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@nclabeauty now has vegan lip scrubs + lip balms!! πŸ’‹βœ¨ π™Žπ™π™‚π˜Όπ™ π™Žπ™π™‚π˜Όπ™ is a 100% natural, vegan lip scrub formulated with organic beet sugar and agave nectar to gently exfoliate and cleanse your lips. It also contains Vitamin C and E to help hydrate and brighten lips! 😘

π˜½π˜Όπ™‡π™ˆ π˜½π˜Όπ˜½π™€ is a 100% natural, vegan lip balm formulated with shea butter, cocoa butter, avocado butter, and coconut oil. I'm obsessed with this lip balm! It smells like watermelon candy πŸ‰ and keeps my lips hydrated and smooth without leaving a waxy residue behind! πŸ’•

NCLA has so many colorful flavors of Sugar Sugar and Balm Babe including:
πŸͺ Almond Cookie
πŸͺ Horchata
πŸͺ Red Velvet
πŸͺ Watermelon
πŸͺ Pink Champagne
πŸͺ Lavender
πŸͺ Matcha Tea
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NCLA is a cruelty-free and 100% vegan beauty brand ✌🏻🌸
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#ncla #nclabeauty #balmbabe #sugarsugar #veganlipbalm #veganlipscrub #gifted

@nclabeauty now has vegan lip...

Right?! πŸ˜’βœ¨ (via @hummusmem3s)

Right?! πŸ˜’βœ¨ (via @hummusmem3s)

Choosing cruelty-free DOES matter to the hundreds of thousands of animals that are routinely blinded, poisoned, and killed each year for cosmetic testing πŸ’‰πŸ€πŸ‡ Vote with your consumer dollars and help put an end to these inhumane, outdated, and unnecessary tests by choosing to only buy cruelty-free cosmetics and products 🐰🌿✨
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Thank you to all the amazing and incredible cruelty-free companies for committing to never test their finished products, ingredients, or formulations on animals, anywhere in the world πŸ™πŸ»πŸ’–βœ¨ Together, we CAN make a difference! ✊🏻
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(πŸ“Έ via @still___london)

Choosing cruelty-free DOES matter to...

What are some of your fave cruelty-free + vegan skincare brands? 🐰🌿✨ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! πŸ’– (πŸ“Έ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! πŸ’žπŸŒΏβœ¨ (via @inthesoulshine)

The best things in life...

Weekend mood πŸ’žβœ¨
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Weekend mood πŸ’žβœ¨ . ....

πŸ†• VEGANCUTS FALL MAKEUP BOX IS HERE! πŸ‚πŸ’›πŸ“¦ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! πŸ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
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Here's a peek inside this season's box:
πŸ’‹ Powder Contour Kit from @aestheticacosmetics
πŸ’‹ Cherry Matte Setting Spray from @pacificabeauty
πŸ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
πŸ’‹ Makeup blending brush from @labeautesoi
πŸ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
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The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! ✨ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. 🦁🌿
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Have you tried any of these vegan goodies before? 🧑 I’m obsessed with the cherry setting spray, it smells sooo good!! πŸ’
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#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate

πŸ†• VEGANCUTS FALL MAKEUP BOX...

πŸ”₯ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! 🐘
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What’s the current situation with Drunk Elephant’s cruelty-free status?πŸ‘‡πŸ»
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Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
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Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
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So.. will Drunk Elephant remain Cruelty-Free?
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YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! βœ¨πŸ™ŒπŸ»βœ¨Swipe πŸ‘ˆπŸ» to read their response when asked about their cruelty-free standing after the announcement.
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TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but they’ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
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#crueltyfree #crueltyfreenews #drunkelephant #shiseido

πŸ”₯ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! 🐰✌🏻🌿

All good things are wild...

