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Younique’s Animal Testing Statement; Not 100% Cruelty-Free

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Is Younique 100% Cruelty-Free?

EDITED: NOV 23, 2016

Younique products have made several appearances in my social media feed in the past 2 years with their popular 3D fiber lash mascara. What intrigued me the most was that Younique and all of Younique’s representatives have been promoting their products as cruelty-free but I have not seen Younique listed on any cruelty-free database or list.

Younique is not listed on

  • Leaping Bunny
  • PETA’s Companies That Don’t Test On Animals
  • Choose Cruelty Free
  • Logical Harmony
  • Cruelty Free Kitty

So what’s the deal? Is Younique actually cruelty-free as they claim?

Younique Animal Testing Policy

Here is a statement taken directly from their website:

Younique Animal Testing Policy

“Younique does not test our products on animals. We are in the process of exploring/procuring official certification as a cruelty-free company. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.”

This is an excellent example of how anyone can virtually call their products “cruelty-free”. Although Younique may not test their products on animals, the raw ingredients may have been sourced from suppliers that do test on animals.

Younique Ingredient Suppliers

Now it’s not clear whether if their ingredient suppliers do or do not test on animals based on their statement, so I thought the best way to get a clear answer is to e-mail Younique directly and ask how far along they are in their process to being certified cruelty-free.

Related: What Makes A Product “Cruelty-Free”?

In order to be certified cruelty-free, companies must prove that:

  • none of their products are tested on animals
  • none of their ingredients are tested on animals
  • they do not commission animal testing to a third party
  • they must verify that none of their raw material suppliers test on animals
  • and finally they must not retail their products in countries that require animal testing by law (such as China)

My original email inquiry to Younique:

Hi there,

I was extremely happy to read on your website that Younique does not test their products on animals and is currently working on being certified cruelty-free. I just wanted to follow-up with this statement and was wondering how that process is going and which cruelty-free certification programs (like Leaping Bunny, PETA’s Caring Consumer, Choose Cruelty Free) are you exploring?

I’m also curious to know if any of Younique’s products retail in China or if you have plans to distribute there in the near future?

Younique’s response:

Hello Vicky,

Unfortunately, we are unable to provide you with further information at this time. Younique does not test our products on animals. However, Younique has not conducted an in-depth cruelty-free review tracing each ingredient back to such ingredient’s original source at this time.

Currently, we are shipping and selling in the US, Canada, Australia, New Zealand, the UK, Mexico, and Germany.

We are beginning to expand globally. While we don’t have a definite date as to when we will be opening in other countries, we hope it’s soon

Younique’s Lack Of Transparency

What concerns me about Younique’s response is the lack of transparency. As any cruelty-free consumer knows, the statement, “Younique does not test our products on animals” does not provide us with enough assurance that their products and ingredients were not tested on animals at all stages of production.

At this point and based on their response, I would not consider Younique to be a cruelty-free brand. 

It’s up to companies to decide if they choose to do business with certain suppliers and all cruelty-free companies must verify and make sure that their ingredient suppliers consent to a no animal testing policy. Unfortunately Younique has failed to do this.

92 Responses
  • Ann mitchell
    April 16, 2018

    Idk what presenters you are talking to because in your article you said “Younique and all of its representatives are claiming it to be cruelty-free”. Now I find it hard to believe that you’ve spoken to all 200,000+ representatives to be able to make this statement accurate. I am a former Younique rep and I will gladly tell you the truth about this statement. Yes, there are plenty of reps that claim Younique is cruelty-free, but not even close to ALL reps claim this and I’ve seen multiple reps scold others for claiming this. Younique doesn’t test on animals, but nowhere on their website does it claim to be cruelty-free. In order to claim something is cruelty-free, you have to not only NOT test on animals, but you also have to be able to trace ALL ingredients to their origin and show that all of those were not tested on animals either, and you cannot claim cruelty-free without certification. Younique is not able to trace every ingredient, so therefore they cannot claim to be cruelty-free. That is the truth from a former Younique rep, who has never advertised Younique to be cruelty-free. So before you chastise an entire company, you should probably do your research because you end up looking silly and lose credibility when you make such a broad and FALSE claim. Thanks

  • ann marie
    April 1, 2018

    I am a new comer to Younique, I love the make up I am 60 years old and have not worn make up for at least 30 years. I support the ethos behind the company empowering women who has gone who are going through any sort of abuse in their lives. I am a survivor of every kind of abuse. I have read what wonderful things this company does, I am still a little critical of just how this is supported, and how the funds are projected to these causes. I am now looking into the ethics behind the company, on animal rights. I am a little confused into which direction my energies should go. I have read the resources on your web page and they look amazing, is it the funding from the cosmetics that support these groups, or is it the empowerment of women who use your products, in a way that they are survivors and we will stand in the face of our abusers and say I am worth it.

