Cruelty-Free Rules Everything Around Me ๐Ÿ‡๐ŸŒฟโœจ (๐ŸŽจ via @wkcreative)

Cruelty-Free Rules Everything Around Me...

@kesterblack, Australia's leading ethical beauty brand recently launched its ๐Ÿ†• range of vegan liquid lipsticks! ๐Ÿ’„ They currently have limited edition gift sets that include one of their environmentally-conscious lipsticks paired with a matching nail polish color! ๐Ÿ’…๐Ÿป Both beautifully packaged in a recycled gift box ready to be gifted to the beauty lover in your life this holiday season! ๐Ÿ’
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Kester Black's eco-friendly, cruelty-free + vegan liquid lipsticks are available in 6 matte shades. This is 'Never Nude' - a rose nude lipstick described as "Equal parts sweet and โ€˜Seen 1:04amโ€™, Never Nude is the lipstick equivalent of โ€˜I woke up like thisโ€™. Flawless."
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All Kester Black products are cruelty-free, vegan and carbon neutral. ๐ŸŒฟโœจ
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#gifted #kesterblack #vegannailpolish #veganlipstick

@kesterblack, Australia's leading ethical beauty...

Hope youโ€™re all staying warm and cozy this Sunday! ๐Ÿฅฆโœจ (๐Ÿ“ธ via @moomooi)

Hope youโ€™re all staying warm...

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ
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(via @veganizedworld)

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ ....

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ (๐Ÿ“ธ via @nagelfuchs)

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ...

Tired of hearing about how animal testing for cosmetics is STILL happening as we go into 2020? ๐Ÿ‡ choose cruelty-free and let your consumer dollars be a voice for the millions of innocent animals that are routinely blinded, poisoned, and killed each year for cosmetic testing! ๐Ÿ’— and be sure to tell brands that are still paying to have their products/ingredients tested on animals know that you wonโ€™t buy from them until they stop and go cruelty-free!! โœจ(๐Ÿ“ธ via @rabbit.ins.gram)

Tired of hearing about how...

All day every day ๐ŸŒฟโœจ๐Ÿ’— (via @immy.keys)

All day every day ๐ŸŒฟโœจ๐Ÿ’—...

Shop Cruelty-free this Black Friday and every other day of the year! ๐Ÿฐ Want to know some of the best CF Black Friday Sales?๐Ÿ’ฐ I got a list up on the blog, link in bio โคด๏ธ
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๐Ÿ’„ Cruelty-Free Makeup
โœฆ Milani Cosmetics (30% OFF)
โœฆ Kat Von D Beauty (20% OFF)
โœฆ Milk Makeup (25% OFF)
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๐Ÿงฅ Cruelty-Free Clothing
โœฆ Groceries Apparel (30% OFF)
โœฆ Threads 4 Thought (35% OFF)
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๐Ÿ‘œ Cruelty-Free Handbags & Accessories
โœฆ Matt & Nat (up to 50% OFF select items)
โœฆ Urban Expressions (50% OFF)
โœฆ Hurtig Lane Watches (25% OFF)
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. . . and lots more! Check out the entire list + codes, link in bio ๐ŸŒฟ

Shop Cruelty-free this Black Friday...

This is hands down my favorite nail polish collection by @siennabyronbay! ๐ŸŒธ I've been wearing these pastel colors in rotation for the past month and I still can't get enough of them! ๐Ÿ˜ SWIPE ๐Ÿ‘‰๐Ÿป To see each color on my nails ๐Ÿ’…๐Ÿป
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๐ŸŒฟ ๐˜ธ๐˜ฉ๐˜ช๐˜ด๐˜ฑ๐˜ฆ๐˜ณ - light lilac pastel crรจme
๐ŸŒฟ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ช๐˜ฆ - bridal rose pink crรจme
๐ŸŒฟ ๐˜ฎ๐˜ฆ๐˜ญ๐˜ฐ๐˜ฅ๐˜บ - rosewater crรจme
๐ŸŒฟ ๐˜ธ๐˜ช๐˜ด๐˜ฉ - light marble grey crรจme
๐ŸŒฟ ๐˜ด๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ช๐˜ต๐˜บ - light champagne pink crรจme
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All of Sienna Byron Bay nail polish is cruelty-free, 9-free, non-toxic, breathable, water-permeable + Wudu-friendly, and gender-inclusive! ๐Ÿ™Œ๐Ÿป ๐Ÿ’ž
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#siennabyronbay #siennabyronbaynailpolish #gifted

This is hands down my...

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

The Best Cruelty-Free & Vegan Mascara in 2019

This post may contain affiliate links.

Finding a mascara that will do it all like lengthen, volumize, lift, curl, and thicken your natural lashes is hard enough. But when you’re looking for one that does it all plus it’s gotta be a cruelty-free and vegan mascara formula, the options seem to be non-existent.

