Share more of that delicious love around! πŸ’žβœ¨ // πŸ“Έ via @jangandfox

Share more of that delicious...

No but seriously 😬✨
πŸ“Έ via @girlceoinc

No but seriously 😬✨ ....

Coming to the ruff realization that work starts tomorrow. πŸ˜‘ // #regram via @fabfitfun & πŸ“Έ via @lumadoodlebear

Coming to the ruff realization...

For real tho πŸ˜’

For real tho πŸ˜’

@callitspring is committed to becoming a fully vegan brand and will be discontinuing the use of animal products, starting with its Spring 2019 collection! πŸ‘ βœ¨πŸŒΈ
β€œOur customers asked and we listened. CALL IT SPRING noticed a growing demand for vegan footwear, particularly over the last few years as veganism has become increasingly adopted....We wanted to make it easier for customers to shop for vegan, cruelty-free styles” (Source: Vegan News Co)

@callitspring is committed to becoming...

When life gets a little nutty πŸ₯œπŸ˜
// πŸ“Έ via @inthesoulshine

When life gets a little...

DID YA HEAR? LUSH recently announced it will be removing eggs from all its beauty products! πŸ₯šπŸš«
"All of our products will now officially be egg-free. But never fear, your fave Lush goodies will be as effective as ever thanks to some egg-citing ingredient replacements."
LUSH is cruelty-free with mostly vegan products, but some of their beauty products still contain some animal by-products like lanolin, honey, and/or milk. Hopefully, they're working on becoming a 100% vegan brand in the near future! πŸ™πŸ»πŸ€žπŸ»
// πŸ“Έ via @lushcosmetics

DID YA HEAR? LUSH recently...

YESSSS πŸ˜‚βœ¨πŸ™ŒπŸ»

YESSSS πŸ˜‚βœ¨πŸ™ŒπŸ»

BUNNY 🐰 LOVE 🧑. I just found out bunnies can start reproducing as young as 4 months old and are pregnant for 30 days, having litters of 4-12 babies. They can have 800 children, grandchildren and great-grandchildren during their lifetime!! 😳 Meanwhile, I'm over here just trying to drink enough water throughout the day πŸ˜…
This #VeganManiMonday is from one of my favorite cruelty-free and vegan nail inspo accounts @nagelfuchs, check out her insanely creative and cute AF nail art, all using 100% vegan nail polishes! You can thank me later ✨

BUNNY 🐰 LOVE 🧑. I...

But who’s counting πŸ’πŸ»β€β™€οΈπŸ· Hope you’re all having a nice and relaxing weekend! ✨

But who’s counting πŸ’πŸ»β€β™€οΈπŸ· Hope...

Complete List of 100% Vegan Makeup & Skincare Brands

This post may contain affiliate links.


A complete and updated list of 100% Vegan beauty brands! What does it mean to be on this list?

First, companies must agree to never test their products or ingredients on animals and also, brands included on this list must only offer vegan products! which means absolutely no animal ingredients or derivatives are used —in any of their products!

None of that, “all our products are vegan– with the exception of our animal hair makeup brushes” or “only a small number of our products contain carmine, lanolin, beeswax” bullsh*t! Nope, none of that here!

Why support these vegan brands?

If given the option, I’d rather buy from a company that is 100% vegan over a brand that says “90% of our products are vegan” for two simple reasons, (1) My support proves that consumers care and see value in a vegan brand and (2) it proves to the rest of the world that running a 100% vegan company is totally sustainable and profitable!

I often praise other beauty brands for offering a list of vegan products but the brands on this list are all 100% vegan and intend to always be vegan! I hope with this list, you’ll get to discover from all the awesome and growing vegan makeup and beauty brands!

100% Vegan Makeup

100% Vegan Skincare Brands

100% Vegan Haircare Brands

100% Vegan Nail Polish Brands

100% Vegan Brushes & Tools

100% Vegan Beauty Boxes

100% Vegan Fragrance Brands

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  • Mary
    July 19, 2018

    What about the makeup brand Milk?

  • Rebecca
    July 16, 2018

    What about OCC?

  • adrian
    June 3, 2018

    juliette has a gun is not a skin care brand, they only make perfumes .. and its not even vegan!

    • Vicky Ly
      June 4, 2018

      I know Juliette Has a Gun is not a skincare brand but I decided to add them under that category because I’ve been waiting to verify more cruelty-free fragrance brands to create another category just for fragrances, so in the meantime.. they’re listed under Skincare.

      I reached out to the brand last year and they’ve informed me that none of their products contain any animal ingredients. If you have any other information that suggests this isn’t the case then please feel free to send me any information at info@ethicalelephant.com and I’ll be happy to look into it. I just sent them another email to see if anything has changed since I last spoke with them. I’ll update this list if they’re no longer cruelty-free and/or vegan.

  • Chelsea
    May 31, 2018

    Thank you so much for this post. I really agree with supporting 100% vegan companies and its nice to see someone backing this corner. I do think its great that more well known companies are raising some awareness by providing some vegan options however they have their fingers in all the pies when they could just convert to fully vegan status. Business is business and these companies are noticing a trend and following suit for profit but not fully committing, whereas a 100% vegan company is founded on solid ethics. Veganism is gaining momentum but vegan businesses need support. Just my 2cents and not intending to offend anyone. Many thanks again.

  • Corey
    May 16, 2018

    Do you have a list of cleaning products you would recommend?

  • Paola
    May 10, 2018

    I just wanted to make you aware, that the some ads that are shown in your website are from maybelline. As this is a cruelty free blog, I though you would want cruelty free brands in your ads.



    • Vicky Ly
      May 10, 2018

      Hi Pao, Thanks for the comment. Some of the ads on my website are displayed using Google Adsense and I don’t have control over the ads that users see, similar to the ads that show before you watch a Youtube video. It’s based off of each users browser history so although I try my best to flag and remove ads from non-cruelty-free companies from showing up on my website, I see something different from what you and others will see.

      So you may have visited a website similar to Maybelline and Google Adsense thought you might be interested in seeing a similar ad.

      I am working on transitioning my website so that I don’t have to use Google Adsense and therefore no one will have to see an ad from a non-cruelty-free company on my site again! But it’s unfortunately taking me some time to get there.

      It’s just me running the site so the small amount I make from Google Adsense helps to cover the costs of maintaining and keeping my website up and running, otherwise this would be coming out of my own pocket and I wouldn’t be able to personally afford it.

      I appreciate your feedback and will take it into account as I’m working on transitioning off of display ads!

  • Ailin
    May 9, 2018

    Have you thought about including Korean Products?

  • Mili
    April 27, 2018

    Hola! Falta MILK y Kat Von D que son marcas 100% veganas. πŸ™‚ Saludos desde PanamΓ‘!

  • Lussie
    April 4, 2018

    Nice!! Thanks for eco friendly Make up list! We love vegan lifestyle!!!

  • Ashl
    April 3, 2018

    Hi Vicky,

    Have you researched into any MLM companies? Just wondering why you don’t have Arbonne listed on your 100% Vegan brand list? They are certified vegan AND cruelty free!


    • Vicky Ly
      April 4, 2018

      Hi Ashley,
      Great question.. I get asked this a lot and so I’m glad I get to address it here! =)
      I don’t mention MLM companies, even if they are cruelty-free and vegan, because I get flooded and overwhelmed with comments and spams from some of their reps. I know most of the reps aren’t like that but I haven’t had a good experience in the past so I’ve chosen not to mention any type of MLM companies on my blog to avoid this.

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

35 Vegan Statement Shirts for Men
Complete List of 100% Vegan Makeup & Skincare Brands