I just finished reading ‘Slave to Fashion’ by @safia_minney 📚 and it has completely changed my perspective on the true cost of cheap clothes. ✨ Definitely a must-read to understanding modern slavery in the fashion industry and the need to support fair trade and ethical brands that are transparent about how their products are made with respect for people and the planet. 🌍🌿
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"Today, a whole generation of shoppers expect to be able to buy cheap clothing - but these low prices are only possible because of the slavery and exploitation that exist in the fashion supply chain.
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The price of clothes does not reflect the true cost to the farmers, spinners and weavers, tailors, finishers, quality-control teams and packers who are underpaid and overworked in the race to get the latest fashion items into our stores.
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Many of them are forced to live and work in shocking conditions.
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Workers in developing countries are often left helpless by a lack of workplace representation and unions that could speak up for their rights. As a result, we are witnessing a global 'race to the bottom', with developing countries competing against each other to supply the cheapest labor in a bid to attract brands to their factories."

I just finished reading ‘Slave...

So accurate 👌🏻😂✨ (via @vegan.meme)

So accurate 👌🏻😂✨ (via @vegan.meme)

So-called “Cruelty-free” products have become increasingly popular in the last couple of years, but let’s take a step back and ask, what exactly does it mean when cosmetics, personal care, and household cleaning products are labeled as “cruelty-free”?
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Products that are labeled as “Cruelty-Free” generally means they weren’t tested on animals, however, there is no standard or legal definition as to what is and isn’t allowed to be labeled as “cruelty-free”. So companies can call themselves and their products “cruelty-free” and it can mean whatever THEY want.
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Misleading? — Yes.
Illegal? — No.
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The FDA, responsible for regulating cosmetics labeling in the US, states on its website, “Consumers sometimes ask about use of claims such as “Cruelty-Free” or “Not Tested on Animals” on cosmetic labeling. Some cosmetic companies promote their products with claims of this kind in their labeling or advertising. The unrestricted use of these phrases by cosmetic companies is possible because there are no legal definitions for these terms.”
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Unrestricted Use. No Legal Definition. — “Cruelty-Free” is now being used as a buzzword by marketers wanting to cash in on the trend.
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But not ALL cruelty-free companies are liars and imposters. Some brands are genuinely committed to not testing their finished products and ingredients on animals, anywhere in the world.
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But HOW do we know which cosmetic brands are telling the truth and are truly cruelty-free in 2020?
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❶ Ask brands if their products or ingredients are tested on animals either by the company, their ingredient suppliers or commissioned to a third party and if they allow animal testing when required by law.
❷ Look for @leapingbunnyprogram brands --the most trusted cruelty-free certification program available!
❸ Check @ethicalelephant’s Cruelty-Free Brand Directory List where we have verified each and every brand's cruelty-free status before we list them (link in bio!)
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 Together, we can end animal testing for cosmetics once and for all!
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Thank you for choosing cruelty-free! 🐘 💕

So-called “Cruelty-free” products have become...

Lazy Sundays 💖 Laying in bed and wondering why you haven’t gone cruelty-free in 2020 yet 🤔✨
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(📸 via @niu.body)

Lazy Sundays 💖 Laying in...

I love you all for going vegan! ✨ Happy Valentine’s Day! 💕 (via @sassyspudshop)

I love you all for...

What can I say..? I’m just a hopeless ramen-tic! 🍜
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(📸 via @vegan.meme)

What can I say..? I’m...

THIS. 🙌🏻
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“It’s not about being perfect! And we don’t know any vegans who walk around saying that they are, or that they cause zero harm. Veganism doesn’t mean causing ZERO harm (that would be delusional)... but it definitely means causing a lot less of it!! And causing LESS harm than before (before being vegan) is definitely worth celebrating and continuing to advocate for.

Don’t let the vegan haters get you down. Usually the people pointing their fingers and trying to find a flaw in veganism are the ones who simply don’t understand it or don’t know what it takes to stand for something.” (Words by @vegan_boss, 📸 via @unmeatfuture)

THIS. 🙌🏻 . “It’s not...

Show your love & support for vegan businesses in the comments by @ tagging some of your fave brands so we can follow and discover them too! 💚 (📸 via @brightzine)

Show your love & support...

Cruelty-free is the only way to be!🐇✨

Cruelty-free is the only way...