There are surprisingly a lot of cruelty-free mascaras from brands that don’t test on animals, however, most mascara formulas contain beeswax, a non-vegan ingredient. This has made finding and shopping for the perfect cruelty-free & vegan mascara challenging but I’m here to make your life easier with this guide to the best cruelty-free and vegan mascaras of 2019.

Below is a list of cruelty-free and vegan mascaras that are not tested on animals (although some may be from brands that are owned by a non-cruelty-free parent company and are noted as such), as well as, none of the mascaras mentioned below contain any animal-derived ingredients or by-products and therefore suitable for vegans.

I’ve broken this mascara guide into 4 main categories:

Best-Selling Vegan Mascaras

Too Faced* – Better Than Sex Mascara ($25)

Too Faced Better Than Sex Mascara is the holy grail of mascara touting itself as the mascara that is better than sex! And best of all, it’s cruelty-free and vegan-friendly! This vegan mascara does it all and then some; thickens, lengthens, and curls in just one coat.

*Too Faced is cruelty-free, however, it should be noted that Too Faced is owned by Estee Lauder, a parent corporation that is not cruelty-free in 2019.


Tarte* – Lights, Camera, Lashes 4-in-1 Mascara ($23)

This is a cult classic and best selling vegan mascara by Tarte. Lights, Camera, Lashes will add length, curl, and volume to your lashes for a naturally defined and voluminous look.

*Tarte is cruelty-free, however, it should be noted that Tarte is owned by Kosรฉ, a parent corporation that is not cruelty-free in 2019.


Smashbox* – Super Fan Mascara ($21)

Smashbox’s Super Fan Mascara is also another best selling vegan mascara and for good reasons. It has a super-black formula that makes your natural lashes looking fuller and thicker without any clumping or flaking.

*Smashbox is cruelty-free, however, it should be noted that Smashbox is owned by Estee Lauder, a parent corporation that is not cruelty-free in 2019.


PUR – Big Look Mascara ($21)

PUR’s Big Look Mascara is fortified with argan oil to naturally nourish your lashes with a dewy sheen. The clump-resistant mascara wand will volumize and lengthen lashes to new heights!


Best Drugstore Vegan Mascaras

Pacifica – Stellar Gaze Mascara ($14)

Pacifica’s Stellar Gaze Length & Strength Mineral Mascara is a long-lasting, lengthening vegan mascara formula infused with coconut oil and vitamin B to hydrate each lash as it lengthens, strengthens and adds volume. Formulated without carmine, phthalates, petroleum and silicone. Available in two colors: black and brown.


NYX* – On The Rise Volume Liftscara ($14)

NYX’s On The Rise Volume Liftscara is a cruelty-free, vegan, ultra-pigmented matte-black formula that claims to instantly lift and volumize your natural lashes in just a few strokes. It features an elastomer brush head that is part hourglass and part rounded brush to deliver high drama, intense volume, and serious elevation.

*NYX is cruelty-free, however, it should be noted that NYX is owned by L’Oreal, a parent corporation that is not cruelty-free in 2019.


ELF – Volumizing & Defining Mascara ($3)

ELF’s Volumizing & Defining Mascara is a great cruelty-free and vegan mascara for under $5! This mascara creates voluptuous lashes that are full and defined. The vitamin B & E enriched formula conditions lashes. The silicone brush effortlessly combs through lashes, coating them evenly for a rich, clump-free finish.


Catrice – Prรชt-ร -Volume Smokey Velvet Black Mascara ($7)

Catrice’s Prรชt-ร -Volume Smokey Velvet Black Mascara has a jumbo fiber brush that provides dramatic volume and defined lashes in one easy step. It claims to be long-lasting with a deep black, velvety matte formula without clumping or smudging.


Best Natural Vegan Mascaras

Lily Lolo – Natural Vegan Mascara ($20)

Lily Lolo’s Natural Vegan Mascara is a buildable, smooth, and quick-drying mascara that will lengthen and volumize your lashes naturally for a dramatic effect. Free from harsh chemicals, lead, parabens, fragrance, silicone, and alcohol. Formulated with natural and organic ingredients.


Fitglow – Vegan Good Lash + ($38)

Fitglow Beauty’s Good Lash + is a multitasking 3-in-1 vegan mascara and lash serum that promises to amplify lash volume and length while nourishing lashes with powerful botanical extracts and plant protein that also helps to grow lashes thicker, denser, and fuller with daily use. Formulated with natural and organic ingredients and free from toxins and silicone.


INIKA Organics – Long Lash Vegan Mascara ($35)

INIKA’s Long Lash Vegan Mascara is made with 100% plant-derived and natural ingredients for a clump-free, long-lasting, smooth formula. It contains carnauba wax to boost lash volume and length and nourishing benefits of Vitamin E to soften and protect lashes while pure mineral pigments deliver intense, long-lasting color.


