The Best Cruelty-Free & Vegan Mascara

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Finding a mascara that will do it all like lengthen, volumize, lift, curl, and thicken your natural lashes is hard enough. But when you’re looking for one that does it all plus it’s gotta be a cruelty-free and vegan mascara formula, the options seem to be non-existent.

There are surprisingly a lot of cruelty-free mascaras from brands that don’t test on animals, however, most mascara formulas contain beeswax, a non-vegan ingredient. This has made finding and shopping for the perfect cruelty-free & vegan mascara challenging but I’m here to make your life easier with this guide to the best cruelty-free and vegan mascaras.

Below is a list of cruelty-free and vegan mascaras that are not tested on animals (although some may be from brands that are owned by a non-cruelty-free parent company and are noted as such), as well as, none of the mascaras mentioned below contain any animal-derived ingredients or by-products and therefore suitable for vegans.

I’ve broken this mascara guide into 4 main categories:

Best-Selling Vegan Mascaras

Too Faced* – Better Than Sex Mascara ($25)

Too Faced Better Than Sex Mascara is the holy grail of mascara touting itself as the mascara that is better than sex! And best of all, it’s cruelty-free and vegan-friendly! This vegan mascara does it all and then some; thickens, lengthens, and curls in just one coat.

*Too Faced is cruelty-free, however, it should be noted that Too Faced is owned by Estee Lauder, a parent corporation that is not cruelty-free.


Tarte* – Lights, Camera, Lashes 4-in-1 Mascara ($23)

This is a cult classic and best selling vegan mascara by Tarte. Lights, Camera, Lashes will add length, curl, and volume to your lashes for a naturally defined and voluminous look.

*Tarte is cruelty-free, however, it should be noted that Tarte is owned by Kosé, a parent corporation that is not cruelty-free.


Smashbox* – Super Fan Mascara ($21)

Smashbox’s Super Fan Mascara is also another best selling vegan mascara and for good reasons. It has a super-black formula that makes your natural lashes looking fuller and thicker without any clumping or flaking.

*Smashbox is cruelty-free, however, it should be noted that Smashbox is owned by Estee Lauder, a parent corporation that is not cruelty-free.


PUR – Big Look Mascara ($21)

PUR’s Big Look Mascara is fortified with argan oil to naturally nourish your lashes with a dewy sheen. The clump-resistant mascara wand will volumize and lengthen lashes to new heights!


Best Drugstore Vegan Mascaras

Pacifica – Stellar Gaze Mascara ($14)

Pacifica’s Stellar Gaze Length & Strength Mineral Mascara is a long-lasting, lengthening vegan mascara formula infused with coconut oil and vitamin B to hydrate each lash as it lengthens, strengthens and adds volume. Formulated without carmine, phthalates, petroleum and silicone. Available in two colors: black and brown.


NYX* – On The Rise Volume Liftscara ($14)

NYX’s On The Rise Volume Liftscara is a cruelty-free, vegan, ultra-pigmented matte-black formula that claims to instantly lift and volumize your natural lashes in just a few strokes. It features an elastomer brush head that is part hourglass and part rounded brush to deliver high drama, intense volume, and serious elevation.

*NYX is cruelty-free, however, it should be noted that NYX is owned by L’Oreal, a parent corporation that is not cruelty-free.


ELF – Volumizing & Defining Mascara ($3)

ELF’s Volumizing & Defining Mascara is a great cruelty-free and vegan mascara for under $5! This mascara creates voluptuous lashes that are full and defined. The vitamin B & E enriched formula conditions lashes. The silicone brush effortlessly combs through lashes, coating them evenly for a rich, clump-free finish.


Catrice – Prêt-à-Volume Smokey Velvet Black Mascara ($7)

Catrice’s Prêt-à-Volume Smokey Velvet Black Mascara has a jumbo fiber brush that provides dramatic volume and defined lashes in one easy step. It claims to be long-lasting with a deep black, velvety matte formula without clumping or smudging.


Best Natural Vegan Mascaras

Lily Lolo – Natural Vegan Mascara ($20)

Lily Lolo’s Natural Vegan Mascara is a buildable, smooth, and quick-drying mascara that will lengthen and volumize your lashes naturally for a dramatic effect. Free from harsh chemicals, lead, parabens, fragrance, silicone, and alcohol. Formulated with natural and organic ingredients.


Fitglow – Vegan Good Lash + ($38)

Fitglow Beauty’s Good Lash + is a multitasking 3-in-1 vegan mascara and lash serum that promises to amplify lash volume and length while nourishing lashes with powerful botanical extracts and plant protein that also helps to grow lashes thicker, denser, and fuller with daily use. Formulated with natural and organic ingredients and free from toxins and silicone.


INIKA Organics – Long Lash Vegan Mascara ($35)

INIKA’s Long Lash Vegan Mascara is made with 100% plant-derived and natural ingredients for a clump-free, long-lasting, smooth formula. It contains carnauba wax to boost lash volume and length and nourishing benefits of Vitamin E to soften and protect lashes while pure mineral pigments deliver intense, long-lasting color.


Pure Anada – Black Mascara ($14)

Pure Anada is a Canadian 🇨🇦 natural beauty brand and their cruelty-free & vegan black mascara is a great affordable natural mascara option to naturally add volume and length to your lashes. It is naturally paraben-free, gluten-free, mercury-free with a water-resistant formula.


Best Waterproof & Water-Resistant Vegan Mascara

Blinc – Mascara ($26)

Blinc Mascara is the original tube-technology water-resistant mascara and it also happens to be vegan-friendly! Its innovative tube-technology forms tiny water-resistant “tubes” around your lashes for maximum amplification and hold, rather than painting them like conventional mascara. The “tubes” bind to your lashes and don’t run, smudge, or clump, even if you cry or rub your eyes.


Eyeko – Yoga Waterproof Mascara ($25)

Eyeko’s Yoga Waterproof Mascara is a 100% waterproof and vegan mascara formula and features a lotus brush that claims to extend, lift and curl your lashes. Eyeko Korean-made waterproof formula is infused with Matcha Green Tea Extract with 11 different botanical fruit extracts including strawberry, blueberry, blackberry, and Vitamin E for an antioxidant boost.


Pacifica – Aquarian Gaze Water-Resistant Mascara ($14)

Pacifica’s Aquarian Gaze Water-Resistant Long Lash Mineral Mascara is a long-lasting, lash-lengthening, and water-resistant vegan formula. It’s infused with coconut oil, kelp extract, and vitamin B to hydrate each lash and formulated without carmine, phthalates, petroleum, and silicone. Recommended for anyone who is active and doesn’t want to sweat their mascara off. Available in two colors: black and blue.


ELF – Waterproof Lengthening & Volumizing Mascara ($4)

ELF’s Waterproof Lengthening & Volumizing Mascara is another fabulous cruelty-free and vegan mascara option for under $5! The waterproof formula claims to help prevent clumps and is quick-drying while the brush head gives edge-to-edge control and even coating for multiple applications to create full, thicker-looking lashes that last.


Let me know in the comments below, what is your favourite cruelty-free and vegan mascara?

What do you think?

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22 Comments
  • Ariana Snyder
    April 18, 2020

    Do you have a list of cruelty-free makeup brands owned by cruelty-free parent companies? The * above are really helpful in narrowing down the list of cruelty-free mascaras owned by cruelty-free parents companies!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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