List of Cruelty-Free Brands at Sephora

Posted on 6 min read
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Shopping at Sephora but wondering which brands are cruelty-free and vegan? In this List of Cruelty-Free Brands at Sephora, you’ll be able to find out which brands are cruelty-free and don’t test on animals, as well as, which brands are 100% vegan where none of their products contain any animal-derived ingredients or by-products.

About this list: I went through Sephora US & Canada’s entire brand directory list of over 300+ brands and vetted each company according to our Cruelty-Free Checklist to determine if they test on animals at any stage of product development and manufacturing, anywhere in the world.

In order to be classified as Cruelty-Free, brands must meet all of the criteria in our Cruelty-Free Checklist including not selling their products in mainland China. For more information on how we approve brands and about this list, check our ✨ recently added ✨ FAQ section at the bottom of this post.

How to use this list: Use the following legend to identify whether a brand is either cruelty-free; not cruelty-free & tests on animals; owned by a non-cruelty-free parent company; 100% vegan brand; or it’s currently unclear whether they’re cruelty-free or not.

This brand is not cruelty-free This brand is not cruelty-free; tests on animals

This brand is cruelty-free! This brand is cruelty-free!; does not test on animals (may or may not be vegan)

This brand is cruelty-free! This brand is cruelty-free but is owned by a parent company that does test on animals

I received a response from this brand but am not 100% satisfied with the information provided to claim if they’re cruelty-free or not

Vegan – This brand only offers vegan products; no animal-derived ingredients or by-products

Don’t see a brand listed here? Check the pending list at the very bottom of this post to see if we’re still waiting to hear back from the brand that you’re looking for!

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B

C

D


E

F

G

H


I

J

K

L


M

N

O

P


Q

R

S

T


U

V

X


Y

Z

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**Stila, Kate Somerville, Aquis, PMD, Nest New York, Lancer are all cruelty-free, however, they do not currently offer any vegan skincare or makeup products.

Unclear Policies Explained

[1] Alpha H states “in regards to ingredient suppliers as we source from a large range of suppliers dependant on availability of raw materials we are unable to comment on each individual suppliers policies.”
[2] COMME des GARÇONS was unable to provide clarifications on whether they test on animals when required by law.
[3] DERMAFLASH was unable to provide clarifications on whether their ingredient suppliers test on animals.
[4] Dermarche Labs was unable to provide clarifications on whether their ingredient suppliers test on animals.
[5] dpHUE states they do not require additional documentation from their ingredient suppliers in verifying they don’t test on animals.
[6] Fenty Beauty by Rihanna was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[7] First Aid Beauty has decided to start selling in stores in mainland China where post-market animal testing may be conducted on their products.
[8] Kevyn Aucoin was unable to provide clarifications on whether their ingredient suppliers test on animals and if they test on animals when required by law.
[9] Kora Organics was unable to provide clarifications on whether their ingredient suppliers test on animals and if they ask others to test on their behalf.
[10] Laura Mercier was unable to provide clarifications on whether their ingredient suppliers test on animals.
[11] Madam C.J. Walker Beauty Culture was unable to provide clarifications on whether their ingredient suppliers test on animals.
[12] Marc Jacobs Beauty was unable to provide clarifications on whether their ingredient suppliers test on animals.
[13] Nudestix claims to sell in mainland China without subject to animal tests, however, post-market animal testing in China remains unclear.
[14] PAT McGRATH LABS was unable to provide clarifications on whether their ingredient suppliers test on animals and states, they “cannot confirm at this time.”
[15] Prima was unable to provide clarifications on whether their raw material suppliers test on animals and states, “we don’t have a formal process in place.”
[16] Proactiv states “our finished products are not tested on animals. However, we cannot make any claims regarding the individual component ingredients.”
[17] Stella McCartney was unable to provide clarifications on whether their ingredient suppliers test on animals.
[18] Velour Lashes states “none of our products or raw ingredients are tested on animals! Unfortunately, we are not privy to most of the information you are asking regarding the third parties.”

  • AHAVA
  • ALTERNA
  • Anthony
  • Azzaro
  • B. Kamins
  • BeautyBio
  • BERDOUES
  • Better Not Younger
  • Blume
  • Capri Blue
  • Carolina Herrera
  • Carven
  • Cinema Secrets
  • Commodity
  • Comptoir Sud Pacifique
  • DEREK LAM 10 CROSBY
  • Dominique Cosmetics
  • Earth’s Nectar
  • Edible Beauty
  • Eight & Bob
  • Elizabeth and James
  • ghd
  • GLO Science
  • Hush
  • It Cosmetics
  • It’s Skin
  • Jillian Dempsey
  • Kaja
  • Keranique
  • Kilian
  • Lano
  • LASHFOOD
  • LAWLESS
  • Lunar Beauty
  • MAELYS Cosmetics
  • Martial Vivot
  • Moschino
  • Naturally Serious
  • O&M
  • Obagi Clinical
  • PATRICK TA
  • Pink Sugar
  • Primera
  • Qhemet Biologics
  • Rita Hazan
  • ROEN Beauty
  • Rossano Ferreti Parma
  • Saturday Skin
  • Seed Phytonutrients
  • Serge Lutens Perfumes
  • Shani Darden Skin Care
  • Shaveworks
  • St. Tropez
  • surratt beauty
  • Taste Beauty
  • This Works
  • Together Beauty
  • Tower 28 Beauty
  • Verb
  • Violet Voss
  • Viseart
  • Vita Liberata
  • VOLUSPA

FAQ

Have some questions about any of the listed brands? Glad you asked!
Here are some of the most frequently asked questions about this Sephora cruelty-free brands list.

We verify each and every brand’s animal testing policy using our Cruelty-Free Checklist to ensure approved brands does not commission, conduct, or condone any form of animal testing on their products or ingredients, anywhere in the world.

This includes confirming all approved brands:

  • do not test their products or ingredients on animals
  • do not commission or allow a third party to test on their behalf
  • have verified with their raw material suppliers they do not test on animals
  • do not sell their products in-stores in mainland China where post- or pre-market animal testing may be required by law
At least every two weeks. We are always adding and removing brands as we see fit. We also keep up with which cruelty-free brands get acquired by a non-cruelty-free parent corporation, as well as, which brands are now 100% vegan or no longer 100% vegan.
Brands that are noted as being 100% vegan in our cruelty-free brand directory means they don’t use any animal-derived ingredients or by-products across their entire product lines and that includes the use of animal hair to make their makeup brushes and/or lashes.
Unfortunately, there is no standard or legal definition for the term “cruelty-free” so brands can call themselves or their products “cruelty-free” and it can mean whatever they want it to mean. 

