Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
Bite Beauty's Vegan Statement:
"Yes, Bite Beauty products are vegan.
Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
Many of them are forced to live and work in shocking conditions.
Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

List of Cruelty-Free Brands at Sephora

This post may contain affiliate links.

Shopping at Sephora but wondering which brands are cruelty-free or tested on animals? Well, you’ve come to the right place because I went through Sephora’s entire brand directory list of over 300+ brands and did the research to find out which brands are cruelty-free or not!

In this list, you’ll be able to figure out which brands, that are available at Sephora, test or do not test on animals. To keep things simple, I’ve noted each brand accordingly:

This brand is not cruelty-free This brand is not cruelty-free; tested on animals

This brand is cruelty-free! This brand is cruelty-free!; does not test on animals (may or may not be vegan)

This brand is cruelty-free! This brand is cruelty-free but is owned by a parent company that does test on animals

I received a response from this brand but am not 100% satisfied with the information provided to me to claim if they’re cruelty-free or not

Vegan – This brand only offers vegan products; no animal-derived ingredients or by-products

Don’t see a brand listed here? It might be because I’m still waiting to hear back from them! Check the list at the very bottom of this post to see if the brand you’re looking for is on my pending list at the very bottom of this page.


























Unclear Policies Explained

[1] Alpha H states “in regards to ingredient suppliers as we source from a large range of suppliers dependant on availability of raw materials we are unable to comment on each individual suppliers policies.”
[2] COMME des GARÇONS was unable to provide clarifications on whether they test on animals when required by law.
[3] DERMAFLASH was unable to provide clarifications on whether their ingredient suppliers test on animals.
[4] Dermarche Labs was unable to provide clarifications on whether their ingredient suppliers test on animals.
[5] dpHUE states they do not require additional documentation from their ingredient suppliers in verifying they don’t test on animals.
[6] Fenty Beauty by Rihanna was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[7] Iles Formula was unable to provide clarifications on whether their ingredient suppliers test on animals.
[8] Kevyn Aucoin was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[9] Kora Organics was unable to provide clarifications on whether their ingredient suppliers test on animals and if they ask others to test on their behalf.
[10] Laura Mercier was unable to provide clarifications on whether their ingredient suppliers test on animals.
[11] Madam C.J. Walker Beauty Culture was unable to provide clarifications on whether their ingredient suppliers test on animals.
[12] MARAJO states “our finished products are not tested on animals. However, we cannot make any claims regarding the individual component ingredients.”
[13] Marc Jacobs Beauty was unable to provide clarifications on whether their ingredient suppliers test on animals.
[14] Nudestix claims to sell in mainland China without subject to animal tests, however, post-market animal testing in China remains unclear.
[15] PAT McGRATH LABS was unable to provide clarifications on whether their ingredient suppliers test on animals and states, they “cannot confirm at this time.”
[16] Proactiv states “our finished products are not tested on animals. However, we cannot make any claims regarding the individual component ingredients.”
[17] Stella McCartney was unable to provide clarifications on whether their ingredient suppliers test on animals.
[18] Velour Lashes states “none of our products or raw ingredients are tested on animals! Unfortunately, we are not privy to most of the information you are asking regarding the third parties.”

  • Anthony
  • Apivita
  • Azzaro
  • B. Kamins
  • BeautyBio
  • bkr
  • Cane + Austin
  • Carolina Herrera
  • Carven Parfums
  • Cinema Secrets
  • Commodity
  • Comptoir Sud Pacifique
  • Dominique Cosmetics
  • Earth’s Nectar
  • Eight & Bob
  • ELIE SAAB Perfume
  • ghd
  • GLO Science
  • Grande Cosmetics
  • Hush
  • Innisfree
  • It’s Skin
  • Kaja
  • Kane NY
  • Keranique
  • Kilian
  • Lano
  • Living Proof
  • Lunar Beauty
  • MAELYS Cosmetics
  • Martial Vivot
  • Moschino
  • Naturally Serious
  • Nina Ricci Perfume
  • O&M
  • Obagi Clinical
  • Private Doctor
  • Qhemet Biologics
  • Rita Hazan
  • ROEN Beauty
  • Rossano Ferreti Parma
  • Saturday Skin
  • Seed Phytonutrients
  • Serge Lutens Perfumes
  • Shaveworks
  • St. Tropez
  • surratt beauty
  • Taste Beauty
  • The INKEY List
  • Together Beauty
  • Violet Voss
  • Viseart

What do you think?

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  • Karen Parr
    June 17, 2019

    According to, Wei IS cruelty-free; and, their ambassador (seen on HSN) has stated that as well.

  • ILa
    June 16, 2019

    I cant realy accept Urban Decay as Cruellty Free because they started a process to get into the Chinese market….. (Then they did a poodle when customers got angry)
    That’s says a lot about what the brand really stands for…!

