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bunnies are for cuddling, not for testing 💉🚫🐇 #endanimaltesting (via @veryfatrabbit)

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My FAVE natural + cruelty-free skincare product of the month is hands-down this @juicebeauty #StemCellular Vinifera Replenishing Oil 🌿 It's an ahhhmazing multi-tasker -- I use it as BOTH a daytime primer and also at night for extra hydration, which is much-needed during the cold winter season 🍇
'Juice Beauty's STEM CELLULAR™ Vinifera Replenishing Oil is ideal for normal to dry complexions and especially beneficial for skin showing the signs of aging including fine lines and wrinkles.'
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Younique’s Animal Testing Statement; Not 100% Cruelty-Free

This post may contain affiliate links.

Is Younique 100% Cruelty-Free?

EDITED: NOV 23, 2016

Younique products have made several appearances in my social media feed in the past 2 years with their popular 3D fiber lash mascara. What intrigued me the most was that Younique and all of Younique’s representatives have been promoting their products as cruelty-free but I have not seen Younique listed on any cruelty-free database or list.

Younique is not listed on

  • Leaping Bunny
  • PETA’s Companies That Don’t Test On Animals
  • Choose Cruelty Free
  • Logical Harmony
  • Cruelty Free Kitty

So what’s the deal? Is Younique actually cruelty-free as they claim?

Younique Animal Testing Policy

Here is a statement taken directly from their website:

Younique Animal Testing Policy

“Younique does not test our products on animals. We are in the process of exploring/procuring official certification as a cruelty-free company. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.”

This is an excellent example of how anyone can virtually call their products “cruelty-free”. Although Younique may not test their products on animals, the raw ingredients may have been sourced from suppliers that do test on animals.

Younique Ingredient Suppliers

Now it’s not clear whether if their ingredient suppliers do or do not test on animals based on their statement, so I thought the best way to get a clear answer is to e-mail Younique directly and ask how far along they are in their process to being certified cruelty-free.

Related: What Makes A Product “Cruelty-Free”?

In order to be certified cruelty-free, companies must prove that:

  • none of their products are tested on animals
  • none of their ingredients are tested on animals
  • they do not commission animal testing to a third party
  • they must verify that none of their raw material suppliers test on animals
  • and finally they must not retail their products in countries that require animal testing by law (such as China)

My original email inquiry to Younique:

Hi there,

I was extremely happy to read on your website that Younique does not test their products on animals and is currently working on being certified cruelty-free. I just wanted to follow-up with this statement and was wondering how that process is going and which cruelty-free certification programs (like Leaping Bunny, PETA’s Caring Consumer, Choose Cruelty Free) are you exploring?

I’m also curious to know if any of Younique’s products retail in China or if you have plans to distribute there in the near future?

Younique’s response:

Hello Vicky,

Unfortunately, we are unable to provide you with further information at this time. Younique does not test our products on animals. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.

Currently, we are shipping and selling in the US, Canada, Australia, New Zealand, the UK, Mexico, and Germany.

We are beginning to expand globally. While we don’t have a definite date as to when we will be opening in other countries, we hope it’s soon

Younique’s Lack Of Transparency

What concerns me about Younique’s response is the lack of transparency. As any cruelty-free consumer knows, the statement, “Younique does not test our products on animals” does not provide us with enough assurance that their products and ingredients were not tested on animals at all stages of production.

At this point and based on their response, I would not consider Younique to be a cruelty-free brand. 

It’s up to companies to decide if they choose to do business with certain suppliers and all cruelty-free companies must verify and make sure that their ingredient suppliers consent to a no animal testing policy. Unfortunately Younique has failed to do this.

What do you think?

Your email address will not be published. Required fields are marked *

  • Eartha Baca
    September 28, 2017

    Younique updated their animal statement in November 2016.

    “Although Younique does not test its products on animals and is confident that its product manufacturers do not conduct such tests, we have not pursued formal certification at this time”

    I was flagged for saying the words ‘cruelty free’ in my posts, NOT because it is not true but for FDA certification that the company is working on acquiring…. It is JUST terminology…. cruelty free is VERY important to me and most of my customers. I stand 100% behind Younique. We are NOT open in China! That is a flat out lie. We are NOT instructed to mislead….another flat out lie. Younique is build on integrity and is the number one online beauty company. There is a LOT to be said for that! Not opinion…. look it up…. Also featured in Sept. 2017 ELLE magazine, Ultimate Lash Trio feature!…if Younique was such a low company as everyone above jumped on the bashing wagon… the company would not exist let alone be building more and more every year. Research is key. It is a matter of integrity to report and share the truth. NOT an opinion. I cannot stand by and let a ‘wolf pack’ mentality tear down such an amazing company.

