Grown Alchemist (L’Occitane)

Last Updated: April 17, 2023

How Ethical Is Grown Alchemist (L’Occitane)?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Grown Alchemist's ethics and initiatives.

Ethical Analysis

Is Grown Alchemist cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Grown Alchemist’s policies.
Grown Alchemist is *cruelty-free, but Grown Alchemist is owned by L’Occitane, a parent company that is NOT cruelty-free.
Not all of Grown Alchemist’s products are vegan, but they have some vegan options.

About Grown Alchemist (L’Occitane)

Grown Alchemist continues to challenge the status quo in the world of beauty, break new scientific ground, and be a source of inspiration for the most powerful anti-aging results.
COMPANY BASED IN: Australia
PRODUCTS MADE IN: Australia
PRODUCTS: Skincare, Bath & Body Care, Hair Care
CERTIFICATIONS: PETA-Certified

Grown Alchemist (L’Occitane)

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Grown Alchemist Cruelty-Free?

🐰 Grown Alchemist is a *cruelty-free brand. None of Grown Alchemist’s ingredients or products are tested on animals. Grown Alchemist has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Grown Alchemist Test on Animals?

When asking, does Grown Alchemist test on animals? We must look beyond to ensure none of Grown Alchemist’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Grown Alchemist confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Grown Alchemist confirmed all their ingredient suppliers do not test on animals
  • ✓ Grown Alchemist confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Grown Alchemist is a *cruelty-free brand by our standards.

*Grown Alchemist is owned by L’Occitane, a corporation that is NOT cruelty-free because they allow some of their other brands to test on animals.

The decision is yours whether you want to support or boycott cruelty-free brands owned by a parent company that is not cruelty-free. There is no ‘right’ or ‘wrong’ answer to this. Do what you’re comfortable with. I just thought it was important to disclose that L’Occitane owns Grown Alchemist.

What About China’s Animal Testing Laws?

Grown Alchemist has confirmed they only sell their products online in China and do not sell their products in retail stores in mainland China; therefore, they are not required to test on animals.

“As you may be aware, the cosmetic regulations in China currently require that any finished product retailed inside China is required to undergo compulsory safety testing which is completed on animals. Because of this we only sell cross border into China which doesn’t require animal testing.”

With the current changes to China’s animal testing laws, some cosmetics sold in China can be exempt from animal testing under certain conditions. However, without meeting those conditions, animal testing is still legally required for most cosmetics sold in China in 2023.

Is Grown Alchemist Certified Cruelty-Free?

Grown Alchemist is certified cruelty-free by PETA, but NOT Leaping Bunny certified.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since 2015, the start of my blog, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan or a specific product is Vegan.

Is Grown Alchemist Vegan?

⭐️ Grown Alchemist is NOT an entirely vegan brand. But Grown Alchemist offers some vegan options that are free of animal products.

How to know which of Grown Alchemist products are vegan?

Grown Alchemist claims most of their products are vegan except for their lip balm products which contain beeswax.

The following is a snippet of the email response I received from Grown Alchemist when I asked if all their products are vegan:

“The majority of our range is vegan however there is bees wax in our lip balm products.”

Where to buy Grown Alchemist? Check out grownalchemist.com, Amazon, Ulta, and Sephora!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Grown Alchemist’s products made?

Grown Alchemist states on its website,

Are the products made locally? Are all ingredients grown locally?
All our products are manufactured in Australia and we always try and source ingredients locally whenever possible.”


I hope this article helped you to understand Grown Alchemist’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

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