A quick and easy way to find out if your shoes are VEGAN and whether they were made from animal OR non-animal materials! 👠🌿
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Once you know, you'll never forget! ✨ I've been using this guide for YEARS now and it has saved me so much time and hassle! 💗
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Swipe 👈🏻 to see what each symbol means and which ones are considered vegan materials! 🌱
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NOTE: This pictogram does NOT guarantee whether the glue used contain animal products, please contact the shoe manufacturer/companies to inquire about the source of their glue.
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Shoes: old from @callitspring

A quick and easy way...

Complete List of 100% Vegan Makeup & Skincare Brands

This post may contain affiliate links.

LAST UPDATED: FEB 17, 2020

A complete and updated list of 100% Vegan beauty brands!

What does it mean to be on this Vegan list?

First, companies must agree to never test their products or ingredients on animals and that includes refraining from selling their products in mainland China where compulsory animal testing is required for all imported cosmetics. Secondly, brands included on this list must only offer vegan products! This means absolutely no animal ingredients or by-products are used —in any of their products!

Some cruelty-free brands make claims that none of their products or ingredients are tested on animals and that most of their products are vegan with a few exceptions of products that contain beeswax, honey, or animal hair in their makeup brushes.

Don’t get me wrong – it’s great they have vegan options, but there are some other brands that make sure 100% of their products are entirely vegan. These 100% vegan beauty brands are the ones that we want to especially highlight in this list.

Why support these Vegan brands?

If given the option, I’d rather buy from a company that is 100% vegan over a brand claiming, “90% of our products are vegan” and that’s because (1) My support proves that consumers care and see value in an all-vegan company and (2) it proves to the rest of the world that running a 100% vegan company is totally sustainable and profitable!

I often praise other beauty brands for offering a list of vegan products but the brands on this list are all 100% vegan and intend to always be vegan! I hope with this list, you’ll get to discover from all the awesome and growing vegan makeup and beauty brands!

100% Vegan Makeup

Some makeup brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal products found in makeup include carmine, beeswax, pearl powder, animal-derived fatty acids, and animal hair used for makeup brushes. The following vegan makeup brands do not test on animals and do not use any animal-derived ingredients or by-products in any of their products.


100% Vegan Skincare Brands

Some skincare brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some animal products commonly found in skincare include lanolin, beeswax, royal jelly, honey, collagen, silk amino acids, snail mucin, milk-derivatives, and squalene from fish liver oil.

Below is a list of vegan skincare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of skincare products for face & body, personal care products, and bath & body care products.


100% Vegan Hair Care Brands

Some hair care brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal ingredients found in hair care products include keratin, biotin and silk amino acids.

Below is a list of vegan haircare brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products. Brands listed here offer a range of hair products from shampoo, conditioners, hair treatments, styling products, hair dye, and hair accessories.


100% Vegan Nail Polish Brands

Some nail polish brands claim to be cruelty-free where none of their products or ingredients are tested on animals, however, their products may contain animal-derived ingredients or by-products. Some common animal ingredients found in nail polish and nail care products include guanine, shellac, pearl-derivatives, keratin, and biotin.

Below is a list of nail polish brands that do not test on animals and do not use animal-derived ingredients or by-products in any of their products.


100% Vegan Brushes & Tools

Some makeup brush brands claim to be “cruelty-free” yet use natural animal hair bristles for their brushes. Although companies claim this process is done in a cruelty-free manner and the animals are not harmed, we do not support the practice of taking an animals’ fur in order to make makeup brushes. Below is a list of vegan makeup brush brands that agree with us by only offering makeup brushes made with synthetic bristles.


100% Vegan Beauty Boxes

Discover new cruelty-free and vegan beauty products by subscribing to one of the following monthly or quarterly beauty boxes! Some cruelty-free beauty boxes only include products from brands that don’t test on animals and are not always vegan. However, this list of vegan beauty boxes makes sure to only and always include products that are both not tested on animals and don’t contain any animal-derived ingredients or by-products!


100% Vegan Fragrance Brands

The following vegan fragrance brands do not test on animals and do not use any animal-derived ingredients or by-products in their perfumes or any of their other products.

What do you think?

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102 Comments
  • Ethos
    August 31, 2017

    Hi, I was wondering if you could make a list of products that are cruelty free? Thank youu (your blog is super useful btw I0m in love with it)

  • Erin desyrel
    August 4, 2017

    Hai..may i know is Tarte skincare & make up & the marajuca oil 100% vegan?? Coz their products not in the list..tq in advance?

