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Live Clean Natural & Vegan Deodorants 🌸 If you're looking for an affordable vegan drugstore stick deodorant, you'll be happy to hear one of my favorite cruelty-free Canadian πŸ‡¨πŸ‡¦ bath and body care drugstore brands @livecleancan now has their own line of natural deodorants! πŸ’—
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It goes on smoothly. Doesn't leave a white powdery residue behind. The scent is mild, not too overpowering. This natural deodorant is ideal for everyday use.
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@livecleanusa Natural Deodorants Available in 4 scents:
🌷 Powder Clean (✨My personal fave!)
🌷 Sparkling Citrus
🌷 Cool & Fresh
🌷 Fragrance-Free
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🌱 Available at Walmart, Shoppers Drug Mart, and Loblaws.
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99% naturally-derived ingredients and free of harsh chemicals.  Free from Aluminum, Propylene Glycol and Parabens.  This eco-conscious formula is naturally derived with baking soda, corn starch and Certified Organic Botanicals.
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#LiveCleanDeoWorks #LiveClean #NaturalDeodorant #VeganDeodorant #Gifted

Live Clean Natural & Vegan...

I β™₯️ animals ✨ that’s why I don’t eat, wear, or test on them πŸ°πŸ’•
// πŸ“Έ via @thepunkybunny

I β™₯️ animals ✨ that’s...

Comfortably chic πŸ’• loving my @bcfootwear vegan therapeutic sandals in white ✨ the cushioned sole keeps my walking feet happy while the white vegan leather woven straps adds a touch of elegance to complete any summer outfit πŸ‘ŒπŸ» and they’re only under $100 too! πŸ”₯ All of @bcfootwear shoes are now 100% VEGAN!πŸŒ±πŸ’›πŸ™ŒπŸ»
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#bcfootwear #bcfootwearlovesyou #gifted

Comfortably chic πŸ’• loving my...

β˜… π—˜π—¦π—–π—”π—£π—˜ π—§π—›π—˜ 𝗒π—₯π——π—œπ—‘π—”π—₯𝗬 β˜… 
Check this cruelty-free and vegan beauty subscription box by @medusas_makeup! πŸ’– This month, in particular, is a special edition box as Medusa's Makeup celebrates their birthday with their BIGGEST and most EPIC box of the year!! πŸ₯³πŸŽπŸ§ The monthly vegan beauty box starts at $16.95/mo, cancel anytime!
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π”π”’π”‘π”²π”°π”ž'𝔰 π”π”žπ”¨π”’π”²π”­ 𝔄𝔲𝔀𝔲𝔰𝔱 𝔅𝔦𝔯𝔱π”₯π”‘π”žπ”Ά 𝔐𝔬𝔫𝔱π”₯ 𝔅𝔬𝔡
🧁 Sweet Cheeks in Double Dare
🧁 Glitter Blush Brush (π˜”π˜Ί 𝘍𝘒𝘷𝘦!✨)
🧁 Liquid Eyeshadow in Audrey
🧁 Glitter in Mystique
+ Includes bonus items:
πŸŽ‰ Motel Keychain
πŸŽ‰ Rawganic Facial Wipe
πŸŽ‰ Medusa Sticker Sheet (not shown in pic)
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Get your hands on @medusas_makeup Birthday Beauty Box while you still can! πŸ’œ
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#medusasmakeup #gifted

β˜… π—˜π—¦π—–π—”π—£π—˜ π—§π—›π—˜ 𝗒π—₯π——π—œπ—‘π—”π—₯𝗬 β˜…...

Squad goals πŸ’•βœ¨
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πŸ“Έ via @missyminzi

Squad goals πŸ’•βœ¨ . ....

