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Looking for consciously-made vegan belts?...

YAAASS Cauliflower definitely had the glow up of the century!! πŸ™ŒπŸ»βœ¨

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Every kindness matters πŸ’•βœ¨
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π’±π’Ύπ’Έπ“‰π‘œπ“‡π“Ž! πŸ™ŒπŸ» Illinois Becomes Third State to Ban Sale of Animal-Tested Cosmetics! πŸ‡
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SB 241, sponsored by Senator Linda Holmes (D-Aurora) and signed by Governor J.B. Pritzker on August 9, prohibits the import or sale of any cosmetic if the final product or any ingredient was tested on animals after January 1, 2020.
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Last year, California became the first state to enact β€œhumane cosmetics” legislation, followed by Nevada in June. Illinois’ new law provides additional incentives for cosmetics companies to invest in non-animal alternatives to help them stay competitive in a changing global market while sparing animals from painful tests. (Source: Animal Welfare Institute)

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Cruelty-free Makeup doesn't have to be expensive! 🐰 There are so many affordable + high-quality cruelty-free makeup brands now available at most drugstores so that you can easily make the CF switch even if you're on a budget! πŸ’‹ πŸ’–
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Love this illustration by @timetogetclean of some CF drugstore makeup brands πŸ‡βœ¨
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And there's many many more!! πŸ‘‡πŸ»
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100% Vegan + Cruelty-Free Makeup Brands:
🌱 ELF Cosmetics – 100% Vegan
🌱 Pacifica – 100% Vegan
🌱 B. - 100% Vegan
🌱 Emani – 100% Vegan
🌱 EcoTools – 100% Vegan
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Cruelty-Free Brands with Vegan Makeup Options:
(Updated: Aug 14)
πŸ’„ Pixi Beauty
πŸ’„ Essence
πŸ’„ Barry M
πŸ’„ Physicians Formula
πŸ’„ Milani
πŸ’„ Mineral Fusion
πŸ’„ BH Cosmetics
πŸ’„ ColourPop
πŸ’„ CoverGirl
πŸ’„ L.A. Girl
πŸ’„ theBalm
πŸ’„ Makeup Revolution
πŸ’„ GOSH Cosmetics
πŸ’„ Jordana
πŸ’„ Flower Beauty
πŸ’„ Catrice
πŸ’„ Makeup Academy (MUA)
πŸ’„ Lottie London
πŸ’„ Real Techniques
πŸ’„ Ardell Lashes
πŸ’„ Eyelure
🏒 NYX Cosmetics (owned by L’Oreal)
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What are some of your fave cruelty-free drugstore makeup brands? πŸ’ž

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Miss Frankie 10-free nail polishes are also cruelty-free and 100% vegan! πŸ’…πŸ»πŸŒ±πŸ‡
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Did You Say Prosecco? 🍾✨...

Cruelty-Free & Vegan Makeup – Affordable Drugstore Brands (2019)

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One of the biggest struggles I hear from compassionate shoppers is finding affordable makeup that is both cruelty-free and vegan. Yes, there is a difference between cosmetics labeled as cruelty-free and vegan. ‘Cruelty-free’ implies the ingredients and finished product were not tested on animals meanwhile ‘Vegan’ products do not contain any animal ingredients.

There are some great cruelty-free drugstore brand lists and similar resources available online but not one specifically catered for only vegans. It’s probably because it’s a much shorter list but you may be surprised to learn that although a brand may not be considered 100% vegan, they do offer some products that are suitable for vegans.

Here you will find a list of drugstore makeup brands that are either 100% vegan or brands that carry some vegan options, as well as, how you can find those Vegan options. At the very bottom of this post, I also list drugstore makeup brands that are NOT cruelty-free and continue to test on animals and therefore should be avoided.

But let’s start with the Cruelty-free brands that are either 100% vegan or offer some vegan options!

List of Affordable Cruelty-Free and Vegan Makeup

List of Vegan Makeup Drugstore Brands (2019)

Below is a list of cruelty-free drugstore makeup brands that do not test on animals with vegan options!

