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@nclabeauty now has vegan lip scrubs + lip balms!! πŸ’‹βœ¨ π™Žπ™π™‚π˜Όπ™ π™Žπ™π™‚π˜Όπ™ is a 100% natural, vegan lip scrub formulated with organic beet sugar and agave nectar to gently exfoliate and cleanse your lips. It also contains Vitamin C and E to help hydrate and brighten lips! 😘

π˜½π˜Όπ™‡π™ˆ π˜½π˜Όπ˜½π™€ is a 100% natural, vegan lip balm formulated with shea butter, cocoa butter, avocado butter, and coconut oil. I'm obsessed with this lip balm! It smells like watermelon candy πŸ‰ and keeps my lips hydrated and smooth without leaving a waxy residue behind! πŸ’•

NCLA has so many colorful flavors of Sugar Sugar and Balm Babe including:
πŸͺ Almond Cookie
πŸͺ Horchata
πŸͺ Red Velvet
πŸͺ Watermelon
πŸͺ Pink Champagne
πŸͺ Lavender
πŸͺ Matcha Tea
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NCLA is a cruelty-free and 100% vegan beauty brand ✌🏻🌸
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#ncla #nclabeauty #balmbabe #sugarsugar #veganlipbalm #veganlipscrub #gifted

@nclabeauty now has vegan lip...

Right?! πŸ˜’βœ¨ (via @hummusmem3s)

Right?! πŸ˜’βœ¨ (via @hummusmem3s)

Choosing cruelty-free DOES matter to the hundreds of thousands of animals that are routinely blinded, poisoned, and killed each year for cosmetic testing πŸ’‰πŸ€πŸ‡ Vote with your consumer dollars and help put an end to these inhumane, outdated, and unnecessary tests by choosing to only buy cruelty-free cosmetics and products 🐰🌿✨
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Thank you to all the amazing and incredible cruelty-free companies for committing to never test their finished products, ingredients, or formulations on animals, anywhere in the world πŸ™πŸ»πŸ’–βœ¨ Together, we CAN make a difference! ✊🏻
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(πŸ“Έ via @still___london)

Choosing cruelty-free DOES matter to...

What are some of your fave cruelty-free + vegan skincare brands? 🐰🌿✨ with literally hundreds of vegan options to choose from, making the switch to a cruelty-free skincare routine has never been easier! πŸ’– (πŸ“Έ via @livekindlyco)

What are some of your...

The best things in life are CRUELTY-FREE! πŸ’žπŸŒΏβœ¨ (via @inthesoulshine)

The best things in life...

Weekend mood πŸ’žβœ¨
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Weekend mood πŸ’žβœ¨ . ....

πŸ†• VEGANCUTS FALL MAKEUP BOX IS HERE! πŸ‚πŸ’›πŸ“¦ If you're just getting into cruelty-free + vegan makeup or you're like me, a vegan makeup addict, then you'll LOVE @vegancuts seasonal makeup boxes! πŸ’„ (Get $5 OFF with coupon code: ETHICALELEPHANT)
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Here's a peek inside this season's box:
πŸ’‹ Powder Contour Kit from @aestheticacosmetics
πŸ’‹ Cherry Matte Setting Spray from @pacificabeauty
πŸ’‹ Eyeshadow in the color Garden Rose from @rmsbeauty
πŸ’‹ Makeup blending brush from @labeautesoi
πŸ’‹ Eyeliner pencil in the shade: Bright Eyes from @100percentpure
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The scoop: 5 full-size cruelty-free + vegan makeup products with a total value of $100. You can customize the box by picking your choice of eyeshadow and eyeliner pencil colors! ✨ This season's box supports Sofi and friends at the Wildcat Sanctuary in Sandstone, MN. 🦁🌿
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Have you tried any of these vegan goodies before? 🧑 I’m obsessed with the cherry setting spray, it smells sooo good!! πŸ’
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#vegancuts #vegancutsmakeupbox #vegancutsbox #gifted #affiliate

πŸ†• VEGANCUTS FALL MAKEUP BOX...

πŸ”₯ BREAKING NEWS: Shiseido acquires Cruelty-Free Beauty Brand, Drunk Elephant for $845 Million! 🐘
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What’s the current situation with Drunk Elephant’s cruelty-free status?πŸ‘‡πŸ»
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Shiseido is NOT a cruelty-free corporation, they DO test on animals when required by law and the brand, as well as, some of their subsidiary brands (like NARS) are sold in mainland China and are required by law to test on animals.
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Shiseido does own two cruelty-free brands, bareMinerals and BUXOM.
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So.. will Drunk Elephant remain Cruelty-Free?
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YES! According to Drunk Elephant, they'll remain cruelty-free and Leaping Bunny certified!!! βœ¨πŸ™ŒπŸ»βœ¨Swipe πŸ‘ˆπŸ» to read their response when asked about their cruelty-free standing after the announcement.
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TL;DR - Shiseido (a non-cruelty-free corporation) acquires Drunk Elephant but they’ll remain committed to being cruelty-free. Drunk Elephant is not sold in-stores in China and has no plans to.
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#crueltyfree #crueltyfreenews #drunkelephant #shiseido

πŸ”₯ BREAKING NEWS: Shiseido acquires...

