wet n wild

Last Updated: May 23, 2021

Is wet n wild Cruelty-Free and Vegan?

Make a positive impact by supporting companies with the same values and ethics as what matters most to you. To navigate and find ethical brands, here's a summary of wet n wild's ethics and initiatives.

Ethical Analysis

Is Wet n Wild cruelty-free or vegan? Here’s what we know! Read below for more details on Wet n Wild’s policies.
It is currently unclear whether Wet n Wild is truly cruelty-free.
Wet n Wild does sell some of its cosmetics in mainland China stores. But Wet n Wild claims these products are domestically manufactured, and pre-market animal testing is not required. But the risk of post-market testing has Wet n Wild on our Grey Area Brands List.
Because Wet n Wild’s cruelty-free status is unclear, we would not consider any of their products vegan at this time.

About wet n wild

Wet n Wild is a color cosmetics brand based in Los Angeles, California.

wet n wild

This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Wet N Wild is an affordable drugstore makeup brand with a large selection of cosmetics for eyes, lips, nails, and face.

Is Wet N Wild Cruelty-Free?

{UPDATE: MAY 21, 2019} Unfortunately, Wet N Wild can no longer be considered cruelty-free since they have decided to start selling their products in-stores in Mainland China.

Wet N Wild was caught selling their products in-stores in mainland China and was recently exposed by Cruelty-Free Kitty. Please take the time to read through her very detailed post proving Wet N Wild products are indeed sold in mainland China.

Is Wet N Wild Vegan?

Wet N Wild does offer products that do not contain any animal-derived ingredients or by-products but since Wet N Wild is no longer considered cruelty-free, by default, we would also no longer consider their products to be vegan.

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What do you think

17 thoughts on “wet n wild”

  1. Thanks! I’m so happy that veganism is steadily gaining popularity. Not just for the animals, but me too lol! I became a vegetarian at the age of 9 and was living a fully vegan lifestyle by 19. I’m 32 now, but b-in-the-d internet access was limited and websites provided very little information. I actually learned how to formulate cosmetics myself because advanced chemistry was easier than calling each company to ask about each ingredient in each product…

    1. Wow, that’s amazing Elissa! You’ve been meatless for so many years and it must have been awesome to see how much has changed for vegetarian/vegan options throughout the years! I’ve only been vegan for 5 years, and just looking back to the vegan options available in 2012.. it feels like a completely different century we’ve living in now! haha I also love how you started to make your own cosmetics! Maybe you should start a vegan cosmetic business yourself! 😉 hahah

  2. Hello!
    If you check Wet n Wild’s webpage, you’ll see that they clearly list “beeswax” as an ingredient in the MegaLength mascara, which obviously is not vegan. Probably goes for other products as well, just checked that one because it was my favorite.

    1. Hey Helena!
      I just checked the ingredients for the MegaLength Mascara and I don’t see beeswax listed. The MegaLength WATERPROOF Mascara formula DOES have beeswax as the 2nd ingredient.

      They look almost identical in the purple tube, it’s hard to spot the difference but one says “waterproof” and the other doesn’t.

      They use different ingredients for the normal formula versus the waterproof formula, thank goodness! So, Wet N Wild’s MegaLength Mascara (not the waterproof one) seems to be vegan-friendly! =)

      I know it’s a little confusing but I’m happy to hear you checked the ingredients! Sometimes companies will change formulas without informing their customers. I try my best to keep this list as accurate and updated as possible so let me know if you spot anything else that seems off!

    1. Hi Valentina,
      On Wet N Wild’s website, they listed their Color Icon Blush in Pearlescent Pink as being vegan and that’s why it’s on my list too! But sometimes, products can be mislabeled by the company so I’m going to look into this.

      On their website’s ingredient list for the Color Icon Blush.. Carmine is listed under “May Contain” which doesn’t necessarily mean the product or shade contains carmine. The blush may have been made on shared equipment or machinery that also makes OTHER products that contain carmine, so trace amounts of carmine may cross-contaminate other products that was made on the same equipment. They put this under “May Contain” for people that are sensitive or allergic to carmine.

      Not saying that’s the explanation for the case of their blush here, but that could potentially be the reason why we’re seeing carmine listed. I’ll reach out to Wet N Wild to confirm whether Pearlescent Pink is vegan as they claimed.

  3. şeydanur yolaçan

    you written MegaGlo Makeup Stick – all

    but highlight is not vegan i ask them and it isnt writing on them website

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