Updated on May 5, 2023

Ultimate List of Vegan Makeup Brands in 2023

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Vegan makeup isn’t all boring, expensive, or full of synthetic chemicals and these 30+ cruelty-free and vegan makeup brands are here to prove it!

Whether you’re looking for a vegan makeup drugstore dupe or searching for a non-toxic, organic, vegan alternative to an animal-tested makeup brand, you’ll for sure find something in this list to help you on your quest!

List of Vegan Makeup Brands

To make it easier for you to find what you’re looking for, I’ve categorized this list of 100% vegan makeup brands as follows:

All of the cosmetics brands mentioned in this list are both cruelty-free and entirely 100% vegan, meaning these companies do not test on animals, anywhere in the world and also none of the products they produce and sell contain any animal-derived ingredients or by-products.

Some cruelty-free brands may offer vegan-friendly products like NYX, Urban Decay, Too Faced, Tarte, Makeup Revolution, and ColourPop, however, they also sell some products that contain animal-derived ingredients or by-products and in order for brands to make it onto this list, they must only make and sell vegan products.

Affordable Drugstore Vegan Makeup Brands

Vegan makeup doesn’t always have to be expensive, here are some affordable cruelty-free + vegan drugstore makeup brands to prove it!

ELF Cosmetics

ELF Cosmetics is one of the most popular affordable 100% vegan makeup brands where you can find ELF Cosmetics at almost any drugstore in the US and Canada.

We recommend ELF’s 16Hr Camo Concealer, Instant Lift Brow Pencil, Flawless Finish Foundation.


Pacifica Beauty is an affordable, natural and 100% vegan makeup brand sold in some drugstores. All of Pacifica vegan makeup is always free of petrochemicals, sulfates, mineral oil, parabens, phthalates, peanut oil, and propylene glycol.

We recommend Pacifica’s Stellar Gaze Mascara, Pink Nudes Mineral Eyeshadow Palette, and Neutralizing Mattifier.

B. Cosmetics

B. Makeup is a UK-based, affordable, 100% vegan makeup brand exclusively available at Superdrug.

Let us know in the comments down below, what B. Makeup products do you recommend?

Emani Cosmetics

Emani Cosmetics is an eco-friendly, natural, gluten-free, and 100% vegan makeup brand. Emani products are at a higher price point compared to other drugstore makeup brands but all Emani mineral-based cosmetics are free of preservatives, talc, oil, waxes, fragrances, and other chemicals that can irritate skin and cause breakouts.

We recommend Emani’s Hydrawear 12Hr Foundation, Flawless Matte Foundation, Perfect10 Primer Serum.

Mid-to-High-End Vegan Makeup Brands

Here are some mid-to-high-end luxury vegan makeup brands that are totally worth the splurge!

Kat Von D Beauty

Kat Von D Beauty is a 100% vegan makeup brand created by American tattoo artist and animal activist, Kat Von D. Their luxurious makeup products are known to be high-performing, bold, and hyper-pigmented.

We recommend Kat Von D’s Tattoo Liner, Everlasting Liquid Lipsticks, and Super Brow Extreme Long-Wear Pomade.


COVER FX is well-known for its high-quality, intense coverage makeup products that are suitable for all skin types. All of COVER FX makeup is 100% vegan, formulated with safe, clean ingredients and always free of talc, parabens, fragrance, mineral oil, gluten, sulfates, and phthalates.

We recommend COVER FX’s Power Play Foundation, Perfect Setting Powder, High-Performance Setting Spray.

Milk Makeup

Milk Makeup is a New York City-based 100% vegan makeup brand known for its multifunctional and unique, high-tech formulas. All of Milk Makeup products are also free of parabens and contain eco-conscious ingredients that are good for our skin.

We recommend Milk Makeup’s Hydro Grip Primer, KUSH High Volume Mascara, Blur Liquid Matte Foundation.


Axiology makes some of the best natural, 100% vegan, and palm-oil free lip products!

Axiology vegan lipsticks contain only 10 ingredients, all safe and clean because we love our bodies just as much as we love animals!

Jeffree Star Cosmetics

Jeffree Star Cosmetics was created by beauty guru and internet celebrity, Jeffree Star. An all-encompassing, glam, and high-performing, 100% vegan makeup brand, Jeffree Star Cosmetics proves that vegan makeup can be dramatic, bold, and over-the-top without having to harm any animals in the process!

We recommend just about anything from Jeffree Star Cosmetics including their liquid lipsticks and highlighters!

Haus Labs

Haus Labs is Lady Gaga’s new makeup line and it also happens to be both cruelty-free & 100% vegan! Haus Laboratories is exclusively sold on Amazon where you can find their high-pigmented cosmetics with chic, sophisticated packaging!

We recommend trying out Haus of Collections 3 Piece Set!

Lime Crime

Lime Crime is a 100% vegan makeup beauty brand known for its whimsical, colorful, and bold cosmetics. All of Lime Crime products are designed, manufactured, and assembled in Los Angeles, using globally-sourced and high-performance ingredients.

We recommend Lime Crime’s long-wearing liquid lipsticks and their colorful eyeshadow palettes.

Jecca Blac

Jecca Blac is a genderless, 100% vegan makeup brand, creating makeup products that are inclusive for all genders, sexualities, expressions, abilities, pronouns, shapes and sizes.

We highly recommend Jecca Blac’s Sculpt & Soften Palette and Correct & Conceal Palette.

