Now that wet n wild is no longer cruelty-free, we recommend @jordanacosmetics as an affordable cruelty-free drugstore makeup option!πŸ’„πŸ° They also recently updated their site and started labelling which of their products are vegan and don't contain any animal-derived ingredients or by-products!! ✨ You can find a list of Jordana's vegan products down below to help you shop cruelty-free α΄€Ι΄α΄… vegan on the go! ✌🏻
Jordana Cosmetics 𝓋𝑒𝑔𝒢𝓃 Product List (2019)
β™₯ Black Pearl Metallic Matte Liquid Lip Color
β™₯ Brow Powder Duo
β™₯ Cat Eye Liner
β™₯ Color Tint Blush
β™₯ Color Xtend Eyeliner
β™₯ Cosmic Glow Holographic Lip Gloss
β™₯ Creamy Liquid Foundation
β™₯ Creamy Liquid Foundation With Pump
β™₯ Eye Primer / Base
β™₯ Fabubrow Eyebrow Pencil
β™₯ Fabubrow Shape & Set Gel
β™₯ Fabuliner Bold Felt-Tip Liquid Eyeliner
β™₯ Fabuliner Liquid Eyeliner
β™₯ Fineliner Felt-Tip Liquid Liner
β™₯ Forever Flawless Pressed Powder
β™₯ Glow N’ Go Creamy Strobing Stick
β™₯ Instant Glow Liquid Highlighter
β™₯ Powder Bronzer
β™₯ Prime No-Pores Pore Refining Face Primer
β™₯ Quickbrow Micro Eyebrow Pencil
β™₯ Sculpt N’ Go Creamy Contour Stick
β™₯ Sweet Cream Matte Liquid Lip Color
β™₯ Take Cover Full Coverage Concealer
β™₯ Triple Play All Over Color
πŸ“Έ via @jordanacosmetics

Now that wet n wild...

What The F... @wetnwildbeauty?! πŸ˜’ This is why cruelty-free consumers have trust issues!
Incredibly sadden by the news and confirmation that @wetnwildbeauty products are indeed sold in mainland China where animal testing for cosmetics is required by law πŸ’” I have removed Wet N Wild from our cruelty-free directory lists, but please check out @logicalharmony and @crueltyfreekitty's posts for details about the recent news. A summary simply isn’t enough to explain everything that’s been brought to light and how Wet N Wild was caught lying about selling in China πŸ˜‘


What The F... @wetnwildbeauty?! πŸ˜’...

BARBIE PINK πŸ’— always cruelty-free + vegan πŸ’…πŸ»@nclabeauty #VeganManiMonday #nclaxbarbie

BARBIE PINK πŸ’— always cruelty-free...

Happens more often than I’d like to admit 🀭.... // πŸ“Έ via @hummusmem3s

Happens more often than I’d...

Going home to be ugly in peace is one of my fave things to do πŸ™ŒπŸ» #friyay #longweekendplans // πŸ“Έ via @theobonaparte

Going home to be ugly...

Be gentle with yourself on your journey to living and choosing cruelty-free. Know that you'll probably make mistakes along the way and that's OK. Give yourself permission to learn and grow, and to strive for progress, not perfection. It's not a race or competition to see who can be the best cruelty-free consumer, go at your own pace and always remember what you're doing IS making a difference to animals and the planet! πŸ°πŸŒπŸ’•// πŸ“Έ via @fequalshq

Be gentle with yourself on...

How do turtles communicate with each other? 🐒
Shell phones. 🀭 Couldn’t resist a turtley lame mom joke lol. I also couldn’t resist this stunning and adorable sea turtles smoothie bowl 🐒 made by @naturally.jo! πŸ˜πŸ‘πŸ»βœ¨

How do turtles communicate with...

Because vegans frequently find themselves on desert islands... πŸŒ΄πŸ™„

Because vegans frequently find themselves...

The best feeling is changing out of your public sweatpants and into your house sweatpants. My kinda weekend plans πŸ™ŒπŸ»βœ¨ // πŸ“Έ via @mate_the_label

The best feeling is changing...

Every time. πŸ˜‚ #relatable
// πŸ“Έ via @sassyspudshop

Every time. πŸ˜‚ #relatable //...

What’s Up? Cruelty Free News (September 2016)

This post may contain affiliate links.


Keep up with all the latest cruelty-free news with ethical elephant’s monthly news round-up!

Seventh Generation Soon to be Owned by Unilever

Last month, It was a sad sad day when we found out cruelty-free and vegan household cleaning brand, Method was testing on daphnia (water fleas).

Sadly, another cruelty-free and vegan-friendly household cleaning brand, Seventh Generation has been bought out by Unilever, a parent company that continues to test on animals till this day.

Although I’m confident that Seventh Generation will stay committed to their strict no animal testing policy after the Unilever acquisition but like most cruelty-free shoppers, I have personally decided to stop buying from subsidiary brands that are owned by a parent company that tests on animals.

(Source: Logical Harmony)

A photo posted by The Honest Company (@honest) on

Unilever Looking to Buy The Honest Company

They weren’t kidding when they said Unilever appears to be on a buying spree! There has been talk about The Honest Company being bought out by Unilever, a parent company that tests on animals.

This doesn’t look so good for The Honest Company considering my prior investigation on their cruelty-free status. When I asked for details about their animal testing statement, I received dodgy and unclear responses.

(Source: Inc)

A photo posted by Burt’s Bees (@burtsbeesus) on

Burt’s Bees Confirm Products are Sold in Mainland China

And another one bites the dust! Burt’s Bees has been known to be a cruelty-free brand for years but they have confirmed that some of their products are sold in mainland China. If you’re wondering why this matters? Animal testing is required by law in China.

Burt’s Bees is reassuring consumers that the limited number of their products that are sold in China are not required to be tested on animals. But what Burt’s Bees has failed to comment on is whether if their products are exempt from post-market animal tests and what are they doing to monitor or prevent Chinese authorities from randomly taking their products off store shelves and testing on animals.

By ethical elephant’s standards, I would no longer consider Burt’s Bees to be a cruelty-free brand.

(Source: Cruelty-Free Kitty)

ColourPop Launches Vegan Lipstick Line

Cruelty-free cosmetic brand, ColourPop and in collaboration with model/designer, Karrueche Tran launches a line of vegan lipstick!

(Source: VegNews)

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β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

Paul Mitchell Vegan Product List
What’s Up? Cruelty Free News (September 2016)