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Younique’s Animal Testing Statement; Not 100% Cruelty-Free

This post may contain affiliate links.

Is Younique 100% Cruelty-Free?

EDITED: NOV 23, 2016

Younique products have made several appearances in my social media feed in the past 2 years with their popular 3D fiber lash mascara. What intrigued me the most was that Younique and all of Younique’s representatives have been promoting their products as cruelty-free but I have not seen Younique listed on any cruelty-free database or list.

Younique is not listed on

  • Leaping Bunny
  • PETA’s Companies That Don’t Test On Animals
  • Choose Cruelty Free
  • Logical Harmony
  • Cruelty Free Kitty

So what’s the deal? Is Younique actually cruelty-free as they claim?

Younique Animal Testing Policy

Here is a statement taken directly from their website:

Younique Animal Testing Policy

“Younique does not test our products on animals. We are in the process of exploring/procuring official certification as a cruelty-free company. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.”

This is an excellent example of how anyone can virtually call their products “cruelty-free”. Although Younique may not test their products on animals, the raw ingredients may have been sourced from suppliers that do test on animals.

Younique Ingredient Suppliers

Now it’s not clear whether if their ingredient suppliers do or do not test on animals based on their statement, so I thought the best way to get a clear answer is to e-mail Younique directly and ask how far along they are in their process to being certified cruelty-free.

Related: What Makes A Product “Cruelty-Free”?

In order to be certified cruelty-free, companies must prove that:

  • none of their products are tested on animals
  • none of their ingredients are tested on animals
  • they do not commission animal testing to a third party
  • they must verify that none of their raw material suppliers test on animals
  • and finally they must not retail their products in countries that require animal testing by law (such as China)

My original email inquiry to Younique:

Hi there,

I was extremely happy to read on your website that Younique does not test their products on animals and is currently working on being certified cruelty-free. I just wanted to follow-up with this statement and was wondering how that process is going and which cruelty-free certification programs (like Leaping Bunny, PETA’s Caring Consumer, Choose Cruelty Free) are you exploring?

I’m also curious to know if any of Younique’s products retail in China or if you have plans to distribute there in the near future?

Younique’s response:

Hello Vicky,

Unfortunately, we are unable to provide you with further information at this time. Younique does not test our products on animals. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.

Currently, we are shipping and selling in the US, Canada, Australia, New Zealand, the UK, Mexico, and Germany.

We are beginning to expand globally. While we don’t have a definite date as to when we will be opening in other countries, we hope it’s soon

Younique’s Lack Of Transparency

What concerns me about Younique’s response is the lack of transparency. As any cruelty-free consumer knows, the statement, “Younique does not test our products on animals” does not provide us with enough assurance that their products and ingredients were not tested on animals at all stages of production.

At this point and based on their response, I would not consider Younique to be a cruelty-free brand. 

It’s up to companies to decide if they choose to do business with certain suppliers and all cruelty-free companies must verify and make sure that their ingredient suppliers consent to a no animal testing policy. Unfortunately Younique has failed to do this.

What do you think?

Your email address will not be published. Required fields are marked *

105 Comments
  • Meri Lutz
    May 30, 2016

    Hi!!! I am a Younique Presenter.. I have been with the company for 2 years which says a lot because the company is only 3 years old. I want to clear a few things up. We do not test on animals (which you already know). We have looked into the process of becoming certified/labeled cruelty free. The process is not a quick one it can take 3-5 years. The process is lengthy because it goes all the way to the origin of the ingredients. Since our company is only 3 years old we could have never had that true title until this year. Now that being said I do believe it is not as high of a priority because of some of the supply and demand issues we have had this past year. Our products are extremely safe meeting EU regulations which if you are familiar are so strict. They ban thousands of ingredients as opposed to the US which bans 11 or so ingredients. Because our products must meet these guidelines when we had issues of items selling out we had to scramble to find suppliers of these safe ingredients. Had we been locked into being labeled Cruelty Free we could not have brought in other suppliers. We would have been locked into the original suppliers (who could not keep up with our demand) who would have been cleared for the sake of the Cruelty Free claim. So I can tell you that I have heard Melanie (CEO) say that we do not text on animals, nor will we ever. Knowing her integrity, I know this is something she will not waiver on. I also believe that if she ever caught word of our vendors testing on animals, that she would put her foot down. She would not stand for it.. I hope this helps.

    • Vicky Ly
      May 31, 2016

      Hey Meri! Great to hear from someone who is actively involved with Younique =) I totally understand that it may take several years to get all the proper documentations from each suppliers verifying that none of them test on animals.

