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Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
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Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
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β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
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πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘

#wetnwild#wetnwildbeauty#crueltyfree

What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
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Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Every time. πŸ˜‚ #relatable
// πŸ“Έ via @sassyspudshop

Every time. πŸ˜‚ #relatable //...

Cruelty-Free Brands at Ulta

This post may contain affiliate links.

Shopping at Ulta but wondering which brands are cruelty-free and not tested on animals? Well, you’ve come to the right place because I went through Ulta’s entire brand directory list of over 500+ brands and did the research to find out which brands are cruelty-free or not!

In the list below, you’ll be able to figure out which brands, that are available at Ulta, test or do not test on animals. To keep things simple, I’ve noted each brand accordingly:

This brand is cruelty-free!

This brand is cruelty-free!; not tested on animals (may or may not be vegan)

This brand is cruelty-free!

This brand is cruelty-free but owned by a parent company that test on animals

This brand is not cruelty-free

This brand is not cruelty-free; tested on animals, company name is crossed out to make it clear this brand is not cruelty-free.

I received a response from this brand but am not 100% satisfied with the information provided to me to claim if they’re cruelty-free or not

100% Vegan – This brand only offers vegan products; no animal-derived ingredients or by-products

Don’t see a brand listed here? It might be because I’m still waiting to hear back from them! Check the list at the very bottom of this post to see if the brand you’re looking for is on my pending list.

A

B

C

  • This brand is not cruelty-free C&C by Clean & Clear
  • This brand is cruelty-free! Cake 100% Vegan
  • This brand is not cruelty-free Calvin Klein
  • Capri Blue
  • This brand is cruelty-free! Catrice
  • This brand is not cruelty-free CeraVe
  • This brand is not cruelty-free Cetaphil
  • This brand is not cruelty-free Chi
  • This brand is not cruelty-free Chloe
  • This brand is not cruelty-free Clairol

D

E

F

  • FoxyBae
  • frank body

G

  • This brand is not cruelty-free Garnier
  • This brand is not cruelty-free Gillette
  • This brand is not cruelty-free Giorgio Armani
  • This brand is not cruelty-free Gucci
  • This brand is not cruelty-free Guerlain

H

  • This brand is not cruelty-free Herbal Essences
  • This brand is cruelty-free! Hey Honey
  • Honest Beauty
  • This brand is not cruelty-free House 99 by David Beckham
  • This brand is not cruelty-free Hugo Boss

I

  • This brand is not cruelty-free Issey Miyake

J

  • This brand is not cruelty-free John Frieda
  • This brand is not cruelty-free John Varvatos
  • This brand is not cruelty-free Joico

K

  • This brand is not cruelty-free Kiehl’s
  • This brand is not cruelty-free Klorane

L

  • This brand is not cruelty-free L’OrΓ©al
  • This brand is not cruelty-free L’OrΓ©al Professionnel
  • This brand is cruelty-free! L.A. Girl
  • This brand is not cruelty-free La Roche-Posay
  • This brand is not cruelty-free Lab Series Skincare for Men
  • This brand is not cruelty-free Lacoste

M

N

O

P

R

S

  • This brand is cruelty-free! S.W. Basics
  • This brand is not cruelty-free Sally Hansen
  • This brand is not cruelty-free Schick
  • This brand is cruelty-free! Schmidts *owned by Unilever100% Vegan
  • This brand is not cruelty-free Sebastian
  • This brand is not cruelty-free Secret
  • This brand is not cruelty-free Sexy Hair
  • SheaMoisture
  • This brand is not cruelty-free Shiseido

T

U

V

  • Velour Lashes
  • This brand is not cruelty-free Vera Wang
  • This brand is not cruelty-free Versace
  • This brand is not cruelty-free Vichy

W

  • This brand is not cruelty-free Wella
  • This brand is not cruelty-free Wet n Wild

Y

  • This brand is not cruelty-free Yves Saint Laurent

Z

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6 Comments
  • Jessica
    March 8, 2019

    Is IT Cosmestics CF/Vegan?

  • Christina
    October 20, 2018

    Is cerave Cruelty free?

  • Lulu
    September 1, 2018

    Hi! Hempz has milk and honey products. How is it that they are 100% vegan?

  • Lucy
    August 2, 2018

    I’m curious about Young Living products. Last year they came out with ‘Savvy Minerals’ cosmetic line and claim it is cruelty-free. I’ve used some of thier products and it works very well. I really like it. However, when I pressed for answers regarding their recent entrance into the Chinese market, the representative gave me the ‘elevator speech’ that other companies often do. In the meantime, I have a TON of Savvy Minerals cosmetics sittig in my cupboeard and I’m out hundreds and hundreds of dollars.

    What, is anything, do you know about Young Living and Savvy Minerals?
    Thank you for this blog and for the information you provide.

  • Sarah
    July 1, 2018

    Hey! I love you blog and your lists are super helpful so thank you! I’m wondering when the last time this list was updated? I know that Body Shop is owned by a non cruelty free company now so I’m wondering if there’s any other brands on this list that may have changed recently? Thanks!

    • Vicky Ly
      July 2, 2018

      Hi Sarah,
      This list is updated as frequently as possible. The Body Shop was previously owned by L’Oreal, a non-cruelty-free parent company that still test on animals. But in June 2017, L’Oreal sold The Body Shop to Natura Brasil, a cruelty-free parent company.

      So now I’m happy to say that The Body Shop is cruelty-free AND owned by a parent company that is also cruelty-free!! =)

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Does Love Beauty and Planet Test on Animals? (2018)
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