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Velour is a premium and luxury lash brand offering handmade and high-quality false eyelashes but is Velour Lashes & Beauty cruelty-free, vegan, or sustainable in 2021? We’ve got the answers here!
Is Velour Lashes Cruelty-Free?
Velour Lashes is officially cruelty-free in 2021! None of Velour Lashes & Beauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.
The brand announced it stopped producing and selling mink lashes in 2020 and fully transitioned to only mink-free lashes in 2021.
Velour Lashes’ Animal Testing Policy
In an email response, Velour Beauty confirmed to me they do not test their products or ingredients on animals nor ask others to test on their behalf. Their suppliers also do not test on animals nor do they allow their products to be tested on animals when required by law. And finally, their products are not sold in stores in mainland China or any other country that may require animal testing.
Below is a screenshot of Velour Beauty’s cruelty-free claims:
Is Velour Lashes Sold in China?
Most imported cosmetics sold in mainland China are required by law to be tested on animals in 2021. However, Velour Beauty has confirmed they only sell their products online in China but not in stores. Therefore Velour is not required to test on animals in this case.
“We only have an online presence in China through TMall (Sephora) meaning no animal testing needs to be conducted.”
Is Velour Lashes Vegan?
Velour Beauty claims to be a 100% vegan brand after they discontinued and phased out its mink lashes.
*Velour no longer sells or produces mink lashes but note that some retailers may still have their mink lashes in stock (I’ve seen some sold on Beautylish and Sephora).
In an email response, Velour told me:
“Our products are now all officially vegan since we no longer use mink.”
Is Velour Sustainable?
Velour’s headquarters is based in: Canada in Toronto, Ontario.
Velour’s products are manufactured in: Globally – specifically stated in Asia, Korea, Canada
“Our products are sourced globally where we look for suppliers who can produce items to the highest of Velour Beauty’s standards. Our lashes are handmade at various suppliers in Asia, our lash adhesive & Fluff’N Brow Pencil is made in Korea and our Lash & Go and Lash Clean are both made in Canada.”
Velour does not claim to be a sustainable company.
Additionally, I wasn’t able to find any available information on Velour’s sustainability, environmental, and social initiatives.
Is Velour’s Mica Ethically-Sourced? Velour claims their mica is ethically-sourced without the use of child labor.
“We do require documentation from our vendors that ensure ethical sourcing of mica and confirmation it does not involve child labour.”
I hope this article helped you to understand Velour’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all! If you did find this post helpful, consider supporting me with a small contribution at the same price as a regular coffee! ☕️