So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

What’s Up? Cruelty-Free News (October 2016)

This post may contain affiliate links.


What’s Up? is a monthly round-up of the latest news and updates in the world of cruelty-free beauty and lifestyle!

If you don’t have time to keep up with what’s been going on like which companies are no longer cruelty-free or new vegan beauty product launches, then don’t fret my friends! This round-up is sure to help keep you in the loop!

Becca Acquired by Estee Lauder

There goes, yet another, cruelty-free cosmetic brand bought out by a parent company that tests on animals. Estee Lauder has admitted to testing on animals when required by law and owns several other non-cruelty-free makeup brands like MAC and Bobbi Brown.

BECCA Cosmetics was known as a cruelty-free makeup brand with several vegan options but with reports of Estee Lauder acquiring the brand has turned off some cruelty-free shoppers from supporting or buying BECCA Cosmetics ever again.

How do you feel about cruelty-free brands owned by a parent company that tests on animals? You can learn more about the points for and against supporting such brands in this post here. 

(Source: Business of Fashion)

Taiwan Bans Animal Testing!

YAY! Taiwan has banned cosmetic animal testing for both finished products and cosmetic ingredients. The new legislation will go into effect in 2019.

But that doesn’t necessarily mean all cosmetics you buy in Taiwan are cruelty-free as Taiwan SPCA and #BeCrueltyFree Taiwan campaign coordinator Joy Liou explains, “Unfortunately, Taiwanese consumers can still buy cosmetics cruelly tested on animals if the product is imported, so our sights are now set on campaigning for an end to the import and sale of newly animal tested cosmetics.

We’re moving the right direction, that’s what matters!

(Source: HSI)

Awaken your glow with Makeup Geek Highlighters. ✨These babies are almost ready for you!

A photo posted by Makeup Geek (@makeupgeekcosmetics) on

Makeup Geek Launches New Highlighters

Cruelty-Free cosmetic brand, Makeup Geek just launched 13 new highlighters! The new highlighters can be used on the face or on the body and they’re available in 7 signature shades and 6 duochrome shades!


8 out of 13 highlighter shades are vegan and carmine-free! 

  1. Midnight Sun
  2. Daybreak
  3. Ignite
  4. Luster
  5. Moon Phase (Duochrome)
  6. Electrify (Duochrome)
  7. Lit (Duochrome)
  8. Psychedelic (Duochrome)

ELF Just Launched New Vegan Makeup Brushes

ELF Cosmetics, known for their affordable makeup products, just launched a new line of chic vegan makeup brushes. The Beautifully Precise line includes 9 makeup brushes and they’re all super affordable! Like no joke, they’re only $5-12!



LUSH Just Released Holiday Collection!

It’s not even Halloween yet but that ain’t stoppin LUSH from releasing some of their goodies from their Holiday collection! and everything is super adorbs! I’m totally adding a bunch of these in my Holiday wishlist!


Disclaimer: This post contains affiliate links. 

What do you think?

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  • Carma MacPherson
    November 3, 2016

    Ok, I am looking for a new make up line that is good and DOES NOT TEST ON ANIMALS, I used Mary Kay for years and then I found out they do test on animals 🙁 I have found skin care products, but I am having a hard time finding a good cosmetic line. Please help-Carma

  • Lii
    November 2, 2016

    This is great! I love learning about what is happening in the cruelty-free world monthly. Will be sure to check up on this every month 🙂

  • Laura
    October 29, 2016

    Love this round up – I’m definitely not up to date with all of this so reading something like this every month is super great. Those highlighters look amaaazing! x

    Laura // Middle of Adventure

  • Tamara
    October 28, 2016

    I’m so happy about this (not the BECCA thing but everything else^^) so thank you for the sum up 😉

    • Vicky Ly
      October 28, 2016

      Glad you enjoyed the monthly news round-up, Tamara! and yes, it’s definitely sad to hear about BECCA =(

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

This Hidden Feature In ELF’s Moisturizing Lipstick Will Blow Your Mind
What’s Up? Cruelty-Free News (October 2016)