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What are some of your fave cruelty-free + vegan skincare brands? 🐰🌿✨ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! πŸ’– (πŸ“Έ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! πŸ’žπŸŒΏβœ¨ (via @inthesoulshine)

The best things in life...

Weekend mood πŸ’žβœ¨
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Weekend mood πŸ’žβœ¨ . ....

πŸ†• VEGANCUTS FALL MAKEUP BOX IS HERE! πŸ‚πŸ’›πŸ“¦ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! πŸ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
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Here's a peek inside this season's box:
πŸ’‹ Powder Contour Kit from @aestheticacosmetics
πŸ’‹ Cherry Matte Setting Spray from @pacificabeauty
πŸ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
πŸ’‹ Makeup blending brush from @labeautesoi
πŸ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
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The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! ✨ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. 🦁🌿
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Have you tried any of these vegan goodies before? 🧑 I’m obsessed with the cherry setting spray, it smells sooo good!! πŸ’
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#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate

πŸ†• VEGANCUTS FALL MAKEUP BOX...

πŸ”₯ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! 🐘
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What’s the current situation with Drunk Elephant’s cruelty-free status?πŸ‘‡πŸ»
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Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
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Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
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So.. will Drunk Elephant remain Cruelty-Free?
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YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! βœ¨πŸ™ŒπŸ»βœ¨Swipe πŸ‘ˆπŸ» to read their response when asked about their cruelty-free standing after the announcement.
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TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but they’ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
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#crueltyfree #crueltyfreenews #drunkelephant #shiseido

πŸ”₯ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! 🐰✌🏻🌿

All good things are wild...

Buhaha I need this! πŸŽƒπŸ‚ and all the other awesome vegan good stuff by @thepunkybunny πŸ‘ˆπŸ»
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Speaking of vegan candy:
🍬 Sour Patch Kids
🍬 Twizzlers
🍬 Jolly Rancher Hard Candy
🍬 Air Heads
🍬 Skittles (edit: Including the UK versions!) 🍬 Dots
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Let me know what are some of your favourite vegan candy?πŸ‘‡πŸ» (πŸ“Έ via @thepunkybunny)

Buhaha I need this! πŸŽƒπŸ‚...

How often do u do your nails?πŸ’…πŸ» I like to do mine 2-3 times a week. ✨ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! πŸƒ

These are some of my cruelty-free and vegan manicure essentials:
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🌿 Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
🌿 Nail cuticle oil - β€˜So Rich,  Love Potion’ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
🌿 Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat I’ve ever used!
🌿 Clear Top Coat by @lovemissfrankie, love this because it’s got a nice, wide-tapered brush which makes application quick and easy!
🌿 Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
🌿 And the color (swipe πŸ‘ˆπŸ») I have on today is from @siennabyronbayβ€˜s latest collection, the color is called Serenity ✨
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#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

IKEA Canada launches a πŸ†• plant-based burger, VΣ’XT Burger! πŸ” It's currently only available at @ikeacanada’s new outdoor dining experience in Coquitlam, Canada. Find the white food truck, Foodbox, outside at this location to try their new vegan cheeseburger today! 🌱
(Source: LIVEKINDLY)

IKEA Canada launches a πŸ†•...

Some bunny loves u when u choose cruelty-free! πŸ’•πŸ‡πŸŒΏ .
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πŸ“Έ via @bunnies_.lover

Some bunny loves u when...

The Best Natural, Organic, Vegan Mascaras

This post may contain affiliate links.

Shopping and finding a cruelty-free, vegan, and natural mascara has been made easier with this shopping guide list!

Why natural and organic ingredients matter in mascara?

Conventional mascara contains dangerous chemicals and when used daily, these toxins can get into our skin and can lead to all sorts of health problems. Some harmful ingredients that we should avoid in our tube of mascara include: parabens, synthetic dyes, formaldehyde, proplyene glycol, and polybutene.

Why cruelty-free and vegan mascara matters?

Equally important, we want to make sure our natural and organic mascara isn’t harming any animals as well! That’s why finding a brand that doesn’t test on animals and a mascara that doesn’t contain any animal-derived ingredients like carmine, lanolin, or beeswax will help to save animals from harm and suffering.

Please note: most natural and organic mascara brands contain beeswax as an ingredient, making them not vegan. But the mascaras mentioned below are beeswax-free and 100% vegan!

List of Natural & Vegan Mascara

Now let’s get into the list of natural, organic, and vegan mascaras! All the products mentioned below are 100% vegan and do not contain any animal-derived ingredients and do not contain commonly known harsh chemicals and ingredients. They’re also great for those with sensitive eyes or for contact lens wearers.

I’ve listed the products below in the order of affordability to high-end.