All good things are wild & CRUELTY-FREE! 🐰✌🏻🌿

All good things are wild...

How often do u do your nails?πŸ’…πŸ» I like to do mine 2-3 times a week. ✨ I find it so therapeutic and I just love changing nail polish colours depending on my mood and the season! πŸƒ

These are some of my cruelty-free and vegan manicure essentials:
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🌿 Soy nail polish remover (acetone-free) by @786cosmetics - love how gentle, yet effective this nail polish remover is!
🌿 Nail cuticle oil - β€˜So Rich,  Love Potion’ by @nclabeauty - love the smell of ALL their cuticle oils!! They have travel-size ones too now!
🌿 Non-Toxic Base Coat by @siennabyronbay, the best sticky base coat I’ve ever used!
🌿 Clear Top Coat by @lovemissfrankie, love this because it’s got a nice, wide-tapered brush which makes application quick and easy!
🌿 Hydrating vegan hand cream by @cakebeauty which smells like French vanilla cupcakes!!
🌿 And the color (swipe πŸ‘ˆπŸ») I have on today is from @siennabyronbayβ€˜s latest collection, the color is called Serenity ✨
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#crueltyfree #crueltyfreenails #vegan #veganbeauty #vegannails #vegannailpolish #missfrankie #ncla #nclabeauty #siennabyronbay #786cosmetics #cakebeauty #gifted

How often do u do...

Complete List of 100% Vegan Makeup & Skincare Brands

This post may contain affiliate links.

LAST UPDATED: OCT 6, 2019

A complete and updated list of 100% Vegan beauty brands!

What does it mean to be on this Vegan list?

First, companies must agree to never test their products or ingredients on animals and that includes refraining from selling their products in mainland China where compulsory animal testing is required for all imported cosmetics. Secondly, brands included on this list must only offer vegan products! Which means absolutely no animal ingredients or by-products are used —in any of their products!

Some cruelty-free brands make claims that none of their products or ingredients are tested on animals and that most of their products are vegan with a few exceptions of products that contain beeswax, honey, or animal hair in their makeup brushes.

Don’t get me wrong – it’s great they have vegan options, but there are some other brands that make sure 100% of their products are entirely vegan. These 100% vegan beauty brands are the ones that we want to especially highlight in this list.

Why support these Vegan brands?

If given the option, I’d rather buy from a company that is 100% vegan over a brand claiming, “90% of our products are vegan” and that’s because (1) My support proves that consumers care and see value in an all-vegan company and (2) it proves to the rest of the world that running a 100% vegan company is totally sustainable and profitable!

I often praise other beauty brands for offering a list of vegan products but the brands on this list are all 100% vegan and intend to always be vegan! I hope with this list, you’ll get to discover from all the awesome and growing vegan makeup and beauty brands!

100% Vegan Makeup

Some makeup brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal products found in makeup include carmine, beeswax, pearl powder, animal-derived fatty acids, and animal hair used for makeup brushes. The following vegan makeup brands do not test on animals and do not use any animal-derived ingredients or by-products in any of their products.


100% Vegan Skincare Brands

Some skincare brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some animal products commonly found in skincare include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, snail mucin, milk-derivatives, and squalene from fish liver oil. Maybe you’re someone who is passionate about vegaism and are looking to promote it in anyway possible. Finding ways on how to gain followers on instagram could be the answer you’re looking for if Instagram is your prefered platform to do this.

Below is a list of vegan skincare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of skincare products for face & body, personal care products, and bath & body care products.


100% Vegan Hair Care Brands

Some hair care brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal ingredients found in hair care products include keratin, biotin and silk amino acids.

Below is a list of vegan hair care brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of hair products from shampoo, conditioners, hair treatments, styling products, hair dye, and hair accessories.


100% Vegan Nail Polish Brands

Some nail polish brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal ingredients found in nail polish and nail care products include guanine, shellac, pearl-derivatives, keratin, and biotin.

Below is a list of nail polish brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.


100% Vegan Brushes & Tools

Some makeup brush brands claim to be “cruelty-free” yet use natural animal hair bristles for their brushes. Although companies claim this process is done in a cruelty-free manner and the animals are not harmed, we do not support the practice of taking an animals’ fur in order to make makeup brushes. Below is a list of vegan makeup brush brands that agree with us by only offering makeup brushes made with synthetic bristles.


100% Vegan Beauty Boxes

Discover new cruelty-free and vegan beauty products by subscribing to one of the following monthly or quarterly beauty boxes! Some cruelty-free beauty boxes only include products from brands that don’t test on animals and are not always vegan. However, this list of vegan beauty boxes makes sure to only and always include products that are both not tested on animals and don’t contain any animal-derived ingredients or by-products!


