So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
Shoes: old from @callitspring

A quick and easy way...

Never too late for a fresh start ✨ doing something is better than doing nothing 🌱
I had failed to meet my personal goals to living minimally and more sustainably this month, but I will keep trying to do better — even if it means making some mistakes along the way! 🌎 (via @createcultivate)

Never too late for a...

2019 Cyber Monday Sales – Cruelty-Free, Vegan, Ethical Brands

This post may contain affiliate links.

Cyber Monday is HERE! I’m listing some of my favorite shops to find cruelty-free and vegan deals today! Whether you’re shopping for yourself or you’re tackling your entire holiday shopping, there’s something for you in this list of Cyber Monday sales!


on subscriptions including vegan makeup box, vegan snack box, and vegan beauty box!

Vessi Footwear

Vegan Waterproof Knit Shoes
Buy 1 pair = $20 off + $20 GC⁠⁠
Buy 2 pairs = $50 off + $50 GC⁠⁠
Buy 3 pairs = $80 off + $80 GC⁠
Buy 4 or more = $120 off + $120 GC
(GC = Gift Card for future purchase)⁠

Urban Expressions

50% OFF on all items!
Use Promo Code: UEBFCM2019
Vegan Handbags & Accessories

Hurtig Lane

use code: BFWEEK
Cruelty-Free + Vegan Watches

See more: my review of Hurtig Lane watches


20% OFF leading vegan brands!
TheVeganKind has up to 20% OFF top vegan brands like Vego Chocolate, Applewood Vegan Cheese, Naturli Vegan Butter and more!


Everything is Buy-1 Get-1 Free.
Ends Mon, Dec 2. No code needed. – Free Shipping on All US Orders Over $15
Cruelty-Free, Vegan, Natural Skincare

Matt & Nat

Up to 50% OFF selected items
In Stores and Online. Limited Time Only. While Quantities Last.
Designer Vegan Handbags

For All Kind

Buy one, get each additional item 50% off (some exclusions apply)
use codes:
‘BUY1GET1’ for 1 discounted item  
‘BUY1GET2’ for 2 discounted items
‘BUY1GET3’ for 3 discounted items
And so on…

Ksana Watch

FREE PERSONALIZATION (£20 value) on all watch straps
code “BF2019”
ends Mon, Dec 2
Cruelty-Free & Vegan Watches

NCLA Beauty

35% OFF sitewide, including sale items!
use code: CYBER35
Vegan Nail Polish + Lip Products

Groceries Apparel

30% OFF sitewide
use code: BLKFRIDAY30
Eco-Friendly + Organic Apparel


Etsy Cyber Week Sales!
Get in on the fun with deals up to 60% OFF.
Sale terms vary. See listings for details.

Note: Etsy is an online marketplace with various vegan and ethical handmade goods, however not everything sold on Etsy is vegan.

People Tree

Fair Fashion Clothing

Note: People Tree is mostly vegan, with the exception of some clothes made of wool.

Makeup Revolution

Up to 50% OFF Everything!
ends Dec 1 at midnight

Note: Makeup Revolution is cruelty-free with some vegan options, find the “V” symbol on their vegan products.

Kat Von D

20% OFF sitewide, plus a 6-piece gift with your choice of bag with $75 or more.

100% Pure

Get $10 Beauty Deals On Tons Of Products!
ends Dec 3, 2019

Note: 100% Pure is cruelty-free with some vegan options.

40% OFF Sale Items
code: MONDAY40 to Shop Lulus Cyber Monday Sale

Note: Not everything sold at is cruelty-free and vegan. Shop their vegan shoes here.


Black Friday Deals on Select Items!
View Doshi’s Sales Here
Vegan Handbags & Accessories


Up to 70% OFF
Women’s Clothing made with Organic Cotton

Threads 4 Thought

35% off all full-priced collections
Use Code: BF19
Sustainable Clothing for Men & Women

Nourished Life

Up to 30% OFF Select Eco Brands!
no code needed.
Natural Skincare and Beauty Products

Note: Not all products sold on Nourished Life is vegan. View their vegan products and brands here.

BH Cosmetics

Valid 12/02 – 12/08

Note: BH Cosmetics is cruelty-free with some vegan options.


Ethical Designer Boutique
UP TO 50% OFF on select
Vegan + Ethical Designers Handbags, Clothing, and Accessories
ends Monday at midnight

Au Naturale

30% OFF sitewide
no code needed, discount applied at checkout
Organic Makeup and Skincare

Gabriel Cosmetics

30% OFF sitewide
use code: THANKS30
Valid 11/29 – 12/02
Natural & Gluten-Free Cosmetics

Milk Makeup

35% OFF sitewide on orders $30+. Get a FREE Glitter Bag and Werk It Set when you spend $65+.

Sappho New Paradigm

Organic Cosmetics & Makeup

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Cruelty-Free Gift Ideas for the Self-Care Queen
2019 Cyber Monday Sales – Cruelty-Free, Vegan, Ethical Brands