Hanging in there ๐ŸŒฟ and I hope you are too. ๐Ÿ™๐Ÿปโœจ #alonetogether
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๐šƒ๐š’๐š–๐šŽ๐šœ ๐š–๐šŠ๐šข ๐š‹๐šŽ ๐š๐š˜๐šž๐š๐š‘, ๐š‹๐šž๐š ๐šœ๐š˜ ๐šŠ๐š›๐šŽ ๐šข๐š˜๐šž.
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(๐Ÿ“ธ via @theeverygirl)

Hanging in there ๐ŸŒฟ and...

๐•–๐•’๐•ฅ ๐•„๐•†โ„๐”ผ ๐•ก๐•๐•’๐•Ÿ๐•ฅ๐•ค ๐Ÿฅฌ ใ€ฐ๏ธ (๐Ÿ“ธ via @gabbois)
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I actually wouldn't be surprised if they started making vegan ice cream out of cauliflower soon! ๐Ÿ˜ฌโœจ๐ŸŒฑ

๐•–๐•’๐•ฅ ๐•„๐•†โ„๐”ผ ๐•ก๐•๐•’๐•Ÿ๐•ฅ๐•ค ๐Ÿฅฌ ใ€ฐ๏ธ...

โœฆ ๐™ก๐™ž๐™ซ๐™ž๐™ฃ๐™œ ๐™ฎ๐™ค๐™ช๐™ฃ๐™œ, ๐™ฌ๐™ž๐™ก๐™™, ๐™–๐™ฃ๐™™ ๐™˜๐™ง๐™ช๐™š๐™ก๐™ฉ๐™ฎ-๐™›๐™ง๐™š๐™š โœฆ
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(๐Ÿ“ท via @theveggiest)

โœฆ ๐™ก๐™ž๐™ซ๐™ž๐™ฃ๐™œ ๐™ฎ๐™ค๐™ช๐™ฃ๐™œ, ๐™ฌ๐™ž๐™ก๐™™, ๐™–๐™ฃ๐™™...

If youโ€™re new to vegan beauty or makeup, I highly recommend giving a seasonal subscription service, like @vegancuts Makeup Box a try! ๐Ÿ’„๐ŸŒปโœจ
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Every 3 months, youโ€™ll receive a box full of vegan makeup delivered right to your doorstep ๐Ÿ“ฆ
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Reasons to subscribe to #VegancutsMakeupBox:
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๐ŸŒผ you get to experiment and try new vegan products and brands!
๐ŸŒผ itโ€™s cheaper than buying each product on their own โ€” you get full-size products (not dinky samples), usually over $100+ in value but you only pay $37-$55. The price depends on where itโ€™s being shipped to (US, Canada, or International) and the length of the subscription.
๐ŸŒผ in addition to all of the products being cruelty-free and vegan, theyโ€™re also natural and non-toxic.
๐ŸŒผ you get to customize the box and pick colors that suit you best!
๐ŸŒผ itโ€™s a seasonal subscription so youโ€™ll be sent products that go with the change in season and weather.
๐ŸŒผ do good while looking good โ€” partial proceeds from each Vegancuts Spring Makeup Box goes towards Wildlife Victoria rescue in Australia to help animals affected by the horrific bush fires.
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๐ŸŒฟ Use #Vegancuts Coupon Code: 'ETHICALELEPHANT' to receive $5 OFF your order.

If youโ€™re new to vegan...

Sunday mood ใ€ฐ๏ธ๐ŸŒฟ Got any recommendations for low or zero-waste + vegan skincare brands? โœจ
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(illustration ๐ŸŽจ via @nicolajanecreative)

Sunday mood ใ€ฐ๏ธ๐ŸŒฟ Got any...

You are not alone ใ€ฐ๏ธ Weโ€™re in this together ๐Ÿ’– (๐Ÿ“ธ via @glitterguide)

You are not alone ใ€ฐ๏ธ...

