Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘


What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Every time. πŸ˜‚ #relatable
// πŸ“Έ via @sassyspudshop

Every time. πŸ˜‚ #relatable //...

10 Cruelty-Free & Vegan Lipsticks (Beeswax and Carmine Free)

This post may contain affiliate links.

List of cruelty-free and vegan lipsticks

I’m slathering what on my lips now? Crushed cochineal insects or in other words, bugs?! Gross.

70,000 female cochineal insects are crushed to make just 1 lb of red dye which are then used in cosmetics and even in some food products. The ingredient is called Carmine and is usually used as an ingredient in lipsticks and blushes.

Most brands won’t explicitly state which shades of their lipsticks contain carmine so sometimes it can be a bit of a guessing game. Especially when Carmine is under the “May Contain” ingredient category list.

To eliminate all that fuss, here’s a list of 100% vegan lipsticks where all shades are vegan, carmine-free, and do not contain beeswax, which is also another animal ingredient commonly found in conventional lipsticks.

The Best Cruelty-Free and Vegan Lipsticks

Vegan Lipsticks

Below is a list of cruelty-free (not tested on animals) and vegan (no animal-derived ingredients) lipsticks in all varieties of shades, finishes, and prices!

Kat Von D is slaying the lipstick game when it comes to finding a shade beyond your wildest imaginations and I’m talking about anything and everything from black glitter to shimmering sea-foam green! you name it, Kat Von D has it!
All 40 shades are vegan!
Finish: 3 options (Semi-Matte, Glimmer, and Metallic)

Au Naturale’s lipsticks are truly all-natural! All of their lipsticks do not contain gluten, parabens, fillers, animal by-products, synthetic preservatives or toxins!
All shades are vegan!

Axiology Vegan Lipsticks

Not only is the gold packaging of Axiology’s lipsticks just absolutely stunning but their shades of lipsticks are equally stunning and perfect for any occasion!
All 20+ shades are vegan!
Finish: 3 options (Matte, Satin, and Shimmer)

A lipstick that has anti-aging properties? YES PLEASE, Sign me up! These 100% Pure fruit pigmented lipsticks are packed with antioxidants and vitamins to help keep your lips soft and youthful!
All shades are vegan!
Finish: Satin

ELF Vegan Lipsticks
For a budget friendly vegan alternative, e.l.f.’s moisturizing lipsticks are only $3 and can be found at most drugstores.
All shades are vegan!
Finish: Satin

INIKA Vegan Lipsticks
For a cruelty-free, vegan, and organic lipstick alternative, INIKA is the top recommended choice! Made with certified organic ingredients, INIKA’s lipsticks will keep your lips looking luscious and healthy!
All shades are vegan!

Mineral Fusion Vegan Lipsticks
Mineral Fusion lipsticks are one of my faves with their decent price point at $15 each and their nourishing and smooth formula!
All shades are vegan!
$17.99 | AMAZON.COM

Gabriel Vegan Lipsticks
A lipstick that you can find at most natural health food stores, including Whole Foods Market, Gabriel Lipsticks are moisturizing and come in an array of shades, all naturally vegan of course!
All shades are vegan!
$17.60 | AMAZON.COM

Suntegrity Vegan Lipsticks
Take it from someone who has had their lips sunburnt before, it’s no fun and it can happen to just about anyone. If you plan on being outside for most of the day, make sure you’re using a lip balm or lipstick with some SPF. Suntegrity lipsticks all contain SPF 30.
All shades are vegan!

Pacifica Vegan Lipsticks
If you’re looking for a no-fuss lipstick, try Pacifica’s Devocean lipsticks. They’re super easy to apply yet refreshingly pigmented.
All shades are vegan!
$10 | ULTA.COM

What are some of your favorite cruelty-free and vegan lipsticks?


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  • Kate
    March 26, 2019

    Hi there! Another great vegan-friendly lipstick is Rejuva Minerals! Check them out if you have never heard of them! I use my lipstick from them all the time!

