Updated on May 27, 2021

Ultimate List of Cruelty-Free Brands at Ulta

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Shopping at Ulta but wondering which brands are cruelty-free or not?

I went through Ulta’s entire brand directory of over 500+ brands and did the research to find out which brands are cruelty-free or not and compiled this ultimate list of cruelty-free brands at Ulta!

So that you can easily shop and support brands that do not conduct, condone, or commission animal tests on any of their products or ingredients. I have classified brands as being Cruelty-Free as they have confirmed all of the following:

  • The brand does not test their products on animals
  • The brand does not test their ingredients or formulations on animals
  • The brand does not commission or allow others to test on animals on their behalf
  • The brand’s raw materials suppliers also do not test on animals and they have verified this
  • The brand does not sell its products in stores in mainland China or any other country that may require animal testing by law
  • The brand does not allow their products to be tested on animals when required by law

Note: Some of the brands listed may or may not be entirely vegan. I’ve noted which brands are 100% Vegan and don’t use any animal-derived ingredients or by-products in any of their product lines.

Read Also: Difference Between Cruelty-Free vs. Vegan

Cruelty-Free Brands at Ulta

To help you find what you’re looking for, I’ve broken down the list of cruelty-free brands at Ulta according to categories:

Finally, at the very end of this guide, you’ll find a list of brands that are not cruelty-free at Ulta and should be avoided.

Cruelty-Free Skincare at Ulta


Cruelty-Free Bath & Body Care at Ulta


Cruelty-Free Hair Care at Ulta


Cruelty-Free Makeup at Ulta


Cruelty-Free Makeup Brushes at Ulta


Cruelty-Free Fragrances at Ulta


Cruelty-Free Nail Polish at Ulta


Cruelty-Free Skin & Hair Tools at Ulta


Brands to Avoid – Not Cruelty-Free

The following brands are not considered cruelty-free by our standards, most of them have confirmed their products are tested on animals when required by law, such as choosing to sell their products in stores in mainland China where animal testing is required by law.

  • Almay
  • Amopé
  • Aquaphor
  • Aveeno
  • Benefit Cosmetics
  • Bic
  • Bioré
  • Braun
  • Burberry
  • Bvlgari
  • C&C by Clean & Clear
  • Calvin Klein
  • CeraVe
  • Cetaphil
  • Chi
  • Chloé
  • Clairol
  • Clarins
  • Clarisonic
  • Clinique
  • Coach
  • Crest
  • Dior
  • DKNY
  • Dolce&Gabbana
  • Donna Karan
  • Dr. Brandt
  • Elizabeth Arden
  • Escada
  • Estée Lauder
  • EVE LOM
  • Exuviance
  • Gillette
  • Givenchy
  • Got 2b
  • Gucci
  • Guerlain
  • House 99 by David Beckham
  • Hugo Boss
  • Issey Miyake
  • Jergens
  • Jimmy Choo
  • John Frieda
  • John Varvatos
  • Joico
  • Juicy Couture
  • Kiehl’s Since 1851
  • Klorane
  • L’Oréal
  • La Roche-Posay
  • Lacoste
  • Lancôme
  • Leaders
  • Lipstick Queen
  • MAC
  • Marc Jacobs
  • Matrix
  • Maui Moisture
  • Maybelline
  • Mizani
  • Montblanc
  • Nair
  • NARS
  • Neutrogena
  • Nexxus
  • Nioxin
  • Nivea
  • Nuface
  • OGX
  • Olay
  • OPI
  • Origins
  • Paco Rabanne
  • Peter Thomas Roth
  • Philosophy
  • Physicians Formula
  • Phyto
  • Prada
  • Ralph Lauren
  • Redken
  • Revlon
  • RoC
  • Schick
  • Sebastian
  • Secret
  • Sexy Hair
  • Shiseido
  • Silk’n
  • Tiffany & Co.
  • Tigi
  • TOM FORD
  • Too Cool For School
  • Tresemme
  • Tweezerman
  • Vera Wang
  • Versace
  • Vichy
  • Viktor&Rolf
  • Wella
  • Wet n Wild
  • Yves Saint Laurent

I hope this cruelty-free shopping guide helped you to figure out which beauty brands sold at Ulta are cruelty-free or not and also helped you to find cruelty-free brands to support because together, we can help end animal testing for cosmetics once and for all!

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What do you think

0 thoughts on “Ultimate List of Cruelty-Free Brands at Ulta”

  1. I’m in the process of changing my beauty products over to cruelty-free/vegan products. This list is very helpful, and I appreciate that you explained why you chose not to tag some brands as cruelty-free despite what they claim.

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