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Comfortably chic πŸ’• loving my @bcfootwear vegan therapeutic sandals in white ✨ the cushioned sole keeps my walking feet happy while the white vegan leather woven straps adds a touch of elegance to complete any summer outfit πŸ‘ŒπŸ» and they’re only under $100 too! πŸ”₯ All of @bcfootwear shoes are now 100% VEGAN!πŸŒ±πŸ’›πŸ™ŒπŸ»
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#bcfootwear #bcfootwearlovesyou #gifted

Comfortably chic πŸ’• loving my...

β˜… π—˜π—¦π—–π—”π—£π—˜ π—§π—›π—˜ 𝗒π—₯π——π—œπ—‘π—”π—₯𝗬 β˜… 
Check this cruelty-free and vegan beauty subscription box by @medusas_makeup! πŸ’– This month, in particular, is a special edition box as Medusa's Makeup celebrates their birthday with their BIGGEST and most EPIC box of the year!! πŸ₯³πŸŽπŸ§ The monthly vegan beauty box starts at $16.95/mo, cancel anytime!
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π”π”’π”‘π”²π”°π”ž'𝔰 π”π”žπ”¨π”’π”²π”­ 𝔄𝔲𝔀𝔲𝔰𝔱 𝔅𝔦𝔯𝔱π”₯π”‘π”žπ”Ά 𝔐𝔬𝔫𝔱π”₯ 𝔅𝔬𝔡
🧁 Sweet Cheeks in Double Dare
🧁 Glitter Blush Brush (π˜”π˜Ί 𝘍𝘒𝘷𝘦!✨)
🧁 Liquid Eyeshadow in Audrey
🧁 Glitter in Mystique
+ Includes bonus items:
πŸŽ‰ Motel Keychain
πŸŽ‰ Rawganic Facial Wipe
πŸŽ‰ Medusa Sticker Sheet (not shown in pic)
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Get your hands on @medusas_makeup Birthday Beauty Box while you still can! πŸ’œ
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#medusasmakeup #gifted

β˜… π—˜π—¦π—–π—”π—£π—˜ π—§π—›π—˜ 𝗒π—₯π——π—œπ—‘π—”π—₯𝗬 β˜…...

Squad goals πŸ’•βœ¨
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πŸ“Έ via @missyminzi

Squad goals πŸ’•βœ¨ . ....

Looking for consciously-made vegan belts? Let me introduce you to @doshishop, a US-based vegan fashion brand offering a range of vegan leather handbags, briefcases, backpacks, belts, and accessories for men and women. πŸ’Ό πŸ’ž All of Doshi's accessories are free of animal materials and all ethically made using environmentally-conscious processes.
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This is one of their reversible vegan belts for women. That's right, you get two belts for one! One side is pink and the other is brown (also available in other colors) You can dress this belt up or down; casual or for work/professional attire.
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Use coupon code: 'ETHICALELEPHANT10' to receive 10% off order $50+
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#doshi #firstfivefortheworld #doshishop #veganbelt #Gifted

Looking for consciously-made vegan belts?...

YAAASS Cauliflower definitely had the glow up of the century!! πŸ™ŒπŸ»βœ¨

YAAASS Cauliflower definitely had the...

Every kindness matters πŸ’•βœ¨
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🎨 via @jangandfox

Every kindness matters πŸ’•βœ¨ ....

Plant-powered, baby! πŸŒ±πŸ”Œβš‘οΈ #vegan #runningonplants #poweredbyplants
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πŸ“Έ via @veganizedworld

Plant-powered, baby! πŸŒ±πŸ”Œβš‘οΈ #vegan #runningonplants...

π’±π’Ύπ’Έπ“‰π‘œπ“‡π“Ž! πŸ™ŒπŸ» Illinois Becomes Third State to Ban Sale of Animal-Tested Cosmetics! πŸ‡
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SB 241, sponsored by Senator Linda Holmes (D-Aurora) and signed by Governor J.B. Pritzker on August 9, prohibits the import or sale of any cosmetic if the final product or any ingredient was tested on animals after January 1, 2020.
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Last year, California became the first state to enact β€œhumane cosmetics” legislation, followed by Nevada in June. Illinois’ new law provides additional incentives for cosmetics companies to invest in non-animal alternatives to help them stay competitive in a changing global market while sparing animals from painful tests. (Source: Animal Welfare Institute)

π’±π’Ύπ’Έπ“‰π‘œπ“‡π“Ž! πŸ™ŒπŸ» Illinois Becomes Third...