In addition, a brand’s animal testing policy is not as straightforward as stating “we don’t test on animals.”

We verify all brands to make sure none of their products, ingredients, or formulations are tested on animals either by the company themselves, a third party, or their suppliers, anywhere in the world.

Unfortunately, the Sephora’s house brand is not cruelty-free, they do sell their cosmetics in China where animal testing is required by law.
We’re not sure what Sephora’s criteria are for classifying brands/products as “cruelty-free” but we’ve noticed several brands they marked as “cruelty-free” sell their products in China and aren’t truly cruelty-free. 

Some of the brands that I’ve seen Sephora label as “cruelty-free” or “vegan” but aren’t as they do sell in China include: Biotherm, Benefit Cosmetics, Bobbi Brown, Caudalie, Clarins, Clinique, L’Occitane, and many more. 

At this time, I wouldn’t trust Sephora’s labeling of which brands/products are “cruelty-free” or “vegan”.

Although we have verified Stila, Kate Somerville, Aquis, PMD, Nest New York, and Lancer are all cruelty-free and don’t test on animals, these brands currently don’t offer any vegan products.

We recently decided to only list cruelty-free brands that are either 100% or offer some vegan products on our Cruelty-Free Brand Directory.

If any of these cruelty-free brands decide to offer vegan options, then we will gladly add them back to our Cruelty-Free Brand Directory!

Brands that have a line across them mean they are not cruelty-free and that they do test on animals.
Yes, we make sure to ask whether brands are selling their products in China before we approve and list them in our Cruelty-Free Guides.
Only cosmetics that are imported and sold in mainland China are required by law to be tested on animals. 

Cosmetics can be made in China and be cruelty-free, just as long as they are not sold in retail stores within China, then they are not required to test on animals.

Only cosmetics that are imported and sold in a physical retail store in mainland China (not including Hong Kong) are required to be tested on animals. 

All of the brands listed in our Cruelty-Free Guides do not sell their products in retail stores in China**

Some of the brands listed may be selling their products through cross-border e-commerce channels which do not require animal testing in China.

If that’s the case, they are selling direct-to-consumer where a Chinese customer can purchase products online, and then it gets shipped directly to them which does not require animal testing. 

**Exceptions for cruelty-free brands part of Leaping Bunny’s China Pilot Project.

Although these brands don’t test on animals, we understand some cruelty-free consumers choose not to support brands that are affiliated or owned by a corporation that continues to test on animals.

We also understand that some consumers don’t mind buying from these brands and would still consider them to be cruelty-free. 

There is no right or wrong way to be cruelty-free, so we list these brands in our Cruelty-Free Guides while making sure to note which ones are owned by a non-CF parent corporation so that you can decide for yourself whether you want to buy or boycott these brands.

If you don’t see a brand listed then feel free to reach out and we’ll look into the brand you’re requesting!

What do you think?

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130 Comments
  • Edith
    August 15, 2020

    Wow really sad to see this news about Kevyn Aucoin. I have a few of their items and they’re really nice!!! I was thinking of repurchasing some things

  • Bastel
    May 30, 2020

    Charlotte Tilbury test on animals ! This brand have a collaboration with a store in China (Little B), so it’s not clear anymore …

  • izzi
    May 20, 2020

    what about tower 28 beauty? are they cruelty free?

    • Vicky Ly
      May 26, 2020

      I’ve reached out to them a number of times but never heard back. I’ll keep trying though! 🐘

  • Carla Norris
    April 19, 2020

    Does ANYONE know if the (Korean?) brand BBI@ is cruelty-free?
    They have a pen eyeliner that I’m dying to try, but I’m not buying until or unless I can verify that the brand is cruelty-free.
    I’ve tried the following:
    Google –> nothing
    Contact on Facebook –> perfunctory “No worries – all of our products are cruelty-free!”
    E-mail through form on brand site –> no response

  • Louis Drault
    April 4, 2020

    Hi.
    Thank u so much for all this precious informations. I know that Pat McGrath Labs is not cruelty-free. I sent them a mail. At the beginning, they didn’t answer to my question. But at my third question (So, do you ship to China ?), they answered yes. Actually, they don’t have a physical store in China, but they can ship to this country. I have a screenshot of the mail. (p.s. : sorry for my English, I’m French)

  • A
    March 20, 2020

    Kat Von D is owned by Kendo, which is owned by LVMH. A company that literally sells dead animals for fashion. They should be listed as their parent companies are definitely NOT vegan

  • Agata
    March 16, 2020

    Sadly, Charlotte Tilbury is no longer cruelty-free. The brand is avaiable in mainland China and despite the lack of obligatory testing on animals when entering the market, their products still can be tested on animals after a consumer’s complaint. CT declared to pull back from China as soon as the officials let them know that their product is to be tested, so no animal gets hurt. However, the officials are not obliged to inform them about it, making animal testing not only possible, but really likely to happen.

  • Tanya
    February 2, 2020

    Thsnks so much for all the work and the info!
    Do you know yet if Moshino (I’m particularly interested in the I Love Love perfume) is cruelty free?

  • Jinny M
    November 13, 2019

    I’m not surprised about it brands like Marc Jacobs. Have you heard from or reached out to Glow Recipe?

  • Lisa
    August 29, 2019

    Bumble and bumble says they are cruelty free on their website but your page says they are not. Can you advise? Marc Jacobs beauty has a question on your page but also says they are cruelty free on their site.

  • Renahy
    July 18, 2019

    Pat McGrath Labs says they’re crueltry free on their website??

  • Michelle
    June 19, 2019

    Wow I was SURE Fenty and Marc Jacobs beauty were cruelty free! I’m surprised they’re listed as questionable. Hopefully they provide you more information because I adore those brands! I hope Living Proof is too since I just bought their dry shampoo thinking it was.

    • Caela
      August 16, 2019

      Isn’t Pat McGrath Labs cruelty free? It claims so on their website!

      • Traci
        August 21, 2019

        According to Cruelty Free Kitty Pat McGrath is *not* cruelty. freel

  • Karen Parr
    June 17, 2019

    According to crueltyfreekitty.com, Wei IS cruelty-free; and, their ambassador (seen on HSN) has stated that as well.

  • ILa
    June 16, 2019

    I cant realy accept Urban Decay as Cruellty Free because they started a process to get into the Chinese market….. (Then they did a poodle when customers got angry)
    That’s says a lot about what the brand really stands for…!