Zuzu Luxe – Vegan Mascara

  • Price: $17.60
  • Claims to be a water-resistant and non-irritating formula with vitamin B-5 to lengthen and thicken lashes without clumping or smudging. Enriched with herbal extracts to help protect fragile lashes and encourage growth.
  • Where to buy: Target | Amazon (US) | Amazon (CA)

Lily Lolo – Natural Vegan Mascara

  • Price: $20
  • Claims to volumize and lengthen lashes to produce a dramatic effect. Long lasting color with a smooth, creamy texture. Natural and gentle formula, suitable for sensitive eyes.
  • Where to buy: Petit Vour | Credo Beauty

Ecco Bella – FlowerColor Natural Mascara

  • Price: $21.95
  • This water-resistant mascara claims to give your lashes full-volume and length while leaving out the lacquer, shellac, and alcohol . Contains pure ingredients like natural clay and Flower Cutins coated iron oxides.
  • Where to buy: Amazon (US) | Amazon (CA)

Jane Iredale – PureLash Mineral Mascara

  • Price: $22
  • Claims to be a mild, water-resistant formula for sensitive eyes. Designed to nourish lashes naturally and is resistant to smearing and flaking.
  • Free of lacquers, shellac and petroleum based ingredients.
  • Where to buy: Nordstrom | Adore Beauty

Juice Beauty – Phyto-Pigments Ultra Natural Mascara

  • Price: $24
  • Claims to be a volumizing nutrient-rich mascara powered by intense plant-derived Phyto-Pigments for a natural soft look with a non-drying formula leaving lashes clump-free.
  • Formulated with more than 60% certified organic ingredients
  • Where to buy: Juice Beauty |Β  Credo Beauty | Petit Vour

Hush + Dotti Mascara

  • Price: $24
  • Claims to give you lush, luxe, and long lashes with this clean, water-resistant mascara formula. “Made with clean ingredients, this flexible formula allows you to create any look you like. Apply a coat or two for a clean and natural look. Layer on more for extra volume.”
  • Where to buy: Hush + Dotti

ILIA – Mascara (no longer vegan)

  • Price: $26
  • Claims to be a natural looking mascara that will gently thicken, lengthen and coat each lash with rich, glossy color.
  • Naturally preserved, Phenoxyethanol-free. Made with 100% natural dye. 42% Organic.
  • Where to buy: Petit Vour |Β goop

100% Pure – Maracuja Vegan Mascara

  • Price: $26
  • A natural fruit-pigmented vegan mascara (not to be confused with 100% Pure’s other Ultra-Lengthening mascara that contains beeswax and therefore is not vegan), but this one contains maracuja oil from passion fruit to help give a luscious, lash volumizing mascara formula that won’t clump or flake.
  • Where to buy: 100% Pure | Petit Vour

Adorn Cosmetics – Nourishing Mineral Mascara

  • Price: $32
  • Claims to be a natural, nurturing, chemical-free formula infused with Jojoba oil that effortlessly and elegantly coats your lashes without clumping, smudging, or irritating even the most sensitive of eyes.
  • Where to buy: Petit Vour

INIKA Long Lash Vegan Mascara

  • Price: $33
  • Claims to boost length, volume, and lash span with their 100% plant-derived and natural ingredients. This mascara contains conditioning ingredients to boost lash vitality and health (Vitamin E, Magnolia Bark Extract, Sunflower Oil)
  • Where to buy: Adore Beauty

Fitglow – Vegan Good Lash + Mascara

  • Price: $38
  • This 3-in-1 mascara + serum + conditioner claims to amplify lash volume and length while nourishing lashes with botanical extracts and plant protein to promote lash health and growth.
  • Where to buy: Petit Vour

Eye of Horus – Bio Lash Lifting Mascara

  • Price: $38
  • Designed to add length, volume and nourishment to lashes naturally promoting growth.
  • 98% Organic formula with key botanicals, Marine Algae and plant derived Collagen.
  • Where to buy: Eye of Horus

Have you tried any of these natural and vegan mascaras? If not, which one are you interested in trying out?

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5 Comments
  • Kyra
    March 31, 2019

    Hi,

    FYI the Ilia mascara contains beeswax making it not vegan.

    • Vicky Ly
      April 1, 2019

      Hi Kyra,

      Hmm.. that’s interesting. I think they reformulated their mascara since the publication of this post and unfortunately, the new formula contains beeswax. The wand also looks a little different so I think this may be an entirely new product and they’ve stopped production of the vegan version. Thanks for letting me know! =) I’ve updated this list and made a note that it’s no longer vegan.

  • kitkat
    December 13, 2018

    hello. i’m looking for a cruelty-free clear mascara that harden up a fair amount and won’t smudge on my glasses. your advice please! thank-you.

  • Carissa Galgano
    July 23, 2018

    Hi There!

    I was looking at your website for a Cruelty-Free and Vegan Water-Resistant Eyeliner and Concealor.

    It wasn’t clear if the mascaras under, “Best-Natural-Organic-Vegan_mascaras” are also cruelty free?

    Can you make a recommendation for a good CF, Vegan and Water Resistant Eyeliner and Concealor?

    All the best,

    Carissa G

    • Vicky Ly
      July 23, 2018

      Hi Carissa,

      Yes! All the products and brands that I suggest are cruelty-free and not tested on animals. I exclusively only use cruelty-free and vegan products so you can be sure anything I recommend or suggest on my blog is also CF and Vegan! =)

      I love Kat Von D’s Tattoo Liner, which is waterproof. Or if you’re looking for one that has more natural ingredients, then I would recommend 100% Pure’s Long Last Liquid Eye Liner.

      For concealers, here are some cruelty-free and vegan options available at Sephora: https://ethicalelephant.com/cruelty-free-vegan-concealers-sephora/

      If you don’t mind parent company animal testing, then Tarte’s Shape Tape Concealer is highly recommended. Tarte is cruelty-free but they are owned by a parent company, Kose, that unfortunately does still test on animals which some consumers feel that by purchasing Tarte cosmetics, they are indirectly funding more animal tests done by their parent company. But others don’t have a problem with this and choose to keep buying from Tarte because they are cruelty-free. Not sure what your stance is, but thought I’d give you some options =)

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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