100% Vegan Fragrance Brands

The following vegan fragrance brands do not test on animals and do not use any animal-derived ingredients or by-products in their perfumes or any of their other products.

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94 Comments
  • Ethos
    August 31, 2017

    Hi, I was wondering if you could make a list of products that are cruelty free? Thank youu (your blog is super useful btw I0m in love with it)

  • Erin desyrel
    August 4, 2017

    Hai..may i know is Tarte skincare & make up & the marajuca oil 100% vegan?? Coz their products not in the list..tq in advance?

    • Vicky Ly
      August 14, 2017

      Heya Erin! Only some of Tarte products are considered vegan.

      You can find out which ones are vegan here: http://tartecosmetics.com/tarte-shop-vegan-cosmetics

      Since not all of Tarte products are vegan, I’m unable to include them to this list.

      This list only includes brands that carry 100% vegan products, hopefully one day Tarte will make ALL of their products vegan! =)

  • Daisy
    July 15, 2017

    Hi, which vegan brands are from Malaysia, Thailand, thank you Vicky!

    • Kess
      August 12, 2017

      I know Arbonne is 100% vegan and is available in Malaysia!

      • Kess
        August 12, 2017

        Thailand, not Malaysia. My bad xD

  • Juliana
    June 28, 2017

    I can’t believe how FEW brands are on this list! πŸ™ I clearly need to make alot of changes to what’s in my bathroom. Thanks for the beautiful blog <3

    • Vicky Ly
      July 2, 2017

      Thankfully, it’s a growing list!! I verify each brand’s animal testing policy so it takes a bit of time to get on this list but I hope more and more companies will realize how important it is to keep animals out of our cosmetic products =)

  • Lily
    June 28, 2017

    Hey, great list thank you so much for making it !

    I was just wondering if any of the brands listed here are owned by parent companies that are not vegan or cruelty-free ?

    thanks again (:

    • Vicky Ly
      June 28, 2017

      Hey Lily!

      Nope! None of these brands on this list are owned by a parent company that tests on animals =)

      • Megan
        October 1, 2017

        This is exactly what I was looking for! This is an amazing list. Im trying to stay away from those bad parent companies too! I was also curious if this was an all natural list, or of you had a list like this that was 100% vegan and all natural?

  • Anna
    June 26, 2017

    Great list, thank you!

    Is there a reason why Little Ondine isn’t on it? I was through there FAQ I found your website (since they referred to your guide on China’s Animal Testing Laws).

    • Vicky Ly
      June 26, 2017

      oh wow, I had no idea they referenced my article on their website! haha I sent them an email to verify their animal testing policy. I’ll update this list if everything checks out, if not then I’ll reply back to this comment with an explanation! Thanks for letting me know =)

      • Emma
        September 1, 2017

        Hi Vicky, what was the outcome of this?

        • Vicky Ly
          September 5, 2017

          Hey Emma, they surprisingly never responded back to me! =(

  • Shazia
    June 13, 2017

    Are morphe eyeshadow palettes vegan ?

    • Vicky Ly
      June 13, 2017

      Sadly No, most of their eyeshadow palettes contain lanolin and therefore are not vegan.

  • Hope S Kordalski
    May 28, 2017

    I thought ELF and L.A. colors were vegan brands?

    • Vicky Ly
      May 29, 2017

      some of ELF’s old makeup brushes that are still available in stores uses animal hair and I haven’t received confirmation on whether their new skincare products are vegan.

      I also haven’t received any information about whether LA Colors products are vegan. I know that the brand is certified cruelty-free by PETA but they don’t have them listed as being a Vegan Company.

  • Sadies Ariel
    May 27, 2017

    Does this list also make the specification that they do not sell in countries requiring animal testing (such as China?)
    Also, why is LimeCrime not on this list? I’ve done extensive research on them and spoken to them numerous times (I did my senior project on them) and they meet all of the criteria and beyond.

    • Vicky Ly
      May 29, 2017

      I’ve just added Lime Crime to this list! =)

      And if any of these brands sell in stores in Mainland China then I wouldn’t consider them to be cruelty-free or vegan. So none of these vegan brands are selling in countries that require animal testing!

  • Ann
    May 3, 2017

    Thank you for this list! It’s super helpful πŸ™‚

    I noticed that Manic Panic isn’t in your list of 100% vegan hair products. Do they really use animal by-product in their hair dyes? I find it disappointing if they do since they’ve always advertised their products as being vegan πŸ™

    • Vicky Ly
      June 15, 2017

      Hi Ann,
      I just received confirmation from Manic Panic and you don’t have to worry, all of their hair dyes are vegan! But unfortunately I can’t add them to this list because some of the other products they carry are not vegan like their lipsticks and other makeup products!

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Complete List of 100% Vegan Makeup & Skincare Brands