  • Shannon Bruno
    May 17, 2019

    Hi, I am a cruelty free beauty content creator on Instagram (@shannonbruno) and I noticed Boscia is not on your cruelty free list, however I don’t know if it is accurate/updated. Boscia’s website does not state they sell in China anymore, and I reached out to Boscia to confirm. Quote from their email response:

    “boscia is proud to share that we are cruelty-free.
    boscia does not advocate animal testing on raw ingredients and we are committed to working with partners who share those same values.
    We do not use any animal, insect, or marine life ingredients in our products along with preservatives, ethanol alcohol, bactericides, synthetic fragrances, synthetic colorants, mineral oil, or gluten.
    Also, we do not sell in China.”

    Thoughts?

    Thank you,
    Shannon Bruno

  • Jessie
    May 17, 2019

    Hi just ran across this list which I’m so excited for because I’m trying to go Cruelty-Free. I noticed NARS was on the list as Cruelty-Free, but I thought they started to sale their brand in mainland China?

    • Jessie
      May 17, 2019

      Sorry read too fast I see that has the skull now!

  • Alexa
    May 6, 2019

    I’m so curious about Belif! I am so confused and need to know if they test on animals. I’ve emailed and it looks like you are still waiting for a repsonse as well. Thanks!

    • Vicky Ly
      May 7, 2019

      Hey Alexa,
      Unfortunately, Belif has not responded to any of my emails. I’ve been reaching out to them repeatedly since 2017 and not a single reply back from them =( which doesn’t look so good. But I’ll keep trying to get an answer from them and will update this list if I hear anything back!

      • Sarah Hubler
        May 29, 2019

        I will say Belif USA commented back on one of my YouTube videos going through empties. I made a comment in my video saying that I was so glad they seemed to be cruelty-free. They actually commented back saying they couldn’t be counted as CF anymore because they had entered into the Chinese market.

        See comments about 1/3 of the way down.
        https://www.youtube.com/watch?v=P381uQ7T770

        So kudos to the Belif USA team for being honest and upfront. But sad face for them no longer being cruelty-free.

        • Vicky Ly
          May 29, 2019

          Hey Sarah,
          That’s incredibly disappointing!! Ughs.

          Thanks for letting me know. Belif will now be labeled as a brand that does test on animals and is NOT cruelty-free =(

  • Sim
    April 25, 2019

    Hey!

    Thank you so much for all your work in putting this list together!

    I was curious about the information you received from Tocca.
    Their website states they do not test on animals, so why are they listed as not cruelty free?

    Thank you!!!

    • Vicky Ly
      April 28, 2019

      Hey Sim,

      TOCCA informed me that they sell in one store in Mainland China and since China requires all imported cosmetics to be tested on animals by law.. I am unable to consider TOCCA to be cruelty-free. Although TOCCA can make claims that THEY do not test on animals, however, they are consenting and paying Chinese officials to test their products/ingredients/formulations on animals on their behalf in order to register and sell their products in their country.

      Hope that helps to answer your question!

    • Ashleigh
      April 29, 2019

      I don’t think Stila are cruelty free, their website says…

      At Stila, we do not test any of our products on animals, nor do we ask others to do so on our behalf. In certain countries where we wish to inspire and delight women by making our beauty products available in the countries they call home, we are subject to local rules and regulations. In such markets, regulatory authorities conduct independent testing in order to satisfy their own local registration and product safety requirements. Stila does not request or encourage any form of animal testing. We seek to build confidence and spread the joy of individual style through beauty.

      This to me suggests they sell to countries which require animal testing by law like China. I’ve copied and pasted this directly from the FAQ section of their website if anyone wants to check it out.

      • Vicky Ly
        April 29, 2019

        Hm.. I think that’s their old policy and it just hasn’t been updated.

        On Stila’s US website, they state:

        “Our product safety testing requires a collaboration of experts across several sciences to ensure the excellence and quality of all products brought to market.

        Our products contain ingredients of the highest quality.

        The levels of concentration of all ingredients in our products are safe for consumer use.

        We do not test ingredients or products on animals. Stila is fully PETA compliant.

        Our company is in full compliance with the labeling regulations set forth in the 7th Amendment to the European Union Cosmetics Directive.”

        And the statement you posted, I found on their UK website.. so my initial assumption is they haven’t updated their UK site yet. Thanks for bringing this to my attention, I’ll have to look into this some more just to be sure! =)

  • Diana
    April 18, 2019

    Hi, I really appreciate the effort you put on this list. I was wondering if you have any information regarding the cruelty free status of Viseart or Dominique Cosmetics. Thank you.

    • Vicky Ly
      April 19, 2019

      Hey Diana,
      Unfortunately, I haven’t heard back from both Viseart and Dominique Cosmetics. I’ve repeatedly tried reaching out to them in the past couple years to verify their animal testing policies but neither brands have responded =(

  • Jessica A
    April 15, 2019

    I see a couple people confused by the Laura Mercier skull rating, and no clarification has been provided by you yet on that. Could you please explain that rating? Their website states “Laura Mercier is committed to the elimination of animal testing and avoiding animal products. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold. While our products are not vegan, we do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf. We evaluate the safety of our finished products with alternate methods and in clinical settings on volunteer panels.”

    • Vicky Ly
      April 19, 2019

      Hi Jessica,
      I had reached out to Laura Mercier many times but hadn’t received a response back so that’s why there were no updates to their cruelty-free status. When I first published this list, Laura Mercier’s animal testing policy was unclear since being acquired by Shiseido, a corporation that DOES test on animals.

      I finally got a response back from Laura Mercier and received a similar response to what they have already stated on their website with the addition that their products are not sold in mainland China or any other country that requires animal testing.

      Their status seemed promising but they didn’t address whether their manufacturers or raw material suppliers test on animals and so, I’ve now classified Laura Mercier with a Question Mark rating which means, I received a response from this brand but am not 100% satisfied with the information provided to me to claim if they’re cruelty-free or not.

      Hope that helps to clear things up, please let me know if you have any other questions!

    • Kate
      April 19, 2019

      I don’t know for sure but my guess would be that they their products are sold in mainland China which requires animal testing. From some of my research a lot of companies who claim to be cruelty free aren’t actually because they sell to mainland China. I could be wrong with Laura Mercier though.

      • Veronika
        June 7, 2019

        Hi Vicky,

        thank you so much for your effort, I appreciate your work so much!
        I just asked Rodin Olio Lusso if they are cruelty free/sell there products in mainland China or where animal testing is required by law. And they answered me: they are CF and don’t sell there products in mainland China etc.
        Now I’m confused 🤷🏻‍♀️

        • Vicky Ly
          June 8, 2019

          Hmm.. I got a different response from Rodin Olio Lusso. They’re owned by Estee Lauder, a corporation that is NOT cruelty-free.

          And so, the response I received from Rodin Olio Lusso was a statement about Estee Lauder’s animal testing policy stating their products are tested on animals when required by law.