Pure Anada – Black Mascara ($14)

Pure Anada is a Canadian ๐Ÿ‡จ๐Ÿ‡ฆ natural beauty brand and their cruelty-free & vegan black mascara is a great affordable natural mascara option to naturally add volume and length to your lashes. It is naturally paraben-free, gluten-free, mercury-free with a water-resistant formula.


Best Waterproof & Water-Resistant Vegan Mascara

Blinc – Mascara ($26)

Blinc Mascara is the original tube-technology water-resistant mascara and it also happens to be vegan-friendly! Its innovative tube-technology forms tiny water-resistant “tubes” around your lashes for maximum amplification and hold, rather than painting them like conventional mascara. The “tubes” bind to your lashes and don’t run, smudge, or clump, even if you cry or rub your eyes.


Eyeko – Yoga Waterproof Mascara ($25)

Eyeko’s Yoga Waterproof Mascara is a 100% waterproof and vegan mascara formula and features a lotus brush that claims to extend, lift and curl your lashes. Eyeko Korean-made waterproof formula is infused with Matcha Green Tea Extract with 11 different botanical fruit extracts including strawberry, blueberry, blackberry, and Vitamin E for an antioxidant boost.


Pacifica – Aquarian Gaze Water-Resistant Mascara ($14)

Pacifica’s Aquarian Gaze Water-Resistant Long Lash Mineral Mascara is a long-lasting, lash-lengthening, and water-resistant vegan formula. It’s infused with coconut oil, kelp extract, and vitamin B to hydrate each lash and formulated without carmine, phthalates, petroleum, and silicone. Recommended for anyone who is active and doesn’t want to sweat their mascara off. Available in two colors: black and blue.


ELF – Waterproof Lengthening & Volumizing Mascara ($4)

ELF’s Waterproof Lengthening & Volumizing Mascara is another fabulous cruelty-free and vegan mascara option for under $5! The waterproof formula claims to help prevent clumps and is quick-drying while the brush head gives edge-to-edge control and even coating for multiple applications to create full, thicker-looking lashes that last.


Let me know in the comments below, what is your favourite cruelty-free and vegan mascara?

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21 Comments
  • Irma
    July 17, 2019

    Any thing new about Lavera’s animal testing policy? (I’m from China, and our importers told us that Lavera is only sold online, and it does not require animal testing. Yes, China has approved of this since Jan 1 2018, that cosmetics only sold online will not be required by animal testing.)

    And I’ve tried out a mascra from Ciate London, a cruelty free and partly vegan brand in UK. Nice lengthening my eyelashes but not 100% waterproof (risky if you have very oily skin.)

  • Venus
    April 25, 2019

    I use the Too Faced Better Than Sex mascara. I’m looking for another vegan mascara because I want a Brown mascara and I don’t think Too Faced offers any Brown Mascaras.

    In my case, brown is a better color for everyday use. It makes my eyelashes look longer without making them look too unnatural. Black is more for dressing up.

  • Kat
    March 21, 2018

    My favorite everyday mascara is Emani. 100% vegan and cruelty-free. However, although it stays on well for people with regular jobs, it is not waterproof. For my extreme-conditions job I need a good waterproof mascara that won’t tear my eyelashes out (like ELF), won’t be wishy-washy (changing ingredients once they have an established customer base, or avoiding answering questions about animal testing or other issues.), or won’t make me have an allergic reaction (all Pacifica products.) I need more info on waterproof vegan choices.

  • Sara
    March 19, 2018

    I’ve been seeing Blinc mascara recommended by a lot of people, but they seem to have changed their recipe as all of them now contain beeswax. Just mentioning it in case you hadn’t come across it – I’m gutted that I won’t get to try it!

  • Frankie Caceres
    February 21, 2017

    Hey Vicky!

    I was wondering if you’ve checked out “essence”. I haven’t seen you mention it but I got it from Shoppers Drug Mart for like 3 dollars! They claim they’re cruelty free and vegan but you never know!

    • Vicky Ly
      February 21, 2017

      Hey Frankie!
      I have reached out to Essence several times before and I haven’t been satisfied with the response I received from them. They keep referring to the EU animal testing laws where it is prohibited to test or sell any cosmetics and ingredients on animals within the EU.

      However, Essence isn’t just sold in the EU as we, Canadians, can buy their products at Shoppers! So when I requested for more information about how they monitor whether their products or ingredients are tested on animals OUTSIDE the EU, I never received a response back =(

  • Gillian kujawa
    February 16, 2017

    I have been using Physicians Formula foundation and mascara. Believing this company to be cruelty free!!!! Didn’t see these mentioned on your website !!!!! Is this company cruelty free ??

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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The Best Cruelty-Free & Vegan Mascara in 2019