  • Mermaid Phantom
    March 26, 2017

    Oh goodness… I don’t own a single vegan lipstick and now I feel super bad! It’s good to know that there is such a variety of shades out there though, since I personally prefer some of the rather crazy looking ones.

    Do you find that they’re all generally pretty gentle on your lips? There are only a few lipsticks that I can really wear without them making me feel sun-dried raisin afterwords!

    Thanks for the amazing post! β™₯

  • Victoria
    October 5, 2016

    Hi Vicky,

    Greetings from Ontario, Canada. I am so glad to come across your beautiful and informative blog on natural and vegan stuffs as I am doing more research and continuously learning about going vegan. I am into switching to a more healthy and natural beauty regimen for months now and happy to say that I am loving it aside from my minimalist and being frugal journey. Blog like yours open new learning for people who are interested and transitioning to a more natural beauty guide. I am also following Logical Harmony and Beauty Vegan Review. Most of the vegan products i ordered online at Well.ca, they carry tons and tons of natural, cruelty free, organic, fair trade and vegan products. Some I happened to get at Winners. When it comes to ethical and sustainable fashion I am into transition too. I’ve already read some of your blogs and it is truly helpful especially for those starting to change or switch to a more natural and cruelty free beauty routine and wellness.
    That would be all for now. May you continue to spread awareness and keep us updated on what’s new and what’s in the the world of natural beauty and that is wellness. Looking forward on your next topic.

    • Vicky Ly
      October 7, 2016

      Hiya Victoria!
      Thank you so so so much for taking the time to leave such a welcoming comment on my blog!! You have no idea how much it means to me when I read a comment like yours!! =)

      I’m so happy to hear that you’ve been enjoying my posts and that you found them helpful while you’re transitioning over to cruelty-free, vegan, and natural products!! If you ever have any suggestions or feedback on what I should write about next, definitely let me know! =)

      YAAAAS. I love shopping at Well.ca too! They have such an amazing and large selection of beauty products that are both cruelty-free and vegan. And girl, don’t get me started about Winners!!! That store is like a gold mine for affordable natural and vegan beauty products. I love Winners especially because they carry a bunch of international brands from Australia and the UK that are hard to find in Canada.

      Have you heard of iHerb.com? They’re similar to Well.ca but they’re based in the US; they do give the option for Canadian users to shop in Canadian prices and I find that they have better prices than Well.ca for some products! Shipping is also fast. A quick tip about ordering on iHerb is in order to avoid paying custom duties/taxes, try and keep your order under $60 or so. You can see my haul on iHerb in this post here: https://ethicalelephant.com/iherb-cruelty-free-vegan-beauty/

      Just something I thought you might enjoy! =)

  • Sonia
    September 22, 2016

    Makeup Monsters and Black Moon Cosmetics make 100% vegan liquid lipsticks! I didn’t know if this was just a bullet listing, but I figured anything would help. πŸ™‚

  • Courtni Pyle
    September 12, 2016

    Hi Vicky! I am new to vegan and I am in the process of switching all of my cosmetics to vegan and cruelty free brands. I am currently using what’s left of my Revlon Colorstay. Which lipstick (not gloss) would you recommend for staying power? What I like about the Revlon is that I can put it on in the morning, and in the evening it will be barely faded, but not gone, no cracking and it isn’t just left on the outline of my lips.

    • Autumn
      April 12, 2018

      Hi Courtni,
      Congratulations on your new beauty journey. I realize due to the timing of this post you have may already heard or seen this but wet and wild makes some fantastic liquid lipsticks that you can find in drugstores or online. Hope this helps.

  • Christiane
    August 19, 2016

    I don’t like shopping on line,, I live in Toronto Canada, Which store can I find those wonderful lipstick.. I went to the Big Carrot store on Danforth…they say their product are cruelty free and I find out they sell cosmetic from China..it is a NO NO for me… and I did research on all their cosmetic products. For example I bought the LAVERA LIPSTICK to my surprise after doing a research .I returned the lipstick…..( But then you get to the paragraph where they say ‘Unfortunately, lavera as a producer of natural care products cannot give legally valid guarantee for the products of its raw material suppliers.’
    In other words, they can’t guarantee that the raw materials in their cosmetics have not been tested on animals. Why not when they claim they check? I amB not going to buy any cosmetic product from the BIG CARROT ANYMORE….