          Here’s a snippet of it “We do not test our products or ingredients on animals, or ask others to test on our behalf, except where required by law. We are proud that we were one of the first cosmetic companies to establish that cosmetic safety can be demonstrated by non-animal testing methods. There are, however, still some countries that believe they need to conduct or require animal testing in order to validate the safety of cosmetic ingredients or products.”

          So, that’s why I have Rodin Olio Lusso as a brand that is NOT cruelty-free since they have inherited Estee Lauder’s animal testing policy suggesting their products are tested on animals when required by law.

          • Veronika
            June 10, 2019

            Thank you so much for your quick response!
            This is really confusing because I got the answer and insurance that they are CF and not sold the products in mainland China/where required by law 🤔

  • Vima
    April 13, 2019

    Do you know son and park product beauty water vegan or no ? Please answer my question please

    • Vicky Ly
      April 13, 2019

      Hi Vima,

      I haven’t been able to get a clear answer from Son & Park in regards to their animal testing policy. They claim that their Beauty Water, in particular, is not tested on animals however they have told me that they DO sell their products to China (where animal testing is required by law for all imported cosmetics) and that they do not have any proof that their products are not tested on animals.

      This is what they told me,

      “All we can confirm you is that we don’t attend animal testing.

      Even if we let our customers be noted not to proceed any of the testing, we do not have any proof for it.”

      So with that being said, as of right now, we wouldn’t consider Son & Park to be a cruelty-free or vegan brand and that’s why they’re marked as NOT cruelty-free.

  • Tanisha Kashyap
    April 8, 2019

    Clinique is under the list of brands which test on animals. However, their staff everywhere claims that they do not test on animals. Are they misleading customers ?

    • Vicky Ly
      April 9, 2019

      Hey Tanisha,

      Unfortunately, Clinique is not considered cruelty-free because their products/ingredients are tested on animals when required by law. Clinique products are sold in-stores in Mainland China, where all imported cosmetics are required by law to be tested on animals. I have a post explaining Clinique’s animal testing policy here >> https://ethicalelephant.com/does-clinique-test-on-animals/

      Clinique and their staff can claim that THEY do not test on animals but they’re having OTHERS do it for them.

      In order for Clinique to sell and register their products in Mainland China, they are consenting and allowing the Chinese government to test their products/ingredients/formulations on animals FOR THEM. So, in my opinion, they are totally misleading customers into believing they are cruelty-free when they’re not.

  • Grace
    April 8, 2019

    Hey there!

    On behalf of myself and my two bunnies, we thank you for your hard work looking into the stats of these beauty brands. I had done some extensive research on Hourglass and though they are owned by Unilever, I found that Unilever is now PETA approved as cruelty free and Dove is now cruelty free as well:

    https://www.unilever.com/news/press-releases/2018/unilever-supports-calls-for-a-worldwide-animal-testing-ban-on-cosmetics.html

    Did something change from September?

    • Vicky Ly
      April 9, 2019

      Hi Grace,

      Glad to hear you’re enjoying this list! Great question and unfortunately, the topic of Unilever, Dove, and PETA is a little complicated. But let me try to break it down.

      First, Dove recently became PETA-certified cruelty-free, but Unilever (Dove’s parent company) is actually NOT PETA-certified cruelty-free.

      For some reason, PETA has this sort of ‘grey-area’ status for brands called “Companies Working for Regulatory Change” which is where they placed Unilever.

      PETA explains, “Working for Regulatory Change” is a category that recognizes companies that test on animals only when required by law, that are completely transparent with PETA about which animal tests they conduct and why, and that are actively working to promote development, validation, and acceptance of non-animal methods.”

      When you search for Unilever in PETA’s Online Database, Unilever shows up as “This company is working toward regulatory changes to reduce the number of animals used for testing. This company DOES test on animals.”

      So, Unilever DOES test on animals and continues to do so in 2019. And PETA is well-aware of this, but they have chosen to classify Unilever in this honorary category. I personally don’t know why they have chosen to do this and it just ends up confusing customers who are trying to look for 100% cruelty-free companies.

      In the end, Unilever is NOT cruelty-free and they DO test on animals when required by law.

      Hope that helps to clear things up for you, Grace!

  • Melissa
    April 5, 2019

    Thanks so much for all of your ongoing efforts. I did want to let you know that unfortunately Korres is no longer cruelty-free as in 2018 they started selling in mainland China.
    Thanks!

    • Vicky Ly
      April 6, 2019

      Hi Melissa,
      KORRES just confirmed to me that they are only selling their products online and in Hong Kong.

      Hong Kong does NOT have the same animal testing laws as Mainland China and Hong Kong does NOT require cosmetics to be tested on animals (including both pre-market and post-market).

      This is what KORRES told me,
      “We launched in China this year, but we are able to distribute in China without animal testing. We are selling online only and via Hong Kong (cross-border) so therefore the animal testing policies are not applicable. We still maintain our policy as a cruelty-free brand.”

      I have a post explaining China’s animal testing laws here >> https://ethicalelephant.com/understanding-china-animal-testing-laws/ << if you wish to learn more about how companies can sell online only and/or via Hong Kong and still remain to be cruelty-free. Hope that helps to clear things up for you, Melissa!

  • Kirsten C
    March 29, 2019

    Thanks for putting this list together and for constantly updating it! I reference this all the time whenever I am looking to make a purchase. Can you confirm if you also factor in whether a company sells its goods in China? If not, it would be helpful if you included that, too, since China requires that any beauty products be tested on animals. I saw that Perricone MD was listed as cruelty-free, but I noticed they also sell their goods in China. This is taken directly from the FAQ section of their website:

    “Perricone MD does not test on animals nor do we believe in the practice. We are one of many beauty brands that are sold internationally including in China and you may be aware that the Chinese government tests imported wholesale cosmetics by law, but products ordered from Perricone MD and shipped directly from us to our customers throughout the world are not tested on animals. Some of the products’ ingredients are not considered vegan in case this is a related concern.”

    • Vicky Ly
      April 1, 2019

      Hi Kirsten,

      Glad to hear you’re finding this list helpful! =)

      Any cosmetic brand importing and selling their products in Mainland China is NOT considered cruelty-free by our standards. Because like you said, China DOES require all imported cosmetics to be tested on animals by law.

      In order to be considered and marked as being “cruelty-free” in this list, I have confirmed with each brand that they are NOT selling in Mainland China.

      Currently, China’s animal testing laws only apply to cosmetic brands that are selling their products in-stores in Mainland China. Their animal testing requirements do NOT apply to products that are directly shipped to customers in China that were purchased from an online retailer or from the brand’s website. This is the case for Perricone MD, where they do not sell their products in a physical store in Mainland China and they only ship directly to their customers in China, this is why they are NOT required to test on animals per China’s animal testing laws.