โšก๏ธŽ ๐™Ž๐™๐™‹๐™‹๐™Š๐™๐™ ๐™‘๐™€๐™‚๐˜ผ๐™‰ ๐˜ฝ๐™๐™Ž๐™„๐™‰๐™€๐™Ž๐™Ž โœง Now more than ever, they need our support. You can always show your support without spending๐Ÿ’ฒby leaving them a review, liking, commenting, sharing their posts, or just simply sending them an encouraging note during these uncertain times. ๐ŸŒฟ Show some of your vegan businesses some love by TAGGING @ them in the comments! โฌ‡๏ธ
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Some of my cherished vegan businesses ๐Ÿ‘‰๐Ÿป @siennabyronbay @nclabeauty @motd_cosmetics @nolaskinsentials @kesterblack @inikaorganic @elatecosmetics
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๐Ÿ“ธ Also, be sure to check out ใ€ฐ๏ธ @brightzine ๐Ÿ‘‡๐Ÿป
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Community is everything, and in these uncertain times, we need it more than ever. Thatโ€™s why we have launched the Support Vegan Business Hub; a space to help vegan businesses with key information, news and resources to safeguard their businesses through this pandemic. Weโ€™ll be sharing resources to help businesses, as well as ways that we can all support our vegan traders at this time. Stay tuned for lots of information as this progresses over on thebrightclub.co โšก๏ธ

โšก๏ธŽ ๐™Ž๐™๐™‹๐™‹๐™Š๐™๐™ ๐™‘๐™€๐™‚๐˜ผ๐™‰ ๐˜ฝ๐™๐™Ž๐™„๐™‰๐™€๐™Ž๐™Ž โœง...

Please read till the end ๐ŸŒฟ I recently bought these plant-based scour pads from @fullcircle, they're made from walnut shells and non-toxic materials ๐Ÿงฝ They work almost as good as plastic/synthetic scour pads and does the job of gently removing most dirt while not scratching my pans โญ๏ธ They were also made in Canada ๐Ÿ‡จ๐Ÿ‡ฆ and Full Circle is certified B Corporation with a commitment to reduce their environmental impact, claiming their products use less energy and emit fewer greenhouse gases in production. ๐ŸŒฑ This all sounded great, which was why I bought them as I wanted a plastic-free and compostable alternative -- BUT, upon further research.. their website states their walnut shell scour pads are made of: Walnut shells AND recycled plastic! ๐Ÿ˜” Making them actually NOT compostable.
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Ahh yes, I should have done more research before buying and also, why wasn't recycled plastic listed on their packaging!?
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On the surface, these may be a better option than other synthetic scour pads or sponges on the market as it's made from *recycled* plastic but I totally fell for the greenwashing here. Yes -- I, too make mistakes! ๐Ÿ˜ฌ I'm posting this mishap of mine to show you that living sustainably is a journey, and lessons will be learned along the way. This has taught me to do more research than just reading the product's packaging or an online retailer's product description before buying... And now that I know better, I can do better! ๐ŸŒฟ
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๐ŸŒป What eco-friendly or plastic-free sponges do u recommend?

Please read till the end...

Some grocery stores have temporarily banned the use of reusable bags fear of the potential risk of further spreading the virus. Instead, stores will be handing out plastic bags to customers, free of charge.
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โœง Totally understandable given our current situation, so this is a great time to make sure all of our reusable bags are washed and if needed, repaired ๐ŸŒฟ
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โœง แด‡แด„แด-แด›ษชแด˜: For bigger and bulkier items, I always like to use boxes (the grocery stores always have these on hand and they're totally free!) and when I forget to bring my reusable bags, I try to limit the number of items I buy to however many I can carry in my hands and out the store.
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โœง Buying produce (like leafy greens ๐Ÿฅฌ) without a bag is another story... Iโ€™d love to know, do you have any tips or tricks for reducing our plastic consumption while buying produce during these times?
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๐Ÿ“ธ via @pureosophy

Some grocery stores have temporarily...

๐šŒ๐šž๐š›๐š›๐šŽ๐š—๐š๐š•๐šข ๐š›๐šŽ๐šŠ๐š๐š’๐š—๐š ใ€ฐ๏ธ I've been reading a number of books about sustainable and ethical fashion including #ThisIsaGoodGuide by @mariekeeyskoot. It's full of digestible information and helpful tips on making more ethical and sustainable consumer choices along with endless examples and guides to help you start on your sustainable journey immediately.

