Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
Bite Beauty's Vegan Statement:
"Yes, Bite Beauty products are vegan.
Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
Many of them are forced to live and work in shocking conditions.
Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

7 Youtube Beauty Gurus Gone Cruelty-Free in 2015!!

This post may contain affiliate links.

7 Youtubers that have switched over to using and promoting products that are cruelty-free!

Holy guacamole! Times are changing and I’m SO excited to list not 1 or 2 but 7!! –Youtubers that have consciously made the cruelty-free switch to only using products that are not tested on animals. Why is this important? These YouTubers have over hundreds of thousands of subscribers, the number of people that watch just one of their videos is astronomical!! If you’re looking to grow your subscriber count, it may be worth doing some research hier (or here in German), as this could help solve this dilemma! Getting your channel and videos seen and viewed is the first step to garnering more subscribers so perhaps you’ll want to check out a site like Get Fans ( in order to rank your videos higher in search results. However, there are a number of sites out there that offer to help you grow your networks of followers and increase the number of views on your videos, yet fail to deliver results, leaving you feeling like you’ve been scammed. SO, before signing up, always read buy youtube views reviews first!

These caring beauty gurus are using their online platform and influence to help get the word out on how accessible and easy it is to go cruelty-free and that no animal has to suffer for the sake of beauty! Not only are they lending their voices for the millions of animals that are routinely blinded, poisoned, and killed each year but they’re also standing up for what they believe in, even though it may jeopardize future sponsorship opportunities. How freakin’ cool is that!?

I am so pleased to list some of the top Youtube beauty gurus that have boldly taken the leap and announced their switch to cruelty-free products in 2015!

1. Annie from AnnieJaffrey
Subscribers: 440,000+

“I feel a lot better knowing I’m not exposing myself to any harsh chemicals or harming any animals in the process!”~Annie Jaffrey

2. Weylie from ilikeweylie
Subscribers: 1.4 million+

“I got rabbits you know, I have pets and stuff like that, I just can’t ever imagine my pets having to go through you know, being tested on” ~Weylie Hoang

3. Melissa from skindeepbeautytips
Subscribers: 333,000+

“I was going through all of my products and I realized that I have a lot of stuff from companies that test on animals…. moving forward I want to make a conscious effort to support brands that don’t test on animals. I feel like it’s so unnecessary and there are so many companies that don’t test on animals it’s like why doesn’t everyone just not?” ~Melissa Merk

editor’s note (July 8, 2016): Since publishing this post, Melissa Merk has made multiple videos featuring many non-cruelty-free brands. I’m not exactly sure if she has addressed whether or not she is still transitioning or planning to stay cruelty-free with her beauty products but please note that she hasn’t followed up since her initial announcement on going cruelty-free. If you know more information about this, please leave a comment below as I’d love a follow-up! =)

4. Gemma from gemsmaquillage
Subscibers: 91,000+

“I know it’s the right thing to do.” ~Gemma Tomlinson

5. Sarah from sarahhawkinson
Subscribers: 250,000+

“I thought about it and I was like why have I never seriously thought about it, I’ve always been just so ‘no, I’m not doing that, I’m not going cruelty-free.’ But I never had a reason for it, I never knew why [….] I don’t know why it never clicked about how much I genuinely love animals. But I really like REALLY love animals.” ~Sarah Hawkinson

6. Christine from pinksofoxy
Subscribers: 495,000+

“I’m not aiming for perfection. I just want to start somewhere and I feel like my make-up is a good place to start. And I feel like there’s no better time than right now to start that. So I feel it’s a really positive thing for me to do right now and I’m really excited to do it. I’m looking forward to it and happy about it” ~Christine Kobzeff

7. Kristen from KristenLeanne8
Subscribers: 190,000+

“It was just alarming that pretty much all of them [companies] test on animals and I was just like, this is horrendous, I can’t believe that I ignored this this whole time and from that point on I decided that I was going to be completely cruelty-free.” ~Kristen Leanne

Did I miss one? Let me know in the comments below which Youtuber you would love to see make the cruelty-free switch too!

Recently Karissa Pukas with over 680,000 subscribers did her first cruelty-free tutorial but it hasn’t been announced if her future videos will be cruelty-free too. I encourage her to explore more awesome and fabulous CF products and hopefully she’ll join this list! =)

What do you think?

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  • Angel H
    March 15, 2017

    Bella Fiori!

  • Katie Lingefelt
    November 1, 2016

    Carli Bybel!

  • Nixols
    September 18, 2016

    Is Annie still considered cruelty free even though she been using and promoting Estée Lauder products? Even still I think she’s backslid as far as a cruelty-free lifestyle goes.

  • Marie-France
    July 26, 2016

    Thank you for this post! Very useful 🙂

  • Amanda May
    July 8, 2016

    Very recently, Melissa Merk posted a video including Cover Girl lipsticks. Cover girl is not cruelty free therefore her channel is not cruelty free.

    • Vicky Ly
      July 8, 2016

      I know, ughs. I’ve noticed she hasn’t made a video using only cruelty-free products in awhile after her announcement. Maybe she was just making a video she knew would catch on with the whole “cruelty-free trend” going on at the moment. So disappointing.. I’ll make a note of that on the post now.

      Thanks for your feedback! =)

      • Bryanna Nichole
        July 28, 2016

        Maybe she is just using up the products. I currently decided to use cf only products which honestly wasn’t hard considering most of my makeup already was, but I am deciding to use up the non-cf products I own. As much as I want to speed up that journey, I also did pay a decent amount of money so I don’t want to just throw them out when they’re more than or half way full. Either way, she still should have addressed it since it makes her look bad, but I don’t think she’s just trying to scam everyone haha.

        • Vicky Ly
          July 28, 2016

          Yah totally! I did the exact same when I was switching over to CF products! There’s no sense of just throwing things away when I’ve already bought it so I would just use them up =)

          Haha yah I don’t think she’s intentionally trying to scam people. Just found it a bit odd that she would make a video announcing she’s going to try and support more cruelty-free companies and then months later.. she’s making sponsored videos with Origins, Covergirl, Olay, Pantene, Secret, which are all companies that tests on animals.

          It’s totally her decision which companies she wants to work with and/or which products she wants to buy but I’m not getting the same vibe that she really does want to only use cruelty-free products anymore.

          But like you said, she hasn’t addressed it so I can only go off of how I feel about the current situation! haha =)

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Let It Snow – Cruelty-Free & Vegan Nail Polish
7 Youtube Beauty Gurus Gone Cruelty-Free in 2015!!