Updated on September 16, 2023

The Ultimate Guide to 35+ Vegan Makeup Brands: Discover Cruelty-Free Beauty

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Welcome to the ultimate guide to vegan makeup brands, where cruelty-free beauty meets conscious consumption.

In this comprehensive article, we delve into the world of vegan-friendly cosmetics, showcasing a range of brands committed to ethical and sustainable practices.

Whether you’re a vegan yourself or simply passionate about supporting brands that align with your values, this guide will introduce you to a plethora of options that provide high-quality, animal-friendly makeup products.

From vegan foundation to lipstick, eyeshadow palettes to cruelty-free mascara, we’ve got you covered.

Our curated selection features an array of innovative and inclusive vegan makeup brands that prioritize both style and substance.

These companies value transparency and ingredient integrity, ensuring that their products are not only free from animal-derived ingredients but are also cruelty-free and often eco-friendly.

List of Vegan Makeup Brands

All of the beauty brands mentioned in this list are both cruelty-free and entirely 100% vegan, meaning these companies do not test on animals anywhere in the world, and also none of the products they produce and sell contain any animal-derived ingredients or by-products.

Some cruelty-free brands may offer vegan-friendly products like NYX, Urban Decay, Too Faced, Tarte, Makeup Revolution, and ColourPop. However, they also sell some products that contain animal-derived ingredients or by-products. For brands to make it onto this list, they must only make and sell vegan products.

ELF Cosmetics

ELF Cosmetics offers professional quality, affordable, 100% cruelty-free and vegan makeup that you can find at almost any drugstore in the US and Canada.

Milk Makeup

Milk Makeup is a New York City-based 100% vegan makeup brand known for its multifunctional and unique, high-tech formulas. All of Milk Makeup products are also free of parabens and contain eco-conscious ingredients that are good for our skin.


Pacifica Beauty is an affordable, clean, and 100% vegan makeup brand sold in some drugstores. Pacifica vegan makeup is always free of parabens, phthalates, SLS or mineral oil.

KVD Beauty*

KVD Beauty is a vegan makeup brand, changing the beauty world and redefining vegan cosmetics, without sacrificing performance. That means long-wearing, powerfully pigmented products.

*Note: KVD Beauty is cruelty-free, but KVD is owned by LVMH, a parent company that is NOT cruelty-free.

Florence by Mills

Made with love by Millie Bobby Brown (a.k.a. Mills), Florence by Mills is a clean beauty brand for all skin types and will be your go-to. Experience clean vegan makeup with natural ingredients from Florence by Mills.

Tower 28

Tower 28 offers high performance beauty products made with non-irritating ingredients designed for sensitive skin. Starting at $12. Clean, vegan, cruelty free, dermatologist tested, allergy tested.

Haus Labs

Haus Labs is Lady Gaga’s makeup line and it also happens to be both cruelty-free & 100% vegan! Haus Labs combines science with nature to create clean, high-performing products of the future.

GXVE by Gwen Stefani

Inspired by Gwen Stefani’s iconic looks and decades of doing her own makeup backstage. GXVE Beauty is where performance meets play. High-payoff, artistry-level formulas created for makeup lovers who want to express their creativity & individuality through vegan makeup.

Thrive Causemetics

Thrive Causemetics offers luxury high-performance cosmetics. For every product you purchase, Thrive Causemetics donates to help communities thrive. With the belief of changing the world starts with a single ingredient, Thrive Causemetics creates vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens or sulfates.

Barry M

Barry M is Britain’s leading color cosmetics company. Filling makeup bags with the best, on-trend, cruelty-free cosmetics since 1982. Every product available to shop at BarryM.com is 100% Vegan!


Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, About-Face creates makeup made with integrity and intention, for all stages of life. Always vegan, cruelty-free + cleanly formulated.

r.e.m. beauty

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all.

Rose Inc

A partnership between Rosie Huntington-Whiteley and biotech company Amyris, Rose Inc leverages sustainable innovation and nearly two decades of experience in the makeup chair. The result is indulgent color and skincare that outperforms in every category.


MERIT is a clean, vegan, cruelty-free minimalist makeup brand. Founded by Katherine Power in 2021, MERIT was created to reimagine luxury beauty by making it clean, well-edited, and accessible — essentials that have earned a place on your vanity.

RÓEN Beauty

ROEN BEAUTY is a clean beauty brand that is glamorous, innovative, and luxe. Suitable for all ages, skin tones, and occasions. Made for both day and night and every adventure in between.

Live Tinted

Live Tinted is a clean, vegan, cruelty-free brand, where their pigments are Carmine-free and 100% safe for your skin! Live Tinted’s products are packed with skincare ingredients like Hyaluronic Acid, Vitamins C and E, as well as Squalane – to hydrate and brighten your skin.

