Updated on January 5, 2024

Cruelty-Free Beauty Brands at Shoppers Drug Mart

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Cruelty-Free Brands at Shoppers Drug Mart

When switching or shopping for cruelty-free beauty products, whether it’s for makeup, deodorant, shampoo, or body lotion, you don’t have to travel far to find cruelty-free options.

If you need to replenish on some more cruelty-free conditioner or you’re looking for a new shade of vegan lipstick, you can now find a handful of cruelty-free brands available at your local Canadian drugstore.

Shoppers Drug Mart is a popular Canadian drugstore chain and a favorite cruelty-free destination for us because they offer a range of affordable to luxury cruelty-free cosmetics and personal care brands.

You can find some of the most popular affordable cruelty-free makeup brands like ELF Cosmetics, Essence, and Pixi at most Shoppers Drug Mart locations.

In addition, some of their luxurious beauty brands like COVER FX, Urban Decay, and Smashbox are only available at Shoppers beautyBOUTIQUE stores.

We also just found out that when you shop on their website, they ship to all Canadian postal codes for FREE for orders over $50.

To help you shop and find cruelty-free brands at Shoppers Drug Mart, we created this useful guide. Below is a list of brands that don’t test on animals, anywhere in the world. Some brands are 100% vegan, meaning none of their products contain any animal-derived ingredients. We’ve also included accompanying vegan product lists for brands that offer some vegan-friendly options.

Cruelty-Free Brands – Shoppers Drug Mart

The following brands do not test on animals and have been recognized as being cruelty-free by ethical elephant’s standards.

Cruelty-Free Makeup Brands

  • Ardell
  • Bareminerals
  • Beautyblender
  • Blinc
  • Butter London
  • Buxom
  • Catrice
  • Covergirl *owned by Coty
  • Dermablend *owned by L’Oreal
  • DUO
  • E.L.F. Cosmetics – 100% Vegan
  • Essence
  • It Cosmetics *owned by L’Oreal
  • Honest Beauty
  • Juice Beauty
  • Kim Chi Chic
  • Kylie Cosmetics
  • Marcelle
  • Milani
  • Nude by Nature
  • NYX Cosmetics *owned by L’Oreal
  • Pacifica Beauty – 100% Vegan
  • Pixi Beauty
  • Pretty Vulgar
  • PÜR Cosmetics
  • Revolution
  • Rimmel *owned by Coty
  • rms beauty
  • Smashbox *owned by Estee Lauder
  • Stila
  • theBalm
  • Too Faced *owned by Estee Lauder
  • Urban Decay *owned by L’Oreal
  • Vasanti – 100% Vegan
  • Wunder2

Cruelty-Free Skincare & Personal Care

  • Alba Botanica
  • Attitude – 100% Vegan
  • Avalon Organics
  • The Better Skin Co.
  • Bliss
  • Bondi Sands
  • Boscia
  • Bulldog Skincare *owned by Edgwell
  • CocoKind 
  • Consonant Skincare
  • Covergirl *owned by Coty
  • Derma E – 100% Vegan
  • Dr. Hauschka
  • Dr. Roebuck’s
  • Drunk Elephant *owned by Shiseido
  • eos
  • Every Man Jack
  • Florence by Mills – 100% Vegan
  • Graydon Skincare
  • Green Beaver
  • Hero Cosmetics – 100% Vegan
  • Harry’s
  • Hello Bello
  • Honest Beauty
  • Juice Beauty
  • Mario Badescu
  • Masque Bar
  • Method *owned by SC Johnson
  • Mychelle
  • Native *owned by P&G
  • O’Keeffe’s
  • Pacifica Beauty – 100% Vegan
  • Pai Skincare – 100% Vegan
  • Schmidt’s *owned by Unilever100% Vegan
  • Skin Republic
  • skyn ICELAND – 100% Vegan
  • Sukin – 100% Vegan
  • St. Ives *owned by Unilever
  • St. Tropez – 100% Vegan
  • StriVectin
  • Sukin – 100% Vegan
  • Sun Bum *owned by SC Johnson
  • Tan-Luxe
  • Teaology – 100% Vegan
  • The Inkey List
  • Truly Beauty – 100% Vegan
  • Yardley – 100% Vegan
  • Yes To
  • Versed – 100% Vegan

