Bite Beauty is now officially 100% vegan! 🌱✨ @bitebeauty recently reformulated all of their products and has removed all animal-derived ingredients and by-products (like lanolin, beeswax, and carmine) from their entire collection. 🙌🏻
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However, it should be noted that their Lip Lab is not completely vegan, yet! They’re working on making it vegan in the near future. 🌿💖
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Bite Beauty's Vegan Statement:
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"Yes, Bite Beauty products are vegan.
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Our reason to go vegan was simple-we’ve evolved. We can create high-performance formulas without ingredients that come from animals. As we’ve been innovating with superfoods, we’ve learned we can get amazing results that perform on par with-if not better than-formulas that contain animal byproducts.
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Further, we wanted to create products everyone can love-including people who crave clean, cruelty-free and vegan beauty."
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📸 via @bitebeauty

Bite Beauty is now officially...

I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
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"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
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The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
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Many of them are forced to live and work in shocking conditions.
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Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

Complete List of 100% Vegan Makeup & Skincare Brands

This post may contain affiliate links.

LAST UPDATED: FEB 26, 2020

A complete and updated list of 100% Vegan beauty brands!

What does it mean to be on this Vegan list?

First, companies must agree to never test their products or ingredients on animals and that includes refraining from selling their products in mainland China where compulsory animal testing is required for all imported cosmetics. Secondly, brands included on this list must only offer vegan products! This means absolutely no animal ingredients or by-products are used —in any of their products!

Some cruelty-free brands make claims that none of their products or ingredients are tested on animals and that most of their products are vegan with a few exceptions of products that contain beeswax, honey, or animal hair in their makeup brushes.

Don’t get me wrong – it’s great they have vegan options, but there are some other brands that make sure 100% of their products are entirely vegan. These 100% vegan beauty brands are the ones that we want to especially highlight in this list.

Why support these Vegan brands?

If given the option, I’d rather buy from a company that is 100% vegan over a brand claiming, “90% of our products are vegan” and that’s because (1) My support proves that consumers care and see value in an all-vegan company and (2) it proves to the rest of the world that running a 100% vegan company is totally sustainable and profitable!

I often praise other beauty brands for offering a list of vegan products but the brands on this list are all 100% vegan and intend to always be vegan! I hope with this list, you’ll get to discover from all the awesome and growing vegan makeup and beauty brands!

100% Vegan Makeup

Some makeup brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal products found in makeup include carmine, beeswax, pearl powder, animal-derived fatty acids, and animal hair used for makeup brushes. The following vegan makeup brands do not test on animals and do not use any animal-derived ingredients or by-products in any of their products.


100% Vegan Skincare Brands

Some skincare brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some animal products commonly found in skincare include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, snail mucin, milk-derivatives, and squalene from fish liver oil.

Below is a list of vegan skincare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of skincare products for face & body, personal care products, and bath & body care products.


100% Vegan Hair Care Brands

Some hair care brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal ingredients found in hair care products include keratin, biotin and silk amino acids.

Below is a list of vegan haircare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of hair products from shampoo, conditioners, hair treatments, styling products, hair dye, and hair accessories.


100% Vegan Nail Polish Brands

Some nail polish brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal ingredients found in nail polish and nail care products include guanine, shellac, pearl-derivatives, keratin, and biotin.

Below is a list of nail polish brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.


100% Vegan Brushes & Tools

Some makeup brush brands claim to be “cruelty-free” yet use natural animal hair bristles for their brushes. Although companies claim this process is done in a cruelty-free manner and the animals are not harmed, we do not support the practice of taking an animals’ fur in order to make makeup brushes. Below is a list of vegan makeup brush brands that agree with us by only offering makeup brushes made with synthetic bristles.


100% Vegan Beauty Boxes

Discover new cruelty-free and vegan beauty products by subscribing to one of the following monthly or quarterly beauty boxes! Some cruelty-free beauty boxes only include products from brands that don’t test on animals and are not always vegan. However, this list of vegan beauty boxes makes sure to only and always include products that are both not tested on animals and don’t contain any animal-derived ingredients or by-products!


100% Vegan Fragrance Brands

The following vegan fragrance brands do not test on animals and do not use any animal-derived ingredients or by-products in their perfumes or any of their other products.

What do you think?

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102 Comments
  • Kira
    April 6, 2019

    Please add The Gnarly Whale to your list! And thank you so much for compiling this!

  • Jody Valentino
    March 22, 2019

    Thank you for posting this list of cruelty free and very important VEGAN makeup products, it’s easy to find cruelty free makeup but not so easy finding both in one product..l am a makeup women and so glad some companies are changing over to ethical standards. Once again thank you, Sincerely Jody????

  • Amy
    January 7, 2019

    Please add Arbonne to this list.. They have been Vegan for 40 years

  • Lily
    November 15, 2018

    Are all the Safe and Chic brands cruelty free and vegan ? if so that would be amazing !

  • Gina
    November 5, 2018

    This was definately helpful! Im a massive fan of vegan products that are cruelty-free! Im currently ordering the nightcream by Virginic as they happen to be a booming organic company apparently. Definately worth checking them out if youre a fan of one or two of those brands! 🙂

    • Claire Benson
      November 12, 2018

      hiii Gina,

      ive got Virginic products too!! ive got the Vitamin C serum and it is amazingggg. im only 20 and ive got these lines under my eyes and so i started using it and it helped them disappear slowly! i got it for my bday but now ive ordered the eye serum also!
      and total respect goes to ethicalelephant for spreading awareness!!

  • Julie Carr
    October 31, 2018

    What about Bio Sculpture?

  • Melisa
    October 14, 2018

    Hi Vicky,
    Can you look into the brand of “BeautyCounter” and let me know if it is vegan and animal cruelty free?
    Thank you in advance.

  • Patricia
    September 24, 2018

    Hi! I thought Zoya was vegan?

    • Vicky Ly
      September 24, 2018

      Hi Patricia,
      Zoya’s nail polish are 100% vegan but I believe some of their lipsticks contain beeswax or carmine so I’m unable to list them as being a 100% vegan brand.

  • Lulu
    August 30, 2018

    Are Juice Beauty and Cover FX vegan and cruelty free?

    • Lulu
      August 30, 2018

      Oh, I just saw that Juice Beauty uses beeswax in some products. Cover FX is vegan and cruelty free according to their site!

      • Vicky Ly
        August 31, 2018

        Hey Lulu,
        You’re correct about Juice Beauty.. they don’t test on animals but they do have a small number of products that contain beeswax.

        Thank you for letting me know that COVER FX is now 100% vegan! I’ll add them to the list. They previously had 2 products that weren’t considered vegan but I’m happy to see that they have discontinued those products now =) YAY.

  • Jasmine
    July 19, 2018

    Atelier Sarisha is a natural and vegan Toronto based skincare brand 🙂

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Complete List of 100% Vegan Makeup & Skincare Brands