Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!💄🐰 They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free ᴀɴᴅ vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒶𝓃 Product List (2019)
♥ Black Pearl Metallic Matte Liquid Lip Color
♥ Brow Powder Duo
♥ Cat Eye Liner
♥ Color Tint Blush
♥ Color Xtend Eyeliner
♥ Cosmic Glow Holographic Lip Gloss
♥ Creamy Liquid Foundation
♥ Creamy Liquid Foundation With Pump
♥ Eye Primer / Base
♥ Fabubrow Eyebrow Pencil
♥ Fabubrow Shape & Set Gel
♥ Fabuliner Bold Felt-Tip Liquid Eyeliner
♥ Fabuliner Liquid Eyeliner
♥ Fineliner Felt-Tip Liquid Liner
♥ Forever Flawless Pressed Powder
♥ Glow N’ Go Creamy Strobing Stick
♥ Instant Glow Liquid Highlighter
♥ Powder Bronzer
♥ Prime No-Pores Pore Refining Face Primer
♥ Quickbrow Micro Eyebrow Pencil
♥ Sculpt N’ Go Creamy Contour Stick
♥ Sweet Cream Matte Liquid Lip Color
♥ Take Cover Full Coverage Concealer
♥ Triple Play All Over Color
📸 via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! 😒 This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law 💔 I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China 😑


What The F... @wetnwildbeauty?! 😒...

BARBIE PINK 💗 always cruelty-free + vegan 💅🏻@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK 💗 always cruelty-free...

Happens more often than I’d like to admit 🤭.... // 📸 via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do 🙌🏻 #friyay #longweekendplans // 📸 via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! 🐰🌍💕// 📸 via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐢
Shell phones. 🤭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐢 made by @naturally.jo! 😍👏🏻✨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... 🌴🙄

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans 🙌🏻✨ // 📸 via @mate_the_label

The best feeling is changing...

Every time. 😂 #relatable
// 📸 via @sassyspudshop

Every time. 😂 #relatable //...

What’s Up? Cruelty-Free News (November 2016)

This post may contain affiliate links.


Estee Lauder Acquires Too Faced

I know what you’re all thinking… WHY!? and no, please not Too Faced!! Ughs. Yet another beloved cruelty-free brand sold for a reportedly $1.45 billion to not-so-cruelty-free brand, Estee Lauder!

Estee Lauder has a bad track record of acquiring cruelty-free brands and then changing their animal testing policy to say they don’t test on animals “unless required by law”. Case in point with Smashbox and Aveda (this post here explains it all).

Although Too Faced says they’ll remain cruelty-free and will not sell in China, lots of cruelty-free shoppers refuse to buy anymore products from the brand as they feel their money is indirectly funding and supporting more animal tests done by the parent company, Estee Lauder.

(Source: Business of Fashion)

China to Approve Non-animal Testing Methods

Careful what you read out there, China hasn’t lifted their animal testing requirements just yet and as of right now, they still do require all imported cosmetics to be tested on animals before they’re allowed to sell in their country.

But we’re all about celebrating every victory here, big or small, so we’re delighted to hear that China is taking the right steps by accepting, for the first time ever, data from a non-animal test method!!

“The government’s acceptance of the 3T3 Phototoxicity assay means that cosmetic companies selling in China will be able to submit data on cosmetics for this particular test, involving exposure to light, without having to harm animals”

Way to go China! Keep it up and we’ll be able to make animal testing for cosmetics a thing in the past!

(Source: PETA)

A photo posted by philosophy (@lovephilosophy) on

Philosophy is Not Cruelty-Free

The lovely Courtney from cruelty-free blog, Phyrra.net posted a rather disappointing response from a well-known skincare brand, Philosophy. When asked multiple times if the brand sells in countries that may require animal testing (ie. China), they couldn’t give a straight answer and instead, they linked to their parent company, Coty Inc’s corporate policy.

When a subsidiary brand that claims to be “cruelty-free” links to their non-cruelty-free parent company’s animal testing policy, that usually never ends well for the brand.

Coty Inc is not cruelty-free and in their policy, it’s implied that they sell in China where animal testing is required by law. Now it appears that Philosophy is following the same policy as Coty Inc.


(Source: Phyrra)

Kat Von D to Release New Vegan Palette

Vegan palettes are sometimes hard to come by as there always seems to be one or two shades that are not vegan. Thankfully, Kat Von D Beauty is delivering on their promise of producing more vegan makeup with their latest Alchemist Palette!

“Tucked inside the beautiful packaging are four beautiful iridescent pigments: [Green] Emerald, [Ultra-Violet] Amethyst, [Blue] Sapphire, and [Pink] Opal. Each shade is designed to be used alone as a highlighter or layered on top of your favorite lipsticks and eye shadows to transform their colors.”

The Alchemist Palette will be available in stores at Sephora on Dec 24, 2016.

(Source: PopSugar)

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1 Comment
  • Tamara
    November 29, 2016

    Isn’t Kat von D’s parent company testing on animals? I just can’t decide what to do. I love that she is vegan and that’s important to her that animals don’t suffer and that she has a lot of vegan options within her makeup line. But I just don’t know.. If you don’t mind I’d love to hear your opinion on this.
    Thanks! 😉

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Parent Company Animal Testing Explained
What’s Up? Cruelty-Free News (November 2016)