Cruelty-Free Hair Care Brands

  • Alba Botanica
  • Attitude – 100% Vegan
  • Avalon Organics
  • Boo Bamboo – 100% Vegan
  • Cake Beauty – 100% Vegan
  • Formula 10.0.6
  • Garnier *owned by L’Oreal
  • Kristin Ess
  • Live Clean
  • Living Proof *owned by Unilever
  • Manic Panic
  • Maui Moisture *owned by J&J
  • Method *owned by SC Johnson
  • Noughty – 100% Vegan
  • Olaplex
  • Shea Moisture *owned by Unilever
  • Splat Hair Color – 100% Vegan
  • The Mane Choice – 100% Vegan

Cruelty-Free Nail Care Brands

  • Butter London
  • Londontown

Cruelty-Free Personal Care Products

  • Crystal Deodorant – 100% Vegan
  • Hey Humans
  • Schmidt’s *owned by Unilever100% Vegan

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What do you think

7 thoughts on “Cruelty-Free Beauty Brands at Shoppers Drug Mart”

  1. Thanks for this SDM list! My local SDM just got a Pixi display and I was so excited I made a bit of a scene and the SAs were definitely amused. Is Cake Beauty vegan and cruelty free? Their products have the Peta symbol but I know Peta doesn’t take ingredient suppliers into consideration for their certification. I read they were recently purchased by Marc Anthony Haircare which is also apparently cruelty-free.

    1. Me again – Nude By Nature is also at SDM; they are Australian and cruelty-free according to their website. Again, they’re certified by Peta.

  2. Burt’s Bees products are not tested on animals but it is owned by Clorox Company which DOES test on animals even if it’s rare. They are trying to move away from animal testing but haven’t completely.

    Here is an excerpt of Clorox animal testing policy:

    “Clorox is committed to the welfare of animals. The vast majority of our products reach the market without testing on animals. In fact, using non-animal product safety evaluations is the norm at Clorox and animal testing is the very rare exception. We do not conduct or ask third-parties to conduct any animal testing on products, raw materials or components of finished products unless required by federal or local regulators. And we will not license our name or the name of any of our brands to formulations of products that have been tested on animals. We will not acquire or purchase product formulations or other products for use in our consumer products that have been tested on animals (except when such testing was done to meet the requirements of federal, state, local or other applicable regulations).

    The rare exception to this policy is only when all other efforts have been exhausted to establish a product’s safety profile; such exceptions require senior management approval, certifying there is no other way to proceed. In those rare instances, Clorox will conduct appropriate safety testing at an independent laboratory accredited by the Association for Assessment and Accreditation of Laboratory Animal Care International (AAALAC). AAALAC promotes standards of animal welfare that exceed federal law and conducts regular inspections of their accredited laboratories.

    We’re working toward a future where animal testing has no role in product development. We believe that we should be able to use existing data and alternatives so animals are not involved in product safety testing. We are engaging regulators to join with us to identify and implement innovative solutions that eliminate the existing requirements to conduct animal testing, without compromising product safety. In collaboration with industry partners, we’re working to foster new protocols and encourage regulatory acceptance of alternatives to conventional animal testing, particularly in the area of public health disinfectant products. Since 1987, we have been working with organizations such as the Johns Hopkins Center for Alternatives to Animal Testing and the Institute for In Vitro Sciences, an independent foundation, to develop alternative testing methods.”


  3. I just found out that QUO was rebranded as QUO beauty and is 100% vegan and cruelty free. There are also making their cosmetics in Canada! (amazing) They geared the line to the younger crowd with really fun and cute packaging. It’s a lot like MILK Makeup but Canadian.

  4. What I have been very curious about is the Shoppers Drug mart “Life” brand. They make near duplicates of so many products I want to buy, but don’t because they’re not cruelty free. Is the Shoppers “Life” brand cruelty free! I can’t find an answer to this!

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