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@callitspring is committed to going fully vegan! ✌🏻🌱 Starting from their spring 2019 collection, all new shoes, handbags, and accessories will be entirely animal-free! ✨🌸
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📸 via @callitspring

@callitspring is committed to going...

Tag someone who knows u this well 🥰❤️✨ // 📷 via @sirkornflakes

Tag someone who knows u...

Unilever Acquires Cruelty-Free Beauty Brand Tatcha for a Reported $500 Million 
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Tatcha is still considered to be cruelty-free (as of right now and we'll be closely monitoring any updates to their animal testing policies) however, Unilever is definitely NOT cruelty-free as their products/ingredients are tested on animals when required by law in 2019. 
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For those of you who choose to boycott CF brands that are owned by a parent company that is not cruelty-free, then sadly Tatcha should be avoided. However, if you choose to support these CF brands and want to know which of Tatcha skincare products are also vegan, you can find a vegan product list below! 
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Tatcha isn't a 100% vegan beauty brand however they do offer some vegan options 💜

Tatcha Vegan Products (2019):
❁ Camellia Gold Spun Lip Balm
❁ Cherry Blossom Lip Balm
❁ Gentle Rice Enzyme Powder
❁ Gold Camellia Beauty Oil
❁ One Step Camellia Cleansing Oil
❁ Red Camellia Lip Balm
❁ The Essence
❁ The Water Cream
❁ Violet-C Brightening Serum
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📸 via @tatcha

Unilever Acquires Cruelty-Free Beauty Brand...

We’re just awful, aren’t we? 😁💕✨
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📸 via @inthesoulshine

We’re just awful, aren’t we?...

"Passion is energy, feel the power that comes from focusing on what excites you” ~ Oprah Winfrey ❣️ This is 𝓹𝓪𝓼𝓼𝓲𝓸𝓷 by @siennabyronbay , an intense vermilion red creme nail polish color ❤️ #veganmanimonday
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All of Sienna Byron Bay nail polishes are Vegan, Cruelty-Free, Water Permeable & Breathable, Non-Toxic: No Formaldehyde, No Toluene, No DBP, No Synthetic Camphor, No Formaldehyde Resin, No Xylene, No Tosylamide and No Benzophenone-1. 💅🏻

"Passion is energy, feel the...

💯 accurate. 👌🏻
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📸 via @sassyspudshop

💯 accurate. 👌🏻 _ 📸...

Another cruelty-free makeup brand is now available at Sephora!! 🐰 @meltcosmetics' popular cruelty-free eyeshadow palettes + stacks, lipsticks, blush, highlighters, eye and lip liners are now sold in-stores and online at @sephora! 💄 Most of Melt Cosmetics' products are vegan but some shades do contain carmine. If you're curious, I've got a vegan product list up on my blog (link in bio)💋 So proud to see more and more cruelty-free and vegan options available at Sephora! ✌✨ // 📸 via @meltcosmetics

Another cruelty-free makeup brand is...

🌿 For #worldenvironmentday and every day let’s take action to protect the planet by keeping the air we breath clean, reducing our consumption of meat and disposable plastics, saving energy and water, acting on global heating, protecting our blue ocean and wildlife.
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🙌🏼 ♻️ 🌎 If everyone can change their habits in a more sustainable way we can make a big difference together.
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📷 Regram @ecoroots ✨

🌿 For #worldenvironmentday and every...

Wake me up when it’s the weekend 😴💭⭐️
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📸 via @yogafrenchie

Wake me up when it’s...

This is my favourite nail polish from @nclabeauty! 💛 Tennis Anyone? is actually the very first nail polish I bought from NCLA nearly four years ago, which started my NCLA nail polish addiction! 🥰 I always get so many compliments when I wear this light pastel yellow shade, because well, just look at it! ✨ It’s such a playful summery color! ☀️
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All of NCLA nail polishes are cruelty-free and 💯 vegan ✌🏻 #VeganManiMonday #NCLA

This is my favourite nail...

Vegan Makeup Drugstore Brands (2018)

This post may contain affiliate links.

One of the biggest struggles I hear from compassionate shoppers is finding affordable makeup that is both cruelty-free and vegan. Yes, there is a difference between cosmetics labelled as cruelty-free and vegan. ‘Cruelty-free’ implies the ingredients and finished products were not tested on animals meanwhile ‘Vegan’ products do not contain any animal ingredients.

There are some great cruelty-free drugstore brand lists and similar resources available online but not one specifically catered for only vegans. It’s probably because it’s a much shorter list but you may be surprised that although a brand isn’t considered 100% vegan, they do offer some options that are animal-free in addition to being cruelty-free of course!

Here you will find a list of drugstore makeup brands that are either 100% vegan or brands that carry some vegan options as well as to how you can find those Vegan options. At the very bottom of this post, I also list drugstore makeup brands that are NOT cruelty-free and continue to test on animals and therefore should be avoided. Finally, I mention brands that are cruelty-free BUT not vegan-friendly and is probably best to avoid.

But let’s start with the Cruelty-free brands that are either 100% vegan or offer some vegan options!

