What are some of your fave cruelty-free + vegan skincare brands? 🐰🌿✨ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! πŸ’– (πŸ“Έ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! πŸ’žπŸŒΏβœ¨ (via @inthesoulshine)

The best things in life...

Weekend mood πŸ’žβœ¨
. (πŸ“Έ via @thecosmeticsfridge)

Weekend mood πŸ’žβœ¨ . ....

πŸ†• VEGANCUTS FALL MAKEUP BOX IS HERE! πŸ‚πŸ’›πŸ“¦ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! πŸ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
Here's a peek inside this season's box:
πŸ’‹ Powder Contour Kit from @aestheticacosmetics
πŸ’‹ Cherry Matte Setting Spray from @pacificabeauty
πŸ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
πŸ’‹ Makeup blending brush from @labeautesoi
πŸ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! ✨ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. 🦁🌿
Have you tried any of these vegan goodies before? 🧑 I’m obsessed with the cherry setting spray, it smells sooo good!! πŸ’
#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate


πŸ”₯ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! 🐘
What’s the current situation with Drunk Elephant’s cruelty-free status?πŸ‘‡πŸ»
Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
So.. will Drunk Elephant remain Cruelty-Free?
YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! βœ¨πŸ™ŒπŸ»βœ¨Swipe πŸ‘ˆπŸ» to read their response when asked about their cruelty-free standing after the announcement.
TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but they’ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
#crueltyfree #crueltyfreenews #drunkelephant #shiseido

πŸ”₯ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! 🐰✌🏻🌿

All good things are wild...

Buhaha I need this! πŸŽƒπŸ‚ and all the other awesome vegan good stuff by @thepunkybunny πŸ‘ˆπŸ»
Speaking of vegan candy:
🍬 Sour Patch Kids
🍬 Twizzlers
🍬 Jolly Rancher Hard Candy
🍬 Air Heads
🍬 Skittles (edit: Including the UK versions!) 🍬 Dots
Let me know what are some of your favourite vegan candy?πŸ‘‡πŸ» (πŸ“Έ via @thepunkybunny)

Buhaha I need this! πŸŽƒπŸ‚...

How often do u do your nails?πŸ’…πŸ» I like to do mine 2-3 times a week. ✨ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! πŸƒ

These are some of my cruelty-free and vegan manicure essentials:
🌿 Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
🌿 Nail cuticle oil - β€˜So Rich,  Love Potion’ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
🌿 Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat I’ve ever used!
🌿 Clear Top Coat by @lovemissfrankie, love this because it’s got a nice, wide-tapered brush which makes application quick and easy!
🌿 Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
🌿 And the color (swipe πŸ‘ˆπŸ») I have on today is from @siennabyronbayβ€˜s latest collection, the color is called Serenity ✨
#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

IKEA Canada launches a πŸ†• plant-based burger, VΣ’XT Burger! πŸ” It's currently only available at @ikeacanada’s new outdoor dining experience in Coquitlam, Canada. Find the white food truck, Foodbox, outside at this location to try their new vegan cheeseburger today! 🌱

IKEA Canada launches a πŸ†•...

Some bunny loves u when u choose cruelty-free! πŸ’•πŸ‡πŸŒΏ .
πŸ“Έ via @bunnies_.lover

Some bunny loves u when...

7 Youtube Beauty Gurus Gone Cruelty-Free in 2015!!

This post may contain affiliate links.

7 Youtubers that have switched over to using and promoting products that are cruelty-free!

Holy guacamole! Times are changing and I’m SO excited to list not 1 or 2 but 7!! –Youtubers that have consciously made the cruelty-free switch to only using products that are not tested on animals. Why is this important? These YouTubers have over hundreds of thousands of subscribers, the number of people that watch just one of their videos is astronomical!! If you’re looking to grow your subscriber count, it may be worth doing some research hier (or here in German), as this could help solve this dilemma!

These caring beauty gurus are using their online platform and influence to help get the word out on how accessible and easy it is to go cruelty-free and that no animal has to suffer for the sake of beauty! Not only are they lending their voices for the millions of animals that are routinely blinded, poisoned, and killed each year but they’re also standing up for what they believe in, even though it may jeopardize future sponsorship opportunities. How freakin’ cool is that!?

I am so pleased to list some of the top Youtube beauty gurus that have boldly taken the leap and announced their switch to cruelty-free products in 2015!