  1. Ardell Lashes
  2. B.100% Vegan
  3. Barry M
  4. BH Cosmetics
  5. Catrice
  6. ColourPop
  7. CoverGirl *owned by Coty
  8. EcoTools100% Vegan
  9. ELF Cosmetics100% Vegan
  10. Emani100% Vegan
  11. Essence
  12. Eylure
  13. Flower Beauty
  14. GOSH Cosmetics
  15. Jordana
  16. L.A. Girl
  17. Lottie London
  18. Makeup Academy (MUA)
  19. Makeup Revolution
  20. Milani
  21. Mineral Fusion
  22. NYX Cosmetics *owned by L’Oreal
  23. Pacifica100% Vegan
  24. Physicians Formula
  25. Pixi Beauty
  26. Real Techniques
  27. theBalm

List of 100% Vegan & Cruelty-Free Drugstore Makeup Brands

The following 5 drugstore makeup brands are both cruelty-free and 100% vegan, meaning these companies do not test on animals and none of their products contain any animal-derived ingredients or by-products.

ELF Cosmetics – 100% Vegan Makeup

e.l.f. Cosmetics 

All of ELF makeup and beauty products are 100% vegan.

e.l.f. cosmetics is one of the most popular affordable professional makeup brands. ELF offers an extensive range of inexpensive, high-quality makeup and skincare products for around $1-6/each.

ELF is sold in most drugstores including Target, London Drugs, Walmart, CVS, Walgreens, Superdrug.

What I recommend: 16HR Camo Concealer, Flawless Finish Foundation, Matte Contouring Blush & Bronzing Powder

Pacifica Beauty – 100% Vegan Makeup

Pacifica

All of Pacifica’s makeup, skincare, and perfume are 100% vegan.

Pacifica is a 100% vegan and sustainable makeup brand. They offer beauty and skincare products that are formulated without parabens, sulfates, propylene glycol, benzene, mineral oil, petroleum, peanut oil, triclosan, phthalates, and FD&C color.

Pacifica Beauty products are sold at some drugstores including Target, Ulta, Walmart.

What I recommend: Stellar Gaze Length & Strength Mineral Mascara, Ultra CC Cream Radiant Foundation, Pink Nudes Mineral Eyeshadows

EcoTools – 100% Vegan Makeup Brushes

EcoTools

All of EcoTools makeup brushes, sponges, applicators, and bath accessories are 100% vegan.

EcoTools makes 100% vegan and affordable animal-free makeup brushes with quality soft bristles, sleek bamboo handles, and recycled aluminum ferrules.

Available at most drugstores including Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens

What I recommend: Total Perfecting Blender, Start the Day Beautifully Kit Makeup Brush Set

Emani Cosmetics – 100% Vegan Makeup

Emani

All of Emani cosmetics are 100% vegan.

Emani Cosmetics is known for their talc-free, paraben-free, vegan cosmetics that do not contain any harsh chemicals or petrochemicals. Emani products are suitable for the most sensitive and problematic skin. In addition, Emani is committed to minimizing their carbon footprint in all areas of their business; using certified recycled, biodegradable paper, non toxic ink, recyclable packaging and packing materials.

Available at select drugstores including Target and London Drugs.

What I recommend: Hydrawear 12HR Foundation, Flawless Matte Foundation, Prismatic Lipstick Duo Tone Shades

B. by Superdrug – 100% Vegan Makeup

B.

All of B. cosmetics and skincare are 100% vegan.

B. is a vegan beauty brand exclusive to Superdrug. B offers a range of high-quality makeup and skincare products at an affordable price.

Only available at Superdrug.


List of Cruelty-Free Drugstore Brands With Vegan Makeup Options

Below is a list of cruelty-free drugstore makeup brands with some vegan options, meaning these companies do not test on animals and although not all of their products are suitable for vegans as some may contain animal-derived ingredients or by-products, but they do offer some vegan products.

Milani Cosmetics – Cruelty-Free Makeup

Milani

Some of Milani makeup is vegan (but not all).

Milani cosmetics and beauty products, including face makeup, nail color and a full range of top-quality makeup products, for women of any age, style or skin tone. Some of Milani cosmetics are vegan, find Milani vegan product list here.

Available in-store at Target, Walmart, CVS, Walgreens, Shoppers Drug Mart.

What I recommend: Primer Perfection Face Primer, Baked Blush, Conceal + Perfect Longwear Concealer

NYX Cosmetics – Cruelty-Free Makeup

NYX Cosmetics

Some of NYX’s makeup and beauty products are vegan (but not all).