List of Vegan Makeup Drugstore Brands

Below is a list of cruelty-free drugstore makeup brands that do not test on animals with vegan options!

e.l.f. Cosmetics 

All cosmetics are vegan

All of e.l.f.‘s cosmetics are vegan-friendly and do not contain any animal ingredients. They offer a complete line of makeup at an incredibly affordable price (lipsticks are only $3!). Available in-store at Target, London Drugs, Walmart, CVS, Walgreens,Superdrug


Wet N Wild

Wet N Wild is unfortunately no longer considered cruelty-free and was recently caught for selling their products in-stores in mainland China where animal testing for cosmetics is required by law.


NYX Cosmetics

Some vegan makeup

NYX Cosmetics is cruelty-free however NYX is owned by L’Oreal, a parent company that does test on animals. Some of NYX makeup products are vegan, find a list of NYX vegan products here.
Available in most drugstores.


Pixi

Some vegan makeup

Pixi offers a range of natural cosmetics and beauty products, only some are considered vegan. For a full list of Pixi vegan products, find it here. Available in store at Target


Essence

Some vegan makeup

Essence cosmetics is a popular drugstore makeup brand, they recently have confirmed a list of their makeup that are considered vegan, find a list of Essence vegan products here.


Barry M

Some vegan makeup

Barry M is a great cruelty-free makeup brand for UK shoppers. Not all of their products are vegan but they clearly label which ones are on their website under each product description, or find a full list of Barry M vegan makeup here. Available in-store at Superdrug.


Physicians Formula

Some vegan makeup

Physicians Formula is widely available at most drugstores and they’re known for their dermatologist-tested, hypoallergenic, fragrance-free makeup. Find an updated list of Physicians Formula vegan products here. Available in stores at Ulta, London Drugs, Walmart.


Models Own

Some vegan makeup and nail polish

Models Own is a UK-based makeup brand with lots of vegan options. For a list of Models Own vegan makeup, find it here. Available in stores at Ulta.


Milani

Some vegan makeup

Some of Milani cosmetics are classified as vegan-friendly and you can find a Milani vegan product list here. Available in-store at Target, Walmart, CVS, Walgreens


Pacifica

100% vegan cosmetics

Pacifica is a 100% vegan and sustainable makeup brand. They offer beauty and skincare products that are formulated without: parabens, sulfates, propylene glycol, benzene, mineral oil, petroleum, peanut oil, triclosan, phthalates, and FD&C color. Available in store at Target, Ulta


Real Techniques

All makeup brushes are vegan

Real Techniques has a cult following for their synthetic and vegan makeup brushes that are sold in just about any drugstore at a reasonable price. Available in store at Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens


Mineral Fusion

Some vegan makeup

Mineral Fusion products are at a higher price point compared to other drugstore brands but they also claim their products are free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances. All of Mineral Fusion products are 100% vegetarian, and most are even 100% vegan – full list of Mineral Fusion vegan products here. Available in store at London Drugs, Target, Ulta


Eco Tools

100% vegan makeup brushes

Eco Tools makes 100% vegan and affordable animal-free makeup brushes with quality soft bristles, sleek bamboo handles, and recycled aluminum ferrules. Available in-store at Target, Ulta, London Drugs, Walmart, Superdrug, Walgreens


Ardell Lashes

Vegan false eyelashes

Ardell is a popular drugstore brand with a growing selection of cruelty-free and synthetic false lashes. Their lashes are made without animal-hair. Available in-store at most drugstores.


Makeup Academy – MUA

Some vegan makeup

Makeup Academy is cruelty-free and recently confirmed which of their affordable makeup is vegan, view a list of MUA’s vegan products here.


theBalm

Some vegan makeup

theBalm offers some vegan makeup products for face, eyes, and lips. Find a list of theBalm vegan products here. theBalm is known for their talc-free and paraben-free formulations and retro packaging! Available in-stores at Rexall.


Emani

100% vegan makeup and makeup brushes

All of Emani makeup products are vegan. Emani is known for the talc-free, paraben-free cosmetics that do not contain any harsh chemicals or petrochemicals. Available in-stores at Target and London Drugs.


Makeup Revolution

Some vegan makeup

Makeup Revolution is an incredibly affordable makeup brand known for their eye and face palettes. Makeup Revolution recently added a VEGAN section on their website or you can find a list of Makeup Revolution vegan products here. Available in stores at Ulta and Superdrug.


ORLY

Vegan nail polish

All of ORLY‘s regular nail polish are vegan-friendly and they’re around the same price as O.P.I. nail polish. Available in store at Target, Ulta, Walmart, CVS


GOSH

Some vegan makeup

GOSH cosmetics offers an extensive product range and you’ll be happy to hear that most of them are indeed vegan-friendly! For a full list of GOSH vegan products, check it out here. Available in-store at Superdrug, Shoppers Drug Mart


Jordana

Some vegan makeup

Jordana cosmetics is based in the U.S. and their line of makeup are extremely affordable (lipsticks start at $1.99!). But only some of Jordana’s beauty products are considered vegan. They have confirmed to me “Jordana has identified only 4 animal derivatives exist in our products, these are: carmine, guanine, lanolin and beeswax. For a particular product, view ingredients section for carmine, guanine, lanolin and beeswax. If not listed, then it is vegan.” Available in-store at Walmart, Walgreens, Kmart


B.

