What’s Up? Cruelty-Free News (October 2016)

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What’s Up? is a monthly round-up of the latest news and updates in the world of cruelty-free beauty and lifestyle!

If you don’t have time to keep up with what’s been going on like which companies are no longer cruelty-free or new vegan beauty product launches, then don’t fret my friends! This round-up is sure to help keep you in the loop!

Becca Acquired by Estee Lauder

There goes, yet another, cruelty-free cosmetic brand bought out by a parent company that tests on animals. Estee Lauder has admitted to testing on animals when required by law and owns several other non-cruelty-free makeup brands like MAC and Bobbi Brown.

BECCA Cosmetics was known as a cruelty-free makeup brand with several vegan options but with reports of Estee Lauder acquiring the brand has turned off some cruelty-free shoppers from supporting or buying BECCA Cosmetics ever again.

How do you feel about cruelty-free brands owned by a parent company that tests on animals? You can learn more about the points for and against supporting such brands in this post here. 

(Source: Business of Fashion)

Taiwan Bans Animal Testing!

YAY! Taiwan has banned cosmetic animal testing for both finished products and cosmetic ingredients. The new legislation will go into effect in 2019.

But that doesn’t necessarily mean all cosmetics you buy in Taiwan are cruelty-free as Taiwan SPCA and #BeCrueltyFree Taiwan campaign coordinator Joy Liou explains, “Unfortunately, Taiwanese consumers can still buy cosmetics cruelly tested on animals if the product is imported, so our sights are now set on campaigning for an end to the import and sale of newly animal tested cosmetics.

We’re moving the right direction, that’s what matters!

(Source: HSI)

Awaken your glow with Makeup Geek Highlighters. ✨These babies are almost ready for you!

A photo posted by Makeup Geek (@makeupgeekcosmetics) on

Makeup Geek Launches New Highlighters

Cruelty-Free cosmetic brand, Makeup Geek just launched 13 new highlighters! The new highlighters can be used on the face or on the body and they’re available in 7 signature shades and 6 duochrome shades!


8 out of 13 highlighter shades are vegan and carmine-free! 

  1. Midnight Sun
  2. Daybreak
  3. Ignite
  4. Luster
  5. Moon Phase (Duochrome)
  6. Electrify (Duochrome)
  7. Lit (Duochrome)
  8. Psychedelic (Duochrome)

ELF Just Launched New Vegan Makeup Brushes

ELF Cosmetics, known for their affordable makeup products, just launched a new line of chic vegan makeup brushes. The Beautifully Precise line includes 9 makeup brushes and they’re all super affordable! Like no joke, they’re only $5-12!



LUSH Just Released Holiday Collection!

It’s not even Halloween yet but that ain’t stoppin LUSH from releasing some of their goodies from their Holiday collection! and everything is super adorbs! I’m totally adding a bunch of these in my Holiday wishlist!


Disclaimer: This post contains affiliate links. 

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  • Carma MacPherson
    November 3, 2016

    Ok, I am looking for a new make up line that is good and DOES NOT TEST ON ANIMALS, I used Mary Kay for years and then I found out they do test on animals 🙁 I have found skin care products, but I am having a hard time finding a good cosmetic line. Please help-Carma

  • Lii
    November 2, 2016

    This is great! I love learning about what is happening in the cruelty-free world monthly. Will be sure to check up on this every month 🙂

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

This Hidden Feature In ELF’s Moisturizing Lipstick Will Blow Your Mind
What’s Up? Cruelty-Free News (October 2016)