๐šŒ๐šž๐š›๐š›๐šŽ๐š—๐š๐š•๐šข ๐š๐š˜๐š’๐š—๐š ใ€ฐ๏ธ I'm working on updating all of my vegan fashion guides that I've made in the past 5 years since starting my blog. Not only do I want to promote vegan and cruelty-free brands, but I also want to highlight those that care about the people who made their clothes and those making an effort to use eco-friendly dyes and sustainable materials. I just updated my list of vegan t-shirts and activism apparel, btw! โœจ

๐šŒ๐šž๐š›๐š›๐šŽ๐š—๐š๐š•๐šข ๐š๐š‘๐š’๐š—๐š”๐š’๐š—๐š ใ€ฐ๏ธ I'd love to know... besides being cruelty-free + vegan, what else matters to you when you decide which brands to support or product to buy?

๐šŒ๐šž๐š›๐š›๐šŽ๐š—๐š๐š•๐šข ๐š›๐šŽ๐šŠ๐š๐š’๐š—๐š ใ€ฐ๏ธ I've been...

Cruelty-Free and Vegan Labels & Logos Explained

This post may contain affiliate links.

Cruelty Free and Vegan Logos Explained

Lately we’ve been ambushed with lots of new beauty products claiming they don’t contain animal ingredients, that they’re vegetarian, vegan, or cruelty-free, but what do these labels mean and should we trust certain logos/labels over others to help us make informed choices? There are companies out there who use something similar to these bespoke woven labels to try to inform us of our choices.

If you’re looking to avoid animal testing, ingredients, by-products, and other sort of animal cruelty in your consumer purchases, then it’s important to familiarize yourself with all of the different labels and logos, what they essentially mean, and who is verifying them. Logos and labels are extremely important when creating a recognizable brand. This is why private label printing can be so useful to businesses selling a product.

Degree of Legitimacy

The degree of legitimacy of each logo/label varies and depends whether there are label standards or an organization who verifies such claims. If no one is policing a claim then manufacturers can use and sometimes even abuse these unregulated labels with the hopes it’ll convince consumers to buy their products.

Cruelty-Free And Vegan Logos/Labels

Using GreenerChoices.org as my primary source and then researching each certification program independently, I’ve created this guide to help you understand common cruelty-free and vegan logos/labels found on beauty products sold in North America. I’ve also included areas of concerns so that you are aware of certain limitations with each logo/label.

“No Animal Ingredients”

no animal-derived ingredients
no ingredients obtained from animals

DEGREE OF LEGITIMACY:

EXPLANATION

  • meaning: this product does not contain any animal ingredients or derivatives
  • no label standards and no organization verifies the use of this label
  • may have been tested on animals

CONCERNS

  • virtually anyone can label their products “no animal ingredients”
  • it’s up to companies what they consider “animal ingredients”, ingredients that do not involve the actual slaughter of animals like honey, beeswax, lanolin, and whey are sometimes not considered to be animal ingredients

“Cruelty-Free”

no animal testing
not tested on animals
we don’t test on animals
against animal testing

DEGREE OF LEGITIMACY:

EXPLANATION

  • meaning: this product and its ingredients were not tested on animals
  • no label standards and no organization verifies the use of this label
  • does not imply the product is vegan

CONCERNS

  • virtually anyone can label their products “cruelty-free”
  • company may commission animal testing of their products to a third party
  • ingredient supplier’s may conduct animal testing of their raw ingredients

“100% Vegetarian”

vegetarian
vegetarian-friendly
vegetarian ingredients
suitable for vegetarians

DEGREE OF LEGITIMACY:

EXPLANATION

  • meaning: this product does not contain animal ingredients or other ingredients resulting from animal slaughter and may contain animal by-products (milk, honey, beeswax, whey, shellac)
  • no label standards and no organization verifies the use of this label
  • may or may not have been tested on animals

CONCERNS

  • virtually anyone can label their products “vegetarian”
  • may use animal ingredients in the manufacturing process (even if they donโ€™t appear in the final product)


“100% Vegan”

vegan
vegan-friendly
vegan ingredient
suitable for vegans

DEGREE OF LEGITIMACY:

EXPLANATION

  • meaning: this product does not contain animal ingredients or animal by-products
  • no label standards and no organization verifies the use of this claim
  • may or may not have been tested on animals

CONCERNS

  • virtually anyone can label their products “vegan”
  • may or may not use animal-derived substances in processing the product (even if they donโ€™t appear in the final product)


petalogo

DEGREE OF LEGITIMACY:

EXPLANATION

  • meaning: the company and their ingredient suppliers do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products.
  • verified by PETA
  • requires companies to complete a short questionnaire and sign a statement of assurance
  • companies pay to use and license the cruelty-free bunny logo

