Holy guacamole! Times are changing and I’m SO excited to list not 1 or 2 but 7!! –Youtubers that have consciously made the cruelty-free switch to only using products that are not tested on animals. Why is this important? These YouTubers have over hundreds of thousands of subscribers, the number of people that watch just one of their videos is astronomical!! If you’re looking to grow your subscriber count, it may be worth doing some research hier (or here in German), as this could help solve this dilemma!
These caring beauty gurus are using their online platform and influence to help get the word out on how accessible and easy it is to go cruelty-free and that no animal has to suffer for the sake of beauty! Not only are they lending their voices for the millions of animals that are routinely blinded, poisoned, and killed each year but they’re also standing up for what they believe in, even though it may jeopardize future sponsorship opportunities. How freakin’ cool is that!?
I am so pleased to list some of the top Youtube beauty gurus that have boldly taken the leap and announced their switch to cruelty-free products in 2015!
1. Annie from AnnieJaffrey
“I feel a lot better knowing I’m not exposing myself to any harsh chemicals or harming any animals in the process!”~Annie Jaffrey
2. Weylie from ilikeweylie
Subscribers: 1.4 million+
“I got rabbits you know, I have pets and stuff like that, I just can’t ever imagine my pets having to go through you know, being tested on” ~Weylie Hoang
3. Melissa from skindeepbeautytips
“I was going through all of my products and I realized that I have a lot of stuff from companies that test on animals…. moving forward I want to make a conscious effort to support brands that don’t test on animals. I feel like it’s so unnecessary and there are so many companies that don’t test on animals it’s like why doesn’t everyone just not?” ~Melissa Merk
editor’s note (July 8, 2016): Since publishing this post, Melissa Merk has made multiple videos featuring many non-cruelty-free brands. I’m not exactly sure if she has addressed whether or not she is still transitioning or planning to stay cruelty-free with her beauty products but please note that she hasn’t followed up since her initial announcement on going cruelty-free. If you know more information about this, please leave a comment below as I’d love a follow-up! =)
4. Gemma from gemsmaquillage
“I know it’s the right thing to do.” ~Gemma Tomlinson
5. Sarah from sarahhawkinson
“I thought about it and I was like why have I never seriously thought about it, I’ve always been just so ‘no, I’m not doing that, I’m not going cruelty-free.’ But I never had a reason for it, I never knew why [….] I don’t know why it never clicked about how much I genuinely love animals. But I really like REALLY love animals.“ ~Sarah Hawkinson
6. Christine from pinksofoxy
“I’m not aiming for perfection. I just want to start somewhere and I feel like my make-up is a good place to start. And I feel like there’s no better time than right now to start that. So I feel it’s a really positive thing for me to do right now and I’m really excited to do it. I’m looking forward to it and happy about it” ~Christine Kobzeff
7. Kristen from KristenLeanne8
“It was just alarming that pretty much all of them [companies] test on animals and I was just like, this is horrendous, I can’t believe that I ignored this this whole time and from that point on I decided that I was going to be completely cruelty-free.” ~Kristen Leanne
Did I miss one? Let me know in the comments below which Youtuber you would love to see make the cruelty-free switch too!
Recently Karissa Pukas with over 680,000 subscribers did her first cruelty-free tutorial but it hasn’t been announced if her future videos will be cruelty-free too. I encourage her to explore more awesome and fabulous CF products and hopefully she’ll join this list! =)