  • Shannon Bruno
    May 17, 2019

    Hi, I am a cruelty free beauty content creator on Instagram (@shannonbruno) and I noticed Boscia is not on your cruelty free list, however I don’t know if it is accurate/updated. Boscia’s website does not state they sell in China anymore, and I reached out to Boscia to confirm. Quote from their email response:

    “boscia is proud to share that we are cruelty-free.
    boscia does not advocate animal testing on raw ingredients and we are committed to working with partners who share those same values.
    We do not use any animal, insect, or marine life ingredients in our products along with preservatives, ethanol alcohol, bactericides, synthetic fragrances, synthetic colorants, mineral oil, or gluten.
    Also, we do not sell in China.”


    Thank you,
    Shannon Bruno

  • Jessie
    May 17, 2019

    Hi just ran across this list which I’m so excited for because I’m trying to go Cruelty-Free. I noticed NARS was on the list as Cruelty-Free, but I thought they started to sale their brand in mainland China?

    • Jessie
      May 17, 2019

      Sorry read too fast I see that has the skull now!

  • Alexa
    May 6, 2019

    I’m so curious about Belif! I am so confused and need to know if they test on animals. I’ve emailed and it looks like you are still waiting for a repsonse as well. Thanks!

    • Vicky Ly
      May 7, 2019

      Hey Alexa,
      Unfortunately, Belif has not responded to any of my emails. I’ve been reaching out to them repeatedly since 2017 and not a single reply back from them =( which doesn’t look so good. But I’ll keep trying to get an answer from them and will update this list if I hear anything back!

      • Sarah Hubler
        May 29, 2019

        I will say Belif USA commented back on one of my YouTube videos going through empties. I made a comment in my video saying that I was so glad they seemed to be cruelty-free. They actually commented back saying they couldn’t be counted as CF anymore because they had entered into the Chinese market.

        See comments about 1/3 of the way down.

        So kudos to the Belif USA team for being honest and upfront. But sad face for them no longer being cruelty-free.

        • Vicky Ly
          May 29, 2019

          Hey Sarah,
          That’s incredibly disappointing!! Ughs.

          Thanks for letting me know. Belif will now be labeled as a brand that does test on animals and is NOT cruelty-free =(

  • Sim
    April 25, 2019


    Thank you so much for all your work in putting this list together!

    I was curious about the information you received from Tocca.
    Their website states they do not test on animals, so why are they listed as not cruelty free?

    Thank you!!!

    • Vicky Ly
      April 28, 2019

      Hey Sim,

      TOCCA informed me that they sell in one store in Mainland China and since China requires all imported cosmetics to be tested on animals by law.. I am unable to consider TOCCA to be cruelty-free. Although TOCCA can make claims that THEY do not test on animals, however, they are consenting and paying Chinese officials to test their products/ingredients/formulations on animals on their behalf in order to register and sell their products in their country.

      Hope that helps to answer your question!

    • Ashleigh
      April 29, 2019

      I don’t think Stila are cruelty free, their website says…

      At Stila, we do not test any of our products on animals, nor do we ask others to do so on our behalf. In certain countries where we wish to inspire and delight women by making our beauty products available in the countries they call home, we are subject to local rules and regulations. In such markets, regulatory authorities conduct independent testing in order to satisfy their own local registration and product safety requirements. Stila does not request or encourage any form of animal testing. We seek to build confidence and spread the joy of individual style through beauty.

      This to me suggests they sell to countries which require animal testing by law like China. I’ve copied and pasted this directly from the FAQ section of their website if anyone wants to check it out.

      • Vicky Ly
        April 29, 2019

        Hm.. I think that’s their old policy and it just hasn’t been updated.

        On Stila’s US website, they state:

        “Our product safety testing requires a collaboration of experts across several sciences to ensure the excellence and quality of all products brought to market.

        Our products contain ingredients of the highest quality.

        The levels of concentration of all ingredients in our products are safe for consumer use.

        We do not test ingredients or products on animals. Stila is fully PETA compliant.

        Our company is in full compliance with the labeling regulations set forth in the 7th Amendment to the European Union Cosmetics Directive.”

        And the statement you posted, I found on their UK website.. so my initial assumption is they haven’t updated their UK site yet. Thanks for bringing this to my attention, I’ll have to look into this some more just to be sure! =)

  • Diana
    April 18, 2019

    Hi, I really appreciate the effort you put on this list. I was wondering if you have any information regarding the cruelty free status of Viseart or Dominique Cosmetics. Thank you.

