lusso as a brand that is NOT cruelty-free since they have inherited Estee Lauder’s animal testing policy suggesting their products are tested on animals when required by law.

          • Veronika
            June 10, 2019

            Thank you so much for your quick response!
            This is really confusing because I got the answer and insurance that they are CF and not sold the products in mainland China/where required by law ๐Ÿค”

  • Vima
    April 13, 2019

    Do you know son and park product beauty water vegan or no ? Please answer my question please

    • Vicky Ly
      April 13, 2019

      Hi Vima,

      I haven’t been able to get a clear answer from Son & Park in regards to their animal testing policy. They claim that their Beauty Water, in particular, is not tested on animals however they have told me that they DO sell their products to China (where animal testing is required by law for all imported cosmetics) and that they do not have any proof that their products are not tested on animals.

      This is what they told me,

      “All we can confirm you is that we donโ€™t attend animal testing.

      Even if we let our customers be noted not to proceed any of the testing, we do not have any proof for it.”

      So with that being said, as of right now, we wouldn’t consider Son & Park to be a cruelty-free or vegan brand and that’s why they’re marked as NOT cruelty-free.

  • Tanisha Kashyap
    April 8, 2019

    Clinique is under the list of brands which test on animals. However, their staff everywhere claims that they do not test on animals. Are they misleading customers ?

    • Vicky Ly
      April 9, 2019

      Hey Tanisha,

      Unfortunately, Clinique is not considered cruelty-free because their products/ingredients are tested on animals when required by law. Clinique products are sold in-stores in Mainland China, where all imported cosmetics are required by law to be tested on animals. I have a post explaining Clinique’s animal testing policy here >> https://ethicalelephant.com/does-clinique-test-on-animals/

      Clinique and their staff can claim that THEY do not test on animals but they’re having OTHERS do it for them.

      In order for Clinique to sell and register their products in Mainland China, they are consenting and allowing the Chinese government to test their products/ingredients/formulations on animals FOR THEM. So, in my opinion, they are totally misleading customers into believing they are cruelty-free when they’re not.

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

Does Eve Lom Test on Animals? | Eve Lom’s Animal Testing Policy (2019)
Which Brands at Sephora are Cruelty-Free or Tested on Animals?