What are some of your fave cruelty-free + vegan skincare brands? 🐰🌿✨ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! πŸ’– (πŸ“Έ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! πŸ’žπŸŒΏβœ¨ (via @inthesoulshine)

The best things in life...

Weekend mood πŸ’žβœ¨
. (πŸ“Έ via @thecosmeticsfridge)

Weekend mood πŸ’žβœ¨ . ....

πŸ†• VEGANCUTS FALL MAKEUP BOX IS HERE! πŸ‚πŸ’›πŸ“¦ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! πŸ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
Here's a peek inside this season's box:
πŸ’‹ Powder Contour Kit from @aestheticacosmetics
πŸ’‹ Cherry Matte Setting Spray from @pacificabeauty
πŸ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
πŸ’‹ Makeup blending brush from @labeautesoi
πŸ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! ✨ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. 🦁🌿
Have you tried any of these vegan goodies before? 🧑 I’m obsessed with the cherry setting spray, it smells sooo good!! πŸ’
#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate


πŸ”₯ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! 🐘
What’s the current situation with Drunk Elephant’s cruelty-free status?πŸ‘‡πŸ»
Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
So.. will Drunk Elephant remain Cruelty-Free?
YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! βœ¨πŸ™ŒπŸ»βœ¨Swipe πŸ‘ˆπŸ» to read their response when asked about their cruelty-free standing after the announcement.
TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but they’ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
#crueltyfree #crueltyfreenews #drunkelephant #shiseido

πŸ”₯ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! 🐰✌🏻🌿

All good things are wild...

Buhaha I need this! πŸŽƒπŸ‚ and all the other awesome vegan good stuff by @thepunkybunny πŸ‘ˆπŸ»
Speaking of vegan candy:
🍬 Sour Patch Kids
🍬 Twizzlers
🍬 Jolly Rancher Hard Candy
🍬 Air Heads
🍬 Skittles (edit: Including the UK versions!) 🍬 Dots
Let me know what are some of your favourite vegan candy?πŸ‘‡πŸ» (πŸ“Έ via @thepunkybunny)

Buhaha I need this! πŸŽƒπŸ‚...

How often do u do your nails?πŸ’…πŸ» I like to do mine 2-3 times a week. ✨ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! πŸƒ

These are some of my cruelty-free and vegan manicure essentials:
🌿 Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
🌿 Nail cuticle oil - β€˜So Rich,  Love Potion’ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
🌿 Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat I’ve ever used!
🌿 Clear Top Coat by @lovemissfrankie, love this because it’s got a nice, wide-tapered brush which makes application quick and easy!
🌿 Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
🌿 And the color (swipe πŸ‘ˆπŸ») I have on today is from @siennabyronbayβ€˜s latest collection, the color is called Serenity ✨
#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

IKEA Canada launches a πŸ†• plant-based burger, VΣ’XT Burger! πŸ” It's currently only available at @ikeacanada’s new outdoor dining experience in Coquitlam, Canada. Find the white food truck, Foodbox, outside at this location to try their new vegan cheeseburger today! 🌱

IKEA Canada launches a πŸ†•...

Some bunny loves u when u choose cruelty-free! πŸ’•πŸ‡πŸŒΏ .
πŸ“Έ via @bunnies_.lover

Some bunny loves u when...

Why Be Cruelty-Free?

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Over 100 million animals are burned, crippled, poisoned, and abused in labs every year. That’s about 50 animals killed by the time you finish reading this sentence. And most of us will continue on with our day not realizing that we, as consumers, have the power and ability to help end these atrocities Β by simply choosing cruelty-free options.

The Good, The Bad, and The Ugly About Animal Testing


It is true that in the past, without the use of animals to test ingredients, we wouldn’t have known the safety or human reaction to them but with modern technology, there are a number of cheaper, faster, and more reliable testing methods that don’t include the use of any animals.

More than 40 non-animal tests have already been validated for use, including cell and tissue cultures such as EpiDerm to test skin irritation; EpiSkin which is a three-dimensional human skin model comprised of reconstructed epidermis; synthetic membranes to test chemical mixtures on skin; and sophisticated computer models that can predict the absorption and distribution of chemicals within the body.

According to the former scientific executive of Huntingdon Life Sciences, animal tests are only 5%-25% accurate, whereas some non-animal alternatives are 80%-85% accurate.

In addition, more than 500 Canadian companies have agreed to not use animals to test new ingredients and instead, choosing from a list of 5,000 ingredients that are β€œgenerally recognized as safe” by the Canadian government.


Although the law requires that animals be used for medical testing in Canada, animals are not required for cosmetic testing.Β Companies must demonstrate that their products are safe to use however testing on animals isn’t required by law as proof for consumer safety.

In Canada: The Food and Drugs Act of Canada, the Cosmetic Regulations, and the Consumer Packaging and Labelling Act and Regulations; all do not specify requirements for animal testing for cosmetic purposes.

In the United States: What about the products we get south of the border? Neither the U.S. Food and Drug Administration (FDA) and the U.S. Consumer Product Safety Commission require animal testing for cosmetics.


Most of us would like to believe that animals used in labs are given pain relief or anesthesia while they have caustic chemicals applied to their sensitive skin and eyes, and then they’re released in the wild or given to sanctuaries after the experiments; but unfortunately none of this is true.

One of the most common procedures to test product safety onΒ animals is the Draize eye test where chemicals are dripped into one eye of a rabbit, while the other eye is left as a control. The rabbit is restrained, preventing it from responding naturally to the irritation. Redness, bleeding, ulcers, and blindness often occur.

Other cosmetic tests commonly performed on mice, rats, rabbits, and guinea pigs include:

  • Skin irritation tests where chemicals are rubbed on their sensitive shaved skin without any pain relief
  • Repeated force-feeding studies that last weeks or months, to look for signs of general illness or specific health hazards
  • Swallow large amounts of a test chemical to determine what dose causes death

At least 72 animals are used to test each product and animals are commonly killed after the tests, normally by asphyxiation, neck-breaking or decapitation.


In March 2013, the European Union took the landmark step of banning all cosmetics tested on animals anywhere in the world, that means the sale of cosmetic products or ingredients subject to new animal testing after March 11th, 2013 is illegal throughout the 27 member countries of the E.U.

Israel imposed similar bans in 2007 and 2013. Similar policy change is also under considering in India and South Korea.

It’s time for Canada to join the movement!Β 

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β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

How to Know if it’s Cruelty-Free?
Why Be Cruelty-Free?