So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
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Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
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Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
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NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
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Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
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I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

The Best Natural, Organic, Vegan Mascaras

This post may contain affiliate links.

Shopping and finding a cruelty-free, vegan, and natural mascara have been made easier with this shopping guide list!

Why natural and organic ingredients matter in mascara?

Conventional mascara contains dangerous chemicals and when used daily, these toxins can get into our skin and can lead to all sorts of health problems. Some harmful ingredients that we should avoid in our tube of mascara include parabens, synthetic dyes, formaldehyde, propylene glycol, and polybutene.

Why cruelty-free and vegan mascara matters?

Equally important, we want to make sure our natural and organic mascara isn’t harming any animals as well! That’s why finding a brand that doesn’t test on animals and a mascara that doesn’t contain any animal-derived ingredients like carmine, lanolin, or beeswax will help to save animals from harm and suffering.

Please note: most natural and organic mascara brands contain beeswax as an ingredient, making them not vegan. But the mascaras mentioned below are beeswax-free and 100% vegan!

List of Natural & Vegan Mascara

Now let’s get into the list of natural, organic, and vegan mascaras! All the products mentioned below are 100% vegan and do not contain any animal-derived ingredients and do not contain commonly known harsh chemicals and ingredients. They’re also great for those with sensitive eyes or for contact lens wearers.

I’ve listed the products below in the order of affordability to high-end.

Zuzu Luxe – Vegan Mascara

  • Price: $17.60
  • Claims to be a water-resistant and non-irritating formula with vitamin B-5 to lengthen and thicken lashes without clumping or smudging. Enriched with herbal extracts to help protect fragile lashes and encourage growth.
  • Where to buy: Target | Amazon (US) | Amazon (CA)

Lily Lolo – Natural Vegan Mascara

  • Price: $20
  • Claims to volumize and lengthen lashes to produce a dramatic effect. Long lasting color with a smooth, creamy texture. Natural and gentle formula, suitable for sensitive eyes.
  • Where to buy: Petit Vour | Credo Beauty

Ecco Bella – FlowerColor Natural Mascara

  • Price: $21.95
  • This water-resistant mascara claims to give your lashes full-volume and length while leaving out the lacquer, shellac, and alcohol. It contains pure ingredients like natural clay and Flower Cutins coated iron oxides.
  • Where to buy: Amazon (US) | Amazon (CA)

Jane Iredale – PureLash Mineral Mascara

  • Price: $22
  • Claims to be a mild, water-resistant formula for sensitive eyes. Designed to nourish lashes naturally and is resistant to smearing and flaking.
  • Free of lacquers, shellac, and petroleum-based ingredients.
  • Where to buy: Nordstrom | Adore Beauty

Juice Beauty – Phyto-Pigments Ultra Natural Mascara

  • Price: $24
  • Claims to be a volumizing nutrient-rich mascara powered by intense plant-derived Phyto-Pigments for a natural soft look with a non-drying formula leaving lashes clump-free.
  • Formulated with more than 60% certified organic ingredients
  • Where to buy: Juice BeautyCredo Beauty | Petit Vour

Hush + Dotti Mascara

  • Price: $24
  • Claims to give you lush, luxe, and long lashes with this clean, water-resistant mascara formula. “Made with clean ingredients, this flexible formula allows you to create any look you like. Apply a coat or two for a clean and natural look. Layer on more for extra volume.”
  • Where to buy: Hush + Dotti

100% Pure – Maracuja Vegan Mascara

  • Price: $26
  • A natural fruit-pigmented vegan mascara (not to be confused with 100% Pure’s other Ultra-Lengthening mascara that contains beeswax and therefore is not vegan), but this one contains maracuja oil from passion fruit to help give a luscious, lash volumizing mascara formula that won’t clump or flake.
  • Where to buy: 100% Pure | Petit Vour

Adorn Cosmetics – Nourishing Mineral Mascara

  • Price: $32
  • Claims to be a natural, nurturing, chemical-free formula infused with Jojoba oil that effortlessly and elegantly coats your lashes without clumping, smudging, or irritating even the most sensitive of eyes.
  • Where to buy: Petit Vour

INIKA Long Lash Vegan Mascara

  • Price: $33
  • Claims to boost length, volume, and lash span with their 100% plant-derived and natural ingredients. This mascara contains conditioning ingredients to boost lash vitality and health (Vitamin E, Magnolia Bark Extract, Sunflower Oil)
  • Where to buy: Adore Beauty

Fitglow – Vegan Good Lash + Mascara

  • Price: $38
  • This 3-in-1 mascara + serum + conditioner claims to amplify lash volume and length while nourishing lashes with botanical extracts and plant protein to promote lash health and growth.
  • Where to buy: Petit Vour

Eye of Horus – Bio Lash Lifting Mascara

  • Price: $38
  • Designed to add length, volume and nourishment to lashes naturally promoting growth.
  • 98% Organic formula with key botanicals, Marine Algae and plant derived Collagen.
  • Where to buy: Eye of Horus

Have you tried any of these natural and vegan mascaras? If not, which one are you interested in trying out?

What do you think?

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5 Comments
  • Kyra
    March 31, 2019

    Hi,

    FYI the Ilia mascara contains beeswax making it not vegan.

    • Vicky Ly
      April 1, 2019

      Hi Kyra,

      Hmm.. that’s interesting. I think they reformulated their mascara since the publication of this post and unfortunately, the new formula contains beeswax. The wand also looks a little different so I think this may be an entirely new product and they’ve stopped production of the vegan version. Thanks for letting me know! =) I’ve updated this list and made a note that it’s no longer vegan.

  • kitkat
    December 13, 2018

    hello. i’m looking for a cruelty-free clear mascara that harden up a fair amount and won’t smudge on my glasses. your advice please! thank-you.

  • Carissa Galgano
    July 23, 2018

    Hi There!

    I was looking at your website for a Cruelty-Free and Vegan Water-Resistant Eyeliner and Concealor.

    It wasn’t clear if the mascaras under, “Best-Natural-Organic-Vegan_mascaras” are also cruelty free?

    Can you make a recommendation for a good CF, Vegan and Water Resistant Eyeliner and Concealor?

    All the best,

    Carissa G

    • Vicky Ly
      July 23, 2018

      Hi Carissa,

      Yes! All the products and brands that I suggest are cruelty-free and not tested on animals. I exclusively only use cruelty-free and vegan products so you can be sure anything I recommend or suggest on my blog is also CF and Vegan! =)

      I love Kat Von D’s Tattoo Liner, which is waterproof. Or if you’re looking for one that has more natural ingredients, then I would recommend 100% Pure’s Long Last Liquid Eye Liner.

      For concealers, here are some cruelty-free and vegan options available at Sephora: https://ethicalelephant.com/cruelty-free-vegan-concealers-sephora/

      If you don’t mind parent company animal testing, then Tarte’s Shape Tape Concealer is highly recommended. Tarte is cruelty-free but they are owned by a parent company, Kose, that unfortunately does still test on animals which some consumers feel that by purchasing Tarte cosmetics, they are indirectly funding more animal tests done by their parent company. But others don’t have a problem with this and choose to keep buying from Tarte because they are cruelty-free. Not sure what your stance is, but thought I’d give you some options =)

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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The Best Natural, Organic, Vegan Mascaras