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Look at how pretty @lovemissfrankie’s nail polishes are! 🌸✨ loving this pale grey lilac nude color called I Prefer Champagne! 🍾  all of Miss Frankie nail polishes are cruelty-free, vegan, 10-free, breathable, and made in Australia! πŸ‡¦πŸ‡ΊπŸ₯‚βœ¨ #veganmanimonday #missfrankie

Look at how pretty @lovemissfrankie’s...

@callitspring is committed to going fully vegan! ✌🏻🌱 Starting from their spring 2019 collection, all new shoes, handbags, and accessories will be entirely animal-free! ✨🌸
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πŸ“Έ via @callitspring

@callitspring is committed to going...

Tag someone who knows u this well πŸ₯°β€οΈβœ¨ // πŸ“· via @sirkornflakes

Tag someone who knows u...

Unilever Acquires Cruelty-Free Beauty Brand Tatcha for a Reported $500 Million 
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Tatcha is still considered to be cruelty-free (as of right now and we'll be closely monitoring any updates to their animal testing policies) however, Unilever is definitely NOT cruelty-free as their products/ingredients are tested on animals when required by law in 2019. 
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For those of you who choose to boycott CF brands that are owned by a parent company that is not cruelty-free, then sadly Tatcha should be avoided. However, if you choose to support these CF brands and want to know which of Tatcha skincare products are also vegan, you can find a vegan product list below! 
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Tatcha isn't a 100% vegan beauty brand however they do offer some vegan options πŸ’œ

Tatcha Vegan Products (2019):
❁ Camellia Gold Spun Lip Balm
❁ Cherry Blossom Lip Balm
❁ Gentle Rice Enzyme Powder
❁ Gold Camellia Beauty Oil
❁ One Step Camellia Cleansing Oil
❁ Red Camellia Lip Balm
❁ The Essence
❁ The Water Cream
❁ Violet-C Brightening Serum
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πŸ“Έ via @tatcha

Unilever Acquires Cruelty-Free Beauty Brand...

We’re just awful, aren’t we? πŸ˜πŸ’•βœ¨
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πŸ“Έ via @inthesoulshine

We’re just awful, aren’t we?...

"Passion is energy, feel the power that comes from focusing on what excites you” ~ Oprah Winfrey ❣️ This is 𝓹π“ͺ𝓼𝓼𝓲𝓸𝓷 by @siennabyronbay , an intense vermilion red creme nail polish color ❀️ #veganmanimonday
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All of Sienna Byron Bay nail polishes are Vegan, Cruelty-Free, Water Permeable & Breathable, Non-Toxic: No Formaldehyde, No Toluene, No DBP, No Synthetic Camphor, No Formaldehyde Resin, No Xylene, No Tosylamide and No Benzophenone-1. πŸ’…πŸ»

"Passion is energy, feel the...

πŸ’― accurate. πŸ‘ŒπŸ»
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πŸ“Έ via @sassyspudshop

πŸ’― accurate. πŸ‘ŒπŸ» _ πŸ“Έ...

Another cruelty-free makeup brand is now available at Sephora!! 🐰 @meltcosmetics' popular cruelty-free eyeshadow palettes + stacks, lipsticks, blush, highlighters, eye and lip liners are now sold in-stores and online at @sephora! πŸ’„ Most of Melt Cosmetics' products are vegan but some shades do contain carmine. If you're curious, I've got a vegan product list up on my blog (link in bio)πŸ’‹ So proud to see more and more cruelty-free and vegan options available at Sephora! ✌✨ // πŸ“Έ via @meltcosmetics

Another cruelty-free makeup brand is...

🌿 For #worldenvironmentday and every day let’s take action to protect the planet by keeping the air we breath clean, reducing our consumption of meat and disposable plastics, saving energy and water, acting on global heating, protecting our blue ocean and wildlife.
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πŸ™ŒπŸΌ ♻️ 🌎 If everyone can change their habits in a more sustainable way we can make a big difference together.
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πŸ“· Regram @ecoroots ✨

🌿 For #worldenvironmentday and every...

Wake me up when it’s the weekend πŸ˜΄πŸ’­β­οΈ
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πŸ“Έ via @yogafrenchie

Wake me up when it’s...

Complete List of 100% Vegan Makeup & Skincare Brands

This post may contain affiliate links.

LAST UPDATED: JUNE 8, 2019

A complete and updated list of 100% Vegan beauty brands!

What does it mean to be on this Vegan list?

First, companies must agree to never test their products or ingredients on animals and that includes refraining from selling their products in mainland China where compulsory animal testing is required for all imported cosmetics. Secondly, brands included on this list must only offer vegan products! Which means absolutely no animal ingredients or by-products are used —in any of their products!

Some cruelty-free brands make claims that none of their products or ingredients are tested on animals and that most of their products are vegan with a few exceptions of products that contain beeswax, honey, or animal hair in their makeup brushes.

Don’t get me wrong – it’s great they have vegan options, but there are some other brands that make sure 100% of their products are entirely vegan. These 100% vegan beauty brands are the ones that we want to especially highlight in this list.

Why support these Vegan brands?

If given the option, I’d rather buy from a company that is 100% vegan over a brand claiming, “90% of our products are vegan” and that’s because (1) My support proves that consumers care and see value in an all-vegan company and (2) it proves to the rest of the world that running a 100% vegan company is totally sustainable and profitable!

I often praise other beauty brands for offering a list of vegan products but the brands on this list are all 100% vegan and intend to always be vegan! I hope with this list, you’ll get to discover from all the awesome and growing vegan makeup and beauty brands!