      Hope that helps to clear things up for you! If you’d like more information about China’s animal testing laws, I have a helpful post explaining it here >> https://ethicalelephant.com/understanding-china-animal-testing-laws/

  • Elizabeth Beckhusen
    March 9, 2019

    what a lot of work you’ve done here! I’m both grateful and depressed – my shopping today will not be as easy as I’d hoped.

  • Tara
    March 1, 2019

    Thank you so much for all y’all do! Such a great list!! Is there anyway to make a printer-friendly version? I have been copying and pasting lol. I know that’s asking a lot so if not it’s no biggie!! I would just love to carry this with me! Thanks again!!

  • Kira
    February 16, 2019

    I thought that Laura Mercier and Laneige we’re cruelty free?

  • Caroline
    January 29, 2019

    Hi thanks for this list!
    Pat McGrath’s website says they do not test on animals, or use ingredients tested on animals.
    Are their products sold in China?

    • Van
      February 9, 2019

      I have the same doubt! They used to say they tested on animals when required by law (aka China), but now I can only read that they don’t test on animals and I don’t see anything about “when required by law”.

  • Ima Ghost
    January 22, 2019

    Thanks a million for this list. Also! These brands are Leaping Bunny certified:
    bkr
    By/Rosie Jane (100% vegan)
    No Mo-Stache (100% vegan)
    PHLUR (100% vegan)
    Summer Fridays (100% vegan)

    • Vicky Ly
      January 23, 2019

      Thank you so much for the update! Glad to see so many brands become Leaping Bunny certified in 2019!!! =)

  • Emilie
    January 21, 2019

    Hi,
    On MAC’s website they say that they do not test on animals. Isn’t that true?

    It says:
    “ M·A·C does not test on animals. We do not own any animal testing facilities and we never ask others to test on animals for us. While some governments conduct animal testing to prove safety before they will allow us to sell our products, M·A·C has never tested on animals and we continue to be a leader in the movement to end animal testing globally. To this end, we are proud to partner with IIVS (INSTITUTE FOR IN VITRO SCIENCES) to expand the use and acceptance of non-animal testing methods worldwide. “

    It’s owned by Estée Lauder though but MAC themselves do not test on animals.. am I right?
    – Emilie

    • Vicky Ly
      January 21, 2019

      Hi Emilie,

      MAC and Estee Lauder have done a really good job at strategically wording their animal testing policy to SOUND like they’re cruelty-free and that they don’t test on animals but here’s what they’re not saying:

      – Both MAC and Estee Lauder are NOT cruelty-free, both company’s products ARE tested on animals when required by law.

      – In their statement, “While some governments conduct animal testing to prove safety before they will allow us to sell our products…” implies that MAC is selling their products in countries that require their products to be tested on animals, this is the case in Mainland China.

      – The statement, “MAC has never tested on animals” is somewhat true in theory but the reality is, in order to sell their products in China, MAC has to consent and pay to have their products tested on animals by the Chinese local authorities. So, although MAC is not doing the animal tests themselves.. they’re having OTHERS do it for them.

      – You may be asking, but it’s not up to MAC when the law requires their products to be tested on animals right? Not exactly. So many cruelty-free cosmetic brands have chosen NOT to sell in Mainland China until China changes their animal testing laws. MAC has unfortunately chosen to put profits before the welfare of animals and they are knowingly allowing the Chinese officials to test their products on animals in order for them to sell their products within their country. MAC can simply choose NOT to sell in China if they really do care about animals.

      – This is the same with Estee Lauder where they have also chosen to sell their products in China.

      Hope that clears things up for you, Emilie! Please let me know if you have any other questions.

  • Niki
    December 31, 2018

    I know this is an old post so you might not update, but I noticed that Fenty is listed as unknown, but they are definitely not tested on animals 🙂

    • Vicky Ly
      January 4, 2019

      Hi Niki,
      This post is updated frequently as new information becomes available. Unfortunately, I still haven’t received confirmation from Fenty Beauty about whether any of their products are sold in-stores in Mainland China or if they have plans to expand to selling in China this year, which will require them to test on animals as per China’s animal testing laws. I’ll reach out to them again and will hopefully receive a response that clears things up! I would love to classify them as being cruelty-free! ??

  • Kate
    November 19, 2018

    Hi ! I had a question regarding Dr. Jart. Their website says “we oppose animal testing and no product has been tested on animals”. Are they considered not cruelty free since they are based in South Korea, where I think animal testing is required?

    • Mimi
      January 27, 2019

      I was also under the impression that Dr. Jart did not test on animals. But they do sell their products in mainland China, which (from what I’ve gathered) is the only country that requires mandatory animal testing for all skin care and cosmetic products from foreign countries. So, even if a company does not conduct animal testing, in order to get on the shelves in mainland China their products will have to be tested on animals. And although this does not apply to Dr. Jart, I think it’s worth noting that some companies attempt to circumvent the mandatory animal testing by distributing products only in Hong Kong (or Macau) where animal testing is not mandatory, because the products may then be shipped to mainland China from Hong Kong (or Macau) without being subject to the mandatory testing. However, once in mainland China, products may be pulled of the shelves and tested on animals, so this strategy is not 100% foolproof.

  • Danielle
    November 19, 2018

    Hi,
    I am a bit confused. I am looking for brands that are vegan, but not necessarily parent company vegan. It says that Tarte is 100% vegan on this list, but when you go to the Sephora store only certain Tarte items are designated “vegan” on the display and on the packaging , which leads me to believe the whole product range is not vegan (only about 40%).
    Also I was under the impression Kat Von D is 100% vegan as well.
    Another concern I have, is on this list Urban Decay is classified as 100% vegan, aside from parent company testing, but again in store only certain items are labeled as vegan on the display and on the packaging leading me again to believe the whole product range is not vegan (only about 30% is)
    I was under the impression Milk was 100% vegan,
    NudeStix is also 100% vegan (they have lip and face -> concealer, blush, highlighter, products)
    Anastasia Beverly Hills is the other brand that is a go to for me, I was told only certain products are vegan, so I check the packaging on each product before i buy, and of the 30 or so lip products (gloss, liquid lipstick, and bullet lipstick), all have had the vegan logo (unlike Tarte and UD which less than half have the vegan logo), This leads me to believe they are at least 90% vegan.

    • Danielle
      November 19, 2018

      just to clarify, I meant of the 30 or so ABH lip products I have browsed through in the store, all were vegan.

    • Vicky Ly
      November 19, 2018

      Hi Danielle,

      I’d be happy to clarify some of your questions about this list.