1. Annie from AnnieJaffrey
Subscribers: 440,000+

“I feel a lot better knowing I’m not exposing myself to any harsh chemicals or harming any animals in the process!”~Annie Jaffrey

2. Weylie from ilikeweylie
Subscribers: 1.4 million+

β€œI got rabbits you know, I have pets and stuff like that, I just can’t ever imagine my pets having to go through you know, being tested on” ~Weylie Hoang

3. Melissa from skindeepbeautytips
Subscribers: 333,000+

β€œI was going through all of my products and I realized that I have a lot of stuff from companies that test on animals…. moving forward I want to make a conscious effort to support brands that don’t test on animals. I feel like it’s so unnecessary and there are so many companies that don’t test on animals it’s like why doesn’t everyone just not?” ~Melissa Merk

editor’s note (July 8, 2016): Since publishing this post, Melissa Merk has made multiple videos featuring many non-cruelty-free brands. I’m not exactly sure if she has addressed whether or not she is still transitioning or planning to stay cruelty-free with her beauty products but please note that she hasn’t followed up since her initial announcement on going cruelty-free. If you know more information about this, please leave a comment below as I’d love a follow-up! =)

4. Gemma from gemsmaquillage
Subscibers: 91,000+

“I know it’s the right thing to do.” ~Gemma Tomlinson

5. Sarah from sarahhawkinson
Subscribers: 250,000+

β€œI thought about it and I was like why have I never seriously thought about it, I’ve always been just so ‘no, I’m not doing that, I’m not going cruelty-free.’ But I never had a reason for it, I never knew why [….] I don’t know why it never clicked about how much I genuinely love animals. But I really like REALLY love animals.β€œ ~Sarah Hawkinson

6. Christine from pinksofoxy
Subscribers: 495,000+

β€œI’m not aiming for perfection. I just want to start somewhere and I feel like my make-up is a good place to start. And I feel like there’s no better time than right now to start that. So I feel it’s a really positive thing for me to do right now and I’m really excited to do it. I’m looking forward to it and happy about it” ~Christine Kobzeff

7. Kristen from KristenLeanne8
Subscribers: 190,000+

β€œIt was just alarming that pretty much all of them [companies] test on animals and I was just like, this is horrendous, I can’t believe that I ignored this this whole time and from that point on I decided that I was going to be completely cruelty-free.” ~Kristen Leanne

Did I miss one? Let me know in the comments below which Youtuber you would love to see make the cruelty-free switch too!

Recently Karissa Pukas with over 680,000 subscribers did her first cruelty-free tutorial but it hasn’t been announced if her future videos will be cruelty-free too. I encourage her to explore more awesome and fabulous CF products and hopefully she’ll join this list! =)

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  • Angel H
    March 15, 2017

    Bella Fiori!

  • Katie Lingefelt
    November 1, 2016

    Carli Bybel!

  • Nixols
    September 18, 2016

    Is Annie still considered cruelty free even though she been using and promoting EstΓ©e Lauder products? Even still I think she’s backslid as far as a cruelty-free lifestyle goes.

  • Marie-France
    July 26, 2016

    Thank you for this post! Very useful πŸ™‚

  • Amanda May
    July 8, 2016

    Very recently, Melissa Merk posted a video including Cover Girl lipsticks. Cover girl is not cruelty free therefore her channel is not cruelty free.

    • Vicky Ly
      July 8, 2016

      I know, ughs. I’ve noticed she hasn’t made a video using only cruelty-free products in awhile after her announcement. Maybe she was just making a video she knew would catch on with the whole “cruelty-free trend” going on at the moment. So disappointing.. I’ll make a note of that on the post now.

      Thanks for your feedback! =)

      • Bryanna Nichole
        July 28, 2016

        Maybe she is just using up the products. I currently decided to use cf only products which honestly wasn’t hard considering most of my makeup already was, but I am deciding to use up the non-cf products I own. As much as I want to speed up that journey, I also did pay a decent amount of money so I don’t want to just throw them out when they’re more than or half way full. Either way, she still should have addressed it since it makes her look bad, but I don’t think she’s just trying to scam everyone haha.

        • Vicky Ly
          July 28, 2016

          Yah totally! I did the exact same when I was switching over to CF products! There’s no sense of just throwing things away when I’ve already bought it so I would just use them up =)

          Haha yah I don’t think she’s intentionally trying to scam people. Just found it a bit odd that she would make a video announcing she’s going to try and support more cruelty-free companies and then months later.. she’s making sponsored videos with Origins, Covergirl, Olay, Pantene, Secret, which are all companies that tests on animals.

          It’s totally her decision which companies she wants to work with and/or which products she wants to buy but I’m not getting the same vibe that she really does want to only use cruelty-free products anymore.

          But like you said, she hasn’t addressed it so I can only go off of how I feel about the current situation! haha =)

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Let It Snow – Cruelty-Free & Vegan Nail Polish
7 Youtube Beauty Gurus Gone Cruelty-Free in 2015!!