    • Monique
      January 8, 2018

      Give us a break. Woman buy animal tested products all the time and these companies are growing and enjoying huge growth & profits… nobody said it was a LOW company, they said it was not transparent enough. You shouldn’t call yourself cruelty free if you are not certified and have not done ALL your own research of the ingredients used in your products, PERIOD! Being “confident” about your manufacturers is NOT the same as saying you have done your due diligence and have proven beyond a doubt that your manufacturers do not test on animals. Until you can, vegans have every right to question your company.

  • Marguerite
    September 23, 2017

    If Younique does NOT test on animals, how are their products tested?

    The above comments are stark reminder for me to me to be more vigilant.


    • Eartha Baca
      September 28, 2017

      How are all of the ‘not tested on animals’ products tested?…. NOT on animals

      • Tricia Britton
        December 15, 2017

        I agree with you. I don’t sell Younique but it is the BEST make-up I’ve ever used. The fact they support Women & Sexual Abuse is much more important to me then how they test their make-up. I love animals & they shouldn’t test on animals, buy humans are far more important & this company does AMAZING THING for Woman & Abuse!!!

        • June
          June 6, 2018

          How do they support women and sexual abuse? If they are standing up against abuse, they should be standing up for all abuse of any kind. You might think that Humans are far more important but that’s not for you to decide. we all share this planet, yes humans are more evolved and intelligent and they should use that to be kind to other beings, not abuse them for their own gain.

          • Marlene McCormack
            July 24, 2018

            I totally agree, June. If abused women is an important cause, donate to a nonprofit that focuses on that.. But buying cosmetics that support women but is shady on the details of animal testing (yet promotes that it doesn’t) is false advertising. Brands like Boom by Cindy Joseph, E.L.F, and my fave, The Body Shop, are cruelty free. I’ll stick with those and any other brands that tell the whole truth.

          • Jay
            November 18, 2018

            Have a look on the Younique foundation.Org which is Younique’s own charity that help sexually abused women and children.

  • Sharon
    September 10, 2017

    I have just been given a basket of Younique products to try.
    I decided to check on line if cruelty free as no leaping bunny on packaging.
    So glad I did….they will be returned untouched.
    Have to say been using Tropic Skincare for a few months….I love it…natural,smells amazing,freshly made,gives results…and above all is cruelty free ?

  • Maggie Steen
    April 30, 2017

    Hello Vicky,
    Thank you for this article. I do not think that many companies realize the loyalty of those that only purchase cruelty free products. There is no grey area with us. I was just invited to an Internet party for this company and the first thing I did was look for a cruelty free certification. I don’t care how effective a product is if it’s not certified cruelty free I will not buy it period. I am an easy sell if your company is based around on humane practices, but if not you may as well not exist.

    • Kaila
      August 11, 2017

      Hello Maggie and Vicky,

      Thank you so much for this information is extremely helpful when trying to make important purchasing decisions. Have either of you done research into Arbonne at all?

  • Ex presenter
    February 24, 2017

    I have just come across this article and having been a presenter (but no longer) we were told by our uplines to say anything to get a sale., and thatthe whole cruelty free thing is rubbish. I quit once they went into Hong Kong because I’d heard the presenters were then able to supply China..I’ve since found a company who have peta approve and leaping bunny but who are being sued by Younique. Maybe this is because the products are better and they decided to put people first before money.. If Younique wanted to get cruelty free they would have done it by now after all they are making millions..

    • Cristian Gaz
      March 23, 2017

      The fact that they are marketing as cruelty free is the worst part of this. They are also fooling the people that are selling Younique independently. Younique uses what they call representatives or presentors that host online and in home parties. (kind of like how Avon works). These presentors are told it’s cruelty free-and then in turn they are selling and marketing it this way. Disgusting! Shameful!
      My first question about this product. was ” Is Younique on the cruelty free certified list” the presentor-host wrote back to me that they are against animal testing and this was one of the main reasons she loves Younique so much”
      OK! Younique, If you choose not to be cruelty free-unfortunately! it’s your choose, but they need to stop promoting that they are. People would be very upset that they took your word for it, just to find out its a lie. That they have trusted your word and used your products. I would have been absolutely furious if I had taken her word for instead of double checking the certified list.
      Which Younique is NOT on.

    • Cristian Gaz
      March 23, 2017

      Good for you!!! Sorry you had to deal with that. How upsetting.

    • Anon
      April 4, 2017

      Younique updated their animal statement in November 2016.

      “Although Younique does not test its products on animals and is confident that its product manufacturers do not conduct such tests, we have not pursued formal certification at this time”

      It looks as if they are giving up the pretense of seeking 100% cruelty free certification!

    • heather hechimovich
      May 23, 2017

      What company do you work for now?

    • Tasha
      July 8, 2017

      I’ve seen many presenters here in the U.K. claim that Younique is not tested on animals. When challenged I’ve been told it’s impossible with so many new products coming out to get them certified, or that it’s in the process. Very lame excuses and total lack of transparency. The fact that they aren’t even PETA certified says it all. They also use Carmine – crushed beetles in some of their products!

