Cruelty-Free Rules Everything Around Me ๐Ÿ‡๐ŸŒฟโœจ (๐ŸŽจ via @wkcreative)

Cruelty-Free Rules Everything Around Me...

@kesterblack, Australia's leading ethical beauty brand recently launched its ๐Ÿ†• range of vegan liquid lipsticks! ๐Ÿ’„ They currently have limited edition gift sets that include one of their environmentally-conscious lipsticks paired with a matching nail polish color! ๐Ÿ’…๐Ÿป Both beautifully packaged in a recycled gift box ready to be gifted to the beauty lover in your life this holiday season! ๐Ÿ’
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Kester Black's eco-friendly, cruelty-free + vegan liquid lipsticks are available in 6 matte shades. This is 'Never Nude' - a rose nude lipstick described as "Equal parts sweet and โ€˜Seen 1:04amโ€™, Never Nude is the lipstick equivalent of โ€˜I woke up like thisโ€™. Flawless."
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All Kester Black products are cruelty-free, vegan and carbon neutral. ๐ŸŒฟโœจ
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#gifted #kesterblack #vegannailpolish #veganlipstick

@kesterblack, Australia's leading ethical beauty...

Hope youโ€™re all staying warm and cozy this Sunday! ๐Ÿฅฆโœจ (๐Ÿ“ธ via @moomooi)

Hope youโ€™re all staying warm...

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ
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(via @veganizedworld)

Sounds about right ๐Ÿ˜ฌ๐ŸŒฟโœจ ....

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ (๐Ÿ“ธ via @nagelfuchs)

Cruelty-free & Nailโ€™n it! ๐Ÿ’…๐Ÿป๐Ÿ‡โœจ...

Tired of hearing about how animal testing for cosmetics is STILL happening as we go into 2020? ๐Ÿ‡ choose cruelty-free and let your consumer dollars be a voice for the millions of innocent animals that are routinely blinded, poisoned, and killed each year for cosmetic testing! ๐Ÿ’— and be sure to tell brands that are still paying to have their products/ingredients tested on animals know that you wonโ€™t buy from them until they stop and go cruelty-free!! โœจ(๐Ÿ“ธ via @rabbit.ins.gram)

Tired of hearing about how...

All day every day ๐ŸŒฟโœจ๐Ÿ’— (via @immy.keys)

All day every day ๐ŸŒฟโœจ๐Ÿ’—...

Shop Cruelty-free this Black Friday and every other day of the year! ๐Ÿฐ Want to know some of the best CF Black Friday Sales?๐Ÿ’ฐ I got a list up on the blog, link in bio โคด๏ธ
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๐Ÿ’„ Cruelty-Free Makeup
โœฆ Milani Cosmetics (30% OFF)
โœฆ Kat Von D Beauty (20% OFF)
โœฆ Milk Makeup (25% OFF)
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๐Ÿงฅ Cruelty-Free Clothing
โœฆ Groceries Apparel (30% OFF)
โœฆ Threads 4 Thought (35% OFF)
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๐Ÿ‘œ Cruelty-Free Handbags & Accessories
โœฆ Matt & Nat (up to 50% OFF select items)
โœฆ Urban Expressions (50% OFF)
โœฆ Hurtig Lane Watches (25% OFF)
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. . . and lots more! Check out the entire list + codes, link in bio ๐ŸŒฟ

Shop Cruelty-free this Black Friday...

This is hands down my favorite nail polish collection by @siennabyronbay! ๐ŸŒธ I've been wearing these pastel colors in rotation for the past month and I still can't get enough of them! ๐Ÿ˜ SWIPE ๐Ÿ‘‰๐Ÿป To see each color on my nails ๐Ÿ’…๐Ÿป
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๐ŸŒฟ ๐˜ธ๐˜ฉ๐˜ช๐˜ด๐˜ฑ๐˜ฆ๐˜ณ - light lilac pastel crรจme
๐ŸŒฟ ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ช๐˜ฆ - bridal rose pink crรจme
๐ŸŒฟ ๐˜ฎ๐˜ฆ๐˜ญ๐˜ฐ๐˜ฅ๐˜บ - rosewater crรจme
๐ŸŒฟ ๐˜ธ๐˜ช๐˜ด๐˜ฉ - light marble grey crรจme
๐ŸŒฟ ๐˜ด๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ช๐˜ต๐˜บ - light champagne pink crรจme
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All of Sienna Byron Bay nail polish is cruelty-free, 9-free, non-toxic, breathable, water-permeable + Wudu-friendly, and gender-inclusive! ๐Ÿ™Œ๐Ÿป ๐Ÿ’ž
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#siennabyronbay #siennabyronbaynailpolish #gifted

This is hands down my...

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

So thankful ๐Ÿ™๐Ÿปโœจ๐Ÿฅ”

The Truth About Avon Animal Testing Policy

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Avon-Animal-Testing

The cosmetic brand, Avon took a lot of heat over the years when they were calledย out and removed from PETA’s cruelty-free list. PETA found out that Avon products wereย sold in China and were required by law to be tested on animalsย but Avon didn’t bother to tell anyone about these changes to their animal testing policy. Now Avon is considered to be like the poster child of a company that continues to mislead customers into thinking that theyย care about animals.

