Younique’s Animal Testing Statement; Not 100% Cruelty-Free

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Is Younique 100% Cruelty-Free?

EDITED: NOV 23, 2016

Younique products have made several appearances in my social media feed in the past 2 years with their popular 3D fiber lash mascara. What intrigued me the most was that Younique and all of Younique’s representatives have been promoting their products as cruelty-free but I have not seen Younique listed on any cruelty-free database or list.

Younique is not listed on

  • Leaping Bunny
  • PETA’s Companies That Don’t Test On Animals
  • Choose Cruelty Free
  • Logical Harmony
  • Cruelty Free Kitty

So what’s the deal? Is Younique actually cruelty-free as they claim?

Younique Animal Testing Policy

Here is a statement taken directly from their website:

Younique Animal Testing Policy

“Younique does not test our products on animals. We are in the process of exploring/procuring official certification as a cruelty-free company. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.”

This is an excellent example of how anyone can virtually call their products “cruelty-free”. Although Younique may not test their products on animals, the raw ingredients may have been sourced from suppliers that do test on animals.

Younique Ingredient Suppliers

Now it’s not clear whether if their ingredient suppliers do or do not test on animals based on their statement, so I thought the best way to get a clear answer is to e-mail Younique directly and ask how far along they are in their process to being certified cruelty-free.

Related: What Makes A Product “Cruelty-Free”?

In order to be certified cruelty-free, companies must prove that:

  • none of their products are tested on animals
  • none of their ingredients are tested on animals
  • they do not commission animal testing to a third party
  • they must verify that none of their raw material suppliers test on animals
  • and finally they must not retail their products in countries that require animal testing by law (such as China)

My original email inquiry to Younique:

Hi there,

I was extremely happy to read on your website that Younique does not test their products on animals and is currently working on being certified cruelty-free. I just wanted to follow-up with this statement and was wondering how that process is going and which cruelty-free certification programs (like Leaping Bunny, PETA’s Caring Consumer, Choose Cruelty Free) are you exploring?

I’m also curious to know if any of Younique’s products retail in China or if you have plans to distribute there in the near future?

Younique’s response:

Hello Vicky,

Unfortunately, we are unable to provide you with further information at this time. Younique does not test our products on animals. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.

Currently, we are shipping and selling in the US, Canada, Australia, New Zealand, the UK, Mexico, and Germany.

We are beginning to expand globally. While we don’t have a definite date as to when we will be opening in other countries, we hope it’s soon

Younique’s Lack Of Transparency

What concerns me about Younique’s response is the lack of transparency. As any cruelty-free consumer knows, the statement, “Younique does not test our products on animals” does not provide us with enough assurance that their products and ingredients were not tested on animals at all stages of production.

At this point and based on their response, I would not consider Younique to be a cruelty-free brand. 

It’s up to companies to decide if they choose to do business with certain suppliers and all cruelty-free companies must verify and make sure that their ingredient suppliers consent to a no animal testing policy. Unfortunately Younique has failed to do this.

What do you think?

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104 Comments
  • Tonia
    September 30, 2015

    Interesting article as this is the exact same conversation I had with them a year ago, so its obvious nothing has changed!!

    Conversation started June 30 2014
    6/30 – Me: Hello,In consideration in ordering your product from one of your direct sellers I started to do some research and was wondering the following…..• I saw a statement back in May where Younique was working on getting the certification to back the cruelty free statement down to the ingredients, so I was curious if this had been accomplished yet?
    • Are you shipping to China?
    • Do you know how the animals are raised/farmed for the use of your products that do contain animal products such as hair?
    Are these caged animals or free range?

    7/2, – Younique – Corporate
    Hi Tonia!
    Thank you so much for your interest in Younique! Currently, we are only shipping and selling in the US, Australia, New Zealand, and Canada. However, we are beginning to expand globally. We don’t have a definite date on when we will be in China but we hope to be there soon. In the meantime, please continue to watch our website (www.youniqueproducts.com) and our corporate Facebook page (www.facebook.com/youniqueproducts) for news about our company launching in other countries. We are still working on the Leaping Bunny cruelty-free certification and it is quite an extensive process but while we are working on getting that certification we are practicing everything needed to be cruelty free. So even though we don’t have the certification yet, we are still practicing that way. For the other questions you had about animals and how they are raised, I suggest contacting our support team. They will know more about that detail. To contact support, click on the link below to enter a ticket or to chat live during business hours. You can also contact them on the phone, if you prefer. https://www.youniqueproducts.com/business/support Thank you!.
    …7/2 Me: Thank you and if you ship to China it will take you completely out of the Leaping Bunny Cruelty Free program as China REQUIRES you to actually test on animals – so ridiculous of China so you would be better off to avoid that country. Thanks again..
    …7/2, Younique – Corporate – Oh! That is excellent info! I will send that to our Marketing dept.

  • Mich
    August 26, 2015

    Great article. I also emailed Younique but received no response. I note apparentl they ‘package’ in China although in China, it is mandatory to test on animals before the product is sold. There is also a wholesale company selling their mascara which states 100% same ingredients as Younique – so is it Younique. Why am I unhappy – a I pointed this out to a Younique presenter who’s response was “I don’t care if they test on animals as long as I’m making money”….. Integrity speaks volumes…

    • Vicky Ly
      August 26, 2015

      I haven’t tracked down where Younique products are made or packaged, but if they were manufactured in China but not SOLD in their country.. then I know that those products are not required to be tested on animals. Their law states that all imported cosmetics must be tested on animals before they’re allow to sell in their country.

      Ahh, that’s very interesting that you found another mascara with the exact same ingredients as Younique… I can imagine this is quite common in the beauty industry to re-use the same formulas but repackage and rename it. But this is raising another red flag for Younique! and I can’t believe one of their reps said that to you!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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