100% vegan makeup

B. recently went through a major rebanding but they remain to be both a cruelty-free and vegan brand focusing on quality vegan makeup. You can find B. products at Superdrug. Available in-store at Superdrug.


Drugstore brands to avoid that test on animals

Avoid these brands as they continue to test on animals.

  • Maybelline
  • Max Factor
  • Neutrogena
  • New York Color (N.Y.C.)
  • OPI nails
  • Pure Ice nails
  • Revlon
  • Rimmel London
  • Sally Hansen
  • Sinful Colors

drugstore brands that are probably best to avoid that are not vegan-friendly

Some makeup brands claim to be cruelty-free and do not test on animals however they may use ingredients derived from an animal. Common non-vegan ingredients used in cosmetics include honey, beeswax, milk protein, lanolin, and carmine.

It is difficult to tell if an ingredient came from an animal or a vegan source just by reading a product’s ingredient list because manufacturers and companies are not required to disclose this on the label. However most vegan-friendly brands will usually tell shoppers which products or ingredients to avoid as they contain animal by-products.

Unfortunately some cruelty-free brands choose not to disclose this information, as a result, I am unable to warrant any of their products as being vegan.

Burt’s Bees – owned by Clorox (a company that does test on animals), uses milk, lanolin, honey, royal jelly and carmine in some products and claim that since many of their products are produced on shared lines, they don’t call them “vegan”.

Flower Beauty – claims “While our brand is cruelty free, our production centers are not certified vegan meaning there could be trace amounts of animal bi-products in the product.”

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33 Comments
  • Sandra
    September 4, 2018

    Thank you for information about vegan and cruelty free brands. I’m just curious why Essence Eyeliner (01 Black and waterproof formula) isn’t on the list? Isn’t it vegan?

  • Tamara
    July 14, 2018

    I’m wondering if the Studio 35/Walgreens brand is cruelty free. I can’t find anything on it anywhere. Their new makeup brushes state that they’re synthetic. There are a lot of Walgreens brand items that I prefer to purchase, but it would be nice to know they don’t test. Thanks.

  • Becca
    June 9, 2018

    I love that you listed all the non cruelty free makeup brands. There was a couple I didn’t even know about. I would love if you check out my two blogs and subscribe to one of them if you find my content interesting!

  • Linda Hogan
    October 3, 2017

    I did not think about vegan makeup. I always buy brands that are labeled cruelty free and not tested on animals but you educated me about what it means to be a vegan makeup! Thank you, Linda Hogan

  • Nakia Fukuda
    April 9, 2017

    Hi! Love your articles. I’m currently vegan but I’m having trouble with finding brands and products that do not test on animals. Could you post about the products you use? Thank you!

  • Adelina Teodorescu
    March 24, 2017

    Sorry, but I have to ask this. You stated that “Burt’s Bees is no longer considered cruelty-free as they now sell their products in mainland China”
    Just selling a product in a certain area is relevant how exactly? Or am I misunderstanding this?

    • Genesis Martinez
      March 28, 2017

      China has a law that all products must be animal tested. SO definitely not cruelty free and if not even that it’s pointless to say vegan because animals were harmed for a product to be put in stores.

    • Mariana Atencio
      May 6, 2018

      Beauty products sold in china by law HAVE to be animal tested, so any brand that sells there does animal testing.

  • Andria Groark
    February 19, 2017

    Hi Vicky Ly, first thank you so much for this list! Second, do you know what/where the laws are for cosmetics testing on animals? I had thought that testing on animals was illegal now. I’m also wondering where you get your information from? Is it just from the businesses site, have you talked to people working for the brands, do they have concrete proof in the ingredients lists for their products? Would love to know how/where to find proof for these products! Thanks again!

  • Witchs Brew
    October 24, 2016

    Any information on Butter company nail polish and cosmetics. They have are high pigmented colors for polish and always wondered if they were vegan. They are found at Ulta

  • Ella Brooks
    October 18, 2016

    Hi! Thank you for all the information.
    What do you know about Essence? They strongly claim on their website that they do not test on animals, I don’t know about being vegan though…
    Also Collection, Nails Inc London and Helen E Cosmetics (british brand, they claim to not test on animals but on some of their products appears made in China i don’t know if the packaging or the product itself is made in China. A friend of mine works with Helen E and she got me some products but I’m not sure if I should use them yet. I couldn’t find much info on that so please help me. The Eyeshadows look great by the way).

  • Debbie bradley
    October 15, 2016

    I agree, you are a lifesaver! I am beginning to switch out all of my cosmetics as well. This makes is so much easier.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff

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Vegan Lipsticks from Note Cosmetics Review
Vegan Makeup Drugstore Brands (2018)