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Share more of that delicious love around! ๐Ÿ’žโœจ // ๐Ÿ“ธ via @jangandfox

Share more of that delicious...

No but seriously ๐Ÿ˜ฌโœจ
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๐Ÿ“ธ via @girlceoinc

No but seriously ๐Ÿ˜ฌโœจ ....

Coming to the ruff realization that work starts tomorrow. ๐Ÿ˜‘ // #regram via @fabfitfun & ๐Ÿ“ธ via @lumadoodlebear

Coming to the ruff realization...

For real tho ๐Ÿ˜’

For real tho ๐Ÿ˜’

@callitspring is committed to becoming a fully vegan brand and will be discontinuing the use of animal products, starting with its Spring 2019 collection! ๐Ÿ‘ โœจ๐ŸŒธ
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โ€œOur customers asked and we listened. CALL IT SPRING noticed a growing demand for vegan footwear, particularly over the last few years as veganism has become increasingly adopted....We wanted to make it easier for customers to shop for vegan, cruelty-free stylesโ€ (Source: Vegan News Co)

@callitspring is committed to becoming...

When life gets a little nutty ๐Ÿฅœ๐Ÿ˜
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// ๐Ÿ“ธ via @inthesoulshine

When life gets a little...

DID YA HEAR? LUSH recently announced it will be removing eggs from all its beauty products! ๐Ÿฅš๐Ÿšซ
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"All of our products will now officially be egg-free. But never fear, your fave Lush goodies will be as effective as ever thanks to some egg-citing ingredient replacements."
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LUSH is cruelty-free with mostly vegan products, but some of their beauty products still contain some animal by-products like lanolin, honey, and/or milk. Hopefully, they're working on becoming a 100% vegan brand in the near future! ๐Ÿ™๐Ÿป๐Ÿคž๐Ÿป
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// ๐Ÿ“ธ via @lushcosmetics

DID YA HEAR? LUSH recently...

YESSSS ๐Ÿ˜‚โœจ๐Ÿ™Œ๐Ÿป

YESSSS ๐Ÿ˜‚โœจ๐Ÿ™Œ๐Ÿป

BUNNY ๐Ÿฐ LOVE ๐Ÿงก. I just found out bunnies can start reproducing as young as 4 months old and are pregnant for 30 days, having litters of 4-12 babies. They can have 800 children, grandchildren and great-grandchildren during their lifetime!! ๐Ÿ˜ณ Meanwhile, I'm over here just trying to drink enough water throughout the day ๐Ÿ˜…
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This #VeganManiMonday is from one of my favorite cruelty-free and vegan nail inspo accounts @nagelfuchs, check out her insanely creative and cute AF nail art, all using 100% vegan nail polishes! You can thank me later โœจ

BUNNY ๐Ÿฐ LOVE ๐Ÿงก. I...

But whoโ€™s counting ๐Ÿ’๐Ÿปโ€โ™€๏ธ๐Ÿท Hope youโ€™re all having a nice and relaxing weekend! โœจ

But whoโ€™s counting ๐Ÿ’๐Ÿปโ€โ™€๏ธ๐Ÿท Hope...

Cruelty-Free & Vegan Mascara Guide

This post may contain affiliate links.

The most frequently asked question I hear from cruelty-free consumersย is What’s the best vegan mascara?! Everyone has been raving about Too Faced Better Than Sex mascara but the higher price point has got people asking for MORE vegan mascara options!

Vegan Mascara

Wait, what’s vegan mascara you ask? Mascara that is vegan means thatย the ingredients and final product were not tested on animals and it must not contain any animal-derived ingredients. There’s plenty of options for cruelty-free mascaras on the market but most of them contain beeswax and stearic acid that could possibly be derived from animal sources.

cruelty free vegan mascara

Guide to Vegan Mascaras

Soย I’ve taken the fuss out of trying to figure out which ones are vegan and gladly done all of the work for ya to compile this guide to vegan mascaras!