NYX Cosmetics is cruelty-free however NYX is owned by L’Oreal, a parent company that does test on animals in 2019. Some of NYX makeup products are vegan, find a list of NYX vegan products here.

Available in most drugstores including Target, Walmart, London Drugs, Walgreens, CVS.

What I recommend: Micro Brow Pencil, Matte Bronzer, Lip Lingerie

Physicians Formula – Cruelty-Free Makeup

Physicians Formula

Some of Physicians Formula makeup, skincare, and beauty products is vegan (but not all).

Physicians Formula is widely available at most drugstores and they’re known for their dermatologist-tested, hypoallergenic, fragrance-free makeup. Some of Physicians Formula makeup and skincare are vegan, find an updated list of Physicians Formula vegan products here.

Available in stores at Ulta, London Drugs, Shopper Drug Mart, Walmart, Walgreens.

What I recommend: Murumuru Butter Bronzer, The Healthy Foundation SPF 20

CoverGirl – Cruelty-Free Makeup

CoverGirl

Some of CoverGirl cosmetics are vegan (but not all).

CoverGirl became Leaping Bunny certified cruelty-free in 2018 however it should be noted that CoverGirl is owned by Coty, a parent corporation that is still testing on animals when required by law in 2019. Not all of CoverGirl makeup is vegan, but CoverGirl does offer some vegan products, which you can find a list here.

Available at most drugstores including Walmart, Shoppers Drug Mart, Target, Walgreens, Ulta.

Pixi Beauty – Cruelty-Free Makeup

Pixi

Some of Pixi cosmetics, makeup and beauty products are vegan (but not all).

Pixi offers a range of natural cosmetics and beauty products with innovative formulations that are infused with botanicals and beneficial ingredients. Some of Pixi products are vegan, for a full list of Pixi vegan products, find it here.

Available in store at Target, Walmart, and Shoppers Drug Mart.

What I recommend: Endless Silky Eye Pen, MatteLast Liquid Lip, Large Lash Mascara

Makeup Revolution – Cruelty-Free Makeup

Makeup Revolution

Some of Makeup Revolution’s makeup, beauty, haircare, and skincare range is vegan (but not all).

Makeup Revolution is an incredibly affordable makeup brand known for its eyes and face palettes but they have an impressive and growing range of makeup, skincare, and beauty products. Some of Makeup Revolution products are vegan, you can also find a list of Makeup Revolution vegan products here.

Available in stores at Ulta, London Drugs, and Superdrug.

What I recommend: Conceal & Define Full Coverage Concealer, Banana Powder, Vivid Baked Highlighter

Essence – Cruelty-Free Makeup

Essence

Some of essence makeup are vegan (but not all).

Essence cosmetics is a popular EU-based drugstore makeup brand dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics. Some of essence makeup are vegan, find a list of Essence vegan products here.

Available in some drugstores including Shoppers Drug Mart and Ulta.

What I recommend: Pure Nude Highlighter, Satin Touch Blush, Superfine Eyeliner Pen Waterproof

Barry M – Cruelty-Free Makeup

Barry M

Some of Barry M makeup is vegan (but not all).

Barry M is Britain’s leading cruelty-free makeup brand, creating the finest quality, on trend and cruelty-free makeup since 1982. Barry M is a great affordable makeup brand for UK shoppers. Not all of their products are vegan but they clearly label which ones are on their website under each product description, or find a full list of Barry M vegan makeup here.

Available at Superdrug.

What I recommend: Nail Polish, Matte Me Up Lit Kits, Makeup Setting Spray

Flower Beauty – Cruelty-Free Makeup

Flower Beauty

Some of Flower Beauty makeup and cosmetics are vegan (but not all).

Flower Beauty was created by Drew Barrymore, this cruelty-free beauty brand offers luxury, high-quality makeup, and professional brushes at an affordable price. Some of Flower cosmetics are vegan, find a list of Flower vegan products here.

Available at Walmart, Superdrug, and Ulta.

ColourPop – Cruelty-Free Makeup

ColourPop

Some of ColourPop cosmetics are vegan (but not all)

ColourPop offers the best quality formula makeup at drugstore prices. You can find a list of ColourPop’s vegan products on their website here.