Keeping it cool 😎🍦✨#squad
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πŸ“Έ via @livekindlyco

Keeping it cool 😎🍦✨#squad ....

Cruelty-free Makeup doesn't have to be expensive! 🐰 There are so many affordable + high-quality cruelty-free makeup brands now available at most drugstores so that you can easily make the CF switch even if you're on a budget! πŸ’‹ πŸ’–
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Love this illustration by @timetogetclean of some CF drugstore makeup brands πŸ‡βœ¨
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And there's many many more!! πŸ‘‡πŸ»
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100% Vegan + Cruelty-Free Makeup Brands:
🌱 ELF Cosmetics – 100% Vegan
🌱 Pacifica – 100% Vegan
🌱 B. - 100% Vegan
🌱 Emani – 100% Vegan
🌱 EcoTools – 100% Vegan
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Cruelty-Free Brands with Vegan Makeup Options:
(Updated: Aug 14)
πŸ’„ Pixi Beauty
πŸ’„ Essence
πŸ’„ Barry M
πŸ’„ Physicians Formula
πŸ’„ Milani
πŸ’„ Mineral Fusion
πŸ’„ BH Cosmetics
πŸ’„ ColourPop
πŸ’„ CoverGirl
πŸ’„ L.A. Girl
πŸ’„ theBalm
πŸ’„ Makeup Revolution
πŸ’„ GOSH Cosmetics
πŸ’„ Jordana
πŸ’„ Flower Beauty
πŸ’„ Catrice
πŸ’„ Makeup Academy (MUA)
πŸ’„ Lottie London
πŸ’„ Real Techniques
πŸ’„ Ardell Lashes
πŸ’„ Eyelure
🏒 NYX Cosmetics (owned by L’Oreal)
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What are some of your fave cruelty-free drugstore makeup brands? πŸ’ž

Cruelty-free Makeup doesn't have to...

Most Affordable Cruelty-Free & Vegan Make-up Brands

This post may contain affiliate links.

List of 9 affordable vegan-friendly makeup brands!

One of the most popular comments I hear is, “I want to go cruelty-free with my makeup but it’s so expensive!” and “Why does vegan makeup have to be so expensive!”

I will admit the drugstore is full of products from giant cosmetic brands that sadly do continue to test on animals like L’Oreal, Rimmel, Maybelline, etc.

And if you don’t really know what you’re looking for, it’s sort of hard to spot the small shelf of cruelty-free makeup! But as I always like to do, I’m here to make that process a whole lot easier for ya!

Here’s a list of the most affordable cruelty-free and vegan make-up brands. Please note that most of these brands are not entirely 100% Vegan because they also do carry products that contain beeswax, lanolin, carmine, and other animal-derived ingredients. I’ve provided links to where you can find more information on which of their products are vegan.

Cruelty-Free and Vegan Makeup Brands

wet n wild beauty is a super affordable cruelty-free and vegan makeup option!

wet n wild (some vegan options!)

Update: May 2019. wet n wild is no longer considered cruelty-free as they were recently caught selling their products in mainland China where post-market animal testing may be conducted on their products. We no longer recommend any of wet n wild products as a cruelty-free option.

Jordana is a super affordable cruelty-free and vegan makeup option!

Jordana (some vegan options!)

Jordana cosmetics is another affordable cruelty-free brand and you’ll be happy to hear they have over 30 vegan products! For a full list of Jordana’s vegan-friendly products,Β  find it here! It seems as though Jordana cosmetics is limited to only US customers where you can easily find Jordana in-stores at Walgreens or Wal-mart however they do ship to Canada through their website!

Glamour Dolls is a super affordable cruelty-free and vegan makeup option!

Glamour Dolls (100% Vegan!!)

Glamour Dolls is a relatively new cruelty-free brand I just heard about and when I found out that their entire makeup line is 100% VEGAN.. I nearly lost it because they’re all super inexpensive too!! YAAAAS. See for yourself, yo! Check out their website here.Β  They also ship worldwide!

elf cosmetics is a super affordable cruelty-free and vegan makeup option!

e.l.f. cosmetics (some vegan options!)

e.l.f. cosmetics is one of the most popular and accessible cruelty-free and vegan make-up brands, you can find their products at your local drugstore, many online shops also carry e.l.f. products like iHerb, Amazon, and Well.ca

All of e.l.f. cosmetics are vegan and they’re switching over to making only synthetic makeup brushes however you may find some of their animal hair brushes still available from select retailers.

bh cosmetics is a super affordable cruelty-free and vegan makeup option!

