@kesterblack, Australia's leading ethical beauty brand recently launched its ๐Ÿ†• range of vegan liquid lipsticks! ๐Ÿ’„ They currently have limited edition gift sets that include one of their environmentally-conscious lipsticks paired with a matching nail polish color! ๐Ÿ’…๐Ÿป Both beautifully packaged in a recycled gift box ready to be gifted to the beauty lover in your life this holiday season! ๐Ÿ’
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Kester Black's eco-friendly, cruelty-free + vegan liquid lipsticks are available in 6 matte shades. This is 'Never Nude' - a rose nude lipstick described as "Equal parts sweet and โ€˜Seen 1:04amโ€™, Never Nude is the lipstick equivalent of โ€˜I woke up like thisโ€™. Flawless."
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All Kester Black products are cruelty-free, vegan and carbon neutral. ๐ŸŒฟโœจ
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#gifted #kesterblack #vegannailpolish #veganlipstick

@kesterblack, Australia's leading ethical beauty...

Hope youโ€™re all staying warm and cozy this Sunday! ๐Ÿฅฆโœจ (๐Ÿ“ธ via @moomooi)

Hope youโ€™re all staying warm...

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ
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(via @veganizedworld)

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ ....

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ (๐Ÿ“ธ via @nagelfuchs)

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ...

Tired of hearing about how animal testing for cosmetics is STILL happening as we go into 2020? ๐Ÿ‡ choose cruelty-free and let your consumer dollars be a voice for the millions of innocent animals that are routinely blinded, poisoned, and killed each year for cosmetic testing! ๐Ÿ’— and be sure to tell brands that are still paying to have their products/ingredients tested on animals know that you wonโ€™t buy from them until they stop and go cruelty-free!! โœจ(๐Ÿ“ธ via @rabbit.ins.gram)

Tired of hearing about how...

All day every day ๐ŸŒฟโœจ๐Ÿ’— (via @immy.keys)

All day every day ๐ŸŒฟโœจ๐Ÿ’—...

Shop Cruelty-free this Black Friday and every other day of the year! ๐Ÿฐ Want to know some of the best CF Black Friday Sales?๐Ÿ’ฐ I got a list up on the blog, link in bio โคด๏ธ
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๐Ÿ’„ Cruelty-Free Makeup
โœฆ Milani Cosmetics (30% OFF)
โœฆ Kat Von D Beauty (20% OFF)
โœฆ Milk Makeup (25% OFF)
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๐Ÿงฅ Cruelty-Free Clothing
โœฆ Groceries Apparel (30% OFF)
โœฆ Threads 4 Thought (35% OFF)
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๐Ÿ‘œ Cruelty-Free Handbags & Accessories
โœฆ Matt & Nat (up to 50% OFF select items)
โœฆ Urban Expressions (50% OFF)
โœฆ Hurtig Lane Watches (25% OFF)
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. . . and lots more! Check out the entire list + codes, link in bio ๐ŸŒฟ

Shop Cruelty-free this Black Friday...

This is hands down my favorite nail polish collection by @siennabyronbay! ๐ŸŒธ I've been wearing these pastel colors in rotation for the past month and I still can't get enough of them! ๐Ÿ˜ SWIPE ๐Ÿ‘‰๐Ÿป To see each color on my nails ๐Ÿ’…๐Ÿป
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๐ŸŒฟ ๐˜ธ๐˜ฉ๐˜ช๐˜ด๐˜ฑ๐˜ฆ๐˜ณ - light lilac pastel crรจme
๐ŸŒฟ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ช๐˜ฆ - bridal rose pink crรจme
๐ŸŒฟ ๐˜ฎ๐˜ฆ๐˜ญ๐˜ฐ๐˜ฅ๐˜บ - rosewater crรจme
๐ŸŒฟ ๐˜ธ๐˜ช๐˜ด๐˜ฉ - light marble grey crรจme
๐ŸŒฟ ๐˜ด๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ช๐˜ต๐˜บ - light champagne pink crรจme
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All of Sienna Byron Bay nail polish is cruelty-free, 9-free, non-toxic, breathable, water-permeable + Wudu-friendly, and gender-inclusive! ๐Ÿ™Œ๐Ÿป ๐Ÿ’ž
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#siennabyronbay #siennabyronbaynailpolish #gifted

This is hands down my...