Available at Ulta.

Mineral Fusion – Cruelty-Free Makeup

Mineral Fusion

Some of Mineral Fusions’ makeup and skincare is vegan (but not all).

Mineral Fusion products are at a higher price point compared to other drugstore makeup brands but they also claim their products are free of gluten, parabens, SLS, phthalates, artificial colors, and synthetic fragrances. All of Mineral Fusion products are 100% vegetarian, and most are also 100% vegan – full list of Mineral Fusion vegan products here.

Available in store at Walmart, London Drugs, Target, Ulta

What I recommend: Eye Shadow Trio, Lipstick, Concealer Duo

L.A. Girl – Cruelty-Free Makeup

LA Girl

Some of LA Girl cosmetics are vegan (but not all).

LA Girl Cosmetics is an affordable luxury cosmetics brand. Some of LA Girl cosmetics are vegan, find a list of LA Girl vegan products here.

Available in select drugstores including Walmart, Ulta.

What I recommend: Pro Coverage HD Foundation

BH Cosmetics – Cruelty-Free Makeup

BH Cosmetics

Some of BH Cosmetics are vegan (but not all)

Proudly born and raised in the City of Angels, BH Cosmetics is a constantly evolving innovative beauty brand dedicated to bringing you the best in cruelty-free cosmetics. BH Cosmetics is all about affordability and inclusivity and encouraging the community of beauty enthusiasts to make the most out of makeup. View a list of BH Cosmetics vegan products here.

Available at Ulta.

Catrice – Cruelty-Free Makeup

Catrice

Some of Catrice makeup products and cosmetics are vegan (but not all).

Catrice is an EU-based cruelty-free cosmetic and makeup brand offering a range of modern makeup collections. Some of Catrice makeup are vegan, find a list of Catrice vegan products here.

Available in some drugstores including Shoppers Drug Mart, Ulta.

Jordana Cosmetics – Cruelty-Free Makeup

Jordana

Some of Jordana cosmetics is vegan (but not all).

Jordana Cosmetics isΒ based in the U.S. and their line of makeup isΒ extremely affordable (lipsticksΒ start atΒ $1.99!). But only some of Jordana’s beauty products are considered vegan, find a list of Jordana vegan products here.

Available in-store at Walmart, Walgreens.

MUA – Cruelty-Free Makeup

Makeup Academy – MUA

Some of MUA’s makeup is vegan (but not all).

Makeup Academy (MUA) is a UK-based affordable cruelty-free makeup brand, their products are great for all skin types for every occasion. Some of MUA products are vegan, view a list of MUA’s vegan products here.

Available exclusively at Superdrug.

theBalm – Cruelty-Free Makeup

theBalm

Some of theBalm cosmetics is vegan (but not all).

theBalm offers some vegan makeup products for face, eyes, and lips. Find a list of theBalm vegan products here. theBalm is known for their talc-free and paraben-free formulations and retro packaging!

Available in-stores at Rexall.

What I recommend: Schwing Liquid Eyeliner, Mary-Lou Manizer, Meet Matt(e) Ador. Eyeshadow Palette

GOSH Cosmetics – Cruelty-Free Makeup

GOSH

Some of GOSH cosmetics is vegan (but not all).

GOSH cosmetics is a Denmark-based cosmetic brand, offering an extensive product range that enables consumers to find precisely the product that matches their individual style and wishes. You’ll be happy to hear that most of GOSH products are indeed vegan-friendly! For a full list of GOSH vegan products, check it out here.

Available in-store at Superdrug.

Lottie London – Cruelty-Free Makeup

Lottie London

Some of Lottie London makeup is vegan (but not all).

Lottie London is a UK-based affordable makeup and nail brand. Some of Lottie London makeup is vegan, find a full list of Lottie London vegan makeup products here.

Available at some drugstores including Target, Ulta, and Superdrug.

Real Techniques – Cruelty-Free Makeup

Real Techniques

All of Real Techniques’ makeup brushes, spongers, applicators, and accessories is vegan.

Real Techniques has a cult following for their synthetic and vegan makeup brushes that are sold in just about any drugstore at a reasonable price.

Available at most drugstores including Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens

What I recommend: Miracle Complexion Sponge, Everyday Essentials Brush Set.