    • Vicky Ly
      August 19, 2016

      Oops! I saw this comment after I replied to your other one, Christiane! Looks like you already discovered this post! hehe =)

      I wanted to take the time to clarify that cosmetics that are MADE in China are actually NOT required to be tested on animals. And only cosmetics that are SOLD in China are required by their local laws to be tested on animals. So if the Big Carrot carries cosmetics that were MADE in China.. those cosmetics are NOT required to be tested on animals.

      That’s too bad to hear about Lavera! You’re absolutely right.. Lavera should definitely make it a priority to check with their raw material suppliers that they also do not test on animals!!

      I was happy to hear that you were able to return the lipstick once you found out the truth about Lavera though!

      In the meantime, if you have a Whole Foods market near you.. I would highly recommend checking out their beauty aisle! Even Superstore or Loblaws may carry some natural AND cruelty-free cosmetics. I know that they keep them in a separate “natural/organic aisle” away from where all the other cosmetics are. It’s in the same aisle as where you’ll find the organic food!

      Other than that, I would suggest sticking to your local natural health food stores but making sure you research each brand and its ingredients before you buy! It’s a bit time-consuming but definitely worth it in the end to know that your choices are not hurting any animals! =)

      • Christiane
        August 21, 2016

        Thank you Vicky. I will do more research for each brand.

        • Christiane
          August 22, 2016

          Hi Vicky,
          Thanks again…I am heading to the store Sephora at Eaton Centre.. I am not please with them because they are still doing tested on their product. on innocent animals…I only going to buy products non tested on Animals and nothing with animals product . I’m a ‘Voice for the Voiceless’ because not enough is being done to help …

    • Victoria
      October 5, 2016

      Hi Christiane,

      I happened to read you comment and i would love to share something about your queries and concern on lipsticks and vegan products. I am Victoria and I lived also in Canada. I used and loved to shop at Sephora before but now that I am into vegan journey for months and proud to say I am loving it I usually order online and some I happened to get at Wiiners. I get some stuffs at Well.ca, it’s a credible online store and shipping is fast. They carry tons and tons of vegan, natural, fair trade, cruelty free and organic products from food, baby and beauty to name a few. Well.ca has a pop-up shop too at Don Mills since you live in Toronto you might be close to the place. It’s at 5 Karl Fraser Rd Toronto. Try to check out too Detox Market at King St in Toronto. For lipsticks you can try to drop by the Glamgoesgreen store they carry Red Apple Lipstick it is located in Mississauga. I hope the info would be of help to you.

      Hope to hear from you should you be able to visit or search on those stores mentioned. To our wellness and beauty.

  • Caitlin
    July 7, 2016

    my favorites are fairygirl, dose of colors, and pacifica!

    • Vicky Ly
      July 7, 2016

      eeep! there’s so many great vegan-friendly lipstick brands! =) I’ve been meaning to try dose of colors liquid lipsticks! I haven’t really seen their lipsticks around before though. But FairyGirl lipsticks seem to be very popular lately.. although they looked a little drying from some online swatches. How is the formula for FairyGirl lipsticks? =)

      • Caitlin
        July 8, 2016

        i actually really love dose of colors’ lipsticks. they are super smooth, pigmented, and not dry at all. i also love their liquid lipsticks and lipglosses πŸ˜‰ i feel like their formulas are so different than any others i have tried. you are right about fairy girl; the lipsticks are a bit dry/hard, but not drying on the lips. the weird thing about fairygirl’s lipsticks is that their switches and lipcolors look dramatically different than the swatches and on different people. i have seven of them, and i feel like they look almost nothing like the photos online/swatches/instagram. luckily, i still like the majority of them. if you ever want me to swatch the ones i have for you to compare online, i totally can πŸ˜‰

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Does Nivea Test On Animals?
10 Cruelty-Free & Vegan Lipsticks (Beeswax and Carmine Free)