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The Truth About Avon Animal Testing Policy


The cosmetic brand, Avon took a lot of heat over the years when they were called out and removed from PETA’s cruelty-free list. PETA found out that Avon products were sold in China and were required by law to be tested on animals but Avon didn’t bother to tell anyone about these changes to their animal testing policy. Now Avon is considered to be like the poster child of a company that continues to mislead customers into thinking that they care about animals.

On Avon’s corporate website, they have an incredibly long statement of their “Respect for Animal Welfare“. And if you ever get the chance to read the essay, you’ll find that Avon never blatantly comes out saying they test on animals. Instead, they have a talented PR team that have oh-so-carefully worded their animal testing policy with misleading claims and suggestive statements.

At the end of the day, what you need to know about Avon’s current stance on animal testing is that their products are retailed in China and therefore they must pay to have their products tested on animals, making Avon not cruelty-free.  I also wanted to take the time to walk you through some of Avon’s statements to show you how a company can easily mislead customers into believing that they’re cruelty-free.

The Truth About Avon Animal Testing Policy


“Avon was the first major cosmetic company to end animal testing nearly 25 years ago and we do not test on animals today.”


THE TRUTH: Avon theoretically may have stopped testing on animals 25 years ago, but they admit that they currently sell in countries that require animal testing by law. Although Avon may not be doing the testing themselves, but they’re authorizing and paying local officials to do it for them.

That to me, doesn’t sound like Avon has ended animal testing.


“Avon does not conduct nor request animal testing in order to substantiate the safety or efficacy of any of its products or raw ingredients. Our approach to safety evaluation utilizes extrapolations from existing data as well as from computational modeling, in vitro (test tube/cell culture) testing and clinical tests on human volunteers.”


THE TRUTH: This is textbook PR talk, they’re essentially trying to downplay the use of animal testing in their studies by substantiating their use of non-animal testing methods.

It all sounds great, but what they should be emphasizing more on is this sentence here, “in some countries, some products may be required by law to undergo additional safety testing, and this may include animal tests.”

Whether animals are used to test 100% or only 1% of their products, it’s still called animal testing.


“.. in some countries where we do business additional safety testing is sometimes required by law”


THE TRUTH: It’s annoying how Avon never comes out and just say that they sell in China. When asked which countries require animal testing, their response is that they don’t believe they’re “in a position to call out specific countries and governments.” Clearly, their loyalty is to the Chinese consumer market rather than the welfare of animals. It’s implied over and over in their policy that Avon does sell in China when they keep bringing up China’s animal testing laws.


“Avon, in partnership with other organizations, works to help advance government acceptance of alternative non-animal testing methods. But if a compromise cannot be reached, we must comply with the testing required by local law.. “


THE TRUTH: Avon is trying to demonstrate that they are working with government officials to end animal testing and want us to commend them on the great work that they’re claiming to do for animals. Whether this statement is true or not, it doesn’t justify their actions to test on animals. Just because someone (or a company) claims to be working towards resolving the issue, doesn’t mean it’s acceptable for them to carry on doing it.

It’s like saying, I hunt and kill wildlife animals but it’s OK because I also advocate and campaign for other animal welfare issues.


“..we also have a deep respect for animal welfare”


THE TRUTH: If Avon respects animal welfare issues, then they shouldn’t be conducting business in a manner that contradicts their values and that includes selling in countries that jeopardizes their animal testing policy. Avon chooses to sell in these countries because they are putting profits before animal welfare and that’s clearly not respectful to the animals.

I hope that by clearing up some of Avon’s statements will bring to light how companies put a lot of thought into carefully wording their animal testing policy to make it sound like they’re cruelty-free in the sense that they don’t do the testing themselves; they’re working with government officials to end animal testing; they only use non-animal testing methods; or that animal testing only happens in certain countries.

Using animals to test the safety of cosmetics and personal care products is NOT required in Canada and the U.S. and is merely a choice that cosmetic companies choose to support and sadly, Avon has made up their mind and shouldn’t be considered as a cruelty-free brand.

24 Responses
  • heather gracie
    March 8, 2017

    name and shame the other big companies that also test on animals i am sure there must be a lot more of them and not just AVON

    • Liz Olsen
      July 21, 2017

      I can’t understand why some countries DEMAND animal testing. Surely there are people who would gladly volunteer. Animals are not meant to wear makeup and their skin would surely react differently to that of a humans plus if any products include dangerous chemicals then they shouldn’t be produced at all. It’s all about money and greed. So sad for innocent animals.

  • Christine Peat
    March 4, 2017

    All animal testing should be stopped they feel pain and the cruelty is unforgivable. I didn’t know until now Avon tested on animals whether it be China of here it should not be allowed I’m sure they could tell China to stop., or take your business away. I have decided not to buy anything else from them until they change their ways.

  • Irma Wolf
    February 27, 2017

    What cosmetics and other products do you use Vicky? Please share with everyone so we can see you are not just talking the talk but not walking the walk.

  • geoff thomas
    February 18, 2017

    Hi there, Vicky Ly,

    Could you tell us whose produscts that you use ?

  • Marsha Taylor
    January 19, 2017

    I just found out about Avon and their animal testing. It’s the most horrible torture for the poor helpless
    little animals. They don’t understand why they are being made to suffer. Turn it around on you and see how you would like to be done that way. The suffering and pain is unbelievable. I was selling Avon but will stop and never use any product that is tested on animals. There’s too many great companies out there to use and I’ve already been using them . IT Cosmetics have great products and they do not test on animals. PLEASE STOP THE TORTURE AND TESTING OF ALL ANIMALS!!!