Looking for consciously-made vegan belts? Let me introduce you to @doshishop, a US-based vegan fashion brand offering a range of vegan leather handbags, briefcases, backpacks, belts, and accessories for men and women. πŸ’Ό πŸ’ž All of Doshi's accessories are free of animal materials and all ethically made using environmentally-conscious processes.
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This is one of their reversible vegan belts for women. That's right, you get two belts for one! One side is pink and the other is brown (also available in other colors) You can dress this belt up or down; casual or for work/professional attire.
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Use coupon code: 'ETHICALELEPHANT10' to receive 10% off order $50+
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#doshi #firstfivefortheworld #doshishop #veganbelt #Gifted

Looking for consciously-made vegan belts?...

YAAASS Cauliflower definitely had the glow up of the century!! πŸ™ŒπŸ»βœ¨

YAAASS Cauliflower definitely had the...

Every kindness matters πŸ’•βœ¨
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🎨 via @jangandfox

Every kindness matters πŸ’•βœ¨ ....

Plant-powered, baby! πŸŒ±πŸ”Œβš‘οΈ #vegan #runningonplants #poweredbyplants
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πŸ“Έ via @veganizedworld

Plant-powered, baby! πŸŒ±πŸ”Œβš‘οΈ #vegan #runningonplants...

π’±π’Ύπ’Έπ“‰π‘œπ“‡π“Ž! πŸ™ŒπŸ» Illinois Becomes Third State to Ban Sale of Animal-Tested Cosmetics! πŸ‡
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SB 241, sponsored by Senator Linda Holmes (D-Aurora) and signed by Governor J.B. Pritzker on August 9, prohibits the import or sale of any cosmetic if the final product or any ingredient was tested on animals after January 1, 2020.
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Last year, California became the first state to enact β€œhumane cosmetics” legislation, followed by Nevada in June. Illinois’ new law provides additional incentives for cosmetics companies to invest in non-animal alternatives to help them stay competitive in a changing global market while sparing animals from painful tests. (Source: Animal Welfare Institute)

π’±π’Ύπ’Έπ“‰π‘œπ“‡π“Ž! πŸ™ŒπŸ» Illinois Becomes Third...

Cruelty-Free & Vegan Mascara Guide

This post may contain affiliate links.

The most frequently asked question I hear from cruelty-free consumersΒ is What’s the best vegan mascara?! Everyone has been raving about Too Faced Better Than Sex mascara but the higher price point has got people asking for MORE vegan mascara options!

Vegan Mascara

Wait, what’s vegan mascara you ask? Mascara that is vegan means thatΒ the ingredients and final product were not tested on animals and it must not contain any animal-derived ingredients. There’s plenty of options for cruelty-free mascaras on the market but most of them contain beeswax and stearic acid that could possibly be derived from animal sources.

cruelty free vegan mascara

Guide to Vegan Mascaras

SoΒ I’ve taken the fuss out of trying to figure out which ones are vegan and gladly done all of the work for ya to compile this guide to vegan mascaras!

The only challengeΒ I hadΒ was trying to find the best waterproof vegan mascara! If you know of any and have put them to the test… please let me know, yo! =)

cruelty free vegan mascara

All-that-and-a-bag-of-chips Vegan Mascara

These two mascaras are the bee’s knees (but without using any bees) that promise to do it all: lengthen, volumize, define, smudge-proof, long-lasting, and all sorts of magical goodness to transform Β your lashes!

cruelty free vegan mascara

Best Lengthening Vegan Mascara

Looking for a mascara that will add more length and definition to your lashes? These mascaras will help you achieve longer lashes without looking clumpy!

cruelty free vegan mascara

Best Volumizing Vegan Mascara

Build volume for fuller, thicker lashes with these mascaras!

cruelty free vegan mascara

Best Natural-LookingΒ Vegan Mascara

Need a little something something to help define your natural lashes? These mascaras are the best at enhancing your naturally beautiful lashes and as an added bonus, the ingredients are just as natural too!