CONCERNS

  • no testing/monitoring is performed, therefore the meaning of this logo depends on the honesty and accuracy of written statements
  • does not mean the product is vegan


DEGREE OF LEGITIMACY:

EXPLANATION

  • meaning: none of its products and ingredients have ever been tested on animals by it, by anyone on its behalf, by its suppliers or anyone on their behalf and must not contain any ingredients derived specifically from killing an animal or provided as a by-product from killed animals
  • verified by Choose Cruelty Free (CCF)
  • CCF also will not accredit companies unless all parent and subsidiaries are also accredited
  • requires companies to fill in the Questionnaire & Application for Accreditation (Q&A), including a legally binding contract
  • companies pay to use and license the CCF rabbit logo

CONCERNS

  • no audit system is performed but companies on the CCF List are required to undergo regular re-accreditation to ensure that they continue to meet the CCF Accreditation Criteria.
  • some limitations to types of animal ingredients used but some vegetarian products can still be certified


DEGREE OF LEGITIMACY:

EXPLANATION

  • meaning: the company and their ingredient suppliers do not conduct or commission animal testing of their products
  • verified by Leaping Bunny
  • requires companies and their ingredient suppliers to commit and pledge to the Leaping Bunny standards
  • companies agree to be audited once every three years by an independent assessor, or, in the case of smaller companies, a โ€œspot-check,โ€ commissioned by the CCIC and performed by an accredited auditor
  • companies pay to use and license the Leaping Bunny logo

CONCERNS

  • does not mean the product is vegan


CF&V_logo_trans

DEGREE OF LEGITIMACY:

EXPLANATION

  • meaning: the company and their ingredient suppliers do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products and do not contain any animal ingredients
  • verified by PETA
  • requires companies to complete a short questionnaire and sign a statement of assurance
  • companies pay to use and license the cruelty-free and vegan bunny logo

CONCERNS

  • no testing/monitoring is performed, therefore the meaning of this logo depends on the honesty and accuracy of written statements


Certified Vegan

DEGREE OF LEGITIMACY:

EXPLANATION

  • meaning: the product is vegan, defined as containing no animal ingredients or by-products, using no animal ingredients or by-products in the manufacturing process, and not tested on animals by any company or independent contractor.
  • verified by Vegan Action
  • companies provide signed written statements by the manufacturer with documents proving they meet the criteria
  • companies pay to use and license the certified vegan logo on a given product

CONCERN

  • no testing/monitoring is performed, therefore the meaning of this logo depends on the honesty and accuracy of written statements

trademark-logo

DEGREE OF LEGITIMACY:

EXPLANATION

  • meaning: this product and ingredients do not contain any animal product, by-product or derivative and must not involve testing of any sort on animals by the manufacturers or on its behalf, or by any third parties
  • verified by Vegan Society
  • companies provide signed written statements by the manufacturer with documents proving they meet the criteria

CONCERNS

  • no testing/monitoring is performed, therefore the meaning of this logo depends on the honesty and accuracy of written statements


Use of unverified labels

Just because a product uses one of the unverified labels like ‘no animal ingredients’ or ‘cruelty-free’ doesn’t necessarily mean that they’re misleading or lying to you. As conscious consumers, we need to be mindful of the legitimacy behind these labels. We can usually get more specific answers just by emailing or contacting the company directly. If you feel like they’re dodging your questions or giving you generic answers, you might want to consider purchasing from another company that is more transparent about their manufacturing process and ingredients.

What do you think?

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5 Comments
  • Shardae L.
    May 9, 2019

    As a brand that is just getting started and strongly focuses on being vegan and cruelty-free, your blog was extremely informative!!!!

    Thanks so much!!!

  • Dominique
    April 17, 2018

    Thanks for making this guide, itโ€™s very informative and useful!

  • AlinaCosmetics
    January 26, 2018

    I want to point out to everyone that from 2013 The European Union banned animal testing. Therefore, all cosmetics made in the European Union are cruelty-free. They don’t even have to have any symbols or acknowledgment of that fact. It is the Law of the Land.

  • liz Williams
    July 7, 2016

    Thanks for the info- very interesting! It has ooened my eyes even wider! Will share on facebook

  • Rika @ VM
    August 7, 2015

    Love this guide, thank you for putting this together and making a difference for animals!

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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