Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
Bite Beauty's Vegan Statement:
"Yes, Bite Beauty products are vegan.
Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
Many of them are forced to live and work in shocking conditions.
Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via

So accurate 👌🏻😂✨ (via

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
Misleading? — Yes.
Illegal? — No.
The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
 Together, we can end animal testing for cosmetics once and for all!
Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
(📸 via

What can I say..? I’m...

THIS. 🙌🏻
“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

Why Be Cruelty-Free?

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Over 100 million animals are burned, crippled, poisoned, and abused in labs every year. That’s about 50 animals killed by the time you finish reading this sentence. And most of us will continue on with our day not realizing that we, as consumers, have the power and ability to help end these atrocities  by simply choosing cruelty-free options.

The Good, The Bad, and The Ugly About Animal Testing


It is true that in the past, without the use of animals to test ingredients, we wouldn’t have known the safety or human reaction to them but with modern technology, there are a number of cheaper, faster, and more reliable testing methods that don’t include the use of any animals.

More than 40 non-animal tests have already been validated for use, including cell and tissue cultures such as EpiDerm to test skin irritation; EpiSkin which is a three-dimensional human skin model comprised of reconstructed epidermis; synthetic membranes to test chemical mixtures on skin; and sophisticated computer models that can predict the absorption and distribution of chemicals within the body.

According to the former scientific executive of Huntingdon Life Sciences, animal tests are only 5%-25% accurate, whereas some non-animal alternatives are 80%-85% accurate.

In addition, more than 500 Canadian companies have agreed to not use animals to test new ingredients and instead, choosing from a list of 5,000 ingredients that are “generally recognized as safe” by the Canadian government.


Although the law requires that animals be used for medical testing in Canada, animals are not required for cosmetic testing. Companies must demonstrate that their products are safe to use however testing on animals isn’t required by law as proof for consumer safety.

In Canada: The Food and Drugs Act of Canada, the Cosmetic Regulations, and the Consumer Packaging and Labelling Act and Regulations; all do not specify requirements for animal testing for cosmetic purposes.

In the United States: What about the products we get south of the border? Neither the U.S. Food and Drug Administration (FDA) and the U.S. Consumer Product Safety Commission require animal testing for cosmetics.


Most of us would like to believe that animals used in labs are given pain relief or anesthesia while they have caustic chemicals applied to their sensitive skin and eyes, and then they’re released in the wild or given to sanctuaries after the experiments; but unfortunately none of this is true.

One of the most common procedures to test product safety on animals is the Draize eye test where chemicals are dripped into one eye of a rabbit, while the other eye is left as a control. The rabbit is restrained, preventing it from responding naturally to the irritation. Redness, bleeding, ulcers, and blindness often occur.

Other cosmetic tests commonly performed on mice, rats, rabbits, and guinea pigs include:

  • Skin irritation tests where chemicals are rubbed on their sensitive shaved skin without any pain relief
  • Repeated force-feeding studies that last weeks or months, to look for signs of general illness or specific health hazards
  • Swallow large amounts of a test chemical to determine what dose causes death

At least 72 animals are used to test each product and animals are commonly killed after the tests, normally by asphyxiation, neck-breaking or decapitation.


In March 2013, the European Union took the landmark step of banning all cosmetics tested on animals anywhere in the world, that means the sale of cosmetic products or ingredients subject to new animal testing after March 11th, 2013 is illegal throughout the 27 member countries of the E.U.

Israel imposed similar bans in 2007 and 2013. Similar policy change is also under considering in India and South Korea.

It’s time for Canada to join the movement! 

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“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

How to Know if it’s Cruelty-Free?
Why Be Cruelty-Free?