  • Michael
    December 5, 2017

    My wife I agree with Maruerite, there is no justification for using animals in the cosmetic industry – cosmetics are not essential to life. I am sad to hear that Younique has not researched all its ingredients (but I bet it has done all its marketing research). Several of our family members are agents for Younique but will not persuade us to buy their products until they can accurately say the products are completely cruelty free. I shall also advise our family members about this situation.
    Thank you for the opportunity to comment.

  • Elizabeth
    November 30, 2017

    Putting any makeup company aside, if the concern is for the well-being and ethical treatment of animals…and let me be bold here…shouldn’t some of the advertising you allow on the blog be removed. I’m certain, for example, SunBasket, while they have Vegetarian options, perhaps even Vegan, still serve meat products, as well as some of JustFab’s shoes and clothing, are made from non-ethically manufactured and probably non-ethical treatment of employees or labor at the cost of a less expensive product…and the list can continue, but you get the point I’m making by now. The depth that one can go just alone on the cruelty-free companies. I mean, go in and research what the owners and employees are doing in their own lives, wearing on their bodies or consuming in their diets, where does the cruelty-free line end?

    I appreciate your candor and your dedication to the Vegan movement, but fair is fair in the ethical treatment of how you use your words to label a company or a product and so on. I get it…sharing what you like is yours to do that’s a given. Additionally, I appreciate your view because after all we are all entitled to one. It’s what makes the world beautiful, like you. Thanks for the contrast.

  • SH
    November 21, 2017

    Hi Vicky, thank you for your well-written blog on this topic. I am very disturbed by Younique’s lack of transparency as a company and their failure to pursue cruelty-free certification after so much time of claiming that they are, only to reveal that they are not.

    Do you know if they have made any effort or progress at all to acquire cruelty-free certification since this blog wasn’t posted one year ago?

  • Eartha Baca
    September 28, 2017

    THIS IS TRUE:
    Younique updated their animal statement in November 2016.

    “Although Younique does not test its products on animals and is confident that its product manufacturers do not conduct such tests, we have not pursued formal certification at this time”

    ALSO TRUE:
    I was flagged for saying the words ‘cruelty free’ in my posts, NOT because it is not true but for FDA certification that the company is working on acquiring…. It is JUST terminology…. cruelty free is VERY important to me and most of my customers. I stand 100% behind Younique. We are NOT open in China! That is a flat out lie. We are NOT instructed to mislead….another flat out lie. Younique is build on integrity and is the number one online beauty company. There is a LOT to be said for that! Not opinion…. look it up…. Also featured in Sept. 2017 ELLE magazine, Ultimate Lash Trio feature!…if Younique was such a low company as everyone above jumped on the bashing wagon… the company would not exist let alone be building more and more every year. Research is key. It is a matter of integrity to report and share the truth. NOT an opinion. I cannot stand by and let a ‘wolf pack’ mentality tear down such an amazing company.

    • Monique
      January 8, 2018

      Give us a break. Woman buy animal tested products all the time and these companies are growing and enjoying huge growth & profits… nobody said it was a LOW company, they said it was not transparent enough. You shouldn’t call yourself cruelty free if you are not certified and have not done ALL your own research of the ingredients used in your products, PERIOD! Being “confident” about your manufacturers is NOT the same as saying you have done your due diligence and have proven beyond a doubt that your manufacturers do not test on animals. Until you can, vegans have every right to question your company.

  • Marguerite
    September 23, 2017

    If Younique does NOT test on animals, how are their products tested?

    The above comments are stark reminder for me to me to be more vigilant.

    WE CANNOT CONDONE USING ANY ANIMALS IN THE COSMETIC INDUSTRY OR ANY OTHER UNDUSTRY FOR HUMAN BENEFIT.

    • Eartha Baca
      September 28, 2017

      How are all of the ‘not tested on animals’ products tested?…. NOT on animals

      • Tricia Britton
        December 15, 2017

        I agree with you. I don’t sell Younique but it is the BEST make-up I’ve ever used. The fact they support Women & Sexual Abuse is much more important to me then how they test their make-up. I love animals & they shouldn’t test on animals, buy humans are far more important & this company does AMAZING THING for Woman & Abuse!!!

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