The only challengeย I hadย was trying to find the best waterproof vegan mascara! If you know of any and have put them to the test… please let me know, yo! =)

cruelty free vegan mascara

All-that-and-a-bag-of-chips Vegan Mascara

These two mascaras are the bee’s knees (but without using any bees) that promise to do it all: lengthen, volumize, define, smudge-proof, long-lasting, and all sorts of magical goodness to transform ย your lashes!

cruelty free vegan mascara

Best Lengthening Vegan Mascara

Looking for a mascara that will add more length and definition to your lashes? These mascaras will help you achieve longer lashes without looking clumpy!

cruelty free vegan mascara

Best Volumizing Vegan Mascara

Build volume for fuller, thicker lashes with these mascaras!

cruelty free vegan mascara

Best Natural-Lookingย Vegan Mascara

Need a little something something to help define your natural lashes? These mascaras are the best at enhancing your naturally beautiful lashes and as an added bonus, the ingredients are just as natural too!

  • Zuzu – Luxe Mascara ($17.60)
    • Colors: Clear, Darkest Brown, Deep Plum, Onyx (Black), Navy
  • Juice Beauty – Phyto-Pigments Ultra Natural Mascara ($22)
  • Lavera – Volume Mascaraย ($25)Currently re-investigating Lavera’s animal testing policy, will update when I receive more information
    • Colors: Black and Brown

cruelty free vegan mascara

Best Natural + Vegan Ingredients Mascara

These mascaras are made with safe and non-toxic ingredients while at the same time providing you with conditioned and beautiful-looking lashes. These mascaras are great for an everyday natural look! and to be honest, there were just so many great natural and vegan mascara options that I just had to create another category to make sure you’re not missing out on any good ones! hehe =)

cruelty free vegan mascara

Best Vegan Mascara Under $5

Want a mascara that won’t break the bank but at the same time, actually works? All of ELF mascaras are vegan (they have 10+ mascaras!) but these two seem to be the most-loved!

Best Water-resistantย Vegan Mascara

This is the closest mascara I could find to being basically ‘water-proof’. It’s a water-resistant mascara that is also vegan-friendly!

  • Blinc – Mascara ($26)
    • Colors: Black, Dark Blue, Medium Brown, Dark Brown, Dark Purple, Dark Green
    • Be careful not to get their Amplified Mascara, that one contains beeswax


What’s your favourite mascara?

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19 Comments
  • Kat
    March 21, 2018

    My favorite everyday mascara is Emani. 100% vegan and cruelty-free. However, although it stays on well for people with regular jobs, it is not waterproof. For my extreme-conditions job I need a good waterproof mascara that won’t tear my eyelashes out (like ELF), won’t be wishy-washy (changing ingredients once they have an established customer base, or avoiding answering questions about animal testing or other issues.), or won’t make me have an allergic reaction (all Pacifica products.) I need more info on waterproof vegan choices.

  • Sara
    March 19, 2018

    I’ve been seeing Blinc mascara recommended by a lot of people, but they seem to have changed their recipe as all of them now contain beeswax. Just mentioning it in case you hadn’t come across it – I’m gutted that I won’t get to try it!

  • Frankie Caceres
    February 21, 2017

    Hey Vicky!

    I was wondering if you’ve checked out “essence”. I haven’t seen you mention it but I got it from Shoppers Drug Mart for like 3 dollars! They claim they’re cruelty free and vegan but you never know!

    • Vicky Ly
      February 21, 2017

      Hey Frankie!
      I have reached out to Essence several times before and I haven’t been satisfied with the response I received from them. They keep referring to the EU animal testing laws where it is prohibited to test or sell any cosmetics and ingredients on animals within the EU.

      However, Essence isn’t just sold in the EU as we, Canadians, can buy their products at Shoppers! So when I requested for more information about how they monitor whether their products or ingredients are tested on animals OUTSIDE the EU, I never received a response back =(

  • Gillian kujawa
    February 16, 2017

    I have been using Physicians Formula foundation and mascara. Believing this company to be cruelty free!!!! Didn’t see these mentioned on your website !!!!! Is this company cruelty free ??

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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