Twice

Last Updated: February 6, 2023

How Ethical Is Twice?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of Twice's ethics and initiatives.

Where to Shop /

Ethical Analysis

Is Twice cruelty-free, vegan, or sustainable? We’ve got the answers here! Read below for more details on Twice’s policies.
Twice is cruelty-free. None of Twice’s ingredients, formulations, or finished products are tested on animals anywhere in the world.
All of Twice’s products are 100% vegan and don’t contain any animal-derived ingredients or by-products.
Twice does not claim or market itself as a sustainable company. But Twice claims its toothpaste tubes and caps are “recycle ready.”
Twice products come in plastic packaging, and Twice claims its “toothpaste tubes and caps are recyclable.”

About Twice

TWICE is a holistic oral health system that combines cutting-edge science and clean ingredients for better mouth body balance.
COMPANY BASED IN: USA
PRODUCTS MADE IN: USA
PRODUCTS: Leaping Bunny
CERTIFICATIONS: Oral Care

Twice

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Is Twice Cruelty-Free?

🐰 Twice is a cruelty-free brand. None of Twice’s ingredients or products are tested on animals. Twice has met all the criteria in our Cruelty-Free Checklist and is included in our Cruelty-Free Directory.

Does Twice Test on Animals?

When asking, does Twice test on animals? We must look beyond to ensure none of Twice’s ingredients or suppliers test on animals. And they don’t sell in any country or under conditions that may require animal testing by law.

In our research, we discovered the following:

  • ✓ Twice confirmed they do not test their products or ingredients on animals or ask others to test on their behalf.
  • ✓ Twice confirmed all their ingredient suppliers do not test on animals
  • ✓ Twice confirmed they do not allow or sell their products under conditions where animal testing is required by law

By meeting all of our Cruelty-Free Criteria, Twice is a truly cruelty-free brand by our standards.

What is Twice’s Animal Testing Policy?

Below is a screenshot of what’s currently stated on Twice’s website about its animal testing policy:

Is Twice Certified Cruelty-Free?

Twice is certified cruelty-free by Leaping Bunny.

Cruelty-Free Policies 2023

Just because a brand claims it is ‘Cruelty-Free,’ doesn’t always mean that’s the case.

That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. But Cruelty-Free is generally used to imply no animal testing. More specifically, the ingredients, formulation, or finished product are not tested on animals at any stage of product development.

At ethical elephant, we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. This ensures no animal testing was performed by the brand itself, its suppliers, or any third parties.

How We Assess Cruelty-Free Policies

Since starting my blog in 2015, I’ve been emailing companies asking about their animal testing policies and cruelty-free commitments.

And based on the responses I receive from companies, I’ll research to find any supporting facts needed before concluding whether the brand should be classified as “Cruelty-Free,” “Animal-Tested,” or “Grey Area – Unclear Policies.”

☕️ Every week, I continue to reach out to new brands while trying my best to keep current brands updated. If you found any of my posts or guides helpful, consider Buying Me A Coffee! I would greatly appreciate it! ❤️

What about Vegan?

Just because something is called Cruelty-Free, doesn’t always mean it’s Vegan. And vice versa.

Cruelty-Free only refers to no animal testing, while Vegan means formulated without animal products.

Some brands are Cruelty-Free, but not Vegan.

And some are Vegan, but not Cruelty-Free.

Another important distinction to know is, Vegan in cosmetics can refer to an entire brand is 100% Vegan, or a specific product is Vegan.

Is Twice Vegan?

⭐️ Twice is a 100% vegan brand. All their products are vegan, and are formulated without any animal-derived ingredients or by-products.

The following is a screenshot of what’s currently stated on Twice’s website about its vegan claims:

Where to buy Twice? Check out Target and Amazon!

Vegan Policies

Similar to ‘Cruelty-Free,’ there is no standard or legal definition for the label ‘Vegan.’ But Vegan is generally used to mean formulated without animal-derived ingredients or animal by-products.

Some common animal products in cosmetics include carmine, lanolin, snail mucus, beeswax, honey, pearl or silk-derived ingredients, animal-based glycerin, keratin, and squalene.

There are plant-based and synthetic alternatives to animal-derived ingredients. But unless a brand explicitly labels its ingredients or product as Vegan, it’s often difficult to know with certainty whether a product is vegan just by reading the ingredient list.

So it’s best to ask the company and manufacturers to ensure the ingredients they chose were from non-animal sources.

Where are Twice’s products made?

Twice states on its website,

WHERE IS TWICE TOOTHPASTE MADE?
Twice toothpaste is formulated and crafted in the USA and composed of high-quality ingredients sourced from the USA and around the world.


I hope this article helped you to understand Twice’s cruelty-free and vegan status and by choosing cruelty-free together, we can help end animal testing for cosmetics once and for all!

If you found this helpful, consider Buying Me a Coffee. So that I can continue to keep this site running and updated.

Kindly Share
the Good Vibes

Inspire others to make a positive change by sharing this resource on Facebook, Twitter, Pinterest, or Email.

Share /

Share on facebook
Share on twitter
Share on pinterest
Share on email

What do you think

Leave a Comment

Your email address will not be published. Required fields are marked *