So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

List of Cruelty-Free & Vegan Beauty Box Subscriptions + Coupon Codes (2020)

This post may contain affiliate links.

Vegan Beauty Box Subscriptions are a fun and easy way to discover new products without having to do any work. A vegan box is shipped directly to your doorstep periodically where you’ll receive a thoughtfully curated box full of cruelty-free and vegan goodies just waiting for you to try! It’s that easy.

All that’s left for you to do is finding the right box to subscribe to! When it comes to both vegan and cruelty-free beauty boxes, you want to make sure all the products contained are from beauty brands that don’t test on animals and the products do not contain any animal-derived ingredients or by-products.

Some boxes that claim to be a “cruelty-free beauty box” may include products that use animal-derived ingredients like carmine, lanolin, beeswax, and honey making them not vegan.

Vegan Beauty Box Subscriptions

The following vegan box subscriptions are all 100% vegan and I highly recommend subscribing to one if you’re new or just switching over to vegan beauty products because this makes the process so much easier and enjoyable!

Finding the right vegan beauty box to subscribe to depends on what you want out of it. They all range in price ($15-40) and contain a variety of different products. I recommend subscribing to just ONE of these vegan beauty boxes as there may be some cross-overs and you might end up getting duplicates.

Vegan Beauty Subscription Boxes

Petit Vour Cruelty-Free & Vegan Beauty Box

Petit Vour Beauty Box

  • Monthly subscription
  • Price: $18 for US; $23 for Canada; $25 for International
  • Ships to: US, Canada, International (shipping cost included in prices)
  • Products Included: 4 items (all beauty products)
  • Value ($) of products included in each box: $45-60

With Petit Vour‘s monthly subscription, you’ll get an assortment of 4 luxury, non-toxic, vegan beauty products ranging from makeup, hair care, body & skincare. Natural and clean beauty products can be expensive and Petit Vour provides you with the means to try and sample a number of luxury eco-conscious and vegan beauty products before you invest in a full-size bottle.

Who’s this for? Petit Vour is perfect for the eco-queen looking to try out a range of luxury and clean beauty products for the fraction of the price.

Vegan Cuts Beauty Box

Vegan Cuts Beauty Box

  • Monthly subscription
  • Price: $22.95 for US; $29.90 for Canada; $37.90 for International – $5 OFF, Coupon Code: ETHICALELEPHANT
  • Ships to: US, Canada, International (shipping cost included in prices)
  • Products Included: 4+ full-size items (all beauty products)
  • Average value ($) of products included in each box: $52

Not to be confused with Vegan Cuts’ other subscriptions and specialty boxes, they have one exclusively for 100% vegan beauty products shipping to your doorstep every month. Vegan Cuts’ beauty box starts at $22.95 and includes about 4-7 products; 3-4 of which are full or deluxe sample sizes. The average value of a Vegan Cuts beauty box is about $52.

Who’s this for? If you want more products in each month’s box then Vegan Cuts is definitely the one to go with as they contain the most products than any of the other vegan beauty boxes. Also, brands included in a Vegan Cuts beauty box are more affordable and accessible (some of which you can get at your local drugstore) so if you end up loving something you tried from their box, there’s a chance you can find it in-stores locally.

Love Goodly Vegan Box

Love Goodly

  • Bi-monthly (every other month) subscription
  • Price: $34.95 – Receive $8 off your first 2 boxes; coupon code: ETHICALBOX
  • Ships to: US (Free) and Canada (US$16)
  • Products Included: 4-5 full-size products (beauty products, healthy snacks, and eco accessories)
  • Average value ($) of products included in each box: $85

Love Goodly vegan beauty boxes are shipped every other month and what makes Love Goodly different from other vegan beauty boxes is that they don’t just include beauty products but they also include some healthy snacks and eco-vegan accessories. You’ll get 4-5 full-size products in each Love Goodly box making the average value at ~$85.

Who’s this for? This box is perfect for you if you want more than just beauty products or you want a bi-monthly subscription instead of monthly.

Nourish Cruelty-Free Beauty Box

Nourish Beauty Box

  • Monthly subscription
  • Price: $29.95/month – Receive 15% off your first subscription, use code: ETHICALELEPHANT
  • Ships to: US only
  • Product Included: 4 full-size products (all beauty products)
  • Average value ($) of products included in each box: $85

When you subscribe to Nourish Beauty Box, you’ll receive 4 full-size beauty products that promise to be cruelty-free, vegan, and natural! Nourish Beauty Boxes are mostly filled with vegan skincare, makeup, and hair care products from small independent beauty brands.

Who’s this for? Subscribe to Nourish Beauty Box if you like small, indie beauty brands and you live in the US. Nourish Beauty Box only ships within the US, but international customers can purchase one-time boxes.