      I’m just a little surprised that some Younique presenters jumped the gun and started to promote Younique as being cruelty-free… but at the same time, Younique claims they are not prioritizing to verify their cruelty-free claims.

      I’m sure that Melanie and the team at Younique does not condone or support animal testing but as you can tell from the thread of comments on this one blog post alone.. it’s VERY important to many of us that Younique makes it official and have their cruelty-free claims verified.

      I’m sure what you’re saying is true but it’s been a year and we haven’t seen any progress yet so I’m hoping things will change soon! =)

      • Mika Hall
        June 23, 2016

        They also just stated they will be selling in Hong Kong later this year 🙁

        • Sabrina Hamilton
          June 23, 2016

          The just announced it! I asked them if they will be required to test due to now selling in China and they told me no, they will not be required to test…..hmmmmmm……isn’t it the China law that imported cosmetics must be tested?

          • Vicky Ly
            June 24, 2016

            Did they announce they were selling in Hong Kong or mainland China? Hong Kong is actually exempt from China’s animal testing requirements. Although Hong Kong is technically part of China, they have their own political system so they don’t follow the same regulations as mainland China.
            With that being said, if Younique starts to sell their products in Hong Kong.. they must closely monitor their distributors to make sure none of their products will become available in mainland China stores.

        • VickyT
          August 5, 2016

          HK doesn’t have the same regulations as China and does not require animal testing.

          • M
            September 1, 2016

            It is just HK not China. And I think the reason why. Cruelty free. Isn’t being. Looked. In to. At the. Moment. Is because. The range is constantly frowning. And you. Cannot. Introduce. New. Products. Or. You. Loose. Your. Cruelty free. Rating. And. Have to start. Again

      • Trish
        July 1, 2016

        After reading the Younique presenters response, it is clear the product sales is priority. Thank you for the honesty. I however chose to prevent cruel testing on animals, in doing so I can’t see purchasing their product. Thank you for this oppertunity to get informed.

        • Michelle
          August 3, 2016

          I’m so glad I found this thread. I almost made a purchase. I will never use this product. They don’t seem to care. Although they imply they do.

      • Laura
        September 8, 2016

        Hi Vicky – also just so you know – these claims that it takes years to get certified are absolutely false! I work for a company that isn’t launching until Nivember 1st this year and we are already PETA approved cruelty free and leaping bunny approved! I’m so sick of this lie that it takes years or that it’s too expensive whilst companies make so much profit! It’s all about accountability and they have none!
        Sorry for the rant but I bought they’re mascara based on someone using the PETA approved logo and saying they were cruelty free – I have never taken anyone’s word on anything since. Disgusting lack of transparency.

    • Christen Cole
      July 12, 2016

      Meri, Not true….It simply takes a few months. There is a new company on the market that has not yet launched and they are PETA certified and will have the Leaping Bunny cert early 2017.
      I was with Y for 2.5 yeats…I know why they say they have not gone after the LB cert. From Derek’s mouth while sitting at his dinner table…”Leaping Bunny is too expensive.” LB is FREE
      Look at the website for yourself…

    • Kalyn Cofield
      July 17, 2016

      I am a presenter with a different direct sales company. We haven’t launched yet and we are already PETA endorsed. It does not take 3-5 years to get all of those certifications. I hate to break it to ya, but I fear you’ve been lied to.

      • Cora Mackenzie
        October 16, 2016

        Thank you! I was reading the OP and thought, you don’t have to be in business for 4 years before you are certified. If you had sourced all the ingredients from CF distributors prior to the launch of the company you would have come into the market with CF products. It’s a shame that people don’t have any common sense…

      • Joanne
        February 4, 2017

        Hey Kalyn, what company are you a part off? Is it Cosmetics?

  • Kellie
    May 9, 2016

    I was told today by a presenter that Younique are currently working with PETA to have a Cruelty Free Accreditation. I pointed out to the presenter that to have that the company simply needs to sign PETA’s Assurance Statement she replied that it will take years to check the suppliers. As someone who has spent years in business that a multi national company would be unable to obtain this information from their suppliers is ludicrous. There is something deceptive about their Cruelty Free statement and customer service seems to be lacking as well.

    • Vicky Ly
      May 9, 2016

      Exactly! I totally agree with you, Kellie.

      I will admit that I’ve reviewed PETA’s application for certification before and it’s not nearly as strict as Leaping Bunny’s standards. So it surprised me to hear that Younique is unable to comply with PETA’s standards. If Younique’s cruelty-free claims are true.. then they shouldn’t have a problem becoming certified with PETA.

      Also, their excuse about how they’re unable to obtain information from their suppliers is a little concerning to me. They should be on top of this..