On Avon’s corporate website, they have an incredibly long statementย of their “Respect for Animal Welfare“.ย And if you ever get the chance to read the essay, you’ll find that Avon never blatantly comes out saying they test on animals. Instead, they have a talented PR team that have oh-so-carefully worded their animal testing policy with misleading claims and suggestive statements.

At the end of the day, what you need to know about Avon’s current stance on animal testing is that their products are retailed in China and therefore they must pay to have their products tested on animals, making Avon not cruelty-free.ย ย I also wanted to take the time to walk you through some of Avon’s statements to show you how a company can easily mislead customers into believing that they’re cruelty-free.

The Truth About Avon Animal Testing Policy

STATEMENT #1:

“Avon was the first major cosmetic company to end animal testing nearly 25 years ago and we do not test on animals today.”

Avon-Animal-Testing-2

THE TRUTH: Avon theoreticallyย may have stopped testing on animals 25 years ago, but they admit that they currentlyย sell in countries that require animal testing by law. Althoughย Avon may not be doing the testing themselves, but they’re authorizing and paying local officials to do it for them.

That to me, doesn’t sound like Avon has ended animal testing.


STATEMENT #2

“Avon does not conduct nor request animal testing in order to substantiate the safety or efficacy of any of its products or raw ingredients. Our approach to safety evaluation utilizes extrapolations from existing data as well as from computational modeling, in vitro (test tube/cell culture) testing and clinical tests on human volunteers.”

Avon-Animal-Testing-3

THE TRUTH:ย This is textbook PR talk, they’re essentially trying to downplay the use of animal testing in their studies by substantiating their use of non-animal testing methods.

It all sounds great, but what they should be emphasizing more on is this sentence here,ย “in some countries, some products may be required by law to undergo additional safety testing, and this may include animal tests.”

Whether animals are used to test 100% or only 1% of their products, it’sย still called animal testing.


STATEMENT #3

“.. in some countries where we do business additional safety testing is sometimes required by law”

Avon-Animal-Testing-6

THE TRUTH:ย It’s annoying how Avon never comes out and just say that they sell in China. When asked which countries require animal testing, their response is that they don’t believe they’re “in a position to call out specific countries and governments.” Clearly, their loyalty is to the Chinese consumer market rather than the welfare of animals. It’s implied over and over in their policy that Avon does sell in China when they keep bringing up China’s animal testing laws.


STATEMENT #4

“Avon, in partnership with other organizations, works to help advance government acceptance of alternative non-animal testing methods. But if a compromise cannot be reached, we must comply with the testing required by local law.. “

Avon-Animal-Testing-5

THE TRUTH:ย Avon is trying to demonstrate that they are working with government officials to end animal testing and want us to commend them on the great work that they’re claiming to do for animals. Whether this statement is true or not, it doesn’t justify their actions toย test on animals. Just because someone (or a company) claims to be working towardsย resolving the issue, doesn’t mean it’s acceptable for them to carry on doing it.

It’s like saying, I hunt and kill wildlife animals but it’s OK because I also advocate and campaign for other animal welfare issues.


STATEMENT #5

“..we also have a deep respect for animal welfare”

Avon-Animal-Testing-4

THE TRUTH: If Avon respects animal welfare issues, then they shouldn’t be conducting business in a manner that contradicts their values and that includes selling in countries that jeopardizes their animal testing policy. Avon chooses to sell in these countries because they are putting profits before animal welfare and that’s clearly not respectful to the animals.


I hope that by clearing up some of Avon’s statements will bring to light how companies put a lot of thought into carefully wording their animal testing policy to make it sound like they’re cruelty-free in the sense that they don’t do the testing themselves; they’re working with government officials to end animal testing; they only use non-animal testing methods; or that animal testing only happens in certain countries.

Using animals to test the safety of cosmetics and personal care products is NOT required in Canada and the U.S. and is merely a choice that cosmetic companies choose to support and sadly, Avon has made up their mindย and shouldn’t be considered as a cruelty-free brand.

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37 Comments
  • Sally
    July 13, 2019

    This post needs to be updated. New Avon, LLC split from Avon Products, Inc. in 2016. New Avon does NO animal testing, period. Not for their products or ingredients used in their products. They only conduct business in the U.S., Canada, and Puerto Rico, not China or any other country. ๐Ÿ™‚

    • Sue Hadley
      October 26, 2019

      the only product I have here to look at ( purchase in 2019) does NOT have the leaping bunny .
      Splitting the company so they can sell in a huge country like China – whilst โ€˜appearing โ€˜ to adhere to the standards of more human countries looks like a deliberate act to deceive to me.

  • Lubna
    May 17, 2019

    does Avon use animal fats in there cosmetics? No ingredients list is mentioned anywhere..

    • Sally
      July 13, 2019

      Are you shopping with Avon in the U.S., Canada, or Puerto Rico? The ingredients are listed in a tab below each product. ๐Ÿ™‚

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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