  • Wendy gelsthorpe
    January 18, 2017

    I really didnt know that avon did this to animals. Its disgusting that china do this. No more avon for me. Was just going to pkace an order for 60 pounds, not now just going to put it in the bin where it belongs this day and age. I will also put family and friends off buying avon. In fact as many as i can now. Goodbye avon would rather go without makeup.

    • Kim Wright
      February 17, 2017

      I will not buy Avon again. I believed their claim that they did not test on animals, Also if they value China’s business more than NorthAmerica
      they are not company I want to deal with anyway. China is a discusting
      Country as far as human and animal rights go. Don’t anybody forget about China’s part in poisoning thousands of pets back in 2007(re menu foods)

  • Shelly
    November 13, 2016

    Thank you Vicky! I was very slightly considering signing up as an Avon Rep and while doing some research I ran across your information. This has completely changed my mind. In the past 15 years, my family and I haven’t spent a dime on any product from a company that isn’t cruelty-free, and we won’t start now. Avon’s charities may do some great work for the people, but maybe it’s time they take a stand and legitimately respect animal welfare. If they are creatively covering this up, it makes me skeptical about EVERYTHING surrounding this company.

  • Marie Gee
    October 22, 2016

    Animals are the beauty of the world and they need people like you Gail to help them other wise it will just carry on. Avon are misleading people in believing they are not testing on animals yet pay other companies to do it for them. What does that make them? How can they watch this go on…. Help these innocent animals and stop their suffering ;-(

  • Di Lake
    October 15, 2016

    No more Avon for me – from today all Avon products are in the bin. Hope everyone acts in the same way – no excuse to treat animals this way ( I forgot – MONEY).

  • Jana Spence
    October 4, 2016

    My mother, my two daughters, their two daughters and myself no longer buy avon since they are no longer cruelty free- I wonder how many other women who care about animal cruelty have left? There are plenty of great companies that now have our business. Thank you for the info!

  • Emma-Jane Mooney
    September 14, 2016

    Thank you Vicky!

    • geoff thomas
      February 18, 2017

      As you have also ‘just’ found out about this, may I ask just WHO you are going to buy from now?
      Please let us know so that we can tell if you are talking bullsh*t or not……

  • Emma-Jane Mooney
    September 14, 2016

    Thank you, Vicky.

    Avon are one amongst many it would seem.
    It’s crazy, in this day & age that companies do this. All about $$$$.

  • Gail McMenomy
    September 10, 2016

    Though I respect the fact that you feel you have to point this out to the public, God made Man master over beasts. As a proud Avon Representative, I would like to point out that the Avon Foundation for Women is the world’s largest corporate -affiliated philanthropy that focuses on women’s issues. Since 1955 they have been fighting sexual assault on campuses, fighting domestic violence, and running some of the largest fundraiser for breast cancer.
    For 10 years now, Avon’s
    Speak Out Against Domestic Violence
    works on direct services to bring education, prevention and awareness against domestic violence to people affected. As of 2014-AVON’s SOADV contributed $40 MILLION DOLLARS TO THE CAUSE OF DOMESTIC VIOLENCE. AVON HAS RAISED $957 MILLION DOLLARS TOWARD BREAST CANCER RESEARCH.
    So. When you want to report and make sure the public is aware of what a company is doing, please tell ALL of the facts. Thank you
    .A Very Proud Avon Representative
    Gail McMenomy

    • Vicky Ly
      September 10, 2016

      Hi Gail,

      I have no doubt in mind that Avon has contributed and done some wonderful charitable work and it’s fantastic to hear about their support and campaign against domestic violence.

      This post was to educate consumers about Avon’s stance on animal testing –and that is all. If I had listed out all the success Avon has accomplished in their history, this post would go on forever.

      I’ve chosen to highlight and only talk about ONE topic– and that is Avon’s animal testing policy. If you have any questions about animal testing for cosmetics, I’d be happy to try and help answer them for ya.

    • Joan turnbull
      October 13, 2016

      I pleased that Avon do good things. However I can not condon animal testing for the sake of beauty…try testing things on the men who rape and abuse women I don’t know how you can feel proud selling products that are tested on animals. You are condoning animal testing and are as bad as those working in the labs….blood money!!!!

      • Marie Gee
        October 22, 2016

        Well done Joan I couldn’t have said it better myself. Blood money……. what world are we living in. Stop the torture

    • Rob Turnbull
      March 7, 2017

      When God made man master over beasts that doesn’t mean that we can disrespect and abuse them! God also made man the head of the household and treating our spouses with disrespect is certainly not what He had in mind.

      Whilst the work that Avon does for women is superb, doing right in one area does not excuse committing wrongs elsewhere.

    • Janne Ploquin
      July 24, 2017

      Domestic violence and animal abuse are two very different topics. Glad to hear they’re against domestic violence but it doesn’t excuse the animal cruelty. Might make Avon feel better about themselves, but I’ll never buy another product and will advise everyone I know about it. For shame Avon, you should know better. One of these days when you’re standing at the pearly gates, lets see you justify it then. We’re all gods creatures and we should be protecting those who cannot speak or protect themselves.

  • Jacquie bickford
    August 20, 2016

    Thanks Vicky Ly, great information! I applaud your diligence.

  • Ado
    May 22, 2016

    Big “booooh!!” for them.
    Big “thanks!” to you =)

  • […] is what a proud company that does not test their products in animals has to say: “[Brand] was the first major cosmetic company to end animal testing nearly 25 years […]

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