Zuzu Luxe

From the same makers of Gabriel Cosmetics, ZuZu Luxe is a complete line of makeup that is 100% vegan, gluten-free, cruelty-free and natural. Without compromising aesthetics, functionality, or accessibility, ZuZu Luxe products are made from 100% natural ingredients with no synthetic chemicals or animal by-products. You can find ZuZu Luxe at Target, Whole Foods, and natural health food stores.

We recommend ZuZu Luxe’s Liquid Eyeliner and Natural Lipsticks.

Black Moon Cosmetics

Black Moon Cosmetics strives to bring you quality cruelty-free & 100% vegan beauty products from the darker side to grace that beautiful face of yours!  Inspired by the mysteriously magical moon and all its emanating beauty, Black Moon combines the darkly with the colorful & shiny to create an ethereal makeup world you’d have to see in person to believe.

We recommend Black Moon Cosmetics’ eyeshadow palettes!

Organic Vegan Makeup Brands

Clean and organic makeup ingredients are just as important as finding makeup that is also cruelty-free and vegan! And these natural + organic vegan makeup brands agree too!

Aether Beauty

Aether Beauty is a cruelty-free & 100% vegan makeup brand using clean, organic, fair-trade, and ethically sourced, child-labor-free ingredients. Aether Beauty is known for its wildly popular zero-waste eyeshadow palettes that are infused with crystal gemstones.

Aether Beauty bans over 1300 ingredients in all of their formulas and uses organic and fair-trade ingredients whenever possible.

INIKA Organic

INIKA is an award-winning Australian-based natural and 100% vegan makeup brand specializing in natural and organic beauty products. All of INIKA’s ingredients are ethically sourced, natural and derived from botanicals or minerals.

INIKA’s advanced botanical formulas are free from synthetic chemicals and free from harm. Their products are certified organic, vegan, halal, and cruelty-free for added peace of mind.

Au Naturale

Au Naturale Cosmetics offers organic, non-toxic, and cruelty-free, vegan makeup free of parabens, nano-particles, carmine, gluten, and sulfates. Founder of Au Naturale, Ashley Prange’s mission was to create a line of bold, long-lasting color cosmetics without the harmful chemicals that led to her chronic breakouts, irritation and toxic load.

From day one, each ingredient has been scrutinized before being included in a formulation, only those who are ethically sound, factually healthy & naturally sourced made the final cut.

Sappho New Paradigm

Sappho New Paradigm is a Canadian, womxn-led, luxury, 100% vegan and organic makeup brand. Sappho cosmetics are formulated for performance by experts and designed by an Emmy-nominated makeup artist.

Sappho products are free of known carcinogens and endocrine disrupters, made with low heavy metal ECOCERT minerals and loaded with phytonutrients and antioxidants.

Root Beauty

Root Beauty combines nature + glamour to create high-quality, natural, organic, mineral makeup products without fillers or harsh irritants.

Root products are made especially for sensitive skin but perform to the quality of professional products. They only use the best certified organic & natural ingredients & none of the commonly used fillers. By removing harsh fillers, Root products are made with just the amazing ingredients you want.

Adorn Cosmetics

Adorn Cosmetics is an Australian natural, organic, cruelty-free, and 100% mineral makeup brand. Adorn Cosmetics is dedicated to sourcing where possible its minerals & organic ingredients directly from the Australian earth.

Adorn Cosmetics’ products are completely free from possible skin irritating, pore-clogging and drying ingredients including cheap bulking fillers such as Talc, Rice Powder and Bismuth Oxychloride; Adorn Cosmetics pure formulations are safe for even the most sensitive of skin.

Independent Vegan Makeup Brands

We love supporting indie vegan makeup brands as much as possible! Here are some of our favorite high-performing, independently owned and operated, vegan makeup brands from around the world.

Johnny Concert

Johnny Concert knows what it takes to create top of the line, high-definition, color cosmetics that exceed performance and sustainability. All of Johnny Concert’s makeup products are 100% vegan, cruelty-free, and non-toxic that boasts clean ingredients while nourishing your skin.

Honeypie Minerals

Honeypie Minerals is driven by the goal to help you feel naturally beautiful and confident, creating a range of high-performance mineral makeup products that contain only the finest 100% vegan ingredients. At Honeypie Minerals, they pride themselves on the fact that their products are pure, simple, and honestly priced and affordable.

Everyday Minerals

All of Everyday Minerals products are 100% vegan, sustainable, cruelty-free and handmade in Austin in their eco-friendly and recyclable packaging that stays true to their commitment to preserving the natural beauty of the world and each other. Each of their products has been carefully and thoughtfully created with real botanicals and pure minerals.


NCLA’s mission is to create clean, high-quality cosmetics that stay true to the founding sister’s LA roots. The brand’s mantra has always and will always stay committed to never testing on animals, and maintaining 100% vegan formulas. The female-founders’ inspiration for the brand lies in colors, Los Angeles, scents, and most importantly, inner beauty.

Concrete Minerals

Concrete Minerals is passionate about creating high-end vegan, cruelty-free products with a unique twist; all the sass of your favorite cosmetics brand, with none of the trash ingredients. You’ll never find parabens or preservatives in any of Concrete Minerals’ products and they don’t use any cheap filler ingredients like talc or bismuth oxychloride.

Red Apple Lipstick

Red Apple Lipstick is the #1 trusted gluten-free cosmetics company! Red Apple Lipstick products are also cruelty-free and 100% vegan where none of their products contain any harsh chemicals and are certified gluten-free, GMO-free, paraben-free, corn-free, soy-free, phthalate-free, petroleum-free, dairy-free, lead-free, mercury-free, and toxin-free!

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