Glamlite Cosmetics

Glamlite Cosmetics is home to the most innovative and highly pigmented eyeshadow palettes, including the viral & iconic Paint Palette, Cake Palette, Burger Palette, Taco Palette, and Pizza Palette! Through makeup products, Glamlite spreads love, positivity, female empowerment, and beauty & unity in diversity.

MUA Makeup Academy

MUA Makeup Academy is your go-to brand for high-quality, affordable makeup, cosmetics and beauty products. All their products are 100% Vegan and Cruelty Free. All items are talc-free and palm oil & mica are sourced responsibly.

Mecca Max

Mecca Max is a collection of vibrant pigments and essential makeup and skincare for all.

LYS Beauty

LYS™ Beauty is a black-owned, affordable, clean beauty cosmetics brand with all products under $30. Makeup and skincare solutions uniquely catered to all skin types, textures, and tones.

Lime Crime

Lime Crime is a 100% vegan makeup beauty brand known for its whimsical, colorful, and bold cosmetics. All of Lime Crime products are designed, manufactured, and assembled in Los Angeles, using globally-sourced and high-performance ingredients.

Jecca Blac

Jecca Blac is a genderless, 100% vegan makeup brand, creating makeup products that are inclusive for all genders, sexualities, expressions, abilities, pronouns, shapes and sizes.

Zuzu Luxe

From the same makers of Gabriel Cosmetics, ZuZu Luxe is a complete line of makeup that is 100% vegan, gluten-free, cruelty-free and natural. Without compromising aesthetics, functionality, or accessibility, ZuZu Luxe products are made from 100% natural ingredients with no synthetic chemicals or animal by-products.

Black Moon Cosmetics

Black Moon Cosmetics strives to bring you quality cruelty-free & 100% vegan beauty products from the darker side to grace that beautiful face of yours!  Inspired by the mysteriously magical moon and all its emanating beauty, Black Moon combines the darkly with the colorful & shiny to create an ethereal makeup world you’d have to see in person to believe.

INIKA Organic

INIKA is an award-winning Australian-based natural and 100% vegan makeup brand specializing in natural and organic beauty products. All of INIKA’s ingredients are ethically sourced, natural and derived from botanicals or minerals.

Au Naturale

Au Naturale Cosmetics offers organic, non-toxic, and cruelty-free, vegan makeup free of parabens, nano-particles, carmine, gluten, and sulfates. Founder of Au Naturale, Ashley Prange’s mission was to create a line of bold, long-lasting color cosmetics without the harmful chemicals that led to her chronic breakouts, irritation and toxic load.

Sappho New Paradigm

Sappho New Paradigm is a Canadian, womxn-led, luxury, 100% vegan and organic makeup brand. Sappho cosmetics are formulated for performance by experts and designed by an Emmy-nominated makeup artist.

Root Beauty

Root products are made especially for sensitive skin but perform to the quality of professional products. They only use the best certified organic & natural ingredients & none of the commonly used fillers. By removing harsh fillers, Root products are made with just the amazing ingredients you want.

Adorn Cosmetics

Adorn Cosmetics is an Australian natural, organic, cruelty-free, and 100% mineral makeup brand. Adorn Cosmetics is dedicated to sourcing where possible its minerals & organic ingredients directly from the Australian earth.

Vegan, Zero-Waste Makeup Brands

Elate Cosmetics

Elate creates ethically made, sustainable, and vegan cosmetics that care for your skin and our planet. Committed to creating a world without single-use cosmetics packaging, almost all of Elate’s packaging is reusable, recyclable, or plantable.

Zao Makeup

Zao Makeup offers a wide range of refillable makeup products made 100% from natural origin, organic, and vegan ingredients. Known for the brand’s signature refillable bamboo makeup packaging, Zao’s refill system produces less waste, uses less plastic, and consumes less energy.

MOB Beauty

MOB Beauty’s mission is to do makeup better and believes cosmetics packaging needs to be re-thought. MOB’s Earth-First packaging system is endlessly reusable and refillable. Their vegan compacts and palettes are infinitely customizable, allowing you to make purposeful choices and individually buy only the products and shades you know you will use.


Axiology is a plastic-free and zero-waste, vegan makeup brand offering a collection of multi-use sticks and balmies that can be used on the lips, lids, and face.

Zerra & Co.

Zerra & Co. offers zero-waste, naturally formulated cosmetics and skin care for all people. Packaged in plastic-free and compostable packaging, Zerra & Co’s cruelty-free and vegan makeup is affordable and hand-crafted for the people.

Izzy Zero Waste Makeup

Izzy is taking big steps to reduce plastic waste with clean and cruelty-free products that are 100% reusable, 100% recyclable, 100% certified CarbonNeutral®, and 100% gorgeous. Izzy’s medical-grade, American-made stainless steel tubes are designed to be cleaned and refilled over 10,000 times, so you literally never have to throw them away.


Trestique offers refillable, zero-waste makeup products. Clean, cruelty-free, easy to use, carry, and apply. Save time and the planet with their 2-in-1 sustainable beauty products and makeup applicators.

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