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

I'm in LOVE with @ellovi vegan lip butters! ๐Ÿ’• They apply so smoothly (like butter!) and leaves my lips feeling super soft and moisturized! ๐Ÿ‘„ They also all smell delectable! โœจ Mint reminds me of the Holidays + peppermint! ๐ŸŽ„  Vanilla smells like vanilla white chocolate! ๐Ÿจ and my favorite is tinted rose which has a nice, subtle, and natural tint of pink to it ๐Ÿ‘Œ๐Ÿป And best of all, Ellovi's cruelty-free and vegan lip butters only contain SIX clean + wholesome ingredients! ๐ŸŒฟโœจ
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P.S. @ellovi is running a B1G1 Black Friday Sale! ๐Ÿ’ฐ  Everything is Buy-1 Get-1. No code needed - Free Shipping on All US Orders Over $15 ๐ŸŒธ
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#ellovi #elloviskin #gifted

I'm in LOVE with @ellovi...

The Best Natural, Organic, Vegan Mascaras

This post may contain affiliate links.

Shopping and finding a cruelty-free, vegan, and natural mascara have been made easier with this shopping guide list!

Why natural and organic ingredients matter in mascara?

Conventional mascara contains dangerous chemicals and when used daily, these toxins can get into our skin and can lead to all sorts of health problems. Some harmful ingredients that we should avoid in our tube of mascara include parabens, synthetic dyes, formaldehyde, propylene glycol, and polybutene.

Why cruelty-free and vegan mascara matters?

Equally important, we want to make sure our natural and organic mascara isn’t harming any animals as well! That’s why finding a brand that doesn’t test on animals and a mascara that doesn’t contain any animal-derived ingredients like carmine, lanolin, or beeswax will help to save animals from harm and suffering.

Please note: most natural and organic mascara brands contain beeswax as an ingredient, making them not vegan. But the mascaras mentioned below are beeswax-free and 100% vegan!

List of Natural & Vegan Mascara

Now let’s get into the list of natural, organic, and vegan mascaras! All the products mentioned below are 100% vegan and do not contain any animal-derived ingredients and do not contain commonly known harsh chemicals and ingredients. They’re also great for those with sensitive eyes or for contact lens wearers.

I’ve listed the products below in the order of affordability to high-end.

Zuzu Luxe – Vegan Mascara

  • Price: $17.60
  • Claims to be a water-resistant and non-irritating formula with vitamin B-5 to lengthen and thicken lashes without clumping or smudging. Enriched with herbal extracts to help protect fragile lashes and encourage growth.
  • Where to buy: Target | Amazon (US) | Amazon (CA)

Lily Lolo – Natural Vegan Mascara

  • Price: $20
  • Claims to volumize and lengthen lashes to produce a dramatic effect. Long lasting color with a smooth, creamy texture. Natural and gentle formula, suitable for sensitive eyes.
  • Where to buy: Petit Vour | Credo Beauty

Ecco Bella – FlowerColor Natural Mascara

  • Price: $21.95
  • This water-resistant mascara claims to give your lashes full-volume and length while leaving out the lacquer, shellac, and alcohol. It contains pure ingredients like natural clay and Flower Cutins coated iron oxides.
  • Where to buy: Amazon (US) | Amazon (CA)

Jane Iredale – PureLash Mineral Mascara

  • Price: $22
  • Claims to be a mild, water-resistant formula for sensitive eyes. Designed to nourish lashes naturally and is resistant to smearing and flaking.
  • Free of lacquers, shellac, and petroleum-based ingredients.
  • Where to buy: Nordstrom | Adore Beauty

Juice Beauty – Phyto-Pigments Ultra Natural Mascara

  • Price: $24
  • Claims to be a volumizing nutrient-rich mascara powered by intense plant-derived Phyto-Pigments for a natural soft look with a non-drying formula leaving lashes clump-free.
  • Formulated with more than 60% certified organic ingredients
  • Where to buy: Juice BeautyCredo Beauty | Petit Vour