  • Zuzu – Luxe Mascara ($17.60)
    • Colors: Clear, Darkest Brown, Deep Plum, Onyx (Black), Navy
  • Juice Beauty – Phyto-Pigments Ultra Natural Mascara ($22)
  • Lavera – Volume MascaraΒ ($25)Currently re-investigating Lavera’s animal testing policy, will update when I receive more information
    • Colors: Black and Brown

cruelty free vegan mascara

Best Natural + Vegan Ingredients Mascara

These mascaras are made with safe and non-toxic ingredients while at the same time providing you with conditioned and beautiful-looking lashes. These mascaras are great for an everyday natural look! and to be honest, there were just so many great natural and vegan mascara options that I just had to create another category to make sure you’re not missing out on any good ones! hehe =)

cruelty free vegan mascara

Best Vegan Mascara Under $5

Want a mascara that won’t break the bank but at the same time, actually works? All of ELF mascaras are vegan (they have 10+ mascaras!) but these two seem to be the most-loved!

Best Water-resistantΒ Vegan Mascara

This is the closest mascara I could find to being basically ‘water-proof’. It’s a water-resistant mascara that is also vegan-friendly!

  • Blinc – Mascara ($26)
    • Colors: Black, Dark Blue, Medium Brown, Dark Brown, Dark Purple, Dark Green
    • Be careful not to get their Amplified Mascara, that one contains beeswax


What’s your favourite mascara?

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21 Comments
  • Irma
    July 17, 2019

    Any thing new about Lavera’s animal testing policy? (I’m from China, and our importers told us that Lavera is only sold online, and it does not require animal testing. Yes, China has approved of this since Jan 1 2018, that cosmetics only sold online will not be required by animal testing.)

    And I’ve tried out a mascra from Ciate London, a cruelty free and partly vegan brand in UK. Nice lengthening my eyelashes but not 100% waterproof (risky if you have very oily skin.)

  • Venus
    April 25, 2019

    I use the Too Faced Better Than Sex mascara. I’m looking for another vegan mascara because I want a Brown mascara and I don’t think Too Faced offers any Brown Mascaras.

    In my case, brown is a better color for everyday use. It makes my eyelashes look longer without making them look too unnatural. Black is more for dressing up.

  • Kat
    March 21, 2018

    My favorite everyday mascara is Emani. 100% vegan and cruelty-free. However, although it stays on well for people with regular jobs, it is not waterproof. For my extreme-conditions job I need a good waterproof mascara that won’t tear my eyelashes out (like ELF), won’t be wishy-washy (changing ingredients once they have an established customer base, or avoiding answering questions about animal testing or other issues.), or won’t make me have an allergic reaction (all Pacifica products.) I need more info on waterproof vegan choices.

  • Sara
    March 19, 2018

    I’ve been seeing Blinc mascara recommended by a lot of people, but they seem to have changed their recipe as all of them now contain beeswax. Just mentioning it in case you hadn’t come across it – I’m gutted that I won’t get to try it!

  • Frankie Caceres
    February 21, 2017

    Hey Vicky!

    I was wondering if you’ve checked out “essence”. I haven’t seen you mention it but I got it from Shoppers Drug Mart for like 3 dollars! They claim they’re cruelty free and vegan but you never know!

    • Vicky Ly
      February 21, 2017

      Hey Frankie!
      I have reached out to Essence several times before and I haven’t been satisfied with the response I received from them. They keep referring to the EU animal testing laws where it is prohibited to test or sell any cosmetics and ingredients on animals within the EU.

      However, Essence isn’t just sold in the EU as we, Canadians, can buy their products at Shoppers! So when I requested for more information about how they monitor whether their products or ingredients are tested on animals OUTSIDE the EU, I never received a response back =(

  • Gillian kujawa
    February 16, 2017

    I have been using Physicians Formula foundation and mascara. Believing this company to be cruelty free!!!! Didn’t see these mentioned on your website !!!!! Is this company cruelty free ??

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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