  • Steph
    May 7, 2016

    Hi there,

    I’m a UK presenter who was at the first corporate training yesterday in Telford. Jesse who is our product development guy cleared the air for us yesterday and many have it on video what he said. He has confirmed that we don’t test the products on animals, none of the ingredients are tested on animals and that we are compliant with leaping bunny however, the decision to get it will be a strategic decision made by coprorate and that isn’t in the focus right now as it will take a lot of thought into ramifications for the company and when launching in new markets. Needless to say that I hope we never launch in a country that requires animal testing because I personally wouldn’t be able to stay.

    • Vicky Ly
      May 9, 2016

      Hey Steph! Thanks so much for clarifying where Younique stands on the issue of animal testing right now. It’s great to always get these updates from people who are interested and actually involved with Younique! =)

      I loved the honesty in your comment about how Younique admitted that becoming certified cruelty-free isn’t their focus right now. But I think as caring consumers who are strongly against animal testing.. it is our responsibility to tell Younique that they should make this a priority! =) Otherwise lots of their presenters (like you) are just gonna walk.

      I also think that if they claim to be cruelty-free and meet Leaping Bunny standards then they should make it official and go through the process.. because for people like me, I like to get validation through a third party and not just rely on the people who are trying to sell me their products or trying to get me to sell for them.

      I’m just hoping the message will get through to Younique sooner rather than later! =)

    • Tammara
      May 24, 2016

      Wow! I am so glad I did a little more digging before taking Youniques word at being cruelty free… I was approached by a presenter and was interested in signing up but of course I wanted to make sure the company was of integrity and morals before I began promoting their products…. I am extremely disappointed with the lack of willingness on Youniques part to become a certified cruelt free company. If the founders truly believed in animal rights, then this would be their main focus but it seems to me they are making every excuse in the world to not comply with Peta’s requirements… Is it because they actually DO test on animals? This would be the ONLY reason they aren’t making this a priority… Shameful…. Too bad Younique because not only did you loose a customer in me but also a representative who would be an absolute money making machine!! Now I will go out of my way to make sure people are aware of your deception!! Not a good look Younique! Very disappointed!!

      • Ashley Conrad
        August 11, 2017

        Hi Tammera! I am a proud presenter with Younique. I recently attended a corporate conference in Canada where the founders were questioned about acquiring a cruelty free certification. Their answer is that while becoming certified is among the top priorities, it is not “THE” top priority. The top priority for this company and the reason it was founded is to Uplift, Empower & Validate women all over the world. They give women the ability to support themselves & build their confidence all while focusing on the support & healing for women who are victims of childhood sexual abuse. Proceeds from these products fund many programs to help these victims including The Younique Foundation, The Defend Innocence Campaign & Safe Haven Retreat in Utah.
        There is nothing shameful about this companie’s purpose or practices I can assure you.
        I just wanted to put into perspective for you where Younique’s main priorities really lie.

  • Kerry cook
    May 4, 2016

    Hi Vicky and ladies,

    I stumbled across this blog after looking for vegan cosmetics etc and so glad I did.

    I will be totally upfront and say I am a consultant for a company called Arbinbe and one of the main reasons I joined and started with them was because its s 36 year old company and the ENTIRE range is vegan certified!!! It’s on the PETA website and leaping bunny is on our packaging!

    Woo hoo!

    There are options out there so don’t despair X

    Kerry ?
    We haven’t gotten to Spain yet but are steadily expanding lol

  • zoe sweet
    April 30, 2016

    HI…. What a brilliant read, with my morning coffee!! Younique is launching in Spain tomorrow, and i am about to sign up. For me, i am totally against animal testing and being cruelty free… I have been told the same stuff as above… the products are not tested on animals… but they are not registered as cruelty free YET…. so they are implying that it is in process, and is only a matter of time… so i am about to embark on this journery.. believing that i can sell products… that in the near future will have the cruelty free status… as this is the impression that i have been given from the answers i have been asking… BUT now that i have read all of the above… i realise that the same answers have now been asked for a number of years… and we are still waiting for the status…. i am now feeling a bit down about it all… because i have now lost the belief that they really are trying to become 100% cruelty free…but just say that they have applied to attract more sellers like myself…. gutted… 🙁 Does anyone else know of any company that does online sales… that is actually registered 100% cruelty free?? i desperately need a online business… like Younique.. but i want to do it with total confidence that all is cool… xx

    • Irene Rio
      May 1, 2016

      I have had exactly the same experience with Younique and the launch in Spain,and was planning to join 2nd May. I would love to find a similar business but definitely cruelty free.