How often do u do your nails?πŸ’…πŸ» I like to do mine 2-3 times a week. ✨ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! πŸƒ

These are some of my cruelty-free and vegan manicure essentials:
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🌿 Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
🌿 Nail cuticle oil - β€˜So Rich,  Love Potion’ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
🌿 Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat I’ve ever used!
🌿 Clear Top Coat by @lovemissfrankie, love this because it’s got a nice, wide-tapered brush which makes application quick and easy!
🌿 Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
🌿 And the color (swipe πŸ‘ˆπŸ») I have on today is from @siennabyronbayβ€˜s latest collection, the color is called Serenity ✨
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#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

Most Affordable Cruelty-Free & Vegan Make-up Brands

This post may contain affiliate links.

List of 9 affordable vegan-friendly makeup brands!

One of the most popular comments I hear is, “I want to go cruelty-free with my makeup but it’s so expensive!” and “Why does vegan makeup have to be so expensive!”

I will admit the drugstore is full of products from giant cosmetic brands that sadly do continue to test on animals like L’Oreal, Rimmel, Maybelline, etc.

And if you don’t really know what you’re looking for, it’s sort of hard to spot the small shelf of cruelty-free makeup! But as I always like to do, I’m here to make that process a whole lot easier for ya!

Here’s a list of the most affordable cruelty-free and vegan make-up brands. Please note that most of these brands are not entirely 100% Vegan because they also do carry products that contain beeswax, lanolin, carmine, and other animal-derived ingredients. I’ve provided links to where you can find more information on which of their products are vegan.

Cruelty-Free and Vegan Makeup Brands

wet n wild beauty is a super affordable cruelty-free and vegan makeup option!

wet n wild (some vegan options!)

Update: May 2019. wet n wild is no longer considered cruelty-free as they were recently caught selling their products in mainland China where post-market animal testing may be conducted on their products. We no longer recommend any of wet n wild products as a cruelty-free option.

Jordana is a super affordable cruelty-free and vegan makeup option!

Jordana (some vegan options!)

Jordana cosmetics is another affordable cruelty-free brand and you’ll be happy to hear they have over 30 vegan products! For a full list of Jordana’s vegan-friendly products,Β  find it here! It seems as though Jordana cosmetics is limited to only US customers where you can easily find Jordana in-stores at Walgreens or Wal-mart however they do ship to Canada through their website!

Glamour Dolls is a super affordable cruelty-free and vegan makeup option!

Glamour Dolls (100% Vegan!!)

Glamour Dolls is a relatively new cruelty-free brand I just heard about and when I found out that their entire makeup line is 100% VEGAN.. I nearly lost it because they’re all super inexpensive too!! YAAAAS. See for yourself, yo! Check out their website here.Β  They also ship worldwide!

elf cosmetics is a super affordable cruelty-free and vegan makeup option!

e.l.f. cosmetics (some vegan options!)

e.l.f. cosmetics is one of the most popular and accessible cruelty-free and vegan make-up brands, you can find their products at your local drugstore, many online shops also carry e.l.f. products like iHerb, Amazon, and Well.ca

All of e.l.f. cosmetics are vegan and they’re switching over to making only synthetic makeup brushes however you may find some of their animal hair brushes still available from select retailers.

bh cosmetics is a super affordable cruelty-free and vegan makeup option!

BH Cosmetics (some vegan options!)

BH cosmetics is well-known for their quality yet affordable makeup palettes. When I say affordable, I really do mean it– you can get a 28-pan eyeshadow palette for only $12!! I was also pleasantly surprised to learn BH cosmetics has over 40 vegan products and they now offer a full line of vegan makeup brushes! For a full list of their vegan products, click here!

Barry M is a super affordable cruelty-free and vegan makeup option!

Barry M (some vegan options!)

Barry M is well-known in the UK for being a cruelty-free makeup brand with several vegan options! You can spot which of their products/shades are vegan simply by clicking the “ingredients” tab on each product page and you’ll want to see this green VEGAN symbol at the end of the list.

You can also find Barry M cosmetics at Superdrug!