100% Vegan Makeup

Some makeup brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal products found in makeup include carmine, beeswax, pearl powder, animal-derived fatty acids, and animal hair used for makeup brushes. The following vegan makeup brands do not test on animals and do not use any animal-derived ingredients or by-products in any of their products.


100% Vegan Skincare Brands

Some skincare brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some animal products commonly found in skincare include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, snail mucin, milk-derivatives, and squalene from fish liver oil.

Below is a list of vegan skincare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of skincare products for face & body, personal care products, and bath & body care products.


100% Vegan Hair Care Brands

Some hair care brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal ingredients found in hair care products include keratin, biotin and silk amino acids.

Below is a list of vegan hair care brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of hair products from shampoo, conditioners, hair treatments, styling products, hair dye, and hair accessories.


100% Vegan Nail Polish Brands

Some nail polish brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal ingredients found in nail polish and nail care products include guanine, shellac, pearl-derivatives, keratin, and biotin.

Below is a list of nail polish brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.


100% Vegan Brushes & Tools

Some makeup brush brands claim to be “cruelty-free” yet use natural animal hair bristles for their brushes. Although companies claim this process is done in a cruelty-free manner and the animals are not harmed, we do not support the practice of taking an animals’ fur in order to make makeup brushes. Below is a list of vegan makeup brush brands that agree with us by only offering makeup brushes made with synthetic bristles.


100% Vegan Beauty Boxes

Discover new cruelty-free and vegan beauty products by subscribing to one of the following monthly or quarterly beauty boxes! Some cruelty-free beauty boxes only include products from brands that don’t test on animals and are not always vegan. However, this list of vegan beauty boxes makes sure to only and always include products that are both not tested on animals and don’t contain any animal-derived ingredients or by-products!


100% Vegan Fragrance Brands

The following vegan fragrance brands do not test on animals and do not use any animal-derived ingredients or by-products in their perfumes or any of their other products.

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89 Comments
  • Mary
    July 19, 2018

    What about the makeup brand Milk?

  • Rebecca
    July 16, 2018

    What about OCC?

  • adrian
    June 3, 2018

    juliette has a gun is not a skin care brand, they only make perfumes .. and its not even vegan!

    • Vicky Ly
      June 4, 2018

      I know Juliette Has a Gun is not a skincare brand but I decided to add them under that category because I’ve been waiting to verify more cruelty-free fragrance brands to create another category just for fragrances, so in the meantime.. they’re listed under Skincare.

      I reached out to the brand last year and they’ve informed me that none of their products contain any animal ingredients. If you have any other information that suggests this isn’t the case then please feel free to send me any information at info@ethicalelephant.com and I’ll be happy to look into it. I just sent them another email to see if anything has changed since I last spoke with them. I’ll update this list if they’re no longer cruelty-free and/or vegan.

  • Chelsea
    May 31, 2018

    Thank you so much for this post. I really agree with supporting 100% vegan companies and its nice to see someone backing this corner. I do think its great that more well known companies are raising some awareness by providing some vegan options however they have their fingers in all the pies when they could just convert to fully vegan status. Business is business and these companies are noticing a trend and following suit for profit but not fully committing, whereas a 100% vegan company is founded on solid ethics. Veganism is gaining momentum but vegan businesses need support. Just my 2cents and not intending to offend anyone. Many thanks again.

  • Corey
    May 16, 2018

    Do you have a list of cleaning products you would recommend?

  • Paola
    May 10, 2018

    Hi!
    I just wanted to make you aware, that the some ads that are shown in your website are from maybelline. As this is a cruelty free blog, I though you would want cruelty free brands in your ads.

    πŸ™‚

    Pao.

    • Vicky Ly
      May 10, 2018

      Hi Pao, Thanks for the comment. Some of the ads on my website are displayed using Google Adsense and I don’t have control over the ads that users see, similar to the ads that show before you watch a Youtube video. It’s based off of each users browser history so although I try my best to flag and remove ads from non-cruelty-free companies from showing up on my website, I see something different from what you and others will see.

      So you may have visited a website similar to Maybelline and Google Adsense thought you might be interested in seeing a similar ad.

      I am working on transitioning my website so that I don’t have to use Google Adsense and therefore no one will have to see an ad from a non-cruelty-free company on my site again! But it’s unfortunately taking me some time to get there.

      It’s just me running the site so the small amount I make from Google Adsense helps to cover the costs of maintaining and keeping my website up and running, otherwise this would be coming out of my own pocket and I wouldn’t be able to personally afford it.

      I appreciate your feedback and will take it into account as I’m working on transitioning off of display ads!

  • Ailin
    May 9, 2018

    Have you thought about including Korean Products?

  • Mili
    April 27, 2018

    Hola! Falta MILK y Kat Von D que son marcas 100% veganas. πŸ™‚ Saludos desde PanamΓ‘!

  • Lussie
    April 4, 2018

    Nice!! Thanks for eco friendly Make up list! We love vegan lifestyle!!!

  • Ashl
    April 3, 2018

    Hi Vicky,

    Have you researched into any MLM companies? Just wondering why you don’t have Arbonne listed on your 100% Vegan brand list? They are certified vegan AND cruelty free!

    Thanks!

    • Vicky Ly
      April 4, 2018

      Hi Ashley,
      Great question.. I get asked this a lot and so I’m glad I get to address it here! =)
      I don’t mention MLM companies, even if they are cruelty-free and vegan, because I get flooded and overwhelmed with comments and spams from some of their reps. I know most of the reps aren’t like that but I haven’t had a good experience in the past so I’ve chosen not to mention any type of MLM companies on my blog to avoid this.

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Complete List of 100% Vegan Makeup & Skincare Brands