    • Vicky Ly
      April 19, 2019

      Hey Diana,
      Unfortunately, I haven’t heard back from both Viseart and Dominique Cosmetics. I’ve repeatedly tried reaching out to them in the past couple years to verify their animal testing policies but neither brands have responded =(

  • Jessica A
    April 15, 2019

    I see a couple people confused by the Laura Mercier skull rating, and no clarification has been provided by you yet on that. Could you please explain that rating? Their website states “Laura Mercier is committed to the elimination of animal testing and avoiding animal products. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold. While our products are not vegan, we do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf. We evaluate the safety of our finished products with alternate methods and in clinical settings on volunteer panels.”

    • Vicky Ly
      April 19, 2019

      Hi Jessica,
      I had reached out to Laura Mercier many times but hadn’t received a response back so that’s why there were no updates to their cruelty-free status. When I first published this list, Laura Mercier’s animal testing policy was unclear since being acquired by Shiseido, a corporation that DOES test on animals.

      I finally got a response back from Laura Mercier and received a similar response to what they have already stated on their website with the addition that their products are not sold in mainland China or any other country that requires animal testing.

      Their status seemed promising but they didn’t address whether their manufacturers or raw material suppliers test on animals and so, I’ve now classified Laura Mercier with a Question Mark rating which means, I received a response from this brand but am not 100% satisfied with the information provided to me to claim if they’re cruelty-free or not.

      Hope that helps to clear things up, please let me know if you have any other questions!

    • Kate
      April 19, 2019

      I don’t know for sure but my guess would be that they their products are sold in mainland China which requires animal testing. From some of my research a lot of companies who claim to be cruelty free aren’t actually because they sell to mainland China. I could be wrong with Laura Mercier though.

      • Veronika
        June 7, 2019

        Hi Vicky,

        thank you so much for your effort, I appreciate your work so much!
        I just asked Rodin Olio Lusso if they are cruelty free/sell there products in mainland China or where animal testing is required by law. And they answered me: they are CF and don’t sell there products in mainland China etc.
        Now I’m confused 🤷🏻‍♀️

        • Vicky Ly
          June 8, 2019

          Hmm.. I got a different response from Rodin Olio Lusso. They’re owned by Estee Lauder, a corporation that is NOT cruelty-free.

          And so, the response I received from Rodin Olio Lusso was a statement about Estee Lauder’s animal testing policy stating their products are tested on animals when required by law.

          Here’s a snippet of it “We do not test our products or ingredients on animals, or ask others to test on our behalf, except where required by law. We are proud that we were one of the first cosmetic companies to establish that cosmetic safety can be demonstrated by non-animal testing methods. There are, however, still some countries that believe they need to conduct or require animal testing in order to validate the safety of cosmetic ingredients or products.”

          So, that’s why I have Rodin Olio Lusso as a brand that is NOT cruelty-free since they have inherited Estee Lauder’s animal testing policy suggesting their products are tested on animals when required by law.

          • Veronika
            June 10, 2019

            Thank you so much for your quick response!
            This is really confusing because I got the answer and insurance that they are CF and not sold the products in mainland China/where required by law 🤔

  • Vima
    April 13, 2019

    Do you know son and park product beauty water vegan or no ? Please answer my question please

    • Vicky Ly
      April 13, 2019

      Hi Vima,

      I haven’t been able to get a clear answer from Son & Park in regards to their animal testing policy. They claim that their Beauty Water, in particular, is not tested on animals however they have told me that they DO sell their products to China (where animal testing is required by law for all imported cosmetics) and that they do not have any proof that their products are not tested on animals.

      This is what they told me,

      “All we can confirm you is that we don’t attend animal testing.

      Even if we let our customers be noted not to proceed any of the testing, we do not have any proof for it.”

      So with that being said, as of right now, we wouldn’t consider Son & Park to be a cruelty-free or vegan brand and that’s why they’re marked as NOT cruelty-free.

  • Tanisha Kashyap
    April 8, 2019

    Clinique is under the list of brands which test on animals. However, their staff everywhere claims that they do not test on animals. Are they misleading customers ?

    • Vicky Ly
      April 9, 2019

      Hey Tanisha,

      Unfortunately, Clinique is not considered cruelty-free because their products/ingredients are tested on animals when required by law. Clinique products are sold in-stores in Mainland China, where all imported cosmetics are required by law to be tested on animals. I have a post explaining Clinique’s animal testing policy here >>

      Clinique and their staff can claim that THEY do not test on animals but they’re having OTHERS do it for them.

      In order for Clinique to sell and register their products in Mainland China, they are consenting and allowing the Chinese government to test their products/ingredients/formulations on animals FOR THEM. So, in my opinion, they are totally misleading customers into believing they are cruelty-free when they’re not.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Does Eve Lom Test on Animals? | Eve Lom’s Animal Testing Policy (2019)
List of Cruelty-Free Brands at Sephora