So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

Cruelty-Free & Vegan Shaving Cream

This post may contain affiliate links.

Cruelty Free and Vegan Shaving Creams

Finding a vegan shaving cream that works best for your skin type may seem like a daunting task, you don’t want to run the risk of getting stuck with a full bottle of shaving cream that isn’t doing the job. Of course, some people choose not to shave and let their hair grow freely whereas others may choose to get laser hair removal at Ethos Spa. It’s all down to personal preference. However, if you do shave, finding a cruelty-free shaving cream can be a difficult task. On top of that, most brands of shaving cream like Venus, Nivea, and Gillette are tested on animals.

The good news is that there are several cruelty-free and vegan shaving cream and lotions on the market and we’re seeing an increasing selection of vegan shaving creams available today!

Here’s a list of the top recommended cruelty-free and vegan shaving cream suitable for most skin types and at all different price points.

Vegan Shaving Cream

Acure Organics


Acure Organics’ foaming shaving gel is the closest thing I could find to a traditional shaving cream that we’re all used to, but this one is not tested on animals and totally vegan! The air compression dispenses the shaving gel and once lather, it’ll turn into a light airy foam texture!

Where to buy? You can find it at Target, iHerb or Amazon.



Giovanni’s moisturizing shave cream comes in 2 invigorating scent, but their Refreshing Pink Grapefruit & Pomegranate is my personal fave! Giovanni’s shaving cream is suitable for all skin types, this rich cream helps to soften skin and minimize nicks and cuts but still delivers a close shave.

Where to buy? Get it at most drugstores, iHerb or Amazon.

Kiss My Face


Kiss My Face’s 4-in-1 Moisture Shave Cream is a fave among vegans and non-vegans! Their shaving creams are super affordable and you can find Kiss My Face at just about every store across the US and Canada! Kiss My Face shaving cream contains vitamin E and oils to help soften skin and their cream formula provides a smooth, close shave!

Where to buy? Most stores, iHerb or Amazon.

Dr. Bronner


If you’re looking for a vegan and organic shaving soap, look no further! Dr. Bronner’s has perfected an organic shaving soap like no other. Blended carefully with Dr. Bronner’s coconut-olive-hemp castile soap base to provide a close and comfortable shave while nourishing and cleansing your skin!

100% Pure


100% Pure’s Pink Grapefruit Seaweed vegan shaving cream contains only the good stuff, all-natural ingredients to help nourish and protect your skin while shaving. Refreshing citrus essential oil helps energize and uplift!

Avalon Organics


Avalon Organics Revitalizing Peppermint moisturizing vegan cream shave spreads easily over skin providing a smooth shave. Organic Pepperment Essential Oil and rich oat nutrition of Beta-Glucan helps refresh and hydrate skin while speeding the repair of nicks and skin irriration!

Where to buy? Most drugstores, iHerb or Amazon.



If you suffer from skin irritation, JASON’s Shave Therapy Anti-Razor Burn Lotion may be the perfect solution! This vegan shaving lotion contains soothing properties like Calendula, Chamomile and Primrose Oil to help calm and lessen skin irritation.

Where to buy? Most drugstores, iHerb or Amazon.

I’d love to know, have you tried any of these cruelty-free and vegan shaving cream? or which vegan brand are you using now?

Disclaimer: This post contains affiliate links.

What do you think?

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  • Talita t
    August 22, 2017

    What cruelty free (and vegan) razors and depilatory creams (one that works like Veet, but that is vegan) do you suggest ?

  • TIm Hordo
    March 27, 2017

    Hi VIcky, thanks for putting this together. My wife uses Alba Botanica – Very Emollient Mango Vanilla. She says some of the benefits are that a little bit goes a long way so it’s very economical, and that it’s non-irritating.

  • Leanna Clark
    November 13, 2016

    Thanks for this post. I use Dr. Bronners & know about most of these brands & see many of their products but never the shave creams in the store! My question is about what razor brands are OK. Any suggestions?

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

What’s Up? Cruelty Free News (September 2016)
Cruelty-Free & Vegan Shaving Cream