Hush + Dotti Mascara

  • Price: $24
  • Claims to give you lush, luxe, and long lashes with this clean, water-resistant mascara formula. “Made with clean ingredients, this flexible formula allows you to create any look you like. Apply a coat or two for a clean and natural look. Layer on more for extra volume.”
  • Where to buy: Hush + Dotti

100% Pure – Maracuja Vegan Mascara

  • Price: $26
  • A natural fruit-pigmented vegan mascara (not to be confused with 100% Pure’s other Ultra-Lengthening mascara that contains beeswax and therefore is not vegan), but this one contains maracuja oil from passion fruit to help give a luscious, lash volumizing mascara formula that won’t clump or flake.
  • Where to buy: 100% Pure | Petit Vour

Adorn Cosmetics – Nourishing Mineral Mascara

  • Price: $32
  • Claims to be a natural, nurturing, chemical-free formula infused with Jojoba oil that effortlessly and elegantly coats your lashes without clumping, smudging, or irritating even the most sensitive of eyes.
  • Where to buy: Petit Vour

INIKA Long Lash Vegan Mascara

  • Price: $33
  • Claims to boost length, volume, and lash span with their 100% plant-derived and natural ingredients. This mascara contains conditioning ingredients to boost lash vitality and health (Vitamin E, Magnolia Bark Extract, Sunflower Oil)
  • Where to buy: Adore Beauty

Fitglow – Vegan Good Lash + Mascara

  • Price: $38
  • This 3-in-1 mascara + serum + conditioner claims to amplify lash volume and length while nourishing lashes with botanical extracts and plant protein to promote lash health and growth.
  • Where to buy: Petit Vour

Eye of Horus – Bio Lash Lifting Mascara

  • Price: $38
  • Designed to add length, volume and nourishment to lashes naturally promoting growth.
  • 98% Organic formula with key botanicals, Marine Algae and plant derived Collagen.
  • Where to buy: Eye of Horus

Have you tried any of these natural and vegan mascaras? If not, which one are you interested in trying out?

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5 Comments
  • Kyra
    March 31, 2019

    Hi,

    FYI the Ilia mascara contains beeswax making it not vegan.

    • Vicky Ly
      April 1, 2019

      Hi Kyra,

      Hmm.. that’s interesting. I think they reformulated their mascara since the publication of this post and unfortunately, the new formula contains beeswax. The wand also looks a little different so I think this may be an entirely new product and they’ve stopped production of the vegan version. Thanks for letting me know! =) I’ve updated this list and made a note that it’s no longer vegan.

  • kitkat
    December 13, 2018

    hello. i’m looking for a cruelty-free clear mascara that harden up a fair amount and won’t smudge on my glasses. your advice please! thank-you.

  • Carissa Galgano
    July 23, 2018

    Hi There!

    I was looking at your website for a Cruelty-Free and Vegan Water-Resistant Eyeliner and Concealor.

    It wasn’t clear if the mascaras under, “Best-Natural-Organic-Vegan_mascaras” are also cruelty free?

    Can you make a recommendation for a good CF, Vegan and Water Resistant Eyeliner and Concealor?

    All the best,

    Carissa G

    • Vicky Ly
      July 23, 2018

      Hi Carissa,

      Yes! All the products and brands that I suggest are cruelty-free and not tested on animals. I exclusively only use cruelty-free and vegan products so you can be sure anything I recommend or suggest on my blog is also CF and Vegan! =)

      I love Kat Von D’s Tattoo Liner, which is waterproof. Or if you’re looking for one that has more natural ingredients, then I would recommend 100% Pure’s Long Last Liquid Eye Liner.

      For concealers, here are some cruelty-free and vegan options available at Sephora: https://ethicalelephant.com/cruelty-free-vegan-concealers-sephora/

      If you don’t mind parent company animal testing, then Tarte’s Shape Tape Concealer is highly recommended. Tarte is cruelty-free but they are owned by a parent company, Kose, that unfortunately does still test on animals which some consumers feel that by purchasing Tarte cosmetics, they are indirectly funding more animal tests done by their parent company. But others don’t have a problem with this and choose to keep buying from Tarte because they are cruelty-free. Not sure what your stance is, but thought I’d give you some options =)

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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