BH Cosmetics (some vegan options!)

BH cosmetics is well-known for their quality yet affordable makeup palettes. When I say affordable, I really do mean it– you can get a 28-pan eyeshadow palette for only $12!! I was also pleasantly surprised to learn BH cosmetics has over 40 vegan products and they now offer a full line of vegan makeup brushes! For a full list of their vegan products, click here!

Barry M is a super affordable cruelty-free and vegan makeup option!

Barry M (some vegan options!)

Barry M is well-known in the UK for being a cruelty-free makeup brand with several vegan options! You can spot which of their products/shades are vegan simply by clicking the “ingredients” tab on each product page and you’ll want to see this green VEGAN symbol at the end of the list.

You can also find Barry M cosmetics at Superdrug!

Milani is a super affordable cruelty-free and vegan makeup option!

Milani (some vegan options!)

Milani has really stepped it up in recent years, not only is there makeup reasonably-priced but the quality of their products have continued to be a favourite among beauty gurus and have even been compared to high-end brands! With their sleek packaging and quality formulas, you wouldn’t be able to tell Milani was an affordable cruelty-free brand!

They usually have a list of their products that are considered vegan on their website but currently it says they’re updating this list. In the meantime, you can use this list from Vegan Beauty Review.

Colourpop is a super affordable cruelty-free and vegan makeup option!

ColourPop (some vegan options!)

Colourpop has really taken the beauty world by storm in the last couple years! With their super affordable range of makeup that is growing on a daily-basis, which also means their list of vegan-friendly products continues to grow! They’ve kindly listed which of their products are not vegan on their FAQ page, here.

GOSH cosmetics is a super affordable cruelty-free and vegan makeup option!

GOSH (some vegan options!)

Although GOSH cosmetics is a little hard to come by in the US and Canada, but their cruelty-free products (with several vegan products) is well-known elsewhere in the world! For a full list of their vegan products, check out this list right here!

You can also find GOSH cosmetics at Superdrug!

Not-So-Vegan-Friendly Affordable Makeup Brands

Remember how cruelty-free and vegan doesn’t always mean the same thing? Sadly the following brands are cruelty-free however they’re not-so-vegan-friendly. I’ve been in contact with each brand and they were unable to give out generalized information about the source of their ingredients.

Therefore I cannot categorize the following cruelty-free brands to be vegan-friendly.

  • Physicians Formula
  • NYX Cosmetics (although owned by L’Oreal, a company that does tests on animals)
  • essence cosmetics
  • Flower
  • MUA
  • Sonia Kashuk
  • Marcelle
  • Bonne Bell
  • Annabelle

I’d love to know, which of these affordable cruelty-free and vegan makeup brands are your favorites?


Disclaimer: This post contains affiliate links.

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6 Comments
  • Rumissa Khan
    August 3, 2018

    can u please suggest a complete 100% vegan brand easily available in india……
    even online u suggest please

  • Jordan Takacs
    March 12, 2018

    Some of these sites were great and helpful, but keep your eyes out for carmine in the lip colours. Carmine is a crushed bug to make the red colour in lipsticks. Which would make the product not vegan.

  • ValΓ©rie Paquette
    November 28, 2017

    I’ve been using E.L.F lips products for a long moment, same as ColourPop, and I’m a huge fan! The prices are great, there’s some nice “free shipping” and some “low prices” days, which is even better. Really recommand.

  • Ashley Ward
    January 24, 2017

    Hello! I need a little help in reading ingredients. I’ve been researching affordable vegan products, because I’m working on transitioning to a vegan lifestyle. I was looking at blushes and highlighters on ColourPop’s website because I love that they are Peta certified and have a lot of vegan options. I noticed that all of the shades list carmine in the ingredient section, but not all of the shades are listed in their “Not Vegan” list on the FAQ page. It looks like this: [+/- and then they will list numerous ingredients including Carmine]. Did ColourPop change their formula for the blushes and highlighters, or do they have to list that for every single shade? Thank you for all of the hard work you have put into this site!

  • helen
    August 18, 2016

    Currently Superdrugs own brand B (everything is vegan) is all better than half price, i dont know if this means they are discontinuing the range but theres some really good bargains to be had!

    • Vicky Ly
      August 18, 2016

      I saw that! =) Have you tried their products before? I was trying to decide whether to add them to the list or not because I’ve never personally tried their products before.. so I wasn’t sure about the quality of them and if they were worth a mention! They’re definitely super affordable.. especially with the crazy awesome deals going on as you mentioned!

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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