Milani is a super affordable cruelty-free and vegan makeup option!

Milani (some vegan options!)

Milani has really stepped it up in recent years, not only is there makeup reasonably-priced but the quality of their products have continued to be a favourite among beauty gurus and have even been compared to high-end brands! With their sleek packaging and quality formulas, you wouldn’t be able to tell Milani was an affordable cruelty-free brand!

They usually have a list of their products that are considered vegan on their website but currently it says they’re updating this list. In the meantime, you can use this list from Vegan Beauty Review.

Colourpop is a super affordable cruelty-free and vegan makeup option!

ColourPop (some vegan options!)

Colourpop has really taken the beauty world by storm in the last couple years! With their super affordable range of makeup that is growing on a daily-basis, which also means their list of vegan-friendly products continues to grow! They’ve kindly listed which of their products are not vegan on their FAQ page, here.

GOSH cosmetics is a super affordable cruelty-free and vegan makeup option!

GOSH (some vegan options!)

Although GOSH cosmetics is a little hard to come by in the US and Canada, but their cruelty-free products (with several vegan products) is well-known elsewhere in the world! For a full list of their vegan products, check out this list right here!

You can also find GOSH cosmetics at Superdrug!

Not-So-Vegan-Friendly Affordable Makeup Brands

Remember how cruelty-free and vegan doesn’t always mean the same thing? Sadly the following brands are cruelty-free however they’re not-so-vegan-friendly. I’ve been in contact with each brand and they were unable to give out generalized information about the source of their ingredients.

Therefore I cannot categorize the following cruelty-free brands to be vegan-friendly.

  • Physicians Formula
  • NYX Cosmetics (although owned by L’Oreal, a company that does tests on animals)
  • essence cosmetics
  • Flower
  • MUA
  • Sonia Kashuk
  • Marcelle
  • Bonne Bell
  • Annabelle

I’d love to know, which of these affordable cruelty-free and vegan makeup brands are your favorites?


Disclaimer: This post contains affiliate links.

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7 Comments
  • Rumissa Khan
    August 3, 2018

    can u please suggest a complete 100% vegan brand easily available in india……
    even online u suggest please

  • Jordan Takacs
    March 12, 2018

    Some of these sites were great and helpful, but keep your eyes out for carmine in the lip colours. Carmine is a crushed bug to make the red colour in lipsticks. Which would make the product not vegan.

  • ValΓ©rie Paquette
    November 28, 2017

    I’ve been using E.L.F lips products for a long moment, same as ColourPop, and I’m a huge fan! The prices are great, there’s some nice “free shipping” and some “low prices” days, which is even better. Really recommand.

    • Meg
      September 25, 2019

      Love ELF products! I have even found them at Dollar General. Work with my sensitive skin too!

  • Ashley Ward
    January 24, 2017

    Hello! I need a little help in reading ingredients. I’ve been researching affordable vegan products, because I’m working on transitioning to a vegan lifestyle. I was looking at blushes and highlighters on ColourPop’s website because I love that they are Peta certified and have a lot of vegan options. I noticed that all of the shades list carmine in the ingredient section, but not all of the shades are listed in their “Not Vegan” list on the FAQ page. It looks like this: [+/- and then they will list numerous ingredients including Carmine]. Did ColourPop change their formula for the blushes and highlighters, or do they have to list that for every single shade? Thank you for all of the hard work you have put into this site!

  • helen
    August 18, 2016

    Currently Superdrugs own brand B (everything is vegan) is all better than half price, i dont know if this means they are discontinuing the range but theres some really good bargains to be had!

    • Vicky Ly
      August 18, 2016

      I saw that! =) Have you tried their products before? I was trying to decide whether to add them to the list or not because I’ve never personally tried their products before.. so I wasn’t sure about the quality of them and if they were worth a mention! They’re definitely super affordable.. especially with the crazy awesome deals going on as you mentioned!

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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