Younique’s Animal Testing Statement; Not 100% Cruelty-Free

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Is Younique 100% Cruelty-Free?

EDITED: NOV 23, 2016

Younique products have made several appearances in my social media feed in the past 2 years with their popular 3D fiber lash mascara. What intrigued me the most was that Younique and all of Younique’s representatives have been promoting their products as cruelty-free but I have not seen Younique listed on any cruelty-free database or list.

Younique is not listed on

  • Leaping Bunny
  • PETA’s Companies That Don’t Test On Animals
  • Choose Cruelty Free
  • Logical Harmony
  • Cruelty Free Kitty

So what’s the deal? Is Younique actually cruelty-free as they claim?

Younique Animal Testing Policy

Here is a statement taken directly from their website:

Younique Animal Testing Policy

“Younique does not test our products on animals. We are in the process of exploring/procuring official certification as a cruelty-free company. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.”

This is an excellent example of how anyone can virtually call their products “cruelty-free”. Although Younique may not test their products on animals, the raw ingredients may have been sourced from suppliers that do test on animals.

Younique Ingredient Suppliers

Now it’s not clear whether if their ingredient suppliers do or do not test on animals based on their statement, so I thought the best way to get a clear answer is to e-mail Younique directly and ask how far along they are in their process to being certified cruelty-free.

Related: What Makes A Product “Cruelty-Free”?

In order to be certified cruelty-free, companies must prove that:

  • none of their products are tested on animals
  • none of their ingredients are tested on animals
  • they do not commission animal testing to a third party
  • they must verify that none of their raw material suppliers test on animals
  • and finally they must not retail their products in countries that require animal testing by law (such as China)

My original email inquiry to Younique:

Hi there,

I was extremely happy to read on your website that Younique does not test their products on animals and is currently working on being certified cruelty-free. I just wanted to follow-up with this statement and was wondering how that process is going and which cruelty-free certification programs (like Leaping Bunny, PETA’s Caring Consumer, Choose Cruelty Free) are you exploring?

I’m also curious to know if any of Younique’s products retail in China or if you have plans to distribute there in the near future?

Younique’s response:

Hello Vicky,

Unfortunately, we are unable to provide you with further information at this time. Younique does not test our products on animals. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.

Currently, we are shipping and selling in the US, Canada, Australia, New Zealand, the UK, Mexico, and Germany.

We are beginning to expand globally. While we don’t have a definite date as to when we will be opening in other countries, we hope it’s soon

Younique’s Lack Of Transparency

What concerns me about Younique’s response is the lack of transparency. As any cruelty-free consumer knows, the statement, “Younique does not test our products on animals” does not provide us with enough assurance that their products and ingredients were not tested on animals at all stages of production.

At this point and based on their response, I would not consider Younique to be a cruelty-free brand. 

It’s up to companies to decide if they choose to do business with certain suppliers and all cruelty-free companies must verify and make sure that their ingredient suppliers consent to a no animal testing policy. Unfortunately Younique has failed to do this.

What do you think?

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104 Comments
  • Anon
    December 2, 2015

    Yes, and they have been going for over a year so this explanation is utter rubbish. I know a couple of Younique presenters (unfortunately) and they also spout rubbish to sell the products – to increase sales and commission of course! Most positive reviews on products are made by Younique ‘sales people’ as the market has now been flooded with them. I scream every time I find a shared advert on my facebook! Fair enough, if they were upfront, didn’t lie about products or state they were cruelty-free,, then I wouldn’t have an issue, I would be able to make an informed decision whether to purchase or not!

  • Amy
    November 26, 2015

    Not sure if someone asked about this but I noticed one of their makeup brushes (maybe more I have yet to look) is made with pony hair. I’m wondering how this falls into their cruelty free policy?

    • Vicky Ly
      December 1, 2015

      Great question, Amy! Unfortunately there is no legal or standard definition for the term ‘cruelty-free’. Companies can use dog or cat hair for makeup brushes and get away with calling them ‘cruelty-free’. Similar to how some mink eyelashes are sometimes labelled as cruelty-free.

      If makeup brushes are made without animal hair then they should be labelled as vegan, I’m not sure if Younique has made any official statements saying any of their makeup brushes are vegan but are made with pony hair. If so, then that’s false information and they shouldn’t be labelled as vegan. Hope that clears things up for ya! =)

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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