Vegan & Cruelty-Free Drugstore Foundations Under $10

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List of Vegan & Cruelty-Free Affordable Foundations

Switching to cruelty-free makeup doesn’t have to be expensive and to prove that, here is a list of 7 cruelty-free drugstore foundations, all under $10!

Most drugstore makeup brands are still testing on animals including Revlon, Maybelline, and L’Oreal, and are not cruelty-free.

In addition, some drugstore foundations contain animal-derived ingredients or by-products including animal-based glycerin and stearic acid or beeswax.

Thankfully, there are options for cruelty-free and vegan drugstore foundations that aren’t tested on animals and do not contain any animal products. In this affordable cruelty-free foundation guide, I’m sharing some of the best vegan foundations for under $10.

All of the brands listed below are cruelty-free and meet all of the criteria in our Cruelty-Free Checklist, note that two brands mentioned are owned by a parent company that does test on animals.

Best Vegan & Cruelty-Free Drugstore Foundations

ELF Flawless Finish Cruelty-Free Foundations

ELF’s Flawless Finish Foundation ($6) – a medium-full coverage vegan foundation with a semi-matte finish. Suitable for all skin types. Oil-free formula. Note that this is a heavily scented foundation so that’s something to keep in mind.

The Ordinary Coverage Foundation

The Ordinary Coverage Foundation ($6.90) – best for normal to dry skin. A medium to buildable full coverage foundation with a natural and dewy finish. 21 shades available. Alcohol-Free. Oil-Free. Gluten-Free. Note that many users have suggested that this foundation does oxidize. For those who want lighter coverage, The Ordinary has a serum foundation that is also vegan. 

LA Girl Vegan Foundations

LA Girl Foundations – LA Girl has two $10 foundations that are both vegan. Their Pro Coverage Liquid Foundation is best for normal to dry skin and is a medium to buildable full coverage foundation with a dewy & glowy finish. 16 shades available. Paraben-Free. 

Whereas LA Girl’s Pro Matte Foundation is a lightweight medium coverage formula with a matte powder finish, best suited for oily to combination skin. 24 shades available. Paraben-Free. 

CoverGirl Clean Fresh Skin Milk Foundation is Cruelty-Free & 100% Vegan

CoverGirl’s Clean Fresh Skin Milk Foundation* ($9)– a lightweight and hydrating foundation with a natural and light coverage for a dewy & glowy finish. 14 available shades. Formaldehyde-Free. Phthalates-Free. Parabens-Free. Talc-Free.

*Note: CoverGirl is cruelty-free, however, CoverGirl is owned by Coty — a parent corporation that does test on animals when required by law.

NYX Born to Glow Cruelty-Free Foundations

NYX’s Born To Glow Naturally Radiant Foundation* ($10) – buildable medium coverage with a naturally radiant finish. Best for normal to dry skin. 45 shades available. 

*Note: NYX is cruelty-free, however, NYX is owned by L’Oreal — a parent corporation that does test on animals when required by law.

Makeup Revolution Cruelty-Free Foundation Stick

Makeup Revolution’s Fast Base Stick Foundation ($9) – A vegan foundation stick that is suitable for all skin types, this one is from a UK-based cruelty-free brand, Makeup Revolution, and is a medium to full coverage foundation with a satin-dewy finish. 18 available shades.


I hope this list of cruelty-free drugstore foundations helped you find one that works best for you and that maybe you discovered more cruelty-free brands to support because together, we can help end animal testing for cosmetics once and for all!

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Vegan & Cruelty-Free Drugstore Foundations Under $10