The Vegan Kind Beauty Box

The Vegan Kind

  • Bi-monthly (every 2 months) subscription
  • Price: £15
  • Ships to: UK only (£3.15)
  • Products Included: 5-6 products (all beauty products)
  • Average value ($) of products included in each box: £50

The Vegan Kind is based in the UK and only ships within the UK so I haven’t personally tried it yet. The Vegan Kind beauty box (not their lifestyle box) starts at £15 and ships bi-monthly (every 2 months). Each box includes about 5-6 products and contains a mix of vegan skincare, cosmetics, and beauty products, the average value of The Vegan Kind beauty box is about £50.

Who’s this for? The Vegan Kind beauty box is perfect if you’re in the UK as it’s the most affordable international option in comparison to the others.

Flora & Fauna Vegan Beauty Box Susbcription
Flora & Fauna Vegan Beauty Box

Flora & Fauna

  • Quarterly (every 4 months) subscription
  • Price: AU$34.95
  • Ships to: Australia (AU$6.95 or Free for orders $50+)
  • Products Included: 6-7 products (all beauty products)
  • Average value ($) of products included in each box: AU$95+

Flora & Fauna offers a seasonal vegan beauty box packed with a mix of full and sample sizes of natural, vegan and organic beauty, skincare and body products.

Who’s this for? If you live in Australia and like cruelty-free, vegan, and clean beauty products, then you should definitely consider subscribing to Flora & Fauna’s seasonal vegan beauty box!

Kinder Beauty Box

Kinder Beauty Box

  • Monthly subscription
  • Price: $24
  • Ships to: US (Free), Canada, and International (outside US, shipping costs $5.95/box)
  • Products Included: 5-6 products (all beauty products)
  • Average value ($) of products included in each box: $75+

Kinder Beauty Box was created by animal rights activists, Daniella Monet and Evanna Lynch. Each month’s Kinder Beauty Box includes 5-6 full-size or deluxe sample sizes of cruelty-free and 100% vegan beauty products ranging from makeup, skincare, haircare, and clean personal care products.

Who’s this for? If you’re a fan or supporter of Daniella Monet or Evanna Lynch and want a beauty box that these two beauties thoughtfully curated!

Vegan Makeup Box Subscriptions

If you’re only interested in getting vegan makeup products to try, the following vegan makeup box subscriptions focus exclusively on color cosmetics and makeup.

Vegan Cuts Makeup Box

Vegan Cuts Makeup Box

  • Quarterly subscription
  • Price: $39.95 for US; $46.90 for Canada; $54.90 for International – $5 OFF, Coupon Code: ETHICALELEPHANT
  • Ships to: US, Canada, International (shipping cost included in prices)
  • Products Included: 4+ full-size items
  • Average value ($) of products included in each box: $120

In addition to Vegan Cut’s Beauty Box, mentioned above, Vegan Cuts also offers an exclusively vegan makeup box! This subscription box is quarterly, so you’ll get a makeup box 4 times a year, usually at the beginning of each season (Summer, Fall, Winter, and Spring). When you subscribe to Vegan Cuts’ Makeup Box, you’ll receive 4+ full-size items, all makeup products. You also get the option to customize your box by choosing a color cosmetic shade of a featured product, that way if there’s a particular color that suits your skin tone best or you want to try out a new shade, you have that option!

Who’s this for? The Vegan Cuts Makeup Box is perfect for makeup lovers who love trying out new color cosmetics or for someone who wants a quarterly subscription instead of monthly.

Medusa’s Makeup Vegan Beauty Box

Medusa’s Makeup Beauty Box

  • Monthly subscription
  • Price: $16.95 for US; $22.95 for Canada; $26.95 for International
  • Ships to: US, Canada, International (shipping cost included in prices)
  • Products Included: 4 fullsize products (exclusively Medusa’s Makeup products)
  • Average value ($) of products included in each box: $40

Medusa’s Makeup cruelty-free and vegan makeup monthly boxes are different from the rest because they only feature and include products from their own makeup brand. Medusa’s Makeup is an indie brand so if you like to support a small cruelty-free makeup brand and want to try out some of their products but don’t know where to start or you’re already a fan of Medusa’s Makeup products, then this beauty box is for you!

Who’s this for? Subscribe to Medusa’s Makeup beauty box if you enjoy makeup products from Medusa’s Makeup. If you also like to experiment and try colorful and bold makeup, I think you would definitely get a kick out of subscribing to this box.

Final Words

As you can tell, no two vegan beauty box subscriptions are identical so I encourage you to explore your options and know that if you subscribe to one and change your mind, you can cancel at any time.

What is your favourite vegan beauty box and what makes it so amazing?

What do you think?

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  • Nannette Nicks
    December 7, 2019

    This post seem very nice.

  • Tim Hordo
    January 13, 2017

    Great point Vicky, these boxes are an excellent and affordable way to discover new brands and products, without having to do heaps of work. They make excellent gifts too – a great way to introduce friends and family to the world of cruelty-free beauty! Excellent post 🙂

  • Jillian Anderson
    January 4, 2017

    Have you tried Benevolent beauty box?

