What The F... @wetnwildbeauty?! ๐Ÿ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law ๐Ÿ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isnโ€™t enough to explain everything thatโ€™s been brought to light and how Wet N Wild was caught lying about selling in China ๐Ÿ˜‘


What The F... @wetnwildbeauty?! ๐Ÿ˜’...

BARBIE PINK ๐Ÿ’— always cruelty-free + vegan ๐Ÿ’…๐Ÿป@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK ๐Ÿ’— always cruelty-free...

Happens more often than Iโ€™d like to admit ๐Ÿคญ.... // ๐Ÿ“ธ via @hummusmem3s

Happens more often than Iโ€™d...

Going home to be ugly in peace is one of my fave things to do ๐Ÿ™Œ๐Ÿป #friyay #longweekendplans // ๐Ÿ“ธ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! ๐Ÿฐ๐ŸŒ๐Ÿ’•// ๐Ÿ“ธ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? ๐Ÿข
Shell phones. ๐Ÿคญ Couldnโ€™t resist a turtley lame mom joke lol. I also couldnโ€™t resist this stunning and adorable sea turtles smoothie bowl ๐Ÿข made by @naturally.jo! ๐Ÿ˜๐Ÿ‘๐Ÿปโœจ

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... ๐ŸŒด๐Ÿ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans ๐Ÿ™Œ๐Ÿปโœจ // ๐Ÿ“ธ via @mate_the_label

The best feeling is changing...

Every time. ๐Ÿ˜‚ #relatable
// ๐Ÿ“ธ via @sassyspudshop

Every time. ๐Ÿ˜‚ #relatable //...

Staying in bed and watching some of our favorite cruelty-free Youtubers! ๐Ÿฐ๐Ÿฟ Because trying to keep up with all the new cruelty-free (and vegan!) beauty product launches while casually adding each product to our cruelty-free wishlist is hard AF ๐Ÿ˜ฌ
Luckily we don't have to do it alone because today on ethical elephant, we're sharing a list of our top 27 favorite cruelty-free Youtubers, including:
๐Ÿ’‹ @jessicahazemua
๐Ÿ’‹ @crueltyfreebecky
๐Ÿ’‹ @cosmobyhaley
๐Ÿ’‹ @jkissamakeup
๐Ÿ’‹ @madewin
๐Ÿ’‹ @seekayseee
See the full list at the link in our bio!
๐Ÿ“ธ via @sweetbabycharlie

Staying in bed and watching...

List of 12 All-Natural, Organic, Vegan Foundations

This post may contain affiliate links.

Ever since I published my post on Affordable Cruelty-free and Vegan Drugstore Foundations and The Best Full Coverage Vegan Foundations, lots of readers have been requesting for me to include more natural, organic, and non-toxic vegan foundations.

I did some digging and found so many amazing natural and organic foundations that were also cruelty-free (not tested on animals) and vegan too (contains no animal ingredients)!

In this list, you’ll find 12 natural and organic vegan liquid foundations (from light to full coverage). These foundations do not contain artificial fragrances, chemical preservatives, synthetic dyes, and other harmful ingredients found in other foundations. You may find these and a wider-range of products at the Waterlilies And Company, whom are credited for creating natural and organic vegan products!

Natural Vegan Foundations

Certified Organic Liquid Foundation - INIKA
INIKA – Certified Organic Liquid Foundation with Hyaluronic Acid ($40.50)
“Certified Organic and packed full of anti-oxidants, vitamins and minerals to provide long-lasting coverage whilst caring for skin health.”

Sappho New Paradigm Vegan Organic Liquid Foundation
Sappho New Paradigm Liquid Foundation ($54)
“For women who love the feeling of  moisture and a bit extra coverage. Our new NP line is offers about  10- 15 % more coverage than our essentials and looks amazing  for the office, camera or catwalk. Sappho New Paradigm Foundation combines age defying moisture and impeccable ingredients to create a radiant, smooth flawless finish. Vegan and rich in phytonutrients, this feather light foundation provides medium to full coverage while nourishing the skin.”