    • Vicky Ly
      August 14, 2017

      Heya Erin! Only some of Tarte products are considered vegan.

      You can find out which ones are vegan here: http://tartecosmetics.com/tarte-shop-vegan-cosmetics

      Since not all of Tarte products are vegan, I’m unable to include them to this list.

      This list only includes brands that carry 100% vegan products, hopefully one day Tarte will make ALL of their products vegan! =)

  • Daisy
    July 15, 2017

    Hi, which vegan brands are from Malaysia, Thailand, thank you Vicky!

    • Kess
      August 12, 2017

      I know Arbonne is 100% vegan and is available in Malaysia!

      • Kess
        August 12, 2017

        Thailand, not Malaysia. My bad xD

  • Juliana
    June 28, 2017

    I can’t believe how FEW brands are on this list! 🙁 I clearly need to make alot of changes to what’s in my bathroom. Thanks for the beautiful blog <3

    • Vicky Ly
      July 2, 2017

      Thankfully, it’s a growing list!! I verify each brand’s animal testing policy so it takes a bit of time to get on this list but I hope more and more companies will realize how important it is to keep animals out of our cosmetic products =)

  • Lily
    June 28, 2017

    Hey, great list thank you so much for making it !

    I was just wondering if any of the brands listed here are owned by parent companies that are not vegan or cruelty-free ?

    thanks again (:

    • Vicky Ly
      June 28, 2017

      Hey Lily!

      Nope! None of these brands on this list are owned by a parent company that tests on animals =)

      • Megan
        October 1, 2017

        This is exactly what I was looking for! This is an amazing list. Im trying to stay away from those bad parent companies too! I was also curious if this was an all natural list, or of you had a list like this that was 100% vegan and all natural?

  • Anna
    June 26, 2017

    Great list, thank you!

    Is there a reason why Little Ondine isn’t on it? I was through there FAQ I found your website (since they referred to your guide on China’s Animal Testing Laws).

    • Vicky Ly
      June 26, 2017

      oh wow, I had no idea they referenced my article on their website! haha I sent them an email to verify their animal testing policy. I’ll update this list if everything checks out, if not then I’ll reply back to this comment with an explanation! Thanks for letting me know =)

      • Emma
        September 1, 2017

        Hi Vicky, what was the outcome of this?

        • Vicky Ly
          September 5, 2017

          Hey Emma, they surprisingly never responded back to me! =(

  • Shazia
    June 13, 2017

    Are morphe eyeshadow palettes vegan ?

    • Vicky Ly
      June 13, 2017

      Sadly No, most of their eyeshadow palettes contain lanolin and therefore are not vegan.

  • Hope S Kordalski
    May 28, 2017

    I thought ELF and L.A. colors were vegan brands?

    • Vicky Ly
      May 29, 2017

      some of ELF’s old makeup brushes that are still available in stores uses animal hair and I haven’t received confirmation on whether their new skincare products are vegan.

      I also haven’t received any information about whether LA Colors products are vegan. I know that the brand is certified cruelty-free by PETA but they don’t have them listed as being a Vegan Company.

  • Sadies Ariel
    May 27, 2017

    Does this list also make the specification that they do not sell in countries requiring animal testing (such as China?)
    Also, why is LimeCrime not on this list? I’ve done extensive research on them and spoken to them numerous times (I did my senior project on them) and they meet all of the criteria and beyond.

    • Vicky Ly
      May 29, 2017

      I’ve just added Lime Crime to this list! =)

      And if any of these brands sell in stores in Mainland China then I wouldn’t consider them to be cruelty-free or vegan. So none of these vegan brands are selling in countries that require animal testing!

  • Ann
    May 3, 2017

    Thank you for this list! It’s super helpful 🙂

    I noticed that Manic Panic isn’t in your list of 100% vegan hair products. Do they really use animal by-product in their hair dyes? I find it disappointing if they do since they’ve always advertised their products as being vegan 🙁

    • Vicky Ly
      June 15, 2017

      Hi Ann,
      I just received confirmation from Manic Panic and you don’t have to worry, all of their hair dyes are vegan! But unfortunately I can’t add them to this list because some of the other products they carry are not vegan like their lipsticks and other makeup products!

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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