So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

Review: NCLA Sugar Sugar + Balm Babe (Cruelty-Free & Vegan)

This post may contain affiliate links.

NCLA recently launched its new collection of 100% natural and vegan lip scrubs + vegan lip balms; NCLA Sugar Sugar and Balm Babe! This is exciting news since it was only just last year that NCLA launched its first line of color cosmetics, a collection of semi-matte vegan lipsticks!

I’m so happy to see a 100% vegan indie beauty brand like NCLA expanding its product line while keeping its commitment t being a cruelty-free and vegan brand.

Both NCLA Sugar Sugar + Balm Babe currently come in 8 natural flavors: Marshmallow, Almond Cookie, Horchata, Red Velvet, Watermelon, Pink Champagne, Lavender, and Matcha Tea.

They sent me their Sugar Sugar Lip Scrub in Matcha Tea and Lavender, as well as, their Balm Babe Lip Balm in Watermelon.

NCLA Sugar Sugar Review

NCLA Sugar Sugar – Vegan Lip Scrubs

An intense, 100% natural and vegan lip scrub that cleanses, gently exfoliates, hydrates, and brightens lips. Formulated with beet sugar, cocoa butter, and agave nectar, Sugar Sugar gently exfoliates while Vitamin C and E hydrates and brightens for the sweetest lips.


NCLA Sugar Sugar, Lavender ($16) – lavender-scented lip scrub with the soothing and calming effects of lavender.

The lavender scent is mild and definitely has a calming effect. This lip scrub is naturally colored with blueberry powder. The organic beet sugar does an excellent job of gently exfoliating my lips while Vitamin C and E help to keep my lips feeling hydrated.

Ingredients of Sugar Sugar, Lavender: Non-GMO Organic Beet Sugar, Organic Lavender Powder, Agave Nectar, Maple Syrup, Lavender Oil, Butyrospermum Parkii (Shea Butter), Prunus Dulcis (Sweet Almond Oil), Sorbic Acid (natural preservative), Blueberry Powder (natural color), Vitamin C Ester, and Tocopherol (Vitamin E).

NCLA Sugar Sugar, Matcha Tea ($16) – this lip scrub is formulated with organic Matcha green tea.

It doesn’t really have any smell to it. I found the Matcha lip scrub to be gentler than the Lavender lip scrub and nourished and hydrated my lips more, whereas the Lavender lip scrub exfoliated more. But overall, the Matcha Sugar Sugar still did the job of exfoliating my dry lips!

Ingredients of Sugar Sugar, Matcha Tea: Non-GMO Organic Beet Sugar, Organic Matcha Green Tea, Agave Nectar, Maple Syrup, Butyrospermum Parkii (Shea Butter), Prunus Dulcis (Sweet Almond Oil), Sorbic Acid (natural preservative), Vitamin C Ester, and Tocopherol (Vitamin E).

NCLA Balm Babe Review

NCLA Balm Babe – Vegan Lip Balm

An intense, 100% natural and vegan lip balm that intensely soothes and nourishes lips. Formulated with shea butter, cocoa butter, avocado butter, and coconut oil, Balm Babe leaves lips smooth and hydrated


NCLA Balm Babe, Watermelon ($16) – A refreshing watermelon-scented lip balm.

At first, I didn’t know how to feel about a jar lip balm but after a couple uses, I don’t mind it at all! It doesn’t leave my fingers feeling sticky or oily and I find that I have more control with the amount of product I apply on my lips.

I can’t get over how good this lip balm smells! It smells exactly like watermelon candy!!

I love how creamy and nourishing this lip balm is and especially how it doesn’t leave that waxy residue behind. It does have a glossy finish which I like.

Ingredients of NCLA Balm Babe: Butyrospermum Parkii (Shea Butter), Avocado Butter, Soy Wax, Jojoba Oil, Coconut Oil, Cocoa Butter, Agave Nector, Organic Watermelon Extract, Maple Syrup, Liquid Organic Raw Cane Sugar, Prunus Dulcis (Sweet Almond Oil), Vitamin C Ester, Sorbic Acid (natural preservative), Beet Juice (natural color), and Tocopherol (Vitamin E).

Final Thoughts: NCLA Sugar Sugar + Balm Babe

Overall, I really did enjoy both of the vegan lip scrubs and lip balm from NCLA. As always, they nailed it with the pretty packaging and all of the jars and lids are good quality and sturdy.

The lip scrubs and lip balms are $16/each which is not drugstore prices but I think they’re reasonably priced considering how natural the ingredients are, with some organic ingredients included. The high-performance of these products are worth the value in my opinion.

I would definitely buy some of their other colorful flavors like Marshmallow and Red Velvet to try out!

In full disclosure, NCLA sent me their lip balm and lip scrubs to try. I was not required to write a positive review nor was I compensated in any other way. All opinions expressed are always 100% my own.

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Review: NCLA Sugar Sugar + Balm Babe (Cruelty-Free & Vegan)