  • Ciara Sebecke
    October 25, 2016

    What w0uld you recommend to someone who is deciding between Vegan Cuts and Petit Vour?? I am also very interested in the new Vegan Cuts Makeup box but I really want something monthly.

    • Vicky Ly
      October 25, 2016

      ooOhh great question! This really comes down to personal preference. They’re quite similar but I find that Vegan Cuts definitely has more samples/products than Petit Vour and Vegan Cuts includes more mainstream CF/V brands whereas Petit Vour contains a bunch of products from indie or smaller natural/green brands.

      I love receiving MORE products hehe so I personally enjoy Vegan Cuts more than Petit Vour, for that reason!

      I suggest you checking out the hashtag #vegancutsbeautybox and #petitvour on Instagram or social media to see past boxes… this will help give you a better idea of what’s included inside their previous monthly boxes and hopefully will make your decision a bit easier! =)

  • Humma
    June 23, 2016

    Hey Vicky – I’m really big on all natural/organic/cruelty/free vegan products and I am able to incorporate all natural, organic and humanely sustained products in my food easily and same with bath and body products but it is harder to do with makeup,, I do it as much as I can but there’s not a lot of it readily available in makeup stores such as Sephora so I’m usually confined to just a couple makeup companies that are available online that I know are CF/V with their makeup as well as brushes because some companies may seem all natural/organic/CF/V but I do a lot of digging to ensure they are and a lot don’t make the cut, they just trick people because most probably wouldn’t check and with the couple I knew were legitimate I was confined to those brands so I’d never be able to try different companies and products all at once and for a great price as I could with a box that’s why then I saw this amazing post about beauty boxes – I always wanted to try one but the reason I did not is I did not want to be sent products that were not cruelty free or vegan as I didn’t want to support their business by even receiving samples. I’ve now gone and signed up for a Petit Vour box and it’s all thanks to you! I didn’t see a link as some reviewers have so you can receive your well deserved reward but I did mention this website when it asked how I heard about them!

    • Vicky Ly
      June 23, 2016

      eeep!! what a sweet message to read!! it makes me so happy to know that you found this article helpful! I was the exact same when I started to look into cf, vegan, natural, and organic products.

      Sadly, most of the brands/products that mainstream stores like Sephora or the Drugstore carry are not that natural or even cruelty-free. =( If you have a Whole Foods or a natural health food store in your area.. definitely check our their beauty aisle! There might be some awesome goodies hiding in there!

      But these monthly beauty boxes are definitely another great solution and Petit Vour is a fabulous option for both vegan and green beauty! I really do hope you enjoy the box as much as I did!! And thanks for mentioning ethical elephant with your purchase =) You are too kind, my dear!

  • Cruelty Free Kitty
    March 14, 2016

    I wish I saw this post before now, haha. I just published something similar (great minds think alike, amiright). 🙂

    • Vicky Ly
      March 14, 2016

      hahaha! what a coincidence! I love it! =D

  • Jordana
    March 10, 2016

    The UK really needs to get with it. We have virtually no options with regards to cruelty free beauty boxes. LaRitzy looks like a lovely subscription box!

    • Vicky Ly
      March 10, 2016

      It’s too bad you guys don’t have any CF beauty boxes! Maybe someone will see this as a business opportunity and take it upon themselves to start one in the UK because that seems like the consensus from what I’ve been hearing; People want them but there just isn’t one available!

  • Vivi M
    March 10, 2016

    Great post!
    I’ve made the comparisons myself and ended up with LaRitzy and I have to say I am SUPER pleased. They were also the kindest on shipping expenses.
    About The Vegan Kind, Kelly from TheVeganTaff actually just wrote the other week about how she’s kind of disappointed with them…haven’t tried it personally though.

    • Vicky Ly
      March 10, 2016

      In comparison to the other boxes, LaRitzy kills it! Best prices, best value, best shipping outside the US, and I’ve also been pleased with all the products in each month’s box! I’m so happy you liked them too Vivi!! Hmm… I wonder if there are any local cruelty-free and vegan beauty boxes in your area? =)

      Yah I noticed that Kelly wasn’t too impressed with TVK boxes. I used her reviews to calculate the average value of the box since I’ve never received one. It’s a shame they got poor reviews as they do offer an affordable option to people living in the UK!

      • Vivi M
        March 10, 2016

        Good question!
        They do have a beauty box in Italy but definitely not a cruelty free one . I also saw a review that said it was pretty bad.
        I found one in Sweden that looks organic and good but then LaRitzy starting sending to Europe and I think I’ll be staying with them for a while 🙂

        About TVK I agree. Plus because it’s a quarterly box I expected it to be super exciting but it seems otherwise. Again, haven’t tried it personally, just the impression I got from reading.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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List of Cruelty-Free & Vegan Beauty Box Subscriptions + Coupon Codes (2020)