  • Krista Schaaf
    February 14, 2017

    Vicky, thank you for such a concise and researched article. The blog-world can be filled with a lot of hype, charged emotion-over-fact, and long-winded soapboxes, which anyone is entitled on their own blog, but it’s refreshing to get information clearly and quickly. Thank you for confident writing and covering the bases with research calmly and directly; you’ve given a good representation of the cruelty-free and vegan communities that challenges the image of how others want to perceive and paint us.

  • Andrea B.
    January 10, 2017

    I have found out that Younique is now partners with Coty, which is not a cruelty free company.

  • Taylor Barton
    August 25, 2016

    Thank you so much for the article! I have a cousin who sells Younique and I told I would gladly support her once her company is 100% cruelty free!

    Also, do you know anything about Perfectly Posh? Their website says they do not test on animals and their products are cruelty-free, but I don’t see them listed on any Peta site or Leaping Bunny?

    • Kimberlee
      September 20, 2016

      I am a Younique presenter and please let me clear the air. Younique has NEVER claimed to be Cruelty Free. We have stated that we do not test on animals because we do not test on animals. You will never find anything official document, graphic or otherwise from the company stating that we are Cruelty Free. As of right now with the Fall Launch and the Launching of Italy next year, I do not believe that this certificate is on the high priority list. It is a shame, I will say, but I believe in my company and know that they are good people that are conscientious of the people and the world around them. They are trying to Better Lives by creating this project and creating this dream. By empowering uplifting and validating women. I don’t think that they are going to try to destroy animals doing it. Just my two cents

      • Taylor Barton
        September 28, 2016

        ……I’m aware of that Reading the article clearly states that Younique acknowledges they are not cruelty free? That was made very clear before your comment.

        • Erin Davis
          October 20, 2016

          I’m an Arbonne consultant doing research about Younique. I highly recommend you check Arbonne out- we have PETA’s aprroval! Arbonne takes the high road every time.

    • Whitnee McGowan
      November 22, 2016

      Hi Taylor! As of October 2016 younique got confirmation that they are 100 percent cruelty free after checking that all of their suppliers met these standards!

      • Vicky Ly
        November 23, 2016

        That’s great to hear! Do you have any supporting articles or resources that I can reference? =)

      • Athkiel
        January 10, 2017

        Amd as January 10th 2017 they started thebprocess ro sell 60% of the companu to Coty Inc.

        • beth dougall
          August 6, 2017

          I am sorry, but that statement is inaccurate information.

      • Sherry Bumgardner
        April 12, 2017

        Do you have any documents or resources that back what you claim here Whitnee McGowan? As I have just left this company April 1, after finding all this out, and they still make the same lame claim that they are in process of becoming certified, and it’s basically the same story they have been touting for a long time. ( from what I see here)

  • Emma Gibson
    August 22, 2016

    Just a small point that everyone is saying that Younique’s cruelty-free claims are false.

    They haven’t actually made a cruelty free claim. They say they don’t test their products on animals, which is a true statement.

    I’m pretty certain you will not find a single official Younique corporate graphic anywhere that says Cruelty Free on it – they will have all been made by presenters who don’t know the difference.

    I know this is less than ideal, but I am a Younique presenter and I have NEVER marketed these products to any of my customers as cruelty free, because I don’t lie to them. And if they ask me if the products are cruelty free, I tell them exactly what is said.

    I really hope they can sort all these issues out and get their accreditation.

    I will say this though, if they make the decision to launch in China, I think they will lose a LOT of presenters.

  • Meghann
    August 11, 2016

    I mean: their brushes are made with pony annnnnd boar hair ?

    • Misty
      September 14, 2016

      And you think they hurt the animals by cutting off their hair? They don’t test on animals, but yes, they use real hair in a couple of their brushes. Idk about you, but I get my hair cut all the time and never once has it hurt.. Ijs..

      • Vicky Ly
        September 15, 2016

        Hi Misty,
        I think we should also consider how the animals are treated. Yes, the act of cutting hair may seem harmless but how about the living conditions of how the animals are kept? Is it similar to how animals used to make fur clothing are kept? If that’s the case, animals are kept in small cages until they’re “ready” to be made into clothes. Also, where are these animals that are willing to “give” us their hair found? Are they captured from the wild? are they being sold and bought between merchants and treated like nothing more than a “product”?

        As much as we’d like to believe the fairy-tale that all animals are treated humanely and there are laws that protect the welfare of animals.. but the sad reality is, corporations are only interested in making money. And sometimes, to cut costs.. they don’t spend that extra time or effort to make sure animals are treated well.

        I’m not saying Younique does this… but these are some of the questions we all should consider when animals are used to make any type of product whether that is makeup brushes, fur vests, leather shoes, etc.

      • Vanessa
        November 16, 2016

        Hi Misty. The hair is most likely a meat production byproduct collected in the abattoir and sold to any manufacturers wanting it.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Giovanni Vegan Product List
Younique’s Animal Testing Statement; Not 100% Cruelty-Free