      Not ALL of the brands that I have marked as being cruelty-free are 100% Vegan. Only brands that are labeled as “100% VEGAN” next to their name are cruelty-free AND vegan.

      Just to clarify the difference between cruelty-free and vegan:
      cruelty-free: not tested on animals
      vegan: does not contain any animal ingredients

      So, Tarte and Urban Decay are on this list as being cruelty-free because they don’t test on animals (but they are owned by a parent company that does, and I’ve included which parent company, next to their name). Tarte and Urban Decay are NOT marked as being 100% Vegan, because not ALL of their products are vegan, as you stated.

      This is the same for Anastasia Beverly Hills. They’re cruelty-free but not 100% vegan. And no parent company animal testing.

      Kat Von D Beauty is still working on reformulating some of their shades to be 100% vegan. As far as I know, they have a few eyeshadows that are not 100% vegan yet.

      Milk Makeup is now 100% vegan, I was hesitant to mark them as being 100% Vegan since some of their old products may still be available for sale. Thanks for reminding me to change that now =)

      And finally, as for NudeStix… I haven’t been able to verify their animal testing policy. They gave me a shady response about selling in Mainland China where animal testing is required by law for all imported cosmetics. They seemed to have found a way to bypass China’s animal testing requirements but I’m hesitant to classify them as being cruelty-free to my standards. But if you feel comfortable buying from them, then that’s totally up to you!

      Hope that helps to answer all of your questions!

  • xxta
    November 11, 2018

    Stila sell in China where animal testing is conducted by law – this means they are not cruelty free.

  • J
    November 1, 2018

    Dermaflash is not cruelty free. They put me through hell trying to find out but the ladies there told me that the skincare is basically not cruelty free. Unless they’ve changed that or started lying?

    Animal Testing Statement:
    DERMAFLASH does not conduct testing for any purposes other than worker, environment or consumer safety. DERMAFLASH Regulatory Affairs, in accordance with guidance from the US FDA, OSHA, EU and other international regulatory agencies only perform approved alternatives to animal tests. DERMAFLASH does not conduct or contract animal testing on finished products.

    • Vicky Ly
      November 1, 2018

      Hi J,
      That’s disappointing to hear! I’ve changed DERMAFLASH to a question mark for the time being while I look into this! Thanks for letting me know =)

  • Caroline T
    September 19, 2018

    Thank you so much for this list and your work.

    • Gina
      October 29, 2018

      Dr. Jart+’s website contains the following message:
      “Dr. Jart opposes animal testing. no Dr. Jart products have been tested on animals.”
      How can we fact check this?

      • Vicky Ly
        October 29, 2018

        Hey Gina,
        Dr. Jart products are sold in Mainland China where animal testing is required by law for all imported cosmetics.
        I found Dr. Jart on Sephora China’s website which is proof that their products are being sold there. http://www.sephora.cn/brand/drjart-745/
        Therefore I would NOT consider Dr. Jart to be cruelty-free.

        • Vesna
          November 9, 2018

          I’ve read that Nudestix have found the way to bypass China’s law about animal testing, so they would be able to sell there but still keep the cruelty-free status. Unfortunately, I couldn’t read the entire article, because “it is only for paid subscribers” -_-

          Can this be checked and revealed how do they plan on doing it (and maybe some of the other companies that sell in China do that, too?)?

  • Lauren
    August 30, 2018

    Hey, thank you for this list. One thing – isn’t Cover FX completely vegan? Just wondering why it doesn’t have the little sign beside it. Thanks!

    • Vicky Ly
      August 31, 2018

      Hey Lauren,
      YES!! I’ve just been notified by another reader that COVER FX is now 100% vegan!! YAY. They previously had 2 products that weren’t vegan so I’m happy to see they have discontinued those products now =) Thanks for letting me know!

  • Michael Pham
    August 15, 2018

    dermablend, kevyn aucoin is not cruelty free. evian, fenty beauty, kora organics, marc jacobs beauty, velour lashes, anthony, black up, blithe, cinema secrets, dollar shave club, dyson, glow recipe, grande cosmetics, it cosmetics, j one, makeup eraser, neogen, nudestix, primary raw, saturday skin, skin laundry, stellar, touch in sol are all cruelty free. If you check out Glow Recipe’s website, none of the brands sold on there are tested in animals.

    • Vicky Ly
      August 16, 2018

      Thank you for your feedback. I verify each brand’s cruelty-free status independently so unless I receive a clear response from the brand themselves, I will mark them as being cruelty-free. This list is updated as frequently as possible as new information becomes available.

    • Julia
      September 22, 2018

      Are you sure Saturday Skin is cruelty free? Please check Ethical Elephant! ❤️❤️❤️

  • Hannah
    August 2, 2018

    Thanks for this list – I noticed Skin Inc are selling on the Sephora China website – do you know if this means that they’re no longer cruelty-free?

    • Vicky Ly
      August 2, 2018

      Hey Hannah,
      Thanks for letting me know Skin Inc is now available for sale in China. When I last spoke to them in January, they told me they weren’t selling in China and passed all of my other animal testing inquiries, but now I can no longer consider them as cruelty-free since they’re selling in China. I’ve updated this list to note Skin Inc is NOT cruelty-free.

      Thanks again for letting me know =)

      • Calli
        August 28, 2018

        I was under the impression that companies can sell cruelty free products ONLINE to China, but IN STORES they cannot. If Sephora is selling Skin Inc on their China website but not in store, wouldn’t that mean they were still cruelty free?

  • Adele Major
    July 22, 2018

    As I have posted before, Verso is cruelty free. It’s made in Sweden, animal testing is banned in the EU. They do not sell in China.

  • Samantha
    July 19, 2018

    What does it mean if a company listed as not cruelty-free has a line through it?

    • Vicky Ly
      July 19, 2018

      The brands with a line through it means it’s NOT cruelty-free and that the brand DOES test on animals and should therefore be avoided.

      • Ginger
        September 23, 2018

        On Pat McGraths website it states that they do not test on animals.

  • Gabrielle
    July 19, 2018

    The Ordinary is not Cruelty Free, as Estée Lauder is a minor stakeholder in Deciem.

  • Sofia Reyes
    June 27, 2018

    Hi Vicky,

    Just wanted to know why the Kat Von D brand is not considered 100% vegan?

    And I thought NYX was cruelty free :/ but you didn’t include it in your list :O

    Thanks!

    • Vicky Ly
      June 27, 2018

      Hi Sofia,

      Kat Von D is still transitioning to being a 100% vegan brand. They announced they were replacing carmine in their non-vegan items but as of today, I believe some of Kat Von D Beauty’s metal crush eyeshadows still contain carmine. So Kat Von D is not an entirely vegan brand (yet!).

