I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
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"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
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The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
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Many of them are forced to live and work in shocking conditions.
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Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
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Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
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Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
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NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
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Shoes: old from @callitspring

A quick and easy way...

Is wet n wild Vegan or Cruelty-free in 2019?

This post may contain affiliate links.

Wet N Wild is an affordable drugstore makeup brand with a large selection of cosmetics for eyes, lips, nails, and face.

Is Wet N Wild Cruelty-Free?

{UPDATE: MAY 21, 2019} Unfortunately, Wet N Wild can no longer be considered cruelty-free since they have decided to start selling their products in-stores in Mainland China.

Wet N Wild was caught selling their products in-stores in mainland China and was recently exposed by Cruelty-Free Kitty. Please take the time to read through her very detailed post proving Wet N Wild products are indeed sold in mainland China.

Is Wet N Wild Vegan?

Wet N Wild does offer products that do not contain any animal-derived ingredients or by-products but since Wet N Wild is no longer considered cruelty-free, by default, we would also no longer consider their products to be vegan.

What do you think?

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15 Comments
  • Redwings11
    September 2, 2019

    This is contrary to the article by PETA published Aug 4, 2109. https://www.peta.org/about-peta/faq/is-wet-n-wild-cruelty-free/

    • Vicky Ly
      September 3, 2019

      In that aricle, PETA only addresses China’s pre-market animal testing requirements and laws, however, PETA doesn’t address the issue of POST-market animal testing. This is when Chinese officials will pull products off of store shelves in mainland China and test them on animals, this is often done without the company’s knowledge or consent.

      Cruelty-Free Kitty has an excellent follow-up article after PETA released their statement about Wet n Wild >> https://www.crueltyfreekitty.com/news/wet-n-wild-not-cruelty-free/

      • Redwings11
        September 7, 2019

        Cruelty-Free Kitty’s article was done in May whereas PETA issued their article in August. WnW is not testing on animals, China is. Might as well say that ALL brands are vulnerable to this if China gets their hands on them. Unfortunately I cannot seem to access the follow up article you mention in your response.

  • Zaiba
    May 24, 2019

    Hi wet n wild megalast lipstick shade sandstorm and rosebud do they contain lanolin, carmin any animal derived ingredients plz answer me

    • Vicky Ly
      May 25, 2019

      Hi Zaiba, I see both Rose-bud and Sand Storm on wet n wild’s “vegan product list” but you’ll have to ask wet n wild directly for confirmation as we no longer consider wet n wild to be cruelty-free as they were recently caught selling their products in mainland China where post-market animal testing may be conducted on the products they sell in China.

  • Stephanie
    January 19, 2019

    The wet n wild coloricon “Mellow Wine” Blush has Carmine listed in the ingredients.

  • Denise Trongo
    November 27, 2018

    Wet and Wild says its not tested on animals but is made in China. I thought products made in China required animal testing. I’m new to all this and trying to educate myself and make better choices. Ughh it seems like a battle

  • şeydanur yolaçan
    May 1, 2018

    you written MegaGlo Makeup Stick – all

    but highlight is not vegan i ask them and it isnt writing on them website

  • Valentina
    December 16, 2017

    Hi. Pearlescent pink has carmine in the ingredient list but it appears here it’s vegan.

    • Vicky Ly
      December 17, 2017

      Hi Valentina,
      On Wet N Wild’s website, they listed their Color Icon Blush in Pearlescent Pink as being vegan and that’s why it’s on my list too! But sometimes, products can be mislabeled by the company so I’m going to look into this.

      On their website’s ingredient list for the Color Icon Blush.. Carmine is listed under “May Contain” which doesn’t necessarily mean the product or shade contains carmine. The blush may have been made on shared equipment or machinery that also makes OTHER products that contain carmine, so trace amounts of carmine may cross-contaminate other products that was made on the same equipment. They put this under “May Contain” for people that are sensitive or allergic to carmine.

      Not saying that’s the explanation for the case of their blush here, but that could potentially be the reason why we’re seeing carmine listed. I’ll reach out to Wet N Wild to confirm whether Pearlescent Pink is vegan as they claimed.

  • Helena
    November 28, 2017

    Hello!
    If you check Wet n Wild’s webpage, you’ll see that they clearly list “beeswax” as an ingredient in the MegaLength mascara, which obviously is not vegan. Probably goes for other products as well, just checked that one because it was my favorite.

    • Vicky Ly
      November 28, 2017

      Hey Helena!
      I just checked the ingredients for the MegaLength Mascara and I don’t see beeswax listed. The MegaLength WATERPROOF Mascara formula DOES have beeswax as the 2nd ingredient.

      They look almost identical in the purple tube, it’s hard to spot the difference but one says “waterproof” and the other doesn’t.

      They use different ingredients for the normal formula versus the waterproof formula, thank goodness! So, Wet N Wild’s MegaLength Mascara (not the waterproof one) seems to be vegan-friendly! =)

      I know it’s a little confusing but I’m happy to hear you checked the ingredients! Sometimes companies will change formulas without informing their customers. I try my best to keep this list as accurate and updated as possible so let me know if you spot anything else that seems off!

  • Mandy
    September 29, 2017

    Thank you! <3

  • Elissa
    September 27, 2017

    Thanks! I’m so happy that veganism is steadily gaining popularity. Not just for the animals, but me too lol! I became a vegetarian at the age of 9 and was living a fully vegan lifestyle by 19. I’m 32 now, but b-in-the-d internet access was limited and websites provided very little information. I actually learned how to formulate cosmetics myself because advanced chemistry was easier than calling each company to ask about each ingredient in each product…

    • Vicky Ly
      September 27, 2017

      Wow, that’s amazing Elissa! You’ve been meatless for so many years and it must have been awesome to see how much has changed for vegetarian/vegan options throughout the years! I’ve only been vegan for 5 years, and just looking back to the vegan options available in 2012.. it feels like a completely different century we’ve living in now! haha I also love how you started to make your own cosmetics! Maybe you should start a vegan cosmetic business yourself! 😉 hahah

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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