Juice Beauty Phyto-Pigments Flawless Vegan Serum Foundation
Juice Beauty Phyto-Pigments Flawless Serum Foundation ($42)
“Skin perfecting foundation and age-defying serum in one with concentrated plant-derived Phyto-Pigments. This buildable to full-coverage formula blends seamlessly for a flawless finish while delivering a noticeably smoother, more youthful looking appearance. Formulated without silicones, its hydrating coconut alkanes and antioxidant-rich technology provides comfort, as well as leaving skin looking radiant.”

Jane Iredale Glow Timeยฎ Full Coverage Mineral BB Cream
Jane Iredale Glow Timeยฎ Full Coverage Mineral BB Cream ($48)
“Glow Time covers blemishes, minimizes the appearance of pores, disguises wrinkles and smoothes and brightens skin.”

ILIA Vivid Vegan Foundation
ILIA Vivid Foundation ($44)
“ILIA Vivid Foundation is filled with healing botanicals to help calm and revitalize the skin. The moisturizing properties of Coconut aid in long-lasting hydration, while the healing nature of Rose Hip and Cranberry Seed Oils help combat free radicals.”

Dr. Hauschka Liquid Vegan Foundation
Dr. Hauschka Foundation ($35)
“Nourishing and naturally luminous for all skin: Light to medium coverage creates a flawless complexion. The formulation combines mineral pigments with nourishing botanical ingredients such as pomegranate, macadamia nut oil and coconut oil to hydrate and protect skin.”

Hush & Dotti Organic Vegan Liquid Foundation
Hush + Dotti Organic Liquid Foundation ($48)
“Our clean feeling, lightweight liquid foundation formula gives flexible coverage. Apply less for sheer coverage. Layer on more for medium to full coverage. This luxurious formula has no pore clogging ingredients.”

Fitglow Beauty Vita-Active Vegan Foundation
Fitglow Vita-Active Foundation ($55)
“VITA-ACTIVE FOUNDATION is more than just a way to perfect skin tone but a healthy way to nourish skin with clinically proven superfoods and essential vitamins. The plant based, skin-loving blend of Vitamin C, Botanical Hyaluronic Acid, Seaweed Brighteners, and Beta-Carotene increases collagen production and dramatically boosts skin’s ability to diminish spots, freckles, hyperpigmentation, sun damage, and improves elasticity. Daily use leaves skin clear, smooth, and radiant.”

Elate Cosmetics Fresh Tint Foundation ($28)
“Show your face a little extra support with Elateโ€™s skin-loving, light-coverage Fresh Tint Foundation.This lightweight foundation will even out your skin tone and is created with argan and coconut oil to leave your face feeling hydrated. Bamboo extract and bentonite clay smooth out redness and prevents irritation, while zinc oxide gives your skin a little natural protection from the sun.”

100% Pure Fruit Pigmented Healthy Foundation
100% Pure Fruit Pigmented Healthy Foundation ($46)
“Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.”

Antonym Skin Esteem Organic Liquid Foundation
Antonym Skin Esteem Organic Liquid Foundation ($52)
“A luxurious, long lasting organic foundation that blends with your skin and leaves it with a delicate matte sheen and smooth, velvety look. This organic makeup formula restores the complexion’s natural beauty and smoothens the texture by creating an invisible veil.”

Lily Lolo BB Cream Vegan
Lily Lolo BB Cream ($22)
“Made with organic, natural ingredients. Vegan friendly. GMO free. Contains wheat germ. Perfect your look with our silicone free Beauty Balm, packed with nourishing and anti-ageing ingredients and mineral pigments to help blur imperfections even skintone. Ideal for light coverage when used alone for healthy looking, radiant skin.”

Have you tried any of these natural, organic, and vegan foundations before?

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  • Dana
    March 16, 2019

    Do i have to use a sunscreen with fitglow active foundation? It contains vitamin c

  • Amalie
    February 28, 2018

    Hi! I have mature, dry skin, so I think oil-based, moisturizing foundations work well for me — the dewy finish. I like MILK makeup’s sunshine oil skin tint a whole lot, but I don’t like the roller ball packaging. Are there alternatives you’d recommend?

    P.S. Water-based foundations like 100% Pure and Pacifica are like wrinkle highlighters. They make me look older.

โ€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.โ€โ€• Marc Bekoff

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List of 12 All-Natural, Organic, Vegan Foundations