      You’re right! NYX is cruelty-free (with some vegan options!). The reason NYX isn’t on THIS list right now is because this list is exclusively just for brands sold at Sephora.

      Hope that helps to answer your questions, Sofia =)

  • Lucy
    June 9, 2018

    Hi there, KORRES are no longer cruelty-free as they entered the Chinese market in 2016, which requires products sold there to be tested on animals.

    • Vicky Ly
      June 9, 2018

      Hi Lucy,
      I reached out to them in April 2018 and they told me “with regards to China, Korres is not active in the market and is presently exploring appropriate entry options to make our products available to consumers there as well.” Then they sent me a link about doing business in Hong Kong, which is exempt from China’s animal testing requirements. I believe they are planning to enter the Chinese market via Hong Kong in order to remain cruelty-free and not have their products tested on animals.

  • Sash
    May 30, 2018

    Hey, according to Amore Pacific’s site they have discontinued all animal testing since 2013. Could you let me know how you arrived at your conclusion regarding Amore Pacific’s standing on animal testing? I’m very interested because I decided on them over some other brands because they’re supposedly cruelty free. I will no longer purchase from them if they’re not… Looking forward to hearing back thanks!

    • Vicky Ly
      May 31, 2018

      Hey Sash,
      They told me that they don’t test on animals unless it is required by law. So, that means they’re selling in countries that require all imported cosmetics to be tested on animals (like Mainland China) and/or that they’re using ingredients that are required to be tested on animals =(

      • Taina
        June 19, 2018

        Hi, if I may add to the comment, I contacted Amorepacific because I used to love their CC and they answered me they are selling in Mainland China!
        “Thank you for taking the time to contact AMOREPACIFIC Online.

        Yes, we do sell in countries that require animal testing by law. Mainland China is an area in which we sell our products and it is required to test on animals.

        No, the ingredients we use do not require to be tested on animals unless that country requires animal test. Many of the other countries we sell in do not require animal testing like USA therefore we do not test here.

        Please let us know if you have any additional questions.

        Best,
        AMOREPACIFIC Online”

  • Tracy
    May 25, 2018

    Hi 🙂
    According to Pat McGrath’s website, they are cruelty free, but here they are not.
    I don’t know which is true :/
    Do you mind checking this for me?

    • Courtney Taylor
      July 17, 2018

      Pat McGrath is in fact Cruelty free and is not sold in China (look under list of countries that they cannot ship to under FAQ)

  • Rebecca
    May 15, 2018

    Hi!
    You have listed Huda beauty as cruelty free, but they sell mink lashes? How can the brand be considered cruelty free and sell real mink lashes?

    • Vicky Ly
      May 15, 2018

      Hey Rebecca,
      When I use the term “cruelty-free” here, I’m only referring to whether the brand test on animals or not. So Huda Beauty is a cruelty-free brand in the sense that they do not test on animals.
      However, you’re absolutely right that Huda Beauty does sell some mink lashes made out of real animal fur but they also do offer some vegan and animal-free lashes. You can find more information about Huda Beauty’s vegan and cruelty-free status here >> https://ethicalelephant.com/huda-beauty-cruelty-free-vegan/

      • Rebecca
        May 15, 2018

        Ok. Thank you for the fast response!

  • Aleena
    May 13, 2018

    Hey what about the brand Morphe?

    • Vicky Ly
      May 14, 2018

      Hi Aleena,
      I reached out to them to verify their animal testing policy and never heard back =(

  • Marcie
    May 5, 2018

    Hi Vicky,
    This was so incredibly helpful as I made a purchase at Sephora today and as you probably know you are offered a selection of samples to choose from and a lot of the brands I had not even heard of (I live in Western Australia). Thanks to you I was able to make the right choices. You really are amazing with the amount of time you must put into this so that we all have no excuse for making wrong choices. Do you have a link anywhere on your site (I haven’t looked yet) that we can make a small donation to help you out with keeping up this great information? Your a bloody legend!!! PS This is probably a really really dumb question and it was probably staring me straight in the face but why do some brands have a black line through them? Thanks again for all you do.

    • Vicky Ly
      May 6, 2018

      Hi Marcie!
      Oh my goodness, thank you so so so so much for leaving such a sweet comment!!! and I’m so happy to hear that you found this list helpful while you were placing your Sephora order! That’s the exact reason why I’ve created such a list =)

      Haha, not a dumb question. I’m glad you asked!! There’s probably other readers wondering the exact same thing as I wasn’t really clear about that in my legend up at the top of the page. Some brands have a black line through them to indicate those brands are NOT cruelty-free. I try to make it as obvious as possible to show which brands are cruelty-free or not and sometimes having certain brands a different color isn’t enough so I took it a step further and “crossed out” the brands to avoid. That’s all! =)

  • Shelby
    May 1, 2018

    I have heard that Pat McGrath Labs is cruelty-free.

    • Vicky Ly
      May 1, 2018

      Pat McGrath is on Logical Harmony’s “Brands to Avoid” List and is noted that they do test on animals when required by law.

      I’ve tried reaching out to them to verify but haven’t heard back. They’re labelled as not cruelty-free for now, but if I hear back from them with an answer I’m satisfied with then I’ll be more than happy to label them as being cruelty-free! =)

  • Isabelle
    April 30, 2018

    This list is so helpful! I noticed that Huda Beauty is marked as cruelty-free, but they sell real mink lashes. How does this work?

    • Vicky Ly
      April 30, 2018

      I’m using the term “cruelty-free” here to describe brands that don’t test on animals. So, I’ve verified that Huda Beauty doesn’t test their ingredients or products on animals.

      Sadly, you’re correct that some of Huda Beauty’s lashes are made from real mink hair and some of their cosmetics also contain animal-derived ingredients like beeswax and carmine.

      But as mentioned, the term “cruelty-free” is generally used to imply the brand doesn’t test on animals.

      For more info, see this post here: https://ethicalelephant.com/crueltyfree-vs-vegan/

  • Amunet
    April 27, 2018

    Hi,

    I notice that you question if Fenty Beauty and Marc Jacobs Beauty is Cruelty Free and I can say they are since they are made by the same people that makes Kat Von D products. The company name is Kendo.

    • Vicky Ly
      April 27, 2018

      Hi there!
      I verify each and every brand individually and unfortunately, I received a response or no response at all from both Fenty and Marc Jacobs Beauty that I wasn’t completely satisfied with.

      Fenty couldn’t comment on whether their ingredient suppliers test on animals.

      Marc Jacobs Beauty also told me in the past that they do not verify that their ingredient suppliers do or do not test on animals. When I reached out to them more recently, they haven’t replied back after multiple attempts.