      • Faye Nelson
        March 1, 2017

        Arbonne is completely cruelty free and vegan certified. It’s not in Spain yet but is expanding at a rapid pace so keep an eye open for it! Check out the website too, i recently became an independent consultant and its the best decision i’ve made xx

    • Maria kelly
      August 11, 2017

      Just to let you know, Tropic Skincare, a British company co-owned by Lord Alan Sugar is 100% cruelty free, chemical free, gluten free and vegan. Every product is freshly made to order in the Surrey kitchens and is very competitively priced for such high quality premium products. x

  • Heather
    April 22, 2016

    I am a Younique presenter – and I specifically make sure all my customers and my team members know that “Not Tested on Animals” is NOT the same thing as “cruelty-free” and to NEVER market it using those words.

    Younique as a corporation may be very convoluted on this issue. and they are definitely lacking transparency (it’s April 2016 now and nothing else has been done, they are still not registered with any organizations) – but that does NOT mean that all Younique presenters are misleading customers or making claims they can’t back up.

    Many leading makeup companies are not cruelty free, and unfortunately, many customers just don’t care – but I ALWAYS ensure the ones who ask, are given the REAL information and not just some vague hope for the future or a blatant lie.

  • Jess
    April 15, 2016

    I am a Younique Presenter (newer) I wanted to get into some kind of MLM just as a hobby that makes me a few dollars in the process. I seriously thought they were 100% cruelty free when I purchased the kit to begin selling their products. I began researching various things about Younique products to provide more information to my customers. That is when I found this statement:

    “Younique does not test our products on animals. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time. ”

    I was floored, as so many sites I had been on researching this all said cruelty free %100 -_-
    I to even highlighted that fact in my description, of course I took it out now. So I emailed support and this is the answer I got:

    Hello Jessica,

    Thank you for contacting Younique Support.

    We do not have an estimated date just yet but I know they are working to get this all updated as soon as possible. We appreciate your patience as we resolve this matter.
    Thank you,

    (I asked when they would be certified as this was the main reason I began selling)

    So in the mean time I am hoping it eventually becomes cruelty free, after seeing all these comments I am worried, as I do love most of the products.

    • Vicky Ly
      April 18, 2016

      Hi Jess! I think it’s great that you reached out to Younique demanding for answers and requesting that they become certified as soon as possible!

      After your comment, I reached out to Leaping Bunny and they told me that Younique has started their application to become certified but they are not ACTIVE in the certification process.

      So at this point, there’s absolutely no update and it’s important that anyone wanting to support Younique should reach out to them and encourage the company to complete their application. Let’s hope that the more people reach out to them will help move things along =)

      • Jess
        April 18, 2016

        I agree %100! I am happy to hear they at least started an application! I will be emailing them often, hopefully soon we can say we are cruelty free 😀

  • Lindsey Simmons
    April 6, 2016

    I decided to try a “live chat” on younique’s website.
    I asked about why they haven’t gone cruelty free, their response:

    “I’d be happy to answer your question about our products being cruelty free. Younique does not test our products on animals. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time. Unfortunately, we are unable to provide you with further information at this time.”

    So I responded:
    “Do you know why you haven’t conducted an in-depth cruelty free review yet? Like I said, I was told you’ve been trying your hardest to become certified for a couple years. From what I’ve read, it shouldn’t take a couple years.”

    Their response:
    “Unfortunately, I don’t have any other information as to why we have not become certified yet. I apologize for this.”

    So I’m still saying they’re not cruelty free.

    • Vicky Ly
      April 7, 2016

      Oh dear, it’s been almost a year since I published this article about Younique and it’s concerning how absolutely nothing has changed and that they’re still unable to provide us with any information!

  • Diane
    March 13, 2016

    None of our products are made in China any more, we have to comply with the European ban of 1300 chemicals.

  • Anon
    March 3, 2016

    I was told the same when Younique first started nearly 2 years ago and they are still waiting on certification! I think they feed their presenters with a load of rubbish as selling their product and making money is all they are interested in to be honest and nothing else!! Seems to be a company without morals – only good marketing!

    • Diane
      March 13, 2016

      Seriously, they do not, and presenters are told not to say we are Cruelty free. We do offer vegan friendly and gluten free products. Corp tells us all the time NOT to claim cruelty free. As for transparency, ALL ingredients are listed on the website under the products. Do some real research.

      • Rowpo
        May 29, 2016

        Something cannot be vegan friendly if it is tested on animals. Period!

      • Cora Mackenzie
        October 16, 2016

        You can’t say it is vegan if it is not CF… and yes we can look at ingredients, but do not have the source of the ingredients to confirm they were not tested on animals… so do YOUR research.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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