Ardell – Vegan-Friendly Lashes

Ardell Lashes

All of Ardell Lashes are vegan, however it is not known which of Ardell makeup is vegan.

Ardell is a popular drugstore brand with a growing selection of cruelty-free and synthetic false lashes. Their lashes are made without animal-hair.

Available at most drugstores.

What I recommend: Ardell Demi Wispies

Eylure – Vegan-Friendly Lashes

Eylure Lashes

All of Eylure lashes are animal-free and vegan.

Eylure lashes is a UK-based false eyelash cosmetic brand offering a range of lash styles for every occasion. All of Eylure lashes are made from materials that were not derived from animals, making them all vegan!

Available at some drugstores including Walmart, Target, Walgreens, and Ulta.

What I recommend: Luxe Silk Marquise Multipack, Texture No. 117 Triple Pack


Drugstore brands to avoid that test on animals

Avoid these brands as they continue to test on animals.

  • Maybelline
  • Max Factor
  • Neutrogena
  • New York Color (N.Y.C.)
  • OPI nails
  • Pure Ice nails
  • Revlon
  • Rimmel London
  • Sally Hansen
  • Sinful Colors

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33 Comments
  • Sandra
    September 4, 2018

    Thank you for information about vegan and cruelty free brands. I’m just curious why Essence Eyeliner (01 Black and waterproof formula) isn’t on the list? Isn’t it vegan?

  • Tamara
    July 14, 2018

    I’m wondering if the Studio 35/Walgreens brand is cruelty free. I can’t find anything on it anywhere. Their new makeup brushes state that they’re synthetic. There are a lot of Walgreens brand items that I prefer to purchase, but it would be nice to know they don’t test. Thanks.

  • Becca
    June 9, 2018

    I love that you listed all the non cruelty free makeup brands. There was a couple I didn’t even know about. I would love if you check out my two blogs and subscribe to one of them if you find my content interesting!

  • Linda Hogan
    October 3, 2017

    I did not think about vegan makeup. I always buy brands that are labeled cruelty free and not tested on animals but you educated me about what it means to be a vegan makeup! Thank you, Linda Hogan

  • Nakia Fukuda
    April 9, 2017

    Hi! Love your articles. I’m currently vegan but I’m having trouble with finding brands and products that do not test on animals. Could you post about the products you use? Thank you!

  • Adelina Teodorescu
    March 24, 2017

    Sorry, but I have to ask this. You stated that “Burt’s Bees is no longer considered cruelty-free as they now sell their products in mainland China”
    Just selling a product in a certain area is relevant how exactly? Or am I misunderstanding this?

    • Genesis Martinez
      March 28, 2017

      China has a law that all products must be animal tested. SO definitely not cruelty free and if not even that it’s pointless to say vegan because animals were harmed for a product to be put in stores.

    • Mariana Atencio
      May 6, 2018

      Beauty products sold in china by law HAVE to be animal tested, so any brand that sells there does animal testing.

  • Andria Groark
    February 19, 2017

    Hi Vicky Ly, first thank you so much for this list! Second, do you know what/where the laws are for cosmetics testing on animals? I had thought that testing on animals was illegal now. I’m also wondering where you get your information from? Is it just from the businesses site, have you talked to people working for the brands, do they have concrete proof in the ingredients lists for their products? Would love to know how/where to find proof for these products! Thanks again!

  • Witchs Brew
    October 24, 2016

    Any information on Butter company nail polish and cosmetics. They have are high pigmented colors for polish and always wondered if they were vegan. They are found at Ulta

  • Ella Brooks
    October 18, 2016

    Hi! Thank you for all the information.
    What do you know about Essence? They strongly claim on their website that they do not test on animals, I don’t know about being vegan though…
    Also Collection, Nails Inc London and Helen E Cosmetics (british brand, they claim to not test on animals but on some of their products appears made in China i don’t know if the packaging or the product itself is made in China. A friend of mine works with Helen E and she got me some products but I’m not sure if I should use them yet. I couldn’t find much info on that so please help me. The Eyeshadows look great by the way).

  • Debbie bradley
    October 15, 2016

    I agree, you are a lifesaver! I am beginning to switch out all of my cosmetics as well. This makes is so much easier.

β€œMake ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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