      I would love to mark both of these brands as being cruelty-free but until I hear back from them, they’re labeled with an incomplete verification for now.

  • Maire O'Callaghan
    April 24, 2018

    Thank you for compiling this impressive list. I recognize the time you’ve spent and how much work has been put into creating this list—for the benefit of people like me who will only buy cruelty-free products. It’s people like you who really contribute to a cruelty-free world where animals are treated fairly and with compassion. Thank you again.

    • Vicky Ly
      April 26, 2018

      Thank you so so so much Maire for leaving such a sweet and sincere comment!! <3 It means the world to me to read comments like yours! =) They're honestly the reason I do what I do so thank you for continuing to be a voice for the voiceless and for all your support!!!

  • Adele
    April 23, 2018

    Verso Skincare does NOT test on animals. Here’s what they emailed me:

    We produce our products here in Sweden and it is not allowed by law to
    test on animals(if ever wanted to). Verso is vegan and cruelty free. We do
    not sell in China.

    • Vicky Ly
      April 24, 2018

      Hi Adele,

      They emailed me telling me that they do NOT verify or certify that their ingredient suppliers do not test on animals. I’ll follow-up with them to see if there are any possible changes to their animal testing policy!

  • Elisa
    April 20, 2018

    Thank you for this list, I wonder if The Ordinary is still partially owned by Estée Lauder? I didn’t see any press material saying that this is no longer the case. Moreover, Huda beauty used to sell mink eyelashes…

  • Jilly
    April 20, 2018

    I’m still confused about Laura Mercier as they are not sold in Sephora China and their online policy indicates they don’t test on animals. Is it the language they use about suppliers that’s vague? I know they are owned by Shiseido which tests but I don’t see where Laura Mercier does. At one time they did state “except where required by law” but they acknowledge they never entered the China or Brazil markets and no longer plan to pursue that and have since removed that disclaimer from packaging.

  • Alma
    April 17, 2018

    Natura e Yves Rocher hacen pruebas en animales? y que tan vegetal es Yves Rocher?
    Gracias de antemano por la informacion

  • Fiona
    April 16, 2018

    FIRST AID BEAUTY IS NO LONGER CRUELTY FREE… I understand the mistake but on Cruelty Free Kitty’s blog their is a page talking about how they can’t confirm that their ingredients aren’t tested by their supplies. It makes me so sad 🙁

    • Vicky Ly
      April 17, 2018

      Hi Fiona,
      I received a different response from First Aid Beauty where they told me they make sure their ingredient suppliers do not test on animals. FAB is also approved cruelty-free by Logical Harmony. Hmm.. I’ll follow-up with this to see if there were any changes to their animal testing policy.

  • Ashley
    April 13, 2018

    Any new info on bliss? They recently rebranded and are marketing themselves as cruelty free.

  • Amanda
    April 6, 2018

    Where did you find info Juliette Has a Gun? Its so incredibly hard to find cruelty-free perfume and I haven’t seen anything concrete about this company. Thanks!

  • Jen
    March 24, 2018

    This is a SUPER helpful post. I just used it with my most recent purchase. THANK YOU!!

  • Lola
    March 21, 2018

    Hello!

    Does anyone know if “Clean” fragrances available at Sephora are cruelty free and vegan friendly? Thank you!

  • Emily
    March 11, 2018

    Hi, Vicky! Firstly, thank you so much for making this list. It can definitely be an inconvenience to ensure that all the different cosmetics I buy are cruelty-free, but the sacrifice is absolutely worth it. I wanted to try out Huda Beauty’s makeup, but as I was researching whether or not they were cruelty-free, I found that they sell mink fur false eyelashes. The real mink falsies aren’t available on Sephora (they’re on the brand website). By technicality Huda can still call its makeup cruelty-free, since they apparently don’t test their products on animals. But I hope you’ll agree that any company involved in fur trades (even if they try to insist that the fur is cruelty-free *eye roll*) doesn’t deserve any cruelty-free credit at all. If your own research gets you the same results that mine did, please change Huda Beauty’s status on this list, or at least add a note that the brand does sell real fur products.

  • Michelle
    March 3, 2018

    DevaCurl is cruelty free.

    • Vicky Ly
      March 4, 2018

      Hey Michelle,
      I received a response from DevaCurl that was a little unclear and ambiguous which is why I marked them as being not cruelty-free but I just changed their status to a question mark as it’s not really clear if they do or do not test on animals.

      DevaCurl products may or may not be tested on animals when required by law.

      Phyrra has an amazing post on her site where she walks us through her response from DevaCurl.. I received a somewhat similar response from them recently. Read it here: https://phyrra.net/is-devacurl-cruelty-free.html

  • Alma
    February 28, 2018

    Marc Jacobs Beauty is according to PETA cruelty free!! 🙂

  • Theresa
    February 17, 2018

    Do you know if Erborian is cruelty free? I couldn’t find anything on them when I was digging around. Thanks.

  • Liz
    February 2, 2018

    Hey Vicky! Quick question! Why is Deva Curl marked on your list as being not cruelty free? Almost all of their products have the PETA certified cruelty free bunny logo on them.

    Thanks!!!

  • Susannah
    January 18, 2018

    Thank you for his list! Helps tremendously. Shared with my brother as welll

  • nady
    January 16, 2018

    isn’t laura mercier cruelty free?

    • Susannah
      January 18, 2018

      Never has been.

  • Ali
    January 13, 2018

    I’m not sure why but it seemed like there were quite a few of the 100% vegan options that came up as “page not found” and were no longer appearing in their list, bummer! Also, have you heard anything about the Kat Von D mascara? Im having trouble finding that as well.

    • Vicky Ly
      January 13, 2018

      Hmm.. This list is from the Sephora’s US website. I know that as a Canadian resident, my browser will sometimes automatically redirect me to Sephora Canada’s website and some of the brands aren’t available on their Canadian site. I used their US brand list because the majority of ethical elephant’s readers are based in the US!

      I also haven’t had any luck with finding Kat Von D’s mascara anywhere too! =( Sorry!

  • Nicole
    January 12, 2018

    Kora Organics js definitely cruelty free!!! I think it’s fully vegan too 🙂

    • Vicky Ly
      January 12, 2018

      Kora Organics didn’t address my specific question about whether they verify with their raw material suppliers if they test on animals, so I’m not quite satisfied with their response to claim Kora as cruelty-free or not! It also should be noted that most of their products are vegan with the exception of their Vitamin Enhanced Lip Balm which contains beeswax and their Unscented Cleansing Bar which contains Goat’s Milk.

      Hope they’ll be able to clarify and address my inquiry